Chase Jarvis SHORTS: Ground Control

Creating a strong emotional connection with the viewer is without a doubt the most important criterion in a successful image. Nothing will ever supplant that. Beyond that, however, there’s a whole bunch of second tier, more “mechanical” techniques that we creatives can cook up to elevate our images and create visual interest.

One such technique is compositional in nature: creating cool angles and unique perspectives. It’s what makes P.O.V. shots cool, it’s the mojo in those classic 360 degree shots from The Matrix and the super-cool car commercials, and it’s what make those slick overhead shots on Monday Night Football all really sing.

In the 2:41 of this Chase Jarvis SHORTS video, I illustrate the what, where, how and why for a contraption that we built in-house that’s helped me make some of my most-asked-about…[click the 'continue reading' link below]

…(how’n the hell did you do that?) images from The Blakes music video, from Laura’s Story video, and from images created for Apple, Brooks running shoes, Hasselblad Masters and others. I’ve used all sorts of lighting AND Nikons, Hasselblads, RED motion cameras, even the Phantom HD motion camera in conjunction with this contraption.

A quick spin thru the portfolio section of my site will reveal that I’ve got a good bit of use from this sucker. We call it “Ground Control”. Watch the vid and you’ll know why.

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Related posts:

    Chase Jarvis TECH: POV Photography
    Chase Jarvis FRAMES: Hasselblad Masters
    Chase Jarvis SHORTS: Pimped Photography Van

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    43 Responses to “Chase Jarvis SHORTS: Ground Control”

    1. Zak.Shelhamer Wednesday - 18th of November, 2009 at 10:29 am #

      always productive. nice one

    2. Karen Johnson Wednesday - 18th of November, 2009 at 10:34 am #

      Awesome!

    3. Michael Hurcomb Wednesday - 18th of November, 2009 at 10:37 am #

      Very nice! I can think of a ton of shots that would be possible with this. Off to Home Depot I guess.

    4. Warr3n Wednesday - 18th of November, 2009 at 10:51 am #

      this just opened another door inside my head.

    5. Robert Wednesday - 18th of November, 2009 at 10:54 am #

      Chase how wide/long is that plex sheet? What would you change if you were going to build it again? Would you change any of the dimensions?

    6. Rob Chinn Wednesday - 18th of November, 2009 at 10:54 am #

      When I saw this in your music video BTS, I had hoped you'd give us more detail on it. So cool, and yet pretty simple. I did wonder about reflections though. Great Short! Thanks!

    7. Corey Grusden Wednesday - 18th of November, 2009 at 11:05 am #

      Ha! That thing is awesome. The black foam core is awesome. Great thinking.

    8. mikefiorillo Wednesday - 18th of November, 2009 at 11:08 am #

      Excellent technique! Reminds me of the glass floor at CN Tower in toronto! The clip of someone walking above camera is kind of spooky!

    9. lumilon Wednesday - 18th of November, 2009 at 11:49 am #

      Nice! Reminds me of Ranking shooting Thierry Henry

    10. Freelance fotograaf Jürgen Doom Wednesday - 18th of November, 2009 at 12:10 pm #

      Fan.Tas.Tic! Just a bit too difficult for a lone freelancer to carry this one around, but nevertheless a great idea. Thanks for sharing!

    11. Entropy Wednesday - 18th of November, 2009 at 12:14 pm #

      Dibs on calling mine Major Tom when I do make one! :P

    12. Dan Wednesday - 18th of November, 2009 at 12:17 pm #

      It seemed really obvious in previous, to think, yeah it's plexiglass, but now i can see that it goes far beyond that. Thanks for sharing.

    13. Chase Jarvis Wednesday - 18th of November, 2009 at 12:18 pm #

      we built this close to 4 years ago and have used it a lot. it's 4' X 8' and is fully dismantleable – fits in the bed of a truck or a full size suv.

      if I could change anything, I'd make it out of carbon fiber so i could pick it up myself ;)

    14. Arena Creative Wednesday - 18th of November, 2009 at 12:43 pm #

      That's pretty innovative – nice work

    15. Shelby White Wednesday - 18th of November, 2009 at 1:33 pm #

      I dig this contraption.

      Any plans to have a Seattle event soon and we could bring this little diddy out?

    16. Sarah Wednesday - 18th of November, 2009 at 1:45 pm #

      that is awesome.

    17. Will Wednesday - 18th of November, 2009 at 1:47 pm #

      So awesome! I loved your use of it in the Blakes video. Once again you've pushed to create a tool that as Warr3n said, opens many doors for creative production!

      Thank you so much for sharing this!

      -Will

      P.S. I had a really great time in Toronto and New York.

    18. Marc Pritchard Wednesday - 18th of November, 2009 at 1:55 pm #

      Shooting from below is something I've been dying to do recently so it's great to see the practical stuff you did to produce such clear photos.

      The black board is a great tip! Keep it up with the shorts!

    19. Peter Caty Wednesday - 18th of November, 2009 at 2:29 pm #

      Dog walker spotted at 1:45 ha

    20. Alvin Nguyen Wednesday - 18th of November, 2009 at 3:08 pm #

      That's amazing Chase!

    21. Alexandra Wednesday - 18th of November, 2009 at 4:15 pm #

      Awesome! Love it.

    22. Patrick Briscoe Wednesday - 18th of November, 2009 at 4:37 pm #

      Such a simple concept with such great results. Thanks Chase, keep the awesome vids coming!

    23. Vincenzo Pistritto Wednesday - 18th of November, 2009 at 5:33 pm #

      I want one! Put it in your carry on next time you come to toronto. It was great to see you by the way, everyone out here really appreciated it man!

    24. Phat Baby Photographer Wednesday - 18th of November, 2009 at 8:21 pm #

      I love it.

    25. Anonymous Wednesday - 18th of November, 2009 at 9:57 pm #

      Sweet!

    26. Anonymous Thursday - 19th of November, 2009 at 2:39 am #

      hahaha – 8 inch plexi on top hey? :p

      great vid, interesting way to get different shots :)

    27. jeremy Thursday - 19th of November, 2009 at 3:08 am #

      Very Cool, thank you for this. Nikon needs to send you a check by the way, I bought a new d300s cause of you and the nikonfestival event…so you should get something, right? :-)

    28. GLENSCOLAN Thursday - 19th of November, 2009 at 5:31 am #

      great, j'adore. je connaissais déjà le procéder.

    29. Adam Thursday - 19th of November, 2009 at 5:57 am #

      Thanks! Want to make now.

    30. Louis Jiran Thursday - 19th of November, 2009 at 7:04 am #

      Great idea Chase! Thanks for sharing! I have a part-time job in security with the US Post Office. Our guard shack is made out of the same material. (Bullet proof)

      Louis

    31. Cynthia Wood Thursday - 19th of November, 2009 at 10:46 am #

      Very cool, Chase. Thanks for sharing.

    32. Jez Thursday - 19th of November, 2009 at 1:53 pm #

      Chase, sorry to crash your blog, but can you make my british colleagues aware of the british Governments attempt to destroy a photographers copyright. My apologies

      http://petitions.number10.gov.uk/copyrightreform/#skip_to_content

    33. Chase Jarvis Thursday - 19th of November, 2009 at 6:17 pm #

      @ anon 2:39. that's 1/8" plexi, as i said in the video, not 8" ;)

    34. danno Thursday - 19th of November, 2009 at 9:34 pm #

      very cool.
      i've built something like this on a smaller scale, works out great.

      thanks for sharin the knowledge.

      rocksteady,
      danno~

    35. Merwen Friday - 20th of November, 2009 at 3:58 pm #

      Hey Chase,
      Couple hundred of dollars for the big plexi surface ??

      I don't know in USA, but in France it's 1015€ /m2 (US$ 1 508) for a thickness of 50mm !!!

    36. John Slaughter Saturday - 21st of November, 2009 at 9:02 pm #

      Awesome, great little tid bits- even if I don't ever use this idea- it gets me motivated and thinking- thanks Chase and gang!

    37. Mike Yip Sunday - 22nd of November, 2009 at 8:41 pm #

      Naissss… now I want to build one too….. :(

    38. Anonymous Monday - 23rd of November, 2009 at 11:12 pm #

      Not sure if you have any uses for the "trashed" plexi, but you should consider donating it to a local architecture or art school – they use that stuff all the time and it stays clear of landfills …

    39. Pablo Azócar Thursday - 10th of December, 2009 at 7:06 am #

      Why the 1/8 inch plexi on top is not flat over the bottom one?

    40. Scott Rinckenberger Friday - 11th of December, 2009 at 1:59 pm #

      Pablo,

      When we're shooting with the Ground Control, the 1/8" piece is flat, installed in the same groove as the thick sheet of Plexi. On this video, we had already pulled it out so that we could show the two layers more clearly.

    41. herana Monday - 29th of March, 2010 at 6:24 pm #

      I appreciate your comments very much and want to thank you.
      By Discount Air Jordan

    42. Jacob Riddle Thursday - 1st of July, 2010 at 9:50 pm #

      Chase do you think this would hold up to someone falling onto it. You said it would hold several people so I would think so. Just do not want to dive into something like this just for it to break when I drop someone on it.

    Trackbacks/Pingbacks

    1. WANKEN - Blog » Typography + Audio Bullys - Thursday - 8th of July, 2010

      [...] Some things in our creative industry deserve lots of respect. This music video by Jonas Francois for Audio Bullys is one of them. It employs a stunning use of typography. Most of it cut quickly to the beat but also designed in a way that it is legible to the viewer. My favorite part about this music video, besides the narrative use of type, is the perspective. The angle is from underneath the action looking up. My guess is that they used plexiglass much like this setup. [...]

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