Chase Jarvis FRAMES: Hasselblad Masters

Here’s an interesting peek at the underbelly of professional photography–the gems and the warts, the outtakes, the volume, the repetition, light tests, blown angles, and the hero shots all wound together in one tight little ball.

This is an uncut series of 2000 still photographs, stitched together and put to music, featuring every image I shot during a 5-day period for personal work, my portfolio, AND to promote the 2007 Hasselblad Masters (a gold star I received in late 2006). Ultimately, of the 2000 images, it’s likely that only 6 to 10 of them will ever have a commercial or fine-art life.

The purpose of this concept–what we’re calling Chase Jarvis FRAMES–is to show a behind-the-scenes look into ALL the pictures from a given shoot, especially the ones that wouldn’t normally see the light of day. My hope is that this helps better illustrate what really goes into shooting and selecting the final images we see in advertisements, magazines, and on gallery walls. What do you think?

Thanks to Ghostland Observatory for the music. If you LOVE the track, like everybody I know does, go ahead and buy the tune or album here via iTunes. RSS readers can view the video here.

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