Hasselblad Launches 50 Megapixel H3DII-50 Monster

Hasselblad today announced a whopping new camera, the H3D11-50. That’s right, they’ve done it again. 50 megapixels of goodness this time around, creating a 300MB file with each click of the shutter. Whoa! Further details after the jump, including a generous trade in option on your H3DII-39. Click the ‘continue reading’ link below …

They’re again boasting the world’s largest sensor, a Kodak product that comes in at a doozie of a 36x48mm hunk of love. Twice the size of the current largest dSLR. Other features I think are noteworthy:

-Shoot to CF card or Image Bank 2 hard drive.
-Performance up to 800 ISO.
-New Hassie software, called Phocus, replaces their old stuff.
-They’ll let you upgrade from the H3DII-39 to the 50 megapixel monster for simply the difference in cost.
-Expect October availability.

[For the full announcement, visit the Hasselblad website.]
[To download the Hasselblad H3DII-50 product sheet, click here.]
[Follow this link to learn more about their new software, called Hasselblad Phocus.]
[If you’re a big spender then click here and just order one.]

38 Responses to Hasselblad Launches 50 Megapixel H3DII-50 Monster

  1. BuxDelux July 8, 2008 at 3:24 am #

    Holy crap! I’m buying one. I just put kid up for sale.

    (But seriously, that is impressive…)

  2. Anonymous July 8, 2008 at 3:41 am #

    I would sell my soul.

  3. Pelayo July 8, 2008 at 5:25 am #

    When hasselblad will create a “relative low cost” machine for all of us that wanted one and have not enough money :)

  4. Nick July 8, 2008 at 6:21 am #

    As you are a Hasselblad user will you be tempted to upgrade? I would be interested in what your digital team think of the ever growing file sizes.
    I was about to upgrade my H2D 39 but decided to wait until Photokina…. looks like we shall see it there.


    PS Are any of your team coming across for Photokina?

  5. brian faini July 8, 2008 at 10:12 am #

    Yours is in the mail right?

  6. Dani July 8, 2008 at 11:57 am #

    How many pixels is 50 MP in X by Y dimensions? Approximately

  7. Christoph July 8, 2008 at 1:37 pm #

    That´s simple math ; )




    : )

  8. Dani July 8, 2008 at 4:49 pm #

    That was cool Christoph.

  9. Ian Hay July 8, 2008 at 5:27 pm #

    @christoph –

    Except your calculations are based on a 2×3 aspect ratio. This medium format camera is 48x36mm, which is 4×3. So:




  10. Djordje July 8, 2008 at 9:41 pm #

    Pelayo, to answer your question…when BMW makes a car that’s equal to the M5 and sell it to you and me for $15000. That’s when you can expect to put a Hasselblad on your debit card. Until then you’ll have to take your equity out to get it…:)

  11. Jason Lam July 9, 2008 at 12:30 am #

    if it were big enough, i’d live in it

  12. J. for J.A.M.M. July 9, 2008 at 8:55 am #

    It’s gonna kick bad ass!!! Damn, huge and powerful… I want it!

  13. woody73 July 9, 2008 at 1:41 pm #

    Bugatti Veyron £5Million to build £800,000 to buy, Please get Hass to do the same they will sell Millions. I’d buy one for £300 ;-)

  14. Richard Cave July 9, 2008 at 3:20 pm #

    Right I will take 2,

    I was going to do some maths but I ran out of fingers and toes,

    Is there ever going to be a plateau where file sizes will just stop. I really cannot see a reason for it go any larger. As the files will just cripple a laptop.

    I love the blad but not the hassel


  15. Tom Legrady July 9, 2008 at 8:21 pm #

    hey Chase

    What can you do with 50 MP that you can’t do with 39?

    My Canon Digital Rebel XTi provides more than enough pixels for a full-page spread … though admittedly, other cameras do it better.

    The old H3 already fills a billboard … are there larger billboards,waiting empty and lonely, waiting to be filled?

    OK, I’m being silly. But what is the application that’s been ewaiting for 50 MP?


  16. Marc July 9, 2008 at 9:07 pm #

    Wow. I used to shoot…12 years ago with film, and when 20 megs was an incredibly large file size for a single photo. To see a Hassie with that kind of digital resolution simply mind bending.

    For those of you still in the biz, enjoy, and good luck getting one. I’ve had two waist level C500s that I paid cash for.

    I can’t imaging financing a camera.

  17. Anonymous July 10, 2008 at 1:06 am #


    you’ll love this.

  18. Anonymous July 10, 2008 at 1:11 am #

    Chase Doggie please give some feedback on this


  19. Chase Jarvis July 10, 2008 at 2:01 am #

    @ tom: remember back when 300 HP in a car was a lot? now there are more than a handful with 600hp. Is 600 “better” than 300? I dunno. But one thing is for sure. The market keeps creating them and people keep buying them. I can confirm that on multiple accounts I’ve had agencies ask for more, bigger, better pixels. They’ve screamed give us more, and hassie have answered. Right or wrong, that’s the pace…

  20. Chase Jarvis July 10, 2008 at 2:01 am #

    Nick: I’ll be talking to hassie ;)

  21. Ziv July 10, 2008 at 5:53 am #

    They say you spend a third of your life sleeping. With this new Hassie 50mp, you will spend another third of your life waiting for the files to download…

    Only $40, 000. Spankin’ deal. Sign me up. lol.

  22. Tom Legrady July 14, 2008 at 5:58 pm #

    Hope you didn’t commit any moeny on the feeble Hasselblad with a mere 50 MP!

    You’re going to want the Phase one 65 MP back http://www.robgalbraith.com/bins/content_page.asp?cid=7-9312-9523

    I suppose they did it to make he Sony A900 and the they-gotta-announce-it-soon Canon 5D MkII seem like small stuff when they come out with 20 or 25 MP

  23. Tom Legrady July 15, 2008 at 9:30 pm #


    You’re a hasselblad master, so you use medium format,

    I’m shooting low end 35mm, looking to get into high end 35mm. ( I’m waiting for canon to come out with their 5D replacement … according tot ghe web sites, it’s been due “next week or two’ for the past 18 months )

    So jumping the trend a step or two, I’m thinking about getting into medium format. I realize the 1Dxxx, not to mention Sony’s upcoming A900 will beet obsolete medium format in raw MP. Still, I’m curious about your recommendations about obsolete equipment for learning medium format.


  24. Anonymous July 18, 2008 at 1:44 am #

    Guess we all have to keep it real and remember that using 50 Mp Sooper dooper cameras doesnt automatically mean you’ll produce sooper-dooper images. The camera is only one part of the process and it too easy to become a techno/gear junkie (yes, I am one myself !!!)

  25. Owen July 18, 2008 at 8:57 am #

    The main question is can the Fuji H3D glass match the resolving power of the image sensor?

    I’ve heard that when comparing the Phase One 22 and 39 megapixel digital backs on a Contax 645 using Carl Zeiss optics, that the image quality is almost the same between the two backs.

    In this particular example you could only notice the difference between the two backs if you mounted them on a view camera, and compared them using optics that have a much larger image circle than your average medium format camera.

    So I’m wondering how on earth Fuji is going to pull this off, given that a legendary company like Zeiss allegedly found it’s optical barrier at 22Mpx.

  26. Chase Jarvis July 20, 2008 at 8:54 am #

    @ Owen: I think YES. The Fuji glass can do it. I also confess to not knowing too much about the physics of everything involved, but I do know that I’ve been very impressed with the optics of the Fujinon corp since Hassie switched to them and away from Zeiss a number of years ago. My gut is that I don’t think Hassie would have shifted gears to Fuji glass if it felt it was getting anything less than it’s desired results. It’s a small and picky company with an amazing history. I doubt they’d light it on fire to save a few bucks when they’ve had a quality mantra for decades…

  27. Chase Jarvis July 20, 2008 at 9:52 am #

    @ Tom: I generally use high end dSLR and Medium format digi for different applications. The former for a fast frame rate (fps), capturing quick action without strobes, and when capturing “moments” is essential. For the stuff that’s one shot with big studio strobes, or where the agency, AD, or CD wants big megapixel numbers (they often request this, despite not knowing “why”), that’s when we break out the mega mega-pixels. Thus, both formats are really valid.

  28. owen July 20, 2008 at 7:24 pm #

    Oh I wasn’t saying that the Fuji glass was bad or anything. On the contrary, I’ve heard that their glass is fantastic (as well as their image sensors with their high dynamic range). Although for me, weather it’s good enough remains to be seen.

    Chase, In relation to Tom’s post I would also mention the leaf shutter Hassie uses; That, and the physical sensor size, are the most Important differences between the Hassie and the Nikon.

    The Hasselblad’s leaf shutter will flash sync all the way up to it’s maximum shutter speed of 1/800th of a second. The Leaf/Sinar Hy6 will flash sync up to 1/1000th of a second.

    But, due the sheer physical size of the medium format sensor (twice the size of full frame 35mm, four times the size of APS-C), as well as the huge files (around 360MB per file) the image processors have to manage; digital medium format cameras, at this time, are limited to shooting one frame per second.

    Nikons and Canons by contrast use a focal plane shutter, which can only flash sync up to 1/250th of a second, but have a maximum speed of 1/8000th of a second. They also have crazy high frame rates in excess of 10+ frames per second due to the smaller sensor and file sizes.

    Tom, If you are considering buying a medium format digital system, I’d strongly suggest investigating and reading up on all the digital backs that are on the market at the moment, and what type of camera system can be used with them.

    Personally, I can’t wait to see how this variable resolution thing goes with the new 60 megapixel phase one backs. If it’ll let me dial down the sensor resolution to say, 12 megapixels, while letting me shoot at 8 to 10 frames per second, I’d be overjoyed. That sort of flexibility would be so incredibly useful.

    That, along with the soon to be released phase one/mamiya leaf shutter lenses, to compliment their camera bodies which incorporate a focal plane shutter would be the icing on the cake.

    A camera with a variable resolution sensor, an open platform, and the option of using either a leaf or a focal plane shutter… Man I’m drooling on my keyboard. Needless to say were a camera like that to come into existence I’d sell my entire Canon system for it.

  29. owen July 20, 2008 at 7:28 pm #

    Oh my, I didn’t realise how huge that last post of mine was. Apologies for the verbal diarrhea.

  30. san francisco photographer July 23, 2008 at 9:53 pm #

    people like to say things about making billboard-size prints, without realizing that billboards are printed at extremely low resolution – 4mpx is plenty.

    they’ll also say that 6mpx is plenty for making 11×14’s, and they’re right.

    but imagine being able to take a full-length photo of a model, being able to crop just to half the face, and still have your 11×14 print at 300dpi?

    THAT is why i’d want the extra pixels.

    we’ve probably all seen 11×14’s that were printed with 4mpx cameras that are perfectly sharp. but make a double-truck spread, or crop in tight, and you’re gonna want more pixels.

    dave wright
    san francisco photographer

  31. nedelchev August 16, 2008 at 11:08 am #

    absolutly right, the billboard wants small resolution. so no problem for that

  32. fielddominance August 30, 2008 at 7:11 pm #


    Which back are you using?? 31 or 39??? Why did you choose a H3DII??? Did you consider a Phase One??? Your opinions are appreciated.

  33. Ken Lopez September 30, 2008 at 4:59 pm #

    Sweet! I just ordered one as a back-up camera.

    I also just picked up something that will blow your mind; I now show up to all my photo shoots riding on a Unicorn, that’s riding on a rainbow. It’s the latest trend. You gotta try it.


  34. chasejarvis.com March 15, 2014 at 10:09 pm #

    Hey there exceptional blog! Does running a blog such as this take a great deal of work?
    I have very little understanding of coding however I had been hoping to start
    my own blog in the near future. Anyways, if you have any suggestions
    or tips for new blog owners please share. I
    know this is off subject but I simply had to ask.

  35. Ervin Axford October 20, 2014 at 9:36 am #

    Don’t let the negative people get you down. 5 Gyres is awesome and we know it.

  36. Kent February 16, 2015 at 4:22 pm #

    how can i change my billing info (or am i being stupid, here?)

  37. tragaperras February 20, 2015 at 4:43 pm #

    marynarki lniane

  38. alkaline water March 14, 2015 at 2:57 pm #

    Amazing Rangoli Designs, Rangoli Designs

Highslide for Wordpress Plugin