Video In Print Magazine. Innovative or Desperate?

It was just reported today at that CBS will insert the world’s first paper-thin interactive video screen into copies of the September 18th issue of Time Inc.’s Entertainment Weekly:

“The screens will be around the size of a mobile phone display and have rechargeable batteries. When readers open the magazine to the ad pages, it will activate a chip used to store the video (similar to a singing greeting card), they will then see a small screen flicker on and start to load a video. By pressing one of five different buttons, readers can watch a video montage from a number of different CBS TV shows. Each chip can hold up to 40 minutes of video.”

While I’m usually a sucker for innovation, but am I the only one thinking this is looking pretty damned desperate? Folks like APE will surely agree. You?

(thx gary allard.)

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