Chase Jarvis FRAMES: Hasselblad Masters

Here’s an interesting peek at the underbelly of professional photography–the gems and the warts, the outtakes, the volume, the repetition, light tests, blown angles, and the hero shots all wound together in one tight little ball.

This is an uncut series of 2000 still photographs, stitched together and put to music, featuring every image I shot during a 5-day period for personal work, my portfolio, AND to promote the 2007 Hasselblad Masters (a gold star I received in late 2006). Ultimately, of the 2000 images, it’s likely that only 6 to 10 of them will ever have a commercial or fine-art life.

The purpose of this concept–what we’re calling Chase Jarvis FRAMES–is to show a behind-the-scenes look into ALL the pictures from a given shoot, especially the ones that wouldn’t normally see the light of day. My hope is that this helps better illustrate what really goes into shooting and selecting the final images we see in advertisements, magazines, and on gallery walls. What do you think?

Thanks to Ghostland Observatory for the music. If you LOVE the track, like everybody I know does, go ahead and buy the tune or album here via iTunes. RSS readers can view the video here.

87 Responses to Chase Jarvis FRAMES: Hasselblad Masters

  1. Anonymous May 6, 2007 at 6:42 pm #

    Amazing. Thanks for sharing this. You shot all that in 5 days? I saw the ‘Diver with Bubbles’ on the Hasselblad Masters’ Calendar this year and was wondering how you did that. Now I know ;)

  2. Simon May 7, 2007 at 1:00 am #

    great thanks for showing us, great idea!


  3. Ed McCulloch May 7, 2007 at 7:24 am #

    Sweet Chase, Thanks for sharing.

  4. Mark Newhouse May 7, 2007 at 9:08 am #

    Thanks for giving us a look into the making of your images. Did you have a permit to shoot the Crime shots on the street? Couldn’t help but wonder about the potential uproar the sight of someone holding a gun to the driver side of a vehicle might cause downtown at night!

    Anyway – loved this and hope to see more like it in the future.

  5. jeffery b. May 7, 2007 at 9:50 am #

    Wow, the underbelly sure looks good. Where did you get the ideas for all of those shoots? Such a cool variety of material. I especially liked to see the before/after on the green screen. Thanks, great project!

  6. Chase Jarvis May 7, 2007 at 10:21 am #

    Simon and Ed: No problem – that’s what it’s all about.

  7. Chase Jarvis May 7, 2007 at 10:25 am #

    Mark: YES we were completely permitted, and had an intersection closed off in downtown Seattle, cops on hand and the whole deal. Incidentally, the Film Commission people (who control the permits) paid us a little visit that night to make sure we had proper security, etc. And since we (of course) had all our T’s crossed and i’s dotted, they loved us (and still do). Good words of widsom – always make the permit people happy.

    The ideas for the shoots all come from sitting around a table with 6 of us brainstorming and purely fantasizing about what would look cool and be really fun. It’s almost like raw creativity. Usually an idea starts, then evolves into what the shoot becomes. But its out of our heads and motivated by the creative environment for sure…

  8. Chase Jarvis May 7, 2007 at 10:26 am #

    Oops, the last part of the last comments was supposed to be to Jeffery.

    The ideas for the shoots all come from sitting around a table with 6 of us brainstorming and purely fantasizing about what would look cool and be really fun. It’s almost like raw creativity. Usually an idea starts, then evolves into what the shoot becomes. But its out of our heads and motivated by the creative environment for sure…

  9. Neil Smith May 8, 2007 at 4:52 am #

    Excellent, thanks for sharing, nice to see the out-takes and the finished shots, gives a real sense of the thought processes going on.

  10. Ethan G. Salwen May 8, 2007 at 4:04 pm #


    FRAMES is fucking awesome.

    The only comment that I will make is that you accidentally or intentionally created a unique, interesting piece of art that few could put together even if that was their intention. This is not a problem, and the initial comments seem to reflect a gratitude for sharing–which is what you were after–but the images, beat, rhythm, and music of it all creates a package that might mystify some more than shed clear light. However, I realize your ultimate
    intention was just to create something and see how it flies, and it flies high.

    And of course, I know you are also planning for this to be coupled with your RAW on-location video documentaries, all of which together, I think, will create an even more powerful window into what’s in the “black box.”

    Regardless, I suppose that ultimately the black box is really what lies between Chase Jarvis’s two ears and will, and should, always remain mostly a mystery.

    Thanks for more great and inspiring work.

  11. Chase Jarvis May 8, 2007 at 5:38 pm #

    Ethan: Indeed, I feel like it’s a curious new art application. Backstory – true I did not set out to create this movie when I was originally capturing the images, but that’s part of what makes it interesting. I’m appropriating my own art and in one sense re-purposing it; in another just displaying it uniquely. The interplay there is cool. I was obviously just originally shooting stills, but I love it when one art piece emerges from another.

    Does all this say anything philosophically? I dunno, I’ll let time figure that out.

    But the rest of the story, ie the nuts and bolts of how this concept came about is funny. Here’s the play by play: I’m on United flight 1155, seat 1B heading thru San Fran on the way to Hawaii for a 10 day job. Scott, 1C, my right hand man is sitting across the aisle from me. We’re both a couple bloody mary’s deep with our headphones on. Scott looks over to me, gestures to peel off my headphones. He says, ” if we sewed all the jpgs from a shoot together it could be a cool movie”. I pause. Then I say, “Brilliant”. We both put our headphones back on, give one another a nod, and kept on with our cocktails, now steeped in thought about who/what/where/when/how. And an idea was born. A It’s certainly evolved since then, but we’re really excited about the project from a lot of angles. There will be many, many more.

  12. rhettelliot May 8, 2007 at 10:21 pm #

    really tight video Chase :) you gotta do more of those! really great medium… a truely inspiring “slideshow”.

  13. gfroese May 9, 2007 at 6:46 am #

    Very inspirational and amazing video, it’s totally an art piece on its own. Forget about how great the actual still ares.

    Looking forward to seeing more.

  14. Gary Allard May 11, 2007 at 9:34 am #

    Nice stuff. It’s great to see all the work that goes into what some people may think is a “simple” shot. Most photographers know this but it’s especially important for potential clients as they sometimes don’t understand why the budget it what it is. Thanks for sharing.

  15. Anonymous May 11, 2007 at 10:02 am #

    Good model of persistence, but haven’t we all seen enough Jack Bauer themed photography?

  16. Jacob May 11, 2007 at 11:06 am #


    That is SO tight. How long do you spend on a shoot where you have permits, etc, for street shooting? Is it a “get in, get the image, and get out” type of motif, or do you spend more time than that to ensure success? You work is fantastically impressive. Thanks for allowing us to see some of the behind-the-scenes. It allows for so much learning.

  17. Chase Jarvis May 11, 2007 at 11:52 am #

    RE: Jack Bauer comment. Hmmmm. Not sure I understand. I’ve seen lots of MOVIES, but can anyone show me a “Jack Bauer” STILL photograph that’s NOT from a movie? I haven’t seen cinematic violence action still images done like this anywhere in the market (incidentally, which is exactly why I wanted to shoot that series). I’d love to have someone point ‘em out if’n there out there…your help would be much appreciated.

  18. Chase Jarvis May 11, 2007 at 11:54 am #

    Jacob: when shooting bigger production stuff blocking streets, with cops on duty, traffic control, etc I usually take LONGER becuase (like you point out) so much has gone into it that you’d better make sure you get it right. Also, there’s so much inertia (people, traffic, etc) that things move much slower.

  19. Matt May 11, 2007 at 12:59 pm #

    That was awesome. It’s cool to see how much work really goes into getting a handful of amazing shots.

  20. Alissa May 11, 2007 at 5:22 pm #

    very very cool! thank you for sharing that!

  21. Mark May 11, 2007 at 7:02 pm #

    So what were the 6-10 images that did “have a commercial or fine-art life”.? As I believe editing can be half of the total artistic process when it comes to the photographic image making process. Please show them, as the final art says more about the “business” and your talent than any of this fine animation. One thing Ive learned as an animator is that almost anything looks good flying by at 1/30 of a second. I think this animiation detracts from the images to a large degree because of the lack of time and attention that can be focused on them.

    Take care-

  22. paolo May 12, 2007 at 2:44 am #

    me like it, me like your work and the fact you share it with uss

  23. Anonymous May 12, 2007 at 7:18 am #

    Maybe some of these photos will never be shown professionally anywhere individually, but put together as a slide show here, it is pretty amazing! This is a keeper!

  24. Chase Jarvis May 12, 2007 at 7:55 am #

    RE: Mark’s comment… Interesting question/point, Mark. That said, I have three thoughts for your consideration that I hope will address your post:
    1)this video isn’t intended to be about individual photographs. This video is really a simple artistic statement about art PROCESS. By showing an aggregate of images I was illustrating what goes in to making just six to ten professional advertising-quality pictures. (ie. what happens inside what I call “the black box” – where nobody except pro ad shooters –really knows what goes on in “the making of”)
    2)If you want to see final pictures from this or others like ‘em (ie professional images), I’d steer you toward the various portfolios here on my site. They’re not whizzing by at all, they’re just sitting there for you.
    3)regarding editing, the images that pan using Burns effects basically make up our edit of 30 or so images I like. As to which exact 6 or 10 have a commercial or fine art life? I can’t really show you because those are determined from the market. I can show you ones I HOPE have the value, or have value to date – but it’ll only be miles down the road that we’ll all be able to see which images were home runs and which were duds. That’s another ironic twist I was hoping to illustrate when I mentioned that 6-10 have a life, but not showing the 6-10…

  25. John W. MacDonald May 12, 2007 at 1:16 pm #

    This was exactly what I needed to watch today.

  26. Aaron Linsdau May 12, 2007 at 3:28 pm #

    Chase – What Ghostland Observatory track did you use for this cut? Did they make is specially for you? I’d like to buy it and put it on the iPod for inspiration.

  27. Chase Jarvis May 13, 2007 at 10:24 am #

    Hey Aaron: the Ghostland track is called Midnight Voyage off their latest album, Paparazzi Lightning. You can buy and download the mp3 at their website: No, they didn’t cut the track specially for me (but don’t i wish…). A friend of mine is tight with their agent, so we got permission via those channels.

  28. Anonymous May 13, 2007 at 8:09 pm #


    That was magnificent. How can you teach someone who is untrained and inexperienced the true blood and guts of shooting in a short video without a word spoken. The observer can only walk away with, I have a better feeling and can see that even the most premier photographer still has to shoot a lot of frames only to trash the majority to get the right shot.

    Thanks for the insight.
    Now, what can you do to show the broader scope of the shoot. I mean showing the people involved and the structure of the shoot. Most do not appreciate how many people are involved in the shoot.

    By the way, I loved the MAC Case. I want to do one for my 17″ MacBook Pro.


  29. Chase Jarvis May 13, 2007 at 9:38 pm #

    Hey Anonymous: in response to:

    “Now, what can you do to show the broader scope of the shoot. I mean showing the people involved and the structure of the shoot. Most do not appreciate how many people are involved in the shoot.”

    Hold your shorts. That’s coming soon. Keep your eyes peeled.

  30. A J FRENCH May 14, 2007 at 1:38 am #

    this is really impressive stuff: the video is great, and the shots are amazing — and it is interesting to see the work progress

  31. shawn herron May 14, 2007 at 9:26 am #

    chase, excellent work, this just got passed on to me by a friend. slayin it as per usual.

  32. ShaolinTiger May 14, 2007 at 9:34 am #

    Wow nice concept, the greenscreen stuff is just awesome, so seamless.

    You rock.

    And the fact that you actually answer the comments on your blog, that makes you rock twice.

    Come to Malaysia and let us shoot some cool shit.

  33. Ryan R. Dlugosz May 21, 2007 at 11:23 am #

    Chase – this is an awesome video! Thanks for the insight and the openness.

    Hey, just out of curiosity, in the dance shots where you were shooting up through the glass floor: was that something you built on site, or… well, what was it? :)

    Also, were some of the dance jumps off of a trampoline? Specifically there were quite a few (with the girl, I think) where she seemed to be *way* up in the air!

  34. Chase Jarvis May 22, 2007 at 8:32 am #

    Ryan: the perspective shots looking up at the dancers were created using a giant plexiglass platform that I had custom built. It wa$$n’t cheap. It’s made of steel and 1 and 1/4 inch plexi, adjustable height and is great for getting angles no one else can. Internally, we call in Ground Control.

    As for the dancers – no trampoline! They can leap like nobody’s business…

  35. SteamyKitchen May 27, 2007 at 6:17 pm #

    You just made my evening – after a day of sugar-high toddlers, botched recipe and a bounced check, this was awesome.

  36. dcrellen May 30, 2007 at 10:34 am #

    Are you starting a new art form? As with the “Ken Burns Effect” we now have “Chase Jarvis Frames”. Maybe Apple will incorporate Chase Jarvis Frames in their next iPhoto release. On second thought, that would ruin the impact for your own art as the masses will do Chase Jarvis Frames as a new wave on YouTube.

    Fantastic work and fantastic job. Thanks for sharing. Did you do the editing in Final Cut Pro?

    In San Diego each fall there is an international digital art show called “The Art Of Digital Show” ( and includes a lot of video selections. You need to be here this year. (I had a piece juried into last year’s show).

  37. Chase Jarvis June 19, 2007 at 10:32 am #

    Dcrellen: thanks for the kind words. yes, perhaps we’re venturing down the path of a new something-or-other here. To our knowledge this has not been done before. From a conceptual standpoint we’re integrating a lot with FRAMES; this is certainly accomplishing multiple things at once: style, movement, pacing, and then the whole education/behind-the-scenes authenticity all at once. It’s very exciting. Thanks so much for weighing in. Stay tuned for more.

    BTW – yes, we’re editing in Final Cut Pro and we’ll check out the San Diego contest – thanks!

  38. Anonymous June 19, 2007 at 10:36 am #


    That was magnificent. How can you teach someone who is untrained and inexperienced the true blood and guts of shooting in a short video without a word spoken. The observer can only walk away with, I have a better feeling and can see that even the most premier photographer still has to shoot a lot of frames only to trash the majority to get the right shot.

    Thanks for the insight.
    Now, what can you do to show the broader scope of the shoot. I mean showing the people involved and the structure of the shoot. Most do not appreciate how many people are involved in the shoot.

    By the way, I loved the MAC Case. I want to do one for my 17″ MacBook Pro.


    Dale R Herbert

  39. Taylor December 22, 2007 at 7:32 pm #

    Hey Chase,
    Had a quick question about your Apple ad photo with the dude kicking without his shirt on…
    Is that two photos merged? Im just curious as to how the background is so well lit. Could you fill me in on the basic setup of this shot?
    Very appreciative of your site and involvement in the community. Thanks for doing what you do.


  40. Chase Jarvis December 24, 2007 at 11:43 am #

    @ taylor: I think the setup was pretty basic. If I recall, and can partially reverse engineer, there was one softbox on a profoto 7b to camera right, chest level for the softer, wrapp-y light; a second strobe with no box (I call ‘em “dished”) at chest level camera left and slightly behind the subject to provided the harsher light lines. Exposed for ambient minus just a bit– a stop or two — to bring out texture in sky, pavement and garages. Added contrast and desaturated the environment in post and Scott gave the subject some special sauce in Pshop for his skin pop.

  41. Anonymous May 11, 2008 at 6:02 am #

    As an amateur photographer working my way slowly up the chain i wanted to express my deep thanks to you for not only producing inspiring creative work, but for videos like this one that show the ugly side. Makes me feel a little better about my work when i see even the pros take imperfect photos haha.


  42. roberto September 19, 2008 at 11:47 am #

    dude, you’re amazing. you’ve made me really appreciate commercial photography. forget about the hero shots, i will strive to create spectacular rejected photos as well : )

  43. Miss Gila December 26, 2008 at 11:15 am #

    J’adore! Et avec la musique c’est encore mieux! Sympa vraiment!

  44. Obi January 31, 2009 at 2:54 pm #

    Simply love this … amazing stuff

  45. February 3, 2009 at 6:54 pm #

    Chase…You rock dude, I know you probably get about 300 douche bags like me telling you you’re awesome everyday but seriously you’re an inspiration dude!

  46. Przemek Czaicki October 15, 2012 at 5:42 pm #

    I’d usually comment on photography, but music in this video is absolutely fantastic.

  47. Ted Wion December 22, 2012 at 3:28 pm #

    I read this post fully regarding the comparison of hottest and previous technologies, it’s awesome article.

  48. Adaline Hosendove January 27, 2013 at 12:33 am #

    That is stunning and so inspiring. I like your pencil drawn stems with minimal flowers on best.

  49. geburtstagsgedichte February 5, 2013 at 1:32 am #

    Some truly prime blog posts on this internet site , saved to fav.

  50. ccna course london February 9, 2013 at 10:23 am #

    Hello, this weekend is good in favor of me, as this time i am reading this wonderful educational piece of writing here at my residence.

  51. okna wrocław February 10, 2013 at 6:01 pm #

    I am truly happy to read this webpage posts which carries plenty of valuable data, thanks for providing these kinds of data.

  52. Karl Battistoni February 11, 2013 at 4:02 am #

    Sweet internet site, super pattern, really clean and utilize pleasant.

  53. Continue Reading February 19, 2013 at 4:54 am #

    We’re a gaggle of volunteers and opening a new scheme in our community. Your web site provided us with helpful information to work on. You’ve done a formidable activity and our entire neighborhood will be thankful to you.

  54. Antone Abell February 19, 2013 at 4:04 pm #

    I am typically to running a blog and i really respect your content. The article has actually peaks my interest. I’m going to bookmark your web site and hold checking for brand spanking new information.

  55. yoram yasur February 21, 2013 at 1:23 am #

    I just could not leave your website prior to suggesting that I truly enjoyed the normal info a person give in your visitors? Is gonna be back on a regular basis as a way to verify up on new posts.

  56. best spray tan products March 5, 2013 at 6:06 am #

    hvlp 700 machine sorry i put helpI agree it doesn’t look natural at all and if your a man the last thing you wanna have is people saying do you wear fake tan

  57. this hyperlink March 12, 2013 at 2:24 pm #

    Ill get a pair and maybe do a few short runs of 2-3 miles in them, where I can stay on the grass in a park.

  58. I thought about this March 13, 2013 at 10:43 am #

    Straight to the point, i love it. Hey Dont let anyone stop us bloggers.

  59. Read Even more March 30, 2013 at 1:07 pm #

    It’s going to be end of mine day, except before end I am reading this fantastic paragraph to increase my know-how.

  60. just click the up coming site April 23, 2013 at 8:25 am #

    Hi there to every one, because I am genuinely keen of reading this website’s post to be updated daily. It consists of pleasant data.

  61. just click the following page April 23, 2013 at 10:21 pm #

    Cool blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog stand out. Please let me know where you got your theme. Thanks

  62. meble do gastronomii May 3, 2013 at 7:01 pm #

    Najlepsze meble

  63. stoly i krzesla May 4, 2013 at 7:13 am #

    Najlepsze meble

  64. garden fountain May 18, 2013 at 3:05 am #

    Najlepsze meble

  65. online racing games for kids June 7, 2013 at 2:40 am #

    The majority of us are aware of the disadvantages of playing games online. However when the expansion and improvement of thinking abilities are considered, playing sport turns out to be quite benefiting. Once you play your chosen game, it is extremely challenging to pay attention to other items. Regardless if the food is getting burned inside the stove, you hardly eliminate your eyes from your screen of the computer.

  66. the sims 3 online game June 7, 2013 at 4:37 pm #

    We constantly hear that games are extremely addictive. Children spent most of their time in playing it on the worth of their school, study hours along with family obligations. Moreover, playing video footage games often can isolate children from friendships, shorten their sight and cause serious health issues. Should you be the person who spare lots of time playing video games without having done anything, then it is something you worry about. Most online gamers tend not to care much about adopting radical changes in their habit. Thus we now have discussed few disadvantages of games.

  67. Dudley Faddis June 21, 2013 at 11:17 am #

    Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned far more from this post. I’m quite glad to see such fantastic information being shared freely out there.

  68. Webseite June 22, 2013 at 2:16 am #

    Thanks , I’ve recently been looking for info approximately this topic for ages and yours is the greatest I’ve came upon so far. But, what concerning the conclusion? Are you certain concerning the supply?

  69. hormigon en talavera February 17, 2014 at 9:29 am #

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it
    or something. I think that you could do with some pics to drive the message home
    a little bit, but other than that, this is great blog.

    A fantastic read. I will definitely be back.

  70. szybka gotówka March 16, 2014 at 2:20 am #

    Simply wish to say your article is as astonishing. The clearness to your publish is just great and i could think you are
    an expert on this subject. Fine with your permission allow me to seize your feed to stay
    up to date with impending post. Thanks 1,000,000 and please
    carry on the gratifying work.

  71. Drogba on the Bridge again March 17, 2014 at 11:37 pm #

    Didier welcome to your only home! In the future you will be CFC trainer, you deserved it!

  72. グレゴリー リュック April 11, 2014 at 5:38 pm #

    I absolutely love your website.. Great colors &
    theme. Did you make this website yourself? Please reply back
    as I’m trying to create my very own website and would like to find out where you got this
    from or what the theme is named. Appreciate it!

  73. June 22, 2014 at 6:38 am #

    I think this is one of the most important info for me.
    And i’m glad reading your article. But wanna remark on few general things, The site
    style is perfect, the articles is really excellent : D.
    Good job, cheers

  74. Dawna Quaker June 27, 2014 at 6:44 pm #

    Some truly choice articles on this web site , bookmarked .

  75. jamon curado July 8, 2014 at 5:10 am #

    Hello! I know this is kind of off topic but I was wondering if you knew where
    I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having problems finding one?

    Thanks a lot!

  76. Nadia Bernhart July 8, 2014 at 5:22 am #

    Magnificent beat ! I would like to apprentice whiloe you
    amend your site, how can i subscribe for a blog website?
    Thhe acount helpedd me a acceptable deal. I had been a little bit acquainte
    of this your broadcast offered bright clear idea

  77. upgrade ios ipod cara July 11, 2014 at 2:24 am #

    My spouse and I absolutely love your blog and find almost
    all of your post’s to be what precisely I’m looking for.
    Do you offer guest writers to write content available for you?
    I wouldn’t mind composing a post or elaborating on a few of the
    subjects you write concerning here. Again, awesome website!

  78. Read Full Article August 12, 2014 at 7:44 pm #

    Hello. Very cool site!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and assume the feeds additionally…I am contented to attain a lot of useful data here in the post. Thank you for sharing..

  79. Read Full Report August 14, 2014 at 6:48 am #

    Hiya, I’m especially happy I’ve establish this info. At present bloggers publish only regarding gossips and disposable and this is really frustrating. A good position with exciting gratify, this is what I penury. Recognition for keeping this website, I will live visiting it. Perform you do newsletters? Cant find it.

  80. Elisa T. Kahle September 20, 2014 at 8:41 pm #

    My spouse and I stumbled over here by a different website and
    thought I might check things out. I like what I see so now
    i’m following you. Look forward to going over your web page for a second time.

  81. Argentina Thorsness September 26, 2014 at 11:26 pm #

    Hey there, You have done an incredible job. I’ll certainly digg it and personally recommend to my friends. I’m sure they will be benefited from this web site.

  82. mens workout clothes September 30, 2014 at 2:01 am #

    As I website possessor I believe the content material here is rattling great , appreciate it for your hard work. You should keep it up forever! Best of luck.

  83. Rothwell October 19, 2014 at 9:20 am #

    I appreciate the content on your web site. Thanks!.

  84. Darrell Gaspari October 20, 2014 at 4:06 am #

    Its superb as your other content : D, appreciate it for putting up. “I catnap now and then, but I think while I nap, so it’s not a waste of time.” by Martha Stewart.

  85. Gia December 19, 2014 at 1:17 pm #

    Definitely, what a magnificent blog and enlightening posts, I surely will bookmark your website.Have an awsome day!

  86. Sam February 16, 2015 at 4:24 pm #

    My dream retirement is living on a 45ft center cockpit Hunter sailboat with my man and dog sailing the inter coastal waterways, the Caribbean, and any port I choose.

  87. ethylphenidate crystal uk February 24, 2015 at 2:23 pm #

    london escorts

Highslide for Wordpress Plugin