Chase Jarvis RAW: New Zealand Spring

Crazy camera angles, helicopter logistics, truckloads of gear, 15,000 miles and a crew of more than 30 people… As the saying goes, it takes a village.

Hopefully you’re familiar with my ongoing video series entitled Chase Jarvis RAW, where I attempt to highlight the underbelly of commercial photography and how much effort goes into creating the images you see in advertisements, magazines, brochures and online. In this latest video, Chase Jarvis RAW: New Zealand Spring, I’ve aimed to reveal the logistics of a decent size commercial shoot, and specifically how many great people and how much hard work goes into making just a handful of great pictures. If you’re a curious or aspiring photographer, an established pro who wants to see how another photographer operates, or just intrigued by what goes on behind the scenes, then this “raw” video might be for you. If, on the other hand, you’re a prima-donna photographer whose not giving plenty of credit to the hard-working crew that helps make your photos happen, then don’t watch this, because I’m calling you out.

If you dig this piece from New Zealand, then check out another recent video clip from the Chase Jarvis RAW concept, called Chase Jarvis RAW: Ninjas. In that episode, we highlighted the making of some really unique and creative images with no end client in mind, but rather specifically for my portfolio. It featured stunt men, hot and scantily-clad stunt women, smoke machines, weapons, trampolines and a run-down warehouse.

[And lastly, in case you missed it, don’t forget Chase Jarvis RAW’s kissing cousin, Chase Jarvis FRAMES, where we link every image (thousands) from a multi day shoot–the good ones and the junk–together in a sequence that reveals all the blown angles, misfired flashes, the great frames, the junk, the outtakes and more. The most recent clip from this concept is Chase Jarvis FRAMES: Hasselblad Masters.]

Depending on your reader, RSS users can find the video here. If you want to receive this blog in your inbox, enter your email in the upper right corner here, or to subscribe via RSS, do so here.

72 Responses to Chase Jarvis RAW: New Zealand Spring

  1. David Airey :: Creative Design :: July 18, 2007 at 12:51 am #

    Great work, Chase, yet again.

    It was fun watching the process and the excellent results.

    What group does the backing track? I’d like to get a hold of it.

  2. Chase Jarvis July 18, 2007 at 12:57 am #

    Thanks David: That’d be the Dandy Warhols and the track is called “Mohammed” off the album Thirteen Tales from Urban Bohemia. They’re brilliant!

  3. mark orbell July 18, 2007 at 1:26 am #

    Hey Chase
    Great work my friend, yep we were all there by your side, I have to say the coffee was supurb….
    Any chance of linking this to my website, great shots of my vans, especially in skippers!!

    Sorry we didn’t hook up this time down here in Wanaka NZ. see you next time

    PS the fishing here is…….

    Mark Orbell
    REI production assistant, Wanaka, NZ

  4. Pelayo July 18, 2007 at 2:10 am #

    Hello Chase:

    I’ve enjoyed very much with this chapter from your set called RAW. It’s fun to see your makings of. Regards from Spain. Bye bye

  5. ljupco July 18, 2007 at 2:32 am #

    Great stuff as always. Enjoyed watching it and the pics look great. Take care and keep up. Regards from Macedonia, Ljupco

  6. Jay McLaughlin July 18, 2007 at 5:26 am #

    Yet another cool video!

    I love the idea of you shooting 1 handed whilst running!!!

    What gear were you using?

  7. Ian July 18, 2007 at 7:00 am #

    Chase you are LIVING the dream!! I love the fact that the first half o the video is just credits to all the people in your crew. Looks like you guys work hard and have a lot of fun. Thanks for sharing with us!

  8. Anonymous July 18, 2007 at 8:03 am #

    Chase – you are a renegade and a maverick.

    Damn impressive.

    Thanks for doing so many things that no one else is willing to do!

  9. Chase Jarvis July 18, 2007 at 8:26 am #

    Mark: By all means link to this sucker! Either cut and past the link to this blog entry’s page.

    or link to this at you tube:

    or to embed the file right in your page, use the code right there next to the youtube vid.

    And after you’ve done some or all of that, pop me a note offline and let me know what’s up with you. Great to get a note -be well!

  10. Ryan S. July 18, 2007 at 8:27 am #

    Chase and Crew,

    Fantastic work! I love all of the elements in this movie from the credits to cast and crew to the live action shooting, and finally, the INCREDIBLE stills. Thanks again for the enlightenment.

  11. Chase Jarvis July 18, 2007 at 8:30 am #

    Jay: Gear in most of the clips from NZ is the Nikon D2x platform. Using Nikon glass as well, mainly 12-24 f4, 17-55 2.8, 28-70 2.8, 70-200 2.8, 85 tilt and shift.

  12. Chase Jarvis July 18, 2007 at 8:31 am #

    Spain and Macedonia – Thanks for the shout out!

  13. Tyson July 18, 2007 at 10:12 am #

    I’m loving these videos, it’s great to see you running one handed and still getting professional results. Inspiring and amazing photos. Thanks for putting these out!

  14. Pawel Niewiadomski July 18, 2007 at 11:24 am #

    Hi Chase,
    it’s was a honor to have you on iso50/fotografia! :-)))

    It’s so cool you maintain this blog and share all this stuff with other photographers.

    I’m an aspiring photographer and really enjoy those behind curtains shoots!

    Keep this rolling!

    In Poland we have a lot of good vodkas ;-) (see previous post if you don’t understand)

    If you ever saw “Zubrowka” in US (it’s exported there) try it with apple juice. You won’t forget it ;-))

  15. Blair July 18, 2007 at 11:58 am #


    You never fail to amaze. As I sit here at my 8-5,6,7,8 o’clock job. Who works an 8-5 day anymore, seriously?

    I have a serious itch to get out and shoot; luckily that time is coming this weekend. Thank you for continuing to inspire and force me to push my own photography.


  16. Chase Jarvis July 18, 2007 at 1:02 pm #

    Ian, Ryan, and Anon: Thanks again. The crew is really the focus of this ChaseJarvis RAW – as I said in the blog, it takes a village. I’m continually surprised at the number of photogs that ingore the crew and break their arms while patting themselves on the back so hard and so often ;)

    To heck with them – we’re moving on! Glad you guys find value here… Many thanks – spread the word.

  17. John Keatley July 18, 2007 at 1:27 pm #

    Wow Chase! Great shots!
    So much work!!!
    On that kind of project are you just using all natural light? I can’t imagine not having a light or two but it looks like you did it all natural.


  18. Chase Jarvis July 18, 2007 at 1:29 pm #

    Pawel: we’re keeping it rolling for sure.

    BTW, that Vodka, Zubrowka, I’m on it… will have some by sundown (prolly not but it sounded good ;)

  19. Chase Jarvis July 18, 2007 at 1:31 pm #

    John: mostly natural light on that shoot – did fill a couple backgroundinteriors with Profoto 7b, shooting from the outside of structures so inside is lit…all other stuff is natural.

  20. jonpauldouglass July 18, 2007 at 11:13 pm #

    Just listened to the most recent lightsource and I really enjoyed the interview and all the extras on your site. Keep up the great work!

    take care, JonPaul

  21. DJ July 19, 2007 at 7:16 am #

    I’d love to see the bike tripod/camera attachement thingy closer. That looked very cool.

  22. brian faini July 19, 2007 at 9:57 am #

    I took a shot in the dark and wrote you a letter this week. I have been reading your blog for awhile and following your work for sometime now. I just listened to your interview with Lightsource and enjoyed it as well.

    In my letter I mainly want to know how to get into the field. If you have the time and find yourself able to read it and respond I would be utterly grateful.

    I want to thank you for inspiration.

    Brian Faini

  23. Chase Jarvis July 19, 2007 at 10:39 am #

    DJ: your wish is my command. Just talked to my staff to see if we have enough footy/stills to do a future entry on that bike rig and it looks like we can pull something together. Stay tuned for that – we’re buried at the moment, but it’s been added to the ‘must post asap’ column i’ve got going… I agree – it would be a good post to outline that stuff!

  24. Duncan July 19, 2007 at 1:58 pm #

    Just wondering how you got the Dandy Warhol instrumental and how much were the rights?

  25. David July 19, 2007 at 4:02 pm #


    I’m with Duncan. How do you handle music for your vids?


  26. Chase Jarvis July 19, 2007 at 5:26 pm #

    Duncan and David: great question! With all the music to RAW, FRAMES, etc and/any or all of the vids we like to do…music is a great addition. And with me being an artist who licenses my intellectual property (images)I’m a stickler for doing it right (same with software!) Being (relatively) a music lover and geek, I have a lot of friends who are too. Those friends are DJs, bookers, agents, in bands, etc, so that helps me get in contact with people… But generally we follow a couple different approaches and either:

    1)contact the bands or their agents requesting permission. Many are cool for promo, non-commercial uses like blogs, etc.(did this for Ghostland Observatory on Chase Jarvis FRAMES:Hasselblad Masters and Ambient Paris)

    2)license music from small, obscure labels and bands – paying in the hundreds, not thousands (have done this before on small corporate vids)

    3)contract bands to create original music and pay them (like Electron Theory from our ski short Willing Suspension of Disbelief)

    4)Follow bands that actually encourage mash-ups, mixes, and cool non-commercial uses. Really cool, growing trend (eg. the Dandy’s encourage fans thru their websites and ask you to send ‘em to ‘em)

    5)Download free music from some RF sites – usually the lowest quality, just background beats sort of thing

    or one of the coolest new things I’ve learned about

    6) where bands upload music to the site tagged with genre, beats per minute, mood, etc and buyers can search for music on these terms, and the server returns a bunch of options for you to listen to, then you can buy right there online in a couple clicks. Depending on the use, you can get from $30-$300. Big corporations pay more, but not a mint.

    I predict will be huge in this new 2.0 world where Macs make it easy to create artsy stuff and us folks look for reasonably priced music to put to our cool little creations. Check it out!

    I was planning a blog entry on this, and may just make this a new thread. Adding it to the “must do this post soon…” pile that I’ve got going ;)

  27. Duncan July 19, 2007 at 7:01 pm #

    Thanks Chase. I’ve found a couple sites through where I can get royalty free music for my own content but thanks for the heads-up on Pumpaudio.

    Also I did not know that the Dandy’s did that, they have some decent tunes that I could use.


  28. Chase Jarvis July 19, 2007 at 7:07 pm #

    Brian: when you say you sent me a letter, you mean via snail mail?


    I’ll keep my eyes peeled for it.

    Glad the interview worked for ya! Thanks for tuning in.

  29. brian faini July 20, 2007 at 2:43 pm #


    You would be correct…

    I sent it to your studio with
    ATTN: you
    I feel that it is important for someone to still be able to sit down and write, I also feel it shows a little more on behalf of the writer.

    I am glad to see you responded.

    Also that bike rig dealy, how is that coming along?

    Once again thank you,

    Brian Faini

  30. eka mata July 20, 2007 at 6:33 pm #

    Recent REI catalogs contained many pics that appeared to be composites. As a huge fan of REI products, I’m glad to see this isn’t necessarily (always?) the case.

  31. Chase Jarvis July 20, 2007 at 6:57 pm #

    eka mata: hmmmm. interesting note… None of the images i posted from this vid were composited in any way. And to my knowledge they only VERY rarely composite images.

    In fact, I don’t think they’ve composited any of my images during a several year period, other than retouching top or bottom of a ski or snowboard graphic that changed, etc. I’ve not seen ‘em put in a different background into any shot, either. Not saying this doesn’t happen (becuase I rarely get a chance to review the stuff I shoot since it all goes down so fast…and so I can’t verify ;). But I do know that “many” is not an accurate description…
    Even if they wanted to, the timeline does not allow for it, except under the rarest of circumstances. For example these images are being ftp’d back to the mother ship the DAY after we shoot ‘em to make layouts in time…

  32. William Anthony July 22, 2007 at 1:10 am #


    The only answer I need from you is simple. Does toilet water really flush clockwise down under?

    Also, did anyone lose a digit to the keas?

    Cool stuff. I need more helicopter rides in my life.


  33. Chase Jarvis July 23, 2007 at 8:45 pm #



    I don’t watch the toilet after I flush ;) And everybody kept their fingers from the birds!

    Choppers are a good thing to keep handy. Everyone should own one or two.

  34. Allan Konigsberg July 24, 2007 at 4:26 am #

    New Zealand? That’s marvellous close to Melbourne and/or Hobart Australia is it not?

  35. Chase Jarvis July 25, 2007 at 7:46 am #

    Allan: it’s all relative… It’s close like Seattle and Chicago are close ;)

  36. Anonymous August 17, 2007 at 1:26 pm #

    Chase –

    I studied music before I got into photography and it pisses me off to no end that many photographers could seemingly give a s*** about music rights when it comes to blogs + utube. So, thanks for explaining your approach – not enough people care. I’m hoping it will inform people. If you can – absolutely do a full post about it or make a note in the videos.

    I comment because you are the first non-musician I have seen blog about this topic and I think it is widely misunderstood.


  37. José Marcelo Llobet January 2, 2008 at 9:08 am #

    Chase, nice job, thanks to share your experience, thats great for me to learn from a professional like you.
    Your shots and videos are impressive.
    New Zealand is a beautiful country, Red Lion taste soo good.
    Regards from Costa Rica.

  38. wes July 1, 2009 at 4:45 pm #

    Hey, thanks much for all the great info, esp. love the videos!

    Pretty sure you mentioned you shoot from helicopters quite a bit, and since I have my first aerial shoot this weekend, was wondering if you could put together a quick top 5 tips for shooting from a helicopter? Here or twitter, or where ever would be rad.

    Thanks again for all the inspiration and knowledge!

  39. Dylan Alvarez April 25, 2011 at 5:28 pm #

    Hey Chase, I love looking back through all these older videos, there’s still some really cool hidden treats around your blog. By the way, what hiking boots were you referring to? I need to get some for myself soon for a backcountry trip and I’d love to get some high-quality boots. Thanks!

  40. Billard Spielen September 17, 2011 at 9:00 am #

    excelente riamo de ancia y ssadadom con cencias pamobos. morria a fencagias y reito eutico con pepro camerna!

  41. Julietta Maiello September 22, 2011 at 1:55 am #

    I’m impressed, I need to say. Really hardly ever do I encounter a blog that’s each educative and entertaining, and let me tell you, you could have hit the nail on the head. Your concept is excellent; the difficulty is one thing that not enough people are talking intelligently about. I am very pleased that I stumbled throughout this in my seek for something relating to this.

  42. Inez Canestrini September 23, 2011 at 11:20 am #

    I really love to write and I’m pretty good at it. But whenever I try to write a story or something I start off good but always end up throwing it away–I can never seem to finish it. . . Sometimes I have a good idea that I really like but it’s just hard for me to write a story about and keep going. I like creative writing, but now I’ve almost given up because I can’t even write a short story. HELP!!! What should I do?. Any good creative writing websites to help me get started? Books?. I’m DESPERATE!!.

  43. erotic lens October 13, 2011 at 2:31 pm #

    My spouse and i got so joyous Edward could carry out his investigation through the entire concepts he came across even though using the weblog. It truly is now and again perplexing to just always be giving for no cost techniques which usually other people may possibly have been selling. We truly remember we’ve got you to appreciate for this. The main explanations you’ve created, the easy web site navigation, the relationships your site aid to create – it is got mostly fantastic, and it’s aiding our son in addition towards the family feel that this concern is exciting, which is undoubtedly really fundamental. Thank you for all of the pieces!

  44. Likwidacja szkod October 20, 2011 at 2:59 pm #

    That was very good, waitin’ for more about this.

  45. layer 3 switch November 17, 2011 at 5:32 am #

    My husband and i got now joyous Raymond managed to do his basic research using the ideas he was given from your web page. It is now and again perplexing to simply always be releasing guidance that many people might have been making money from. We grasp we now have the blog owner to thank for that. These explanations you’ve made, the simple web site menu, the relationships you can assist to engender – it’s got everything extraordinary, and it’s really leading our son and our family know that that content is amusing, which is certainly seriously serious. Many thanks for everything!

  46. pheromone November 21, 2011 at 2:05 pm #

    Admiring at the time and effort u put into your site and detailed information in the article you offer!

  47. Shanita December 24, 2011 at 12:10 am #

    Amazing page, I will be checking back again often looking for posts.

  48. Facebook Emoticons January 31, 2012 at 12:24 am #

    Facebook Emoticons

  49. Ignacia Schan February 7, 2012 at 6:05 pm #

    What a material of un-ambiguity and preserveness of precious knowledge on the topic of unexpected feelings.

  50. Wesley Andren February 19, 2012 at 8:52 am #

    Test it Will need to operate not a soul say to me That One Of these game do not do the job consequently we “work” with success working away at 2. 3 too ^ ^.

  51. wooden wall shelves June 28, 2012 at 6:40 am #

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too wonderful. I actually like what you have acquired here, certainly like what you are stating and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I can’t wait to read far more from you. This is really a great site.

  52. Elvis Stravinski November 18, 2012 at 4:56 pm #

    Why would bidders want the public in with them?

  53. Ivonne Granstaff November 26, 2012 at 7:49 am #

    Thank you for sharing some of the info.

  54. Chi Adesso January 7, 2013 at 2:48 pm #

    Great send. I was checking constantly this blog and I am impressed! Same useful info predominantly the last part I precision in support of such in order a lot. I was looking used for this particular communication for a fantastically prolonged epoch. Show appreciation you and clear luck.

  55. Marion Calamare January 9, 2013 at 4:43 am #

    Outstanding place of duty, I conceive website owners should larn a lot from this situate its very addict welcoming. Thus much good in sequence by here

  56. Odell Lundholm February 20, 2013 at 11:48 pm #

    F*ckin’ amazing issues here. I am very satisfied to look your article. Thanks so much and i am taking a look forward to touch you. Will you please drop me a e-mail?

  57. Luther Sudweeks April 24, 2013 at 6:22 am #

    Howdy i read your site typically and assumed i would say all of the greatest for 2010!

  58. Christian Louboutin Sale May 2, 2013 at 1:04 pm #

    Does H have XXL sizes, or are their clothes pretty slim-fitting?. The thing is, I am a very athletic individual so I have a triangle shaped torso with a broad upper back. The Chinese manufacturer of a jacket sold by Bloomingdale’s probably used a series of middlemen to buy the fabric, thread, buttons, and zippers, and asked few questions about their origins.

  59. pozycjonowanie wrocław May 25, 2013 at 4:58 am #

    Drobiazgowa lektura, silna wziąć krocie informacji.

  60. pozycjonowanie wrocław May 25, 2013 at 2:44 pm #

    Badawcza pozycja bibliograficzna, jest dozwolone nadać wydatnie informacji.

  61. Roller Shutters June 4, 2013 at 10:40 pm #

    Fascinating blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your theme. Appreciate it

  62. Lebron James June 8, 2013 at 5:55 am #

    I quite like reading a post that can make people think. Also, many thanks for allowing for me to comment!

  63. montreal seo June 9, 2013 at 9:17 am #

    Hello! I simply want to give you a big thumbs up for the excellent information you’ve got here on this post. I’ll be coming back to your blog for more soon.

  64. lacquerware June 18, 2013 at 8:09 am #

    Hi there! I just wish to offer you a huge thumbs up for the great information you have got here on this post. I’ll be coming back to your website for more soon.

  65. midsummer June 22, 2013 at 12:36 am #

    The very next time I read a blog, I hope that it does not fail me as much as this particular one. After all, I know it was my choice to read through, however I genuinely thought you would have something interesting to talk about. All I hear is a bunch of moaning about something you can fix if you weren’t too busy seeking attention.

  66. tobacco pipes February 11, 2014 at 7:24 pm #

    Hi there as i absolutely dig your site, i would be glad if you would ask me to publish a multimedia review on your website in my small would you say yes?

  67. Golda Ranmar February 26, 2014 at 11:15 pm #

    Howdy! Do you know if they make any kind of plugins to assist with Search engine optimization?I’m working to get my weblog to rank for some focused search phrases however I’m notseeing great success. If you know of any please share. Kudos!

  68. Kumho Tires Review March 27, 2014 at 12:07 am #

    I simply couldn’t depart your site before suggesting that I extremely enjoyed the standard information an individual provide for your guests? Is gonna be again frequently in order to check out new posts

  69. Troy September 28, 2014 at 1:43 am #

    Spot on with this write-up, I really feel this website needs a great deal more attention. I’ll probably be returning to see more, thanks for the information!

  70. torrents October 14, 2014 at 12:31 pm #
  71. swimming pool builders December 20, 2014 at 9:07 am #

    Hurrah, that’s what I was searching for, what a stuff! present here at this weblog, thanks admin of this website.|


  1. Chase Jarvis无处不在 | 闪卓博识 - 官方网站 - May 9, 2012

    […] 更多背景信息及Chase的问题解答,请看这里。 等一下,Chase […]

Highslide for Wordpress Plugin