In case you’re still more worried about your business cards and your website than your photography, Leila Courey, Art Buyer at Leo Burnett will set you straight:
I don’t mind if photographers want to bling out their promos for extra attention as long as the quality of the work goes along with it. What I don’t dig, is photographers spending what looks like a ton of money on business cards, expensive promos or portfolios meanwhile they really need to spend more time crafting their work.
When an artist is more established, or has been off the radar for a while, I can understand wanting to brand/re brand themselves to let it be known that they’re still available for assignment but even still, this won’t sway me. It’s all about the work.
Now that we’re clear on that, get out from behind the computer and go shoot something. [click the 'continue reading' link below]
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[Via the awesome Heather Morton Art Buyer. Collage above was a rebranding study by Michael Clinard.
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Sounds like you should take this advice too Chase…quit blogging and making you're self out to be be some boy-band pop star photographer and make some images that are actually awe-inspiring. I've yet to see this from you…something that takes some craft, some skill…not just a bunch of ski photos and weird Seattle people!!!
I, for one, think Chase Jarvis provides readers with some pretty awe-inspiring content (Creative Live comes to mind). No need to dog the guy for sharing advice on how to better the craft. We need more pros like him.
By the way, if you’re going to scold the guy, you should at least check your grammar: “yourself,” not “you’re self.” ; )
I agree… and have the stones to use your real name. Chances are you don’t have the work to back up the smack.
Totally agree with Leila's assessment:
"…meanwhile they really need to spend more time crafting their work."
i really like the article, it's feel like i need to go out for shooting now.
thanks!
I couldn’t agree more. Promotions can only get you so far if you don’t have the creativity or talent or service to back it up.
maybe a well designed promo is what you need to become *more* established
of course what photographers spending money on expensive shit need to understand – they should also be doing their homework to why they need that expensive shit. goes for anything lenses camera bodies lighting
when used aptly and properly – they can make up that needed ooomphf
but the main thing that a lot of photographers lack before doing anything – thinking
if you have a car, you don’t just “decide” to go to the dealership and buy a new one just because you figure you might be able to afford it if you make the payments for 5 years and can guarantee you will make the payments. usually you will shop around, mull over it, think about it, consult with your partner about it, shop around more, generally think about it over it for a long time to see if you can budget it into your lifestyle.
photographers without marketing plans is what i feel Leila Courey makes this note, of course only her opinion, and of course met by the readers
my lack of punctuation and capitalization is purposeful
will you take this post in the same regard as someone who uses better grammar because of it?