It was just reported today at TheNextWeb.com that CBS will insert the world’s first paper-thin interactive video screen into copies of the September 18th issue of Time Inc.’s Entertainment Weekly:
“The screens will be around the size of a mobile phone display and have rechargeable batteries. When readers open the magazine to the ad pages, it will activate a chip used to store the video (similar to a singing greeting card), they will then see a small screen flicker on and start to load a video. By pressing one of five different buttons, readers can watch a video montage from a number of different CBS TV shows. Each chip can hold up to 40 minutes of video.”
While I’m usually a sucker for innovation, but am I the only one thinking this is looking pretty damned desperate? Folks like APE will surely agree. You?
(thx gary allard.)