Fad? How About A Superfad.

What’s bigger and better than a fad? How bout a Superfad.

Superfad is a brand-driven design and live action production company based in Seattle, LA, NYC, and London. I recently had the opportunity to work with these guys, and it was dreamy. [Disclosure: we’ve become friends!] Unlike so many motion houses with a design bent, they are totally committed to creativity.

Anyway, on the heels of my post from a while ago, Photographer As Director, I’ve got an impulse keep the discussion about moving-pictures alive.

This motion piece of theirs for PS3 is insanely creative:

3 more of their pieces (for Pioneer, Target, X-Games) including some of the best live action (director speak for real moving pictures shot with a moving picture camera) integrated with graphics I’ve seen to date after the jump. Click the ‘continue reading’ link below …




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