Comments on The Next Digital Era (of Photography)

“Sure the economy is in the outhouse, but I can’t help but fixate on the tremendous opporunity that awaits the saavy photographer or digital artist who is well-equipped to address the next digital photography era.”

So I have this thought above, and it’s pinging around my brain this morning over a split-shot Americano, when a friend flips me this great piece by a Forrester-Researcher-turned-social-technologist named Peter Kim called “Comments on The Next Digital Era”. Turns out Peter solicited comments from his blog readership about the next digital era that we’re entering. I couldn’t help but notice how relevant each comment was to us photographers and digital artists. Some bits from the article:

1. What’s next for the communications industry?
-A mobile, sematic web and the personalisation of data. (Ubergill)
-Social media fatigue, large-scale burnout as a result of always-on and partial attention deficit leading to relationship breakdowns across the board. (Annalie Killian)
-Organizations that do not adapt will be seen as disingenuous through no fault of their own. We’re really moving to a critical time where customers have outgrown those serving them. (Cory Hendrickson)
-I think the next big thing is the realization of the power that the little guys now have, that does not require waiting around for traditional media. (Angela Connor)
-The biggest (and most painful) next thing for the industry is a complete shift in the skill sets, experience and approach of successful communications practitioners. (Jay Gaines)
-The communications industry needs to ensure complete marketing integration with all aspects of media, including traditional and online venues. (Julie Arnold)

2. What’s the biggest development in the social media space that affects all organizations?
-How much search matters, and the fact that everyone is now a publisher and has influence. MSM would never want to lead on that they’ve lost control…they have.(Adam Singer)
-With the rise of so many individual publishers, it is increasingly difficult for enterprises to “push” their brands onto a market. (James Cioban)
-In short, the explosion of self-publishing tools, services and technologies. (David Politis)

3. What’s the most under-reported trend in the business world that you think deserves more attention?
-The older guard/senior management at large corporation (Fortune 500) are often technology-averse. Look at the picture of the Detroit leaders in the White House last week and tell me how many even can define social computing. (Steve Poppe)
-The death of conventional communications. The newsfeed will do to messaging what the video did to the radio star. (JoeC)
-As more companies start to “get” social media, they are insisting on building their own communities. I personally believe they should use what’s available, where people are already gathering, to hear what folks are saying and join the discussion. (Jeannie Walters)

Okay. If you’re still with me, how would you answer three similar questions?

1. What’s next for the photography industry?

2. What’s the biggest development in photo/video that affects us all?

3. What’s the most under-reported trend in photography that you think deserves more attention?

(Thanks Peter; via Alex. To get links to the smart people that Peter quoted, visit his blog.)

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32 Responses to Comments on The Next Digital Era (of Photography)

  1. Tyson Habein November 21, 2008 at 12:08 am #

    1. photography houses/photographers that can do everything. shoot, post, design pages, deliver. Companies are going to want one stop shopping. all of this instant gratification is going to go both ways.
    2. the integration of video into a photographer’s arsenal is big, but bigger, I think, is the mass availability on a level we’ve never seen before of top notch equipment in general. we’ve just opened up the flood gates to the biggest group of amazing artists that the world has ever seen. the question is, how many of them can be business people as well?
    3. semi-pro photogs like myself who think they know everything? but seriously, it seems like the biggest trend I’ve personally noticed is those who want to share (knowledge, time, experience) and those who want to close off. It’s mirroring the world economic class in that the haves and the have-nots are splitting even wider and there doesn’t appear to be much of a “interaction middle-class”.

  2. michalgarcia.com November 21, 2008 at 12:14 am #

    I'm diggin' the beautiful reality of Cory Hendrickson's comment: "We're really moving to a critical time where customers have outgrown those serving them."
    It's exciting to see a video/still convergence but I'm also excited about the commercialization of space (i.e. Spaceship One, Richard Branson, Russian cosmonauts & the silly N'sync guy) and the high-tech benefits (even for photography) that will come from that exploration – Think of Hasselblad's claim to fame (and subsequent success) of being the first in space.

    To answer your questions:

    1. What's next for the photography industry?
    The more gimmicky lensbabies/ringflash adapters/lifepixel infrared will "grow up" to become more affordable and superior quality products used by professionals and amateurs alike. Lensbabies has already matured greatly once, ringflash (adapters anyway) are still gimmicks but promoting affordable creative lighting, and lifepixel may inspire art photography in other areas of the electromagnetic spectrum (radio/UV/microwave/xray)

    2. What's the biggest development in photo/video that affects us all?
    Convergence, and less costly tools that make photography more universal.

    3. What's the most under-reported trend in photography that you think deserves more attention?
    Child prodigies that are growing up with complex technologies as if they were just playing with wooden blocks (as I did as a child). Perhaps the new digital artist will be so technologically efficient and empowered as to be able to conceptualize a short film in the morning and deliver by evening.
    It starts to get a little Sci-Fi, but maybe the next step after the young prodigies is simple recording of what the eyes and imagination see, somewhat similar to what's done in the film "Final Cut" (Robin Williams) but less frightening and more creative.
    :-)

  3. Anonymous November 21, 2008 at 12:33 am #

    Great post.

    1. Exponential growth
    2. Accessibility
    3. True Visionary Artists that think beyond the medium in which they’ve traditionally worked and begin to explore into the various social layers.

    Thanks for sharing this piece, Chase. Remarkable to read the similarities between photo and technology.

  4. Danie Nel November 21, 2008 at 12:38 am #

    What’s new for the photography industry?

    - We’ll need to set us apart even more from amateurs with and companies with the tools to make us obsolete. Photographers will be getting more inventive to stay at the top. Photography licensing is gonna change in big and bad ways. Conventional photographic practice will change, and I think the market for e-commerce photography is ripening more and more, even at top levels. Photographers will become increasingly web-dependant, and we’ll be shooting commissions locally for international art-directors looking over our shoulders through Skype Video calls. I’ve been doing it already here in Cape Town.

    2 – Photo video one stop production companies will increase I think, and it’s probably good, but the need for specialists will remain. I think however all commercial photographers would be prudent to start making themselves familiar with the goings on of moving images. I think we’ve got a market to bust. It would also be very prudent to set up synergystic relationships with more film production companies.

    3. Under-reported trend? A return to solid, good technique, and only then solid great post work on images.

  5. Eric Schmiedl November 21, 2008 at 1:41 am #

    1) a) More and more images that tell stories instead of just looking pretty. This will be the selling point of the professional over the amateur going forward: the professional will deliver an image that conveys a message to the customer in the split second it takes to look at the picture. You see this in high-end ad work all the time these days, and it’s something video can’t do.

    1 b) A public with more refined taste in photography. If everyone knows an amateur who can do decent photography, then settling for decent photography will make a company look amateurish.

    2) Content-based image search engines (“the semantic web”). This opens up a whole new universe of, well, everything in a “holy crap I could make billions with this so I probably shouldn’t post it in the comments to a random blog” kind of way.

    3 a) Big photos on the web. The popularity of the Boston Globe’s Big Picture blog.

    3 b) The dependence of amateur media upon professional media — whether blogs needing NYTimes articles to link to and comment on or otherwise.

  6. CW November 21, 2008 at 2:49 am #

    1. What’s next for the photography industry?
    Not sure if a “next” is really the issue. What was the last “next?” The industry will continue to cull the weak, the pompous, the difficult and the others who provide little or no value-per-click. But since manufacturers keep us waiting on more advanced technology, there will always be a “next” in that arena.

    2. What’s the biggest development in photo/video that affects us all?
    Red, for sure. At least for now.

    3. What’s the most under-reported trend in photography that you think deserves more attention?
    The art of getting the shot while the art director breathes putrid humidity on the back of your neck. Kidding, sort of. Most shooters shoot their own vision. Shooting someone else’s is tough to teach.

  7. heiko November 21, 2008 at 4:33 am #

    3) Camera-equipped cellphones as a tool to both capture and consume.

    The ability to capture any moment they want generates different expectations when people see journalistic photographs. They will expect to be right in the middle of everything, even if the photo looks bad. And maybe we will have instant flickr/youtube integration with phones very soon.

    People will also expect more candid shots even in ads, as they are used to from elsewhere.

    Also, there is a lot more pictures being taken from day to day. People will get tired of this one day, so it will be much more difficult to reach and impress people just by photos. And this is where video steps in. You’ll have to do much more to get people’s attention.

  8. Peter Kim November 21, 2008 at 5:08 am #

    Hi Chase – awesome to see how the questions work in a different context. Original credit for the questions goes to PR Week. You remind me of another comment in response to my post – I’ll alter it here: “just when you thought you had photography figured out, along comes Chase Jarvis.”

  9. Jason Drumm November 21, 2008 at 6:34 am #

    1. What’s next for the photography industry?
    _________________________________

    First, wireless everything will allow exponentially faster delivery of final images. With WiFi CF cards and the innovation of products like the Cradlepoint PHS300 in your pocket, soon our RAW files will be in process by someone “back at the shop” before we can pack up our lights on location to head home. This will of course be followed by a subsequent demand. This can be both good and bad.

    Second, Digital Asset Management is a disaster right now. Few people have any idea what they are doing, and even programs like Lightroom and Aperture are not really doing what we need. I think there has got to be some major rethinking of how we manage digital assets. We’re doing OK, but somethings missing; there’s a better way.

    2. What’s the biggest development in photo/video that affects us all?
    __________________________________

    The RED. This thing will either totally flop because the it couldn’t live up to the hype for some unexpected reason (not likely), or it will redefine the industry altogether. And specifically in 2 ways: 1. In short time we will be building our cameras on the manufacturers website the way we currently build a MacBookPro on Apple. Extra mustard, no pickles, upgrade to full frame sensor, 2 extra FPS, hold the pop-up flash. 2. With file sizes skyrocketing, hard drives will have to adapt, and we’ll be using Photosynth or Google’s API to display our Gigapixel images online (xres style).

    3. What’s the most under-reported trend in photography that you think deserves more attention?
    ________________________________

    HDR. No, Photoshop tutorials. No, how to achieve the Dave Hill look.

  10. Jonny November 21, 2008 at 7:40 am #

    #1 (see #3)

    #2 would have to be the slow blend of video and still image capture on mid-range to higher end SLR cameras (D90 & 5DII). I also agree with Michal that less expensive QUALITY tools have made professional level photography available to those without a lot of capital starting out, but the drive to pursue their dreams.

    #3 Personally I think the most underestimated trend (what's next) is the fact that photographers arn't just photographers anymore. Our role has shifted from simple mastery of the technical aspect of photography, to encompass marketing vision and direction, on site direction, creative direction, design, and 'lab' skills (ie, the modern digital darkroom).

    Maybe it's just me, but it seems photographers are no longer just 'camera operators'. Instead many have become micro-marketing firms in their own right. Some may not like the idea, but I am absolutely stoked about the idea. Those with the will and drive have every opportunity in the world to truly become artists and visionaries in the marketing world, rather than just technicians filling a gap in the production chain.

    Guys like you Chase, are leading the charge.

  11. levi November 21, 2008 at 7:46 am #

    1. Now that everyone is comfortable asking photographers to work for nothing, I think with the push on video will give some people the impression that we can now to a lot more for nothing.

    2. Pretty much eye-to-eye with Tyson Habein on this one. Digital equipment is dropping in price, and will continue to. Hyper-saturated industry. Is branding and good business practice going to continue to aid us, or will the saturation take over?

    3. I just realized that I’m pretty much paraphrasing Tyson, so re-read his comments for a nearly identical opinion.

  12. Scott Van Dyke November 21, 2008 at 8:06 am #

    1. What’s next for the photography industry?

    Editorial work will drop dramatically. More magazine will shut down. We will be left with Mens’ Health and Vanity Fair. Magazine will try to do a online version. Elaborate or Artistic shoots will no longer exist.

    2. What’s the biggest development in photo/video that affects us all?

    Less still shoots more video in a You Tube era.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    People shooting film

  13. Chattanooga Photographers November 21, 2008 at 9:25 am #

    1. What’s next for the photography industry?

    Low-end:
    -Video on DSLRs

    Mid-range
    - Lower cost full frame sensors
    - More FPS
    - More with video (and many different video options)

    High-end
    - Many, many, many, many more mega pixels

    2. What’s the biggest development in photo/video that affects us all?

    To be a generalist or a master.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    Lenses. The industry focuses so much on bodies, specs, etc. and not as much to glass.

  14. brad November 21, 2008 at 11:51 am #

    1.) There is going to be more specialisation. ‘One man bands’ are going to be outmoded by those who can build trustworthy service networks to achieve better results (retouching, printing, etc.) faster. Sort of a return to the film days.

    2.) No-one knows what photography costs. Especially photographers. Prices are all over the map, from free to “Holy Smokes!”. Determining value is a challenge and an opportunity, and will continue to grow both ways. But the onus is on us photographers to lead, not our clients.

    3.) The importance of the print. There’s lots of talk of magazines dying, and everything going to the web. (And what’s with those silly digital photo frames in people’s homes?) There’s nothing (yet) that can replace the physicality of printing. Looking at a local bookstore, there is more printing than ever, on more topics than ever, back me up on that.

  15. josh November 21, 2008 at 2:28 pm #

    1. What’s next for the photography industry?

    A rise in the UGC world, then a collapse and a return to the professional specialist production of photography.

    2. What’s the biggest development in photo/video that affects us all?

    The internet and global connectivity. Beyond ISO, megapixels, etc it is transforming the world we live in and how we share our photos and video.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    Price for web, with more and more magazines closing shop this means less editorials and less print advertisements. We as professional photographers are pricing lower for web but yet more people are seeing our images than ever before for longer periods of time with a more global reach. I think we, as a community need evaluate this as soon as possible.

  16. Chad November 21, 2008 at 3:59 pm #

    What’s next for the photography industry?

    As users demand more from their cameras and companies don’t listen I think you’ll see more small niche companies rise to meet demands. Similar to Lensbaby, Ray Flash, Canon G9 grips and those custom leather wrist straps. The past several years in other industries have been all about expressing YOUR style so I’d imagine that march continuing here as well.

    What’s the biggest development in photo/video that affects us all?

    I’d have to say the ability to shoot, edit, and publish high quality content with minimal cash investment is huge. Regardless of what you consider cheap. I know travel writers supplying content with $100 Flip cameras. It helps that they’re in beautiful country shooting in daylight but still, it looks decent on their blogs.

    What’s the most under-reported trend in photography that you think deserves more attention?

    Live broadcasting similar to the big news stations. All done by Joe-end-user (maybe even plumbers). I’ve had several clients ask for live event coverage. While researching I found an inexpensive satellite dish that you mount to your car. I think that technology is something to keep an eye on. It will get even cheaper.
    http://www.todocast.tv/index.html

  17. Chuck November 21, 2008 at 4:14 pm #

    Before I answer the questions I quickly want to mention that we should look to the past to find our answers to the future. My boss is an old USMC Combat Cameraman from the Vietnam era. He routinely points out that everything has been done before… Be it politics (he thinks Obama will end up just like Carter) Or TV shows (he compares “American Idol” to “The Gong Show”).

    1. I think we’ll see the gap widen between professional and consumer equipment.

    2. The convergence of the motion and still photography technologies. Some folks have been doing both stills and video on the same assignment, but it still involves juggling two cameras. Now with this super high resolution (Red) cameras, you can potentially just shoot that and pluck printable stills! Or switch from still to video mode on your still camera.

    3. I think the most underreported trend that deserves attention is the developments in the medium and large format world. Mamiya with its first MF Digital system for under $10 Grand! I wonder if someone will ever make an 8×10 digital view camera. (Red will probably make it next year to shoot 5000fps.)

  18. ShoShot.com November 21, 2008 at 4:20 pm #

    1. What’s next for the photography industry?

    Faster lenes, more lightin mods Like orbis ringflash adatpor. And More sharing of information, thru blog, social networking sites and prophotogs selling How-I-Did-It DVD’s.

    2. What’s the biggest development in photo/video that affects us all?

    The equipment. When the prices on the New DSLR with video capablity comes down or people have time to save up for them. The fact that it will be in more hands means that we will get more creative work. Sites like you=tube will benfit for the traffic.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    HDR I think is an under-reported trend thats here to stay only a few photographer are pulling it off without making it look fake or cheezy..

  19. Tom Scott November 22, 2008 at 8:40 am #

    So, these are more hopeful speculation than concrete ideas …

    1. What’s next for the photography industry?

    As a result of social/industry networking there will be more collaboration, this will benefit the guy at the top in need of fresh ideas and the guy at the bottom fighting for her creative life.

    2. What’s the biggest development in photo/video that affects us all?

    You can now get HD quality for 200 bucks, the stream of consciousness that haunts the creative mind will be exorcised through the ability to bring these demons to life in an instant, in top quality. Sweet.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    Here it is – talent.

    There are so many photographers trading off training (which we all need, all the time) but there are also so many without the flair and raw talent to go ‘somewhere else’.

    My best example of this is composition – this is one of the main reasons that despite all the technological advances there will always be those doing it just that little better.

    So, the most under-reported trend is that being a technological consumer doesn’t necessarily equate to being a great photographer.

  20. Laurent Cavalie November 22, 2008 at 1:33 pm #

    1 – I agree with Tyson on the need for one stop shopping for clients. That’s why I named my company – Mindworks Creation Photography and Design Studio – and not Laurent Cavalie Photography. I try more and more to do not only photography but ‘more’. Be the director on top of being the creative photographer and ‘produce’ a end result like an ad or a catalogue for a client instead of just being the photographer.
    To me if you do commercial photography (probably not true for people who do fine art) you have to do more than just the traditional job of the photographer.

    2 – Unlike a lot of people I’m not sure that video will take over photography at least not entirely and certainly not anytime soon. Fine art is a field that come to mind as a safe heaven for still images.
    If we are talking about sports, it’s possible and maybe even likely that video can take over still – why would you pay a photographer to stand on the side line when you can extract a perfect high res still image from a video camera footage and use that ?
    If you are a wedding photographer, maybe it makes sense to capture video of a wedding and extract still images from your hi res video. You can sell both to your client.
    But… if you intend to create an editorial ad for publication you will still use a still camera. The problem to me is not what device you pick to produce the images but the intended use of those images and the way they will be viewed. People will keep hanging frames on their wall, not everything is made to be viewed as video. The amount of time we spend in front of a TV, the number of TV channels, the amount of video consumed is not infinite. I do believe there is still a lot of room for still images, not everything is meant to be video.

    3 – The answer to this question is pretty similar to the answer to the previous one. I think that one of the most under-reported (or mis-reported) trend in photography is to make everybody believe that because you have a camera that shoot 1080p HD video you can do movies. To that extend I think that Vincent Laforet short movie produced with the new 5D was a brilliant achievement but totally misleading. It made every photographer believe that anybody can do that in a week-end provided that they own the camera. The work is stunning, no question about that. Unfortunately it takes much much more than a new camera to achieve that end result (not including the talent) – very few computers are actually powerfull enough to edit 1080 HD video, most of them are not even powerfull enough to simply view it. It requires huge fast hard drives. And once your nice little movie is done what are you going to do with it ? Send it to your friends ? No way, the network is not powerful enough to let you do that. View it on youtube in a 400 pixels wide tiny window with crappy image quality ? Well, big news guys, every camcoder sold in the last 15 years can produce that kind of crappy video. You don’t need the last 5D. I’m sorry to rain on the parade, but so far and probably for quite a while, we don’t have any easy way to show to the world that great HD video in all its greatness. Look at what vincent had to do with his movie – partner with canon and smugmug to get the resources to host his movie and make it available – at 1/4 of the actual resolution.
    How many of us will be able to do that ? It think that we are focusing on the specifications of the devices and we forget that we have no way to show our work in a way that make it accessible to a large public… unlike with still images !

  21. Phat Baby Photographer November 22, 2008 at 1:47 pm #

    1. Unrealistic expectations and extraordinary images. More and more, I believe, clients will expect more for less. Already, I have (personal not corporate) clients who increasingly expect massive photoshop (e.g. make a frown to a smile) and post processing (e.g. effects) and in many cases trivialize the time and work involved. That being said, the sheer volume of photos in the media and social networking sites, in conjunction with high expectations, raises the bar for professional photography which is a great thing.

    2. Photography as a business. It’s always been difficult but success in this industry is equal parts, photography skill, marketing and making the right investments. The photography industry is great about selling photographers the next gadget or solution and the savvy business has to decide what investments actually serves our clients best.

    3. For me, it’s the intangibles of working with people both in the context of consultations and working with models (as examples). These are soft skills so I don’t expect it to be “reported on” and only comes with mentorship, experience and community.

  22. Anonymous November 22, 2008 at 2:23 pm #

    1. What’s next for the photography industry?

    Slow incremental improvements to quality and speed of current systems. This won’t stop the major players coming out with 10 new models each year to confuse us even more than we already are.

    2. What’s the biggest development in photo/video that affects us all?

    Full frame sensors migrating to point-and-shoot systems with dSLR and pro level cameras moving to medium and large format.

  23. theblogofdeathbyexposure November 23, 2008 at 12:21 am #

    1. What’s next for the photography industry?

    2. What’s the biggest development in photo/video that affects us all?

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    ————–

    1. Technology over Talent.

    2. Technological breakthroughs that ‘controls’ one’s talent rather than controlling the technology by the talent.

    3. Talent. :)

    In my opinion, these two T’s are the ones clashing in almost all of the issues regarding photography. :) Just my 2 cents.. :)

  24. mtreinik November 23, 2008 at 4:08 am #

    I am really puzzled by how many people think that technology is the most important aspect of the future of photography. I hope some people can innovate new ways and uses of photography that go beyond gadgets and high tech toys.

  25. Matthew D November 24, 2008 at 3:03 pm #

    I agree with Mtreinik.

    While I think it’s cool, the RED camera doesn’t do much for me. Now you can go to a sporting event, set your camera on video, record the entire thing, and then pull out the exact frames you need. To me, that’s not photography. I’m not sure what it is.

    Some people will totally dig it. And without a doubt, there will be amazing images that come from it.

    However, I feel that part of the art of photography is going away. And that’s what I fell in love with in the first place, is the art. And though I’ve been impressed by gadgets, I’ve yet to fall in love with one.

  26. Alvaro MAM November 25, 2008 at 2:05 am #

    1. What’s next for the photography industry?

    This one is difficult for someone like myself that see the industry from the outside even as I follow it, but it seems to me that is the commodization of the industry, which is already taking place, in many forms (one stop services, microstock, etc) and this is a real challenge for photographers that offer a complete and rounded service.

    2. What’s the biggest development in photo/video that affects us all?

    Clearly right now are the convergence devices which we had talked a lot these days and how not only the enable a seamlessly switching between stills/video but how the newer technologies streamline the whole creation flow.

    But we have to think further, the convergence is much more than devices is the mix of audio/video/internet/computing.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    Popularization of photography once again, I have never seen so many cameras and people taking photos than nowadays (go to a park an just watch)

  27. Adam November 29, 2008 at 11:39 pm #

    1. I think live-view will replace our traditional SLR viewfinder soon. RAW and smart sensors will make the amateur considerably better than ever. I see on-cam publishing. Your cam will have internet access to push your images to any web service. Send from your cam to Gramma’s phone, email, TV, wall mounted picture frame and digital locket. I could see streaming video from your still cam to Gramma’s TV as well. I don’t see glass changing much, or the necessity of a bag of lenses. I think there is always a place for an artist or someone who can successfully navigate through a myriad of auto-modes. People like images and sharing them is essential.
    2. I think the biggest thing that affects us all is ISO and wireless technology. Wireless will eliminate our need to store on camera files or footage. ISO tech will make video and still lighting virtually the same. I’ll predict the death of strobes now. Strobe effects will be a plug-in to Photoshop.
    3. I think the most under appreciated trend in photography is web publishing/services. You will NOT see singleton amateurs making big money consistently on poor photography and needle in the haystack marketing. You WILL see well thought out business plans hitting the web in new and creative ways.
    4. Print is dead. Of course we know this, and I have a pile of mail, prints, notes, business cards, and reports on my desk, all paper and ink. Really, though, in ten years print and ink will be totally gone, everything will be stored and viewed electronically. I teach high school kids, and they have no use for paper, everything is in their iPhone and MySpace account, just think what need their kids will have for a file of paper.

  28. Becks November 30, 2008 at 4:29 am #

    1. What’s next for the photography industry?

    The return of photography as a craft. I’m going against the trend here. For a few years, we’ve heard from former clients that they just bought a nifty camera and will send some engineer down into the shop to do their picture taking in house, but this past year we have noticed a return of many of these same clients coming to the firm with their hats in their hands giving us work back. Appeareantly they noticed that it ain’t all technology, it’s mostly skill.

    I predict an upswing for photography as a buissiness.

    A remnant of the digital evolotion is in my opinion unexperienced amateur shooters who make halfway decent shots and decide to start their own shops while lacking the needed bussiness skills and fundamental understanding of what the client wants (communication). These guys won’t make it far and I could almost say that they will hurt the industry as a whole.

    Proper bussiness models is not something new – it has always been required to prosper in the long run.

    2. What’s the biggest development in photo/video that affects us all?

    In my opinion the whole video thing is blown out of proportion.

    Video is not new, moving images have been around for ages. True, with the advent of streaming media video has gone where photography went a few years ago (web), But I still don’t think every stills photographer should invest in video equipment. If your field of work is such that you would benefit from it, sure, but I don’t think that stills are going away anytime soon.

    The RED system looks great, but look at it this way: Some say that you could an entire soccer game with just video and then pull sellable still from the reels that those cameras produce. Thats what, 24 pictures a second for 90 minutes. You now have 130000 pictures to sort through to find those winner stills. With the way the market is looking for speed in delivery and low post costs, thats kinda backwards to me.

    I think a worthwhile answer to this question is figuring out a good way to price images that end up on the web, and developing metadata standards even further to protect our work. Imagine being able to program a delivered image so that after it’s lease has run out, it will turn black?

    But even more so, I belive that the biggest development should be us taking back our craft and claiming our role as photographers. Show the buyers that we produce far better results than having Christine from accounting take the pictures for their website, ad campaing or whatever.

    3. What’s the most under-reported trend in photography that you think deserves more attention?

    Print. Everyone is so focued on web and streaming and shit at the moment. I once again go against the current here and proclaim that I belive in printed images and magazines.

    Multi-media and cross-platform to me means a campaing thats uniform across print, web and television.

    But hey, I’m just a dude working a small family owned firm in Sweden who does mostly industrial work, our work is probably different from what most other dudes and dudettes are doing so a different set of rules probalby applies to them, but those are the trends I’m seeing. :)

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