Which Photo is Better: A or B?

Runner.jpg

I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.

I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?

Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit ['continue reading' below]. After you all weigh in, I’ll tell you which one was used and why.

This is PHOTO A, below.

 

Runner A

THIS is PHOTO B, below.

 

Runner B

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1,373 Responses to Which Photo is Better: A or B?

  1. Sean Hagwell December 14, 2010 at 11:09 am #

    B has my vote.

    • chris hawker December 14, 2010 at 11:20 am #

      Photo ‘A’ is my preference… Maybe because the composition seems cleaner. The post in the middle breaks it up and divides the scene well…. Plus I reckon the flare is just a little too much. I don’t like deconstructing images too much. So its fair to say I just prefer photo ‘A’ better too.

      • Daniel Duthler December 17, 2010 at 10:06 pm #

        I like photo A better for the runner is not blown out by the sun. It is clearer. Not sure what the advantages of photo B would be. But I am a novice.

        • Tobie Wee July 28, 2014 at 9:07 am #

          I agree with Daniel that A is better, because to me I feel that the subject is the runner and with A, the runner is what I would notice. B just takes my focus to the center light, and away from the runner.

      • Anonymous July 27, 2014 at 11:52 pm #

        B for me… It’s as if she’s running out of the light which makes it more interesting if not aesthetically better. At least to me

    • Anonymous December 14, 2010 at 12:55 pm #

      A. I find the flare in B too distracting. It’s almost like the flare is the story.

      • Tim July 28, 2014 at 10:25 pm #

        Advertising; the first rule is to interrupt, second to engage. What your saying is bad is exactly what will draw the attention of the ads audience.

    • P Mason December 14, 2010 at 12:56 pm #

      A. I find the flare in B too distracting. It’s almost like the flare is the story.

      • Mare July 28, 2014 at 12:54 am #

        None.
        A – too ordinary
        B – distracting flare
        I’d work on B some more – reduced flare a bit and done something with the black blob (a car) on the left

    • Jen December 14, 2010 at 1:40 pm #

      From a Client perspective I would say A – more energised image, fresher, less romantic, more real. B looks like she’s being hurled forward by some sort of nuclear blast. She also looks tired. You can’t make out any detail in her clothing/shoes. Location also looks too exotic – this should be every woman, running at her own pace, in her own life. Normal but a better version of normal.

      However, the decision was probably B.

      • jorgete December 29, 2010 at 12:49 pm #

        ….. B

      • Lou Howort July 27, 2014 at 8:37 pm #

        It depends on what the client is looking for. If I was selling sporting apparel to women (which this photo is clearly for), I would go with B. The woman in B looks like she is running fast and with a sense of power due to the flare. In A she looks static which is the opposite of energetic, which is (theoriticly) the point of running apparel. In addition, B has a warm and fuzzy feeling which the target audience (young women) would find appealing. They will have a positive identification and connection to B and that is what will get.them to buy the clothing in it.

    • Brad Bacik December 14, 2010 at 2:16 pm #

      A is my vote, Picture B looks like the runner will be vaporized 3 milliseconds later from the thermonuclear blast behind her. You as the photographer may be gone in 4 milliseconds :)

    • Jason December 14, 2010 at 5:16 pm #

      A. Too much flare.

    • Anonymous December 14, 2010 at 7:25 pm #

      I can’t believe there was much debate over this. Unless the sports company is selling a mist that follows you when you run, the obvious choice is A. When I saw B all I thought was that photo was either way over exposed or photoshopped really poorly. That is one huge circle of confusion.

    • Megat December 14, 2010 at 8:02 pm #

      I have to say Photo A, simply because the flare, although artistic, takes away from the theme ‘Runner’. Photo A is a safe choice, clearly obvious. Also the runner’s stride in Photo B seems off and Photo A shows the runner smiling which would definitely be a good selling point for the client.

    • Will December 15, 2010 at 3:04 am #

      Is it possible to mix both?

      In A, I like the clean image, but I’m not a fan of what it seems like the athlete looking at the camera (though I do like her smile; kind of like, “I’m running my ass off, and it feels great”)

      BUT (the inevitable but)…

      This is a photo for a sports company, and I imagine they wouldn’t want to necessarily have the model giving so much attention to the camera. The image should be about her, and her alone — not her interacting with the audience (of course, this might depend on the context of the ad; I’m guessing here). While the flare in B is distracting, I’m a big fan of how her head is slightly tilted back while she drives her body forward.

      So, if you could combine the cleanliness of A (and perhaps the positioning of her back leg, too) with the pose of B, then I think you’d have your winner (then again, you guys are damn good in post… you could swing it :D )

    • BONG LEACH December 15, 2010 at 8:58 am #

      VOTE FOR PEDRO…errr i mean…

      I VOTE B – everyone has stated the obvious about A, but their is so much focus on the runner in B vs. A. Even with the Sun Flare. Plus her shadow in B is much more pronounced vs. A which blends in with the shadows of her surroundings which makes her part of them not separate from them. Plus the whole premise is the “jump” right? She doesn’t look like she is jumping in A vs. B where you captured a jump.

      peace n bacon grease

    • Brian S December 16, 2010 at 10:17 am #

      I believe that photo A does a better job of selling the apparal, and if that’s what the client is after, then I’d go with A. Photo B might catch the eye more, but with photo A, you still get the “sunset, running at dusk” look and looks cleaner.

      • Otacílio Rodrigues July 27, 2014 at 11:20 am #

        Pic A! Too much flare on B.

    • aldo December 17, 2010 at 5:15 pm #

      I will start off by saying both pictures are interesting and are better than I could do myself. I personally like photo B better. In photo A the woman’s face does stand out. The strong diagonal line and the brightness behind her dark hair makes her face pop. Although I do not like the overall composition of the photo.The lamp post feels too close to the center. The composition leads my eyes to rest on the lamp post and the picture feels more busy than it needs to be. In photo B the flare is a bit distracting, and in the middle, but it draws my eye more to the runner than lamp post does. The flare picture is visually more simple, which I think is a good thing. The photo chosen probably also depended on your target market. Is this ad about women’s athletic wear or a sports drink? If they are selling clothing, the clothes in photo A are easier to see and the women is smiling so that is a plus. If the ad was for a sports drink or the like, they might be selling the concept of running and I see more of that in photo B. Runner’s supposedly get an endorphin high while they are exercising and that feeling/concept is more evident in photo B. She seems like she is bounding along in an glowing zoned out state of mind. So just as someone else mentioned, the flare becomes a very important part of the concept. In photo B the runner is partially obscured which I think psychologically allows the viewer to place themselves in the photo more easily. That is why silhouettes and cartoons are sometimes used in advertisements. In photo A everything to the left (her right) of the runner is just kinda boring. It is not interesting enough to make the picture any better, but not simple enough to force your eye to to focus on the runner. I personally like photo B better. Despite my round shape (and being a male), there was a time when I was an avid runner and this picture reminds me of the state of mind when I was running. I would put my headphones on, run and “zen” out. So which is the better picture probably came down to who was paying the bills and the message they were trying to get across. Or the decision could have even been determined by which photo worked better in the graphic designer layout, I am curious to know which was chosen. Cheers!

    • Peter December 29, 2010 at 2:17 am #

      Photo A for sure. Was looking at what made A so appealing and the flare in B means you lose all those things which make A so great.

    • Brian Reilly January 3, 2011 at 8:01 pm #

      B represents a style that speaks to certain time period… Today.
      I expect a hip (guessing) company would lean towards B.

    • Jesus January 10, 2012 at 7:03 pm #

      A

    • Dirk July 27, 2014 at 9:54 am #

      A! Because the models face looks prettier and withwout flare i can see more “deepness” along the sidewalk.

    • Daniel Chan July 27, 2014 at 10:35 am #

      For me, I choose B over A

      Yes, B too much flare and distracting but for me, B looks more natural than A. You can see her face in A like looking at the camera just like a posing picture. For most of the clients,they will prefer A because it looks normal. Come on, this is 2014 and we need some creativity and throw away all the old stuffs.

    • Vince July 27, 2014 at 10:43 am #

      The flared area would allow for copy and also draws more attention to the photo, but I like A better !

    • Anonymous July 27, 2014 at 10:48 am #

      A….flare is distracting in B.

    • Bridgette July 27, 2014 at 11:07 am #

      It’s really a toss up for me because I don’t know what the company in question is trying to communicate to their potential customers. A.) feels to me like leisurely morning stroll from the common soccer city soccer mom and slightly tense and planned where as B.) says to me something like an exciting burst of release. Her head looks like it’s tilted slightly back (more than A anyway) and feels almost like she’s just gonna throw herself into the light letting go of everything. So if your marketing to soccer moms or tightly wound people I would go with A if your marketing to a more creative let loose kind of group I’d go with B. Something like the difference between Windows and Apple you know?

    • Dave July 27, 2014 at 11:41 am #

      I prefer A. B makes me want to look away from a flare. A makes me want to run outside.

    • Anonymous July 27, 2014 at 1:08 pm #

      B,B,B
      ….because we are not able to fully recognize her so she can be every woman and the spectacular motion created by the massive flare makes her look like she has been shot out of a cannon and is flying…….even though we all know Chase prefers Nikon to Cannon, very politically correct on his part, lol.

      Possible promotional tag line: “Do you just want your athletic gear to support you? or do you want it to propell you!”….let’s go for a ride!

    • Anonymous July 27, 2014 at 5:45 pm #

      I like B. The runners feet are both off the ground and she appears to be propelled by the energy
      depicted by the flare.

    • Jewel July 27, 2014 at 11:54 pm #

      I Prefer B. Maybe we distracted on the light of the sun, but if you notice the color & shadow of a woman that seems run fast.

    • Anonymous July 28, 2014 at 4:58 pm #

      I prefer A, the runner is clearer, her face is nicer, and the reflection from the lens gives a nice touch. Photo B instead is more dramatic, but I feel it is excessively blown out, with the huge circle of light in the middle. The expression in her face is also less compelling.

    • Mike July 29, 2014 at 3:37 am #

      A gets my pic. It is the more cleaner shot, It just feels more like a more natural shot. You get the hint of lens flare that adds to the shot as well.

      B looks like a forced blown out shot with a lens flare added to it. I’m a vfx film artist and to be it just has that fake feel to it. The shot just doesn’t look organic and it feels forced. Someone mentioned that you see the face better, I completely disagree. Half her face, and her body for that matter, is washed out and has less detail. I mean if they wanted to have a ridiculous flare disturbing the image, they should have added in some jj abrams anamorphic horizontal flares as well.

  2. Dr Dagg December 14, 2010 at 11:09 am #

    Photo A, purely for the fact that flare is getting to be a bit too cliché now-a-days. A has just enough.

    • Alexandre December 14, 2010 at 11:18 am #

      First I was to choice A but I think it’s true that it’s really cliché. So I agree to B but the flare is a but huge in the picture.

  3. DanielKphoto December 14, 2010 at 11:10 am #

    I think A is a bit better, the sunlight in B absorbs a little bit too much interest… Very nice shots by the way!

  4. Marcus Hamaker December 14, 2010 at 11:10 am #

    I prefer B because the larger lens flare pushes my eye to the runner. Drives what I believe is the point of the photo.

  5. Dianne December 14, 2010 at 11:10 am #

    I prefer A. The flare is too much in B, imho. It obscures so much that it’s less clear what the subject really is. Maybe it’s just the flare.

  6. Bill Woodward December 14, 2010 at 11:10 am #

    Definitely A

  7. Toby December 14, 2010 at 11:10 am #

    I vote “A” it may be a bit on the boring side but in “B” the fact that she is half in and half out of the glowing orb or light bothers me – if it was behind her more I could get behind the photo more ;)

    • aaron December 14, 2010 at 12:38 pm #

      A for sure. I swear I’ve seen A in a magazine. With B you can’t fully appreciate her fit features and running form. Flare is overwhelming…

  8. _Don December 14, 2010 at 11:10 am #

    I prefer A. I really don’t like the nuclear explosion going through the runner. Unless that’s what she is doing – running away from it. Its too distracting.

  9. Simon December 14, 2010 at 11:11 am #

    I like the model’s face better in B, but I can’t get past the huge flare. A it is.

  10. Jessica December 14, 2010 at 11:11 am #

    I like A better because it’s in more focus and the sun is the perfect glow behind the model. B has too much sun and it takes away from the beautiful photo!

  11. Farron December 14, 2010 at 11:11 am #

    I like A better, so that means that B was probably the likely one chosen lol

  12. Adib December 14, 2010 at 11:11 am #

    How is b even an option? Lens flare is so damned distracting I didn’t notice ththe runner

    • Roger Barnes December 14, 2010 at 6:29 pm #

      Agreed, even looking past the flare, the composition, balance, color, facial expression, lack of mergers and subject isolation is better in A. Might need to clean up that white bumper though.

  13. macsorcist December 14, 2010 at 11:11 am #

    A.

    B looks kind of unnatural. Not a flare and direct sun would be to the top of the image as well. Or at least that’s what I think it would ;)

  14. Antoine thisdale December 14, 2010 at 11:11 am #

    Definitely A for me

  15. Cody December 14, 2010 at 11:11 am #

    Definitely A. The flare in B is too distracting, and looks a bit fake.

  16. Huib December 14, 2010 at 11:11 am #

    I like the tone on the cars on picture B better, but the flare is just to big, it distracts your attention to much. So overall I would go for A.

  17. Daniel December 14, 2010 at 11:11 am #

    To me it´s Photo A. The flare in B is to much for me.

    Greetz
    Daniel

  18. Nick Adams December 14, 2010 at 11:12 am #

    A if your a photographer
    B if your a Hipster with a Lomo or any other toy camera

    • Joe Malinao December 14, 2010 at 1:03 pm #

      Best reply yet, you win.

    • InTheMist July 27, 2014 at 10:20 am #

      LOL, this. WTF is the fascination with over dramatic flare? It adds nothing to the photo.

      A all the way. As far as I can tell, they’re the same photo, but B has photoshop-melodrama added. Yuck.

  19. Mike Bourgeault December 14, 2010 at 11:12 am #

    I choose A. Better detail on the runner.

  20. Anna Shethar December 14, 2010 at 11:12 am #

    B has my vote. Though choice.

  21. abepii December 14, 2010 at 11:12 am #

    B has mine!

  22. Marianne December 14, 2010 at 11:12 am #

    A, because the flare that looks like it’s kicking off her feet is perfect.

  23. Ren December 14, 2010 at 11:12 am #

    I prefer A,

    I like B , but the flare is to distracting for me.

  24. Jeff Sipper December 14, 2010 at 11:12 am #

    I’m going with Pic A. The flare in Pic B is just a bit too much, and sort of distracting.

  25. Jason December 14, 2010 at 11:12 am #

    Photo A if it is just for the picture. If there will be ad copy over the image then B.

  26. Jerusha December 14, 2010 at 11:12 am #

    B

  27. Keith December 14, 2010 at 11:12 am #

    A. I think the light takes away too much from the rest of the photo in B.

  28. Rob Chinn December 14, 2010 at 11:12 am #

    A – for essentially the same reason that Dianne states. I also like the expression on the runners face better in A.

  29. Ante December 14, 2010 at 11:12 am #

    Version A … B is over the top … too much of the sun effect

  30. Manuel December 14, 2010 at 11:12 am #

    Letter A, here!

  31. Maximilian Fischer December 14, 2010 at 11:12 am #

    A has my vote!

  32. Daniel Hanson December 14, 2010 at 11:12 am #

    Definitely A. It has an awesome flare without killing the subject.

  33. Kevin Goolsby December 14, 2010 at 11:12 am #

    A is my pick

  34. Warren C December 14, 2010 at 11:12 am #

    A is my choice. You can see the product.

  35. Bob Smith December 14, 2010 at 11:12 am #

    I much prefer A.

  36. hubert December 14, 2010 at 11:12 am #

    A. The flare is too cliche and too distracting.

  37. Shannon Gray December 14, 2010 at 11:12 am #

    I love A because you can see her better…the colors are amazing! :)

  38. markus December 14, 2010 at 11:13 am #

    I think picture A is better :)

  39. Jeff December 14, 2010 at 11:13 am #

    A:
    I think A is better as the runner is more visible and she looks happier . Let’s face it – the runner is pretty attractive, and covering her up with that light bloom is covering up a lot of the reason that many people (dudes) are going to stop and take a second look at this photo.

  40. Denise December 14, 2010 at 11:13 am #

    I vote A, the cars are a bit distracting but in B the flare totally takes away from the runner.

  41. Robb December 14, 2010 at 11:13 am #

    A – the flare in B is too much, it actually looks kind of fake.

  42. Léo December 14, 2010 at 11:13 am #

    A without a doubt

  43. velvetowlphotography December 14, 2010 at 11:13 am #

    I say Photo A. I like her smile more in A as well.

  44. angie December 14, 2010 at 11:13 am #

    A is better, the flare in B is just too much. X

  45. rebekah j. December 14, 2010 at 11:13 am #

    A, absolutely.

    it’s a solid photograph, somewhat commercial and edgy without looking too generic.

    B looks like part of a Flickr group, plus the model’s face doesn’t look as confident.

  46. Lani Khong December 14, 2010 at 11:13 am #

    B. It looks more like an artistic sports ad…also that sunburst in the background makes it look like she’s running/flying at lightening speed w/those tennis shoes on. :)

  47. James December 14, 2010 at 11:13 am #

    I’d say A. Too much flare in B, the facial expression isn’t quite there, and the positioning of her right leg is a bit odd, her foot looks like it’s a bit twisted. Minor details aside from the glaringly obvious flare, but for me the facial expression is the real killer on B; she doesn’t seem to be enjoying her jog.

  48. Chris December 14, 2010 at 11:13 am #

    A, absolutely.

    The flare in B is just too distracting. In A it is artistic, stylistic… in B it is a punch in the face.

  49. joe December 14, 2010 at 11:13 am #

    agreed that flare is getting over-used and not used so that it is subtle. i would say A because it has just enough of a flare and her face is more visible (also her expression is better in A)

  50. jr December 14, 2010 at 11:13 am #

    Depends on what is it used for. B has a lot of “white space” for text. If I had my druthers I’d take the girl from A (better smile) and the sun flare from B.

  51. Luke Cottle December 14, 2010 at 11:13 am #

    Chase,

    Firstly nice shot.

    I prefer A. Makes me think of going for a run after work in summer (something I enjoy)

    As for B. Remember when you were a kid and you rubbed your eyes really hard and you’d get that spot in the middle of your eye? That’s the odd feeling when I look at B. Not to be harsh, just honest. My laptop is not calibrated so it might be different in print

  52. MikeJonesEsq December 14, 2010 at 11:13 am #

    I vote for A. The lens flare in B is just not doing it for me.

  53. Ash Jones December 14, 2010 at 11:13 am #

    Prefer A myself, i like B, but the flare is to much in my opinion.

  54. Theodore December 14, 2010 at 11:13 am #

    I vote A. I really like the sun burst in B but I think it pulls focus from the runner.

  55. Eric December 14, 2010 at 11:14 am #

    A has my vote. The flare in B is too much, while the one in A is just enough and right above her head, so it draws your eye up to her face. She has a better facial expression in photo A rather than B as well.

  56. Shawn December 14, 2010 at 11:14 am #

    I like Picture A. It’s clearer and neater. Unless you want to put some copy in the lens flare part of Picture B

  57. Richard December 14, 2010 at 11:14 am #

    In my opinion A is better. Its more ‘normal’ I think the flare in B is a little too much.

  58. Max Leitner December 14, 2010 at 11:14 am #

    A for me, I think the exposure compensation between highlight, mid tone and shadow areas is really well balanced.

  59. Ted Cavanaugh December 14, 2010 at 11:14 am #

    A

  60. Radek Kozak December 14, 2010 at 11:14 am #

    Definitely A for me ! Woman looks more into the camera, i can feel immediate connecting as a viewer. Flare is also less pronounced. Don’t mind flare in general but in B it is too much & covering most of the woman’s body in the run. Also in B the expression of her face is not so flattering

  61. PatrikTG December 14, 2010 at 11:14 am #

    Merge A & B. The flare in B is a bit too much in my opinion, it takes some of the focus away from the runner.

  62. kettlepot December 14, 2010 at 11:14 am #

    if its a sporting GOODS company and you want to see the clothes, A. although the leg in the top one looks a little stubby. if it’s the cover of a catalog and they want something that catches the eye, the sun in B definitely does that. i also like that she’s not looking at the camera in B. i’m going B.

  63. Claire Emmack December 14, 2010 at 11:14 am #

    photo A. In this photo the viewer is able to fully see the runner’s stride and action of running.

  64. Iordan Iordanov December 14, 2010 at 11:14 am #

    the A!

  65. Amy Heiden December 14, 2010 at 11:14 am #

    Photo A.

    I feel there’s too much lens flare in B, so much so that I don’t focus on the runner.

  66. Barrie Spence December 14, 2010 at 11:14 am #

    A for me. The flare in B dominates just too much. Of course, that’s a subjective preference just looking at the two shots – we don’t know the intended usage (and that could change the choice).

  67. Jon December 14, 2010 at 11:14 am #

    B gives the impression that she’s really dedicated by running early in the AM, but the flare is just too big.I vote A

  68. Steve December 14, 2010 at 11:15 am #

    Face looks more pleasing in A. Too much glare in B

  69. Mike December 14, 2010 at 11:15 am #

    A for me.

    B looks like a nuclear bomb went off in the middle.

  70. Kimberly December 14, 2010 at 11:15 am #

    A. B has potential but looks blown out.

  71. Eivind December 14, 2010 at 11:15 am #

    Photo A gets my vote.
    The flare takes to much focus, but i like the warm colortone.

    Admire your work!

    // @eivbra

  72. Andy December 14, 2010 at 11:15 am #

    They both have great qualities about them…. A – great light in the face, and clear scenery… B – feels like she’s bursting out of the sunlight, and there are those awesome crisp shadows from her feet…
    I would almost like to see something that’s right in between these two images, it might be perfect. At the end of the day though, what is most unique will stand out more…I’m going to vote B

  73. Natel December 14, 2010 at 11:15 am #

    Photo A you can relate to because you can see her expression, but Photo B would work well for ad copy etc.
    Top pick is A.

  74. christian levesque December 14, 2010 at 11:15 am #

    I love both of them.
    It all depends on how the image is used.
    Photo A is really nice, but not much place to put a lot of text over it.
    Photo B gives a much more ‘morning look’ as the sun seems lower.
    Can’t wait to see others comments on that one !
    thanks for sharing this process.

  75. Miranda December 14, 2010 at 11:15 am #

    I prefer A. The flair is swallowing her too much in B.

  76. Samantha December 14, 2010 at 11:15 am #

    I prefer B – in A, my attention falls where the perspective drive my eyes- down the row of cars along the curb. In B, that depth is obscured, and the runner is where my eyes settle. Because this is for a sports company, I’d go with B for that reason. The flare does seem a bit much but it helps push the eye to the whole point of the picture.

  77. Tony Obfenda December 14, 2010 at 11:15 am #

    My guess is B because for some reason i keep thinking the company’s logo will end up going where the flare is. Both pics are sweet, as i’ll bet the other 998 pics were, but in the end i guess it all depends on what the sports company was looking for.

  78. Julian December 14, 2010 at 11:15 am #

    Picture A – Enough flare and it maintains clarity, not into the fact that some of the runner disappears in B.

  79. Molly December 14, 2010 at 11:15 am #

    I love b – someone above had it right on – it pushes your eye over to the main focus, the runner.

  80. James December 14, 2010 at 11:15 am #

    i vote “A” as the better photo. The exposure is great on the runner and the backlighting is not too overpowering. Photo “B” distracts too much from the runner and completely overpowers the image.

  81. Kjetil Engstrøm December 14, 2010 at 11:15 am #

    I think A is better, the fact that the flare of picture B destroys a lot of the details of the runner.

  82. nikky December 14, 2010 at 11:15 am #

    A, cropped tighter

    (B is too trendy)

  83. tookiebunten December 14, 2010 at 11:15 am #

    Photo A gets my vote. Just for the reason that in photo B the sun flare takes away what is going on. You wondering are you missing something that’s hiding in the sun and it takes away and washed out the detail. IMHO.

  84. Kid December 14, 2010 at 11:15 am #

    love a, love how she got the natural highlights…. A gets my vote.

  85. Samo Trebizan December 14, 2010 at 11:15 am #

    Photo A is better! 2 much flare in B…

  86. craig December 14, 2010 at 11:15 am #

    A has my vote, the flare in B is too distracting

  87. Mark Petko December 14, 2010 at 11:16 am #

    B.

    the model (runner) is less engaged making the image more ‘fly on the wall’-ish. Where in A. she seems more aware of camera. I like the light (flare) in B also but it is just a bit too strong and my eye keeps going back to it rather than around the image. If if were just a bit less dominant but still present. but still I like B. better.

    Thanks for sharing.

  88. Daf December 14, 2010 at 11:16 am #

    TBH as they currently stand I’m not THAT keen on either.

    I like A up to the kerb, but the cars are too distracting / too in focus.
    The glare in B is just too much for this shot/situation. I think it would work if she was on a beach or in a sunny park.

  89. Fabian Betanzos December 14, 2010 at 11:16 am #

    Mi Voto es Por la Fotografia “A” creo que es una fotografia mas limpia y el sol no afecta a la foto.

    Saludos desde Mexico.

  90. Ray medina December 14, 2010 at 11:16 am #

    Definitely A…

    The flare in Photo B is just way too distracting..

  91. Joel Irwin December 14, 2010 at 11:16 am #

    As a photo standing on its own, I would go with A.

    However, as a graphic designer, I think I would go with B. The flare would allow for the integration of design elements/text/logos nicely. You could of course use A in an ad campaign easily, but B lends itself more towards interesting design compositions.

  92. Travis Bartlett December 14, 2010 at 11:16 am #

    I am a big fan of A, although I am not sure what is growing out of her head. I think A is all about the runner and her expression is energetic, excited, passionate etc. The depth in A achieved by the lighting gives a more realistic feel and pushes her to the foreground! I am no Chase Jarvis but that is my argument for A! Holler.

  93. Demian Velasco December 14, 2010 at 11:16 am #

    A. She is smiling a little bit more and you can really concentrate on the theme of going for a run on a beautiful day.

  94. Renee Carpenter December 14, 2010 at 11:16 am #

    A

  95. Tracy Smith December 14, 2010 at 11:16 am #

    you’re right Chase tough choice, both have merit for different reasons. I like A for a more product oriented/lifestyle shot. But, like B for the more artistic action feel, almost as if she is coming out of some sort of time/space portal. Sure the final choice came down to what purpose the AD was interesting in using it for.

  96. Anthony Perez December 14, 2010 at 11:16 am #

    100% Shot A, b looks too fake and a lens flare that big only ever works with film photos, however wish photo a had a bit of blue sky!

  97. Jeff December 14, 2010 at 11:16 am #

    I prefer A. B has to much flair. It looks like she is being gobbled up by a dimensional portal to me.

  98. laura December 14, 2010 at 11:16 am #

    I have an alternative suggestion, crop the cars out of A then I would prefer A over B because the flare is just not in a good location and takes away from the runner, it makes one think the sun is the subject. I do however like how the flare distracts your eyes from the cars. Photo A, cropped, final answer :)

  99. Lucy December 14, 2010 at 11:16 am #

    B. The flare is a tad too much for me, but I suppose ‘they’ can use it to put type on in an ad. Also, in A everything gets equal attention, which is distractive.

  100. John December 14, 2010 at 11:16 am #

    To me, it all depends on whether the focus is on the model and the clothing (in which case it’s A) or if it’s on the shoe (in which case it’s B)…

    Considering it on purely technical merits, though, I’ve got to go with A.

  101. Tim Wright December 14, 2010 at 11:16 am #

    I would say “A”
    I think “B” has a tad too much flare in the center

  102. Moritz R. December 14, 2010 at 11:16 am #

    Photo A

  103. larry reeves December 14, 2010 at 11:16 am #

    I prefer A. In photo B she kinda gets lost in that huge ball of sun flare.

  104. Justin December 14, 2010 at 11:16 am #

    I like A more than B, the flare in B is a little bit over the top…

  105. Chris December 14, 2010 at 11:17 am #

    A. In my humble opinion, B kind of looks like she’s getting launched into the air by some explosion behind her.

  106. Nick December 14, 2010 at 11:17 am #

    Much prefer A – The flare on B almost looks like condensation/ mist on the lens it’s so over the top. A alludes to that early morning feeling, and allows the product to take centre stage (Well…to the right!).

  107. Joseph Cote December 14, 2010 at 11:17 am #

    As the pictures stand I prefer B. The extra light is a nice touch and shows us a pice of life that we don’t see often, which makes for a nice sentimental connection.

  108. Matt December 14, 2010 at 11:17 am #

    With B, I concentrate on the flare too much. It’s like a pulsating, hammering magnet on my senses. I want to squint, with that photo, and really don’t notice the runner.

    Photo A is really nice, and we get a good look at the runner–her pleasant expression, her elevation, and there is just a touch of artistic flare from the sun.

    Personally, I like A better, but it’s hard to say, not knowing the intended message of your client.

  109. Charles Yeung December 14, 2010 at 11:17 am #

    A, because it has just the right amount of flare/backlight. In B, it just becomes too much and too distracting…

  110. PauliTer December 14, 2010 at 11:17 am #

    I vote for A, i really feel that i understand better the concept, because the B i feel lost with the light.

  111. Michael December 14, 2010 at 11:17 am #

    I like A better… I believe the flare is too strong in B.. diluting the visual interest.

  112. seth molson December 14, 2010 at 11:17 am #

    I like the lighting effect in photo B, and would choose that one if the girl less washed out. It makes a good artistic photo.

    I feel that photo A is the stronger photo for a sports campaign. Nice work.

  113. Rich Park December 14, 2010 at 11:17 am #

    I vote A because I think the flare is a little too distracting to the picture. Nice shot though!

  114. Tom Rothenberg December 14, 2010 at 11:17 am #

    A, we need to see all of those legs :)

  115. WnY December 14, 2010 at 11:17 am #

    A

  116. Jonathan December 14, 2010 at 11:17 am #

    I like B better, although the flare really is way too big.

  117. caleb December 14, 2010 at 11:18 am #

    A simply because the flare in B blocks to much of the model. Also, because the you can see the back of the car and the end of the bush there is a lot less depth making the image seem flat. In A you can follow the depth of the shot which leads my eye to the runner.

  118. MJF December 14, 2010 at 11:18 am #

    B!!

  119. Joe G December 14, 2010 at 11:18 am #

    It depends on the images purpose. As just an image, A is better. It has better contrast, my eyes go directly to the subject, gorgeous lens flairs, great facial expression.

    In B, the lens flair gives the image a huge center weight and is very distracting. My eyes are immediately pulled to the center of the flair, then they drift to the highlights on the sidewalk, then to the deep contrast between the highlights and the shadow of the subject, from there it goes to the shoe. If this is for a shoe company, B might suit their needs better.

    A tells a story of a dedicated athlete while B seems too have lots of distractions but brings the viewer to a product.

  120. APhotoAssistant December 14, 2010 at 11:18 am #

    B – The flare is better than the big-ass ugly light pole. The light pole shot looks static in comparison. The strong sun flare adds more of a positive emotional appeal also.

  121. McCory December 14, 2010 at 11:18 am #

    Photo A. The runner looks like she is enjoying herself more. She looks stressed in B.

  122. Jessie December 14, 2010 at 11:18 am #

    I like A better. The photo is interesting enough with just a hint of flare I find I’m searching for the details in B that are lost by the flare. It’s not a photo that needs to be over processed just to make it interesting :)

  123. Anonymous December 14, 2010 at 11:18 am #

    A my vote

  124. Monirul Pathan December 14, 2010 at 11:18 am #

    I’d say B for the simple reason that it held my attention for a lot longer than A

  125. Lacey December 14, 2010 at 11:18 am #

    B. In A the model is looking at the camera and it just doesn’t flow well. In B the sunlight almost seems to be chasing her and adds some layers to the conveyed message.

  126. Darren December 14, 2010 at 11:18 am #

    Photo A is better, unless your are presenting a photo that is about flares. Photo B, that photo is about the flare. Photo A is about the runner.

  127. uam December 14, 2010 at 11:18 am #

    like the color of street tile on B but ill vote for A

  128. Joanne December 14, 2010 at 11:18 am #

    A

  129. Tim December 14, 2010 at 11:18 am #

    A without a doubt. B looks like a perfectly centered circle of light. Maybe if B was cropped differently so the flare wasn’t centered.

  130. JoshCarey December 14, 2010 at 11:19 am #

    I really like both, but A gets my vote. I think if you could have cross-pollenated those two shots, it would have been fantastic. I love the blue sky, vignetting, and contrast of B. But I like the runner, mid-tones, and sun flare of A.

    I guess if A could’ve had just a little bit more of the hazy flare of B, but also with the contrast/vignetting of B, it would have been a perfect shot.

    Just my opinion though :)

  131. Michelle December 14, 2010 at 11:19 am #

    My preference is A

  132. Roy December 14, 2010 at 11:19 am #

    I’m going with Photo A. I think the glare in B is too much and I like the expression in photo A better.

  133. Ed Sargent December 14, 2010 at 11:19 am #

    I prefer A. The flare on B is too much.

  134. ChewE95 December 14, 2010 at 11:19 am #

    Voting for A.

    There seems to be a better smile on the runner in A. She looks like she’s enjoying what she is doing. Although the bumper on the white car looks a bit gnarley. The brightness of the sun placed above the bushes seem to be more realistic and the flare adds a nice touch.

    In B, the sun seems to be coming from behind the runner. It almost looks like she’s burning rubber and there is a smoke trail behind her. “Eat my dust!”

  135. Jesse December 14, 2010 at 11:19 am #

    Photo A for sure. The lighting on the face is so much better, and golden hour flare is overused and annoying.

  136. Armand December 14, 2010 at 11:19 am #

    A.

    even though there is lens flare at the bottom, B, looks as if the light was added later… or the light post is exploding.

  137. Silvio December 14, 2010 at 11:19 am #

    The image A, is much clear for commercial purposes may work in many ways. Just check the white vehicle (crashed bomper).

    Success!

  138. Juan Pablo González December 14, 2010 at 11:20 am #

    I’d go with A if those were the only choices, but an intermediate would probably be my main choice.

  139. Tim Rogan December 14, 2010 at 11:20 am #

    Depending on what you’re using it for. A for me as I see the runner. B if you are selling a blast of light. Wasn’t it Jeremy Cowart on Creative Live that said enough of the light flares already (might be wrong on that).

    Here face looks more neutral in color on top yet her legs are golden. Face is morning gold on the bottom. Guessing top is flashed with light restrained to her top half and bottom is reflected light? Smaller aperture on bottom?

  140. Jared December 14, 2010 at 11:20 am #

    I prefer A. I like the sun flare but in B I feel it is over powering the runner.

  141. Marjolein Versluis December 14, 2010 at 11:20 am #

    I prefer photo A, the flare in B is too much.

  142. Amy December 14, 2010 at 11:20 am #

    I am all for sun-flair but in this case I have to go with “A”.

    {Amy}

  143. Matt Campbell December 14, 2010 at 11:20 am #

    A

  144. Lex December 14, 2010 at 11:20 am #

    A 4 me! But, B… if you have to put a tagline in the middle!

  145. Sridhar December 14, 2010 at 11:20 am #

    I like A better(B is too overexposed for my taste), but I guess for the Ad, B might be the right choice if you are going for the “thrown by the ball of light” effect.. or the tagline of the shoes has something to do with how light they are..

  146. Marshall December 14, 2010 at 11:20 am #

    Chase: Tough choice but I would go for B. My immediate impression of both photos is something along the lines of “dedicated amateur athlete, up really early to train”. Photo A gives that impression but I think Photo B says it with more impact.
    Of course if it’s late afternoon, and not early morning, then my impression doesn’t hold ; )

  147. Nathan Williams December 14, 2010 at 11:21 am #

    For advertising purposes I vote for “A.” “B” would look great in a gallery dedicated to runners. “A” makes me want to run! Now that’s advertisement.

  148. Scott Brown December 14, 2010 at 11:21 am #

    A gets my vote

  149. Stuart Nafey December 14, 2010 at 11:21 am #

    It depends on how it will be used, so neither is better. If it is for an ad, it might get screened out and cropped or selected beyond recognition. How many times did she run down that sidewalk?

  150. Jason December 14, 2010 at 11:21 am #

    A definately.. =P

    heres why!!..

    Flare in A is interesting, subtle and still gives the vibe of summer time running.

    As states before in B it looks like shes running away from a nuclear explosion!

    the Flare in B kinda looks like you have fog on your lens, the flare isnt even that nice to look at on B.

    Althou the runners pose on B is slightly better, in A i think it would have been better if the rear leg was slightly more visible, and it kinda looks like shes cut off at the knee.. but hard to get a slightly more side shot when your trying to capture the side of the cars as well..

    I also like the definition of the leaves in the bushes in A over B

    And overall i prefer the crispness of the image, its sharper, bolder, more powerful. B is a bit more bland, doesnt really inspire me to go running..

    hope that helps brother!!. would love it if you cruised past my photography page
    http://www.facebook.com/jasonlawphotography

    PS Its summer time in Queenstown!!. ;-)

    Peace out
    J

  151. Griffin Lotz December 14, 2010 at 11:21 am #

    A for sure, the flare in B is wayyy tooo big and distracting. You can barely see half the runner. In A, she is lit perfectly with just a bit of flare washing out some of the pole and another part taking up the negative space under her leg. Its there but it isn’t the focal point. The huge centered flare in B screams look at me, I’m blowing this image! go with A, please.

  152. Khalid December 14, 2010 at 11:21 am #

    I really like Photo B if there was slightly bit less flare.

  153. David Head December 14, 2010 at 11:21 am #

    Photo A is a nice photo but for some reason photo B grabs me.

  154. Chris Aram December 14, 2010 at 11:21 am #

    A – hands down, IMO.

  155. Tina Stearns December 14, 2010 at 11:21 am #

    I prefer A.

  156. Mark Pritchard December 14, 2010 at 11:21 am #

    Photo A is what I’d use. Cleaner, simpler and still tells the story, even if the composition of the elements is slightly compromised. The runner looks more natural in this shot.

    I suppose B ‘could’ work for a advert layout as it has nice space (sun flare bleaching) for type.

    But for me, A

  157. Jeff December 14, 2010 at 11:21 am #

    A.. dunno whats this for but B is a bit distracting.. My eyes were blinded by the God like rays.

  158. Danielle Malanczuk December 14, 2010 at 11:22 am #

    I like the runner’s face/position in A, but can’t get past the pole in the center of the frame. The cropped version of A looks better. The flare in B is overpowering, but the negative space it creates might be useful in an ad and it does eliminate the pole. I think I’m leaning toward B. It has a bit more of an ‘inspirational’ feel.

  159. Ted December 14, 2010 at 11:22 am #

    A, the flare is what most memorable thing about B, A is a well balanced compositon

  160. Michael Bidegain December 14, 2010 at 11:22 am #

    From a pure photography sense A is the obvious answer(clearer, vivid, proper exposure) however my personal opinion is photo B due to its uniqueness I love how the sun rays came through and the shadow on the sidewalk stands out to draw your attention to the fact the runner is in the air during this shot.
    Love it
    Michael

  161. Ellie December 14, 2010 at 11:22 am #

    I say A. Glare is too much for B. If it’s for commercial purpose, I think A is better.

  162. tate December 14, 2010 at 11:22 am #

    A
    AAA
    A A

    The pose looks more natural.
    I like the eye contact.
    I think she likes me.

  163. Patrick December 14, 2010 at 11:22 am #

    “A” has my vote not so busy and allows my eye to gravitate to the subject which is what I think the client would want… Plus lens flare is a out dated shot anymore it seems. Not to mention the rule of thirds would take the lens flare and more. JMO still nice competition

  164. Brian December 14, 2010 at 11:22 am #

    I would choose A. B’s lens flare could of been controlled in away that would of been beneficial to the aesthetic look of the image but B simply does not pull it off.

  165. david December 14, 2010 at 11:22 am #

    A for me!
    B is getting cliche, and is’t way to much in the centre.
    it is very distracking and looks quitte fake

  166. Neil December 14, 2010 at 11:22 am #

    A. Im going to call it now that B was taken on an iphone ;)

  167. Griffin Lotz December 14, 2010 at 11:22 am #

    Also, her facial expression looks awkward in B, like she is not in shape and straining

  168. Odpr December 14, 2010 at 11:22 am #

    A, I can’t even understand why you offered b, b looks like a malfunction in the camera, overexpose all over the place, you can’t see anything.

  169. serena December 14, 2010 at 11:22 am #

    B.
    I know the flare is too much. I know it can be distracting, but I like it because it really does look like a nuclear explosion and the runner looks as if she is being propelled by, either it, or her shoes or whateverelse she is wearing that needs selling.
    Flare doesn’t have to be perceived as distracting or something unskillful hipsters like. One could choose to see it as attention-grabbing and therefore good for advertising purposes.
    Sorry.

  170. Ehren Wells December 14, 2010 at 11:22 am #

    Definitely A.

  171. Josh December 14, 2010 at 11:22 am #

    A.. can’t stand B, don’t even know how it’s an option.

  172. Gary Marlowe December 14, 2010 at 11:22 am #

    The truth is neither shots are that great. Shot B just looks like a mistake, and – at first glance – shot A looks like the runner just has half her leg missing. If it were me, I wouldn’t use either image as they are both pretty pedestrian.

  173. Martin Moore December 14, 2010 at 11:23 am #

    Neither but if i had to choose, A is Better because the flare is just to much and make the photo look like something was wrong with the camera lens. The cars on the left in my opinion are distracting and serve no purpose. The image should be cropped or re-shot with the edge of the side walk being at the left most part of the frame.

  174. bulafy December 14, 2010 at 11:23 am #

    i will go with A

  175. Chris December 14, 2010 at 11:23 am #

    They are both good for two different ways of advertising.

    I think that if this is a product shot of something she is wearing A is the better choice as it has a bit more sex-apeal and B has to much sun flair for that purpose

    “B” on the other hand is more dreamy and plays with emotions and dreams.

    So come to think of it if its a product for women, I think B might be the better choice.

  176. Andrew December 14, 2010 at 11:23 am #

    A, love the grittiness and definition in the photo. Theres enough of a flare to keep things interesting with a change in color, texture and tones. Also, the trash on the street is not as distracting in this image, its just cleaner. The only thing I don’t like about A, is the part just left of the lamp post at the top of the image, theres some weird flare/blur going on there and its a little distracting.

    The flare in B is too distracting in my opinion. However, if text is going to be used on the image, I think B will provide a better surface to work on.

  177. John December 14, 2010 at 11:23 am #

    B, because she doesn’t like in the camera and the shadow in front of her looks really great.

    • John December 14, 2010 at 11:24 am #

      *look not like

  178. Raj December 14, 2010 at 11:23 am #

    B
    When the flare is reduced a little, B would be very nice as the pavement and her shadow are great…

  179. Tim December 14, 2010 at 11:24 am #

    A! In B there is just too much of a flare. It is way too distracting

  180. zull December 14, 2010 at 11:24 am #

    for me”A”not to much distracted with flare

  181. Micha December 14, 2010 at 11:24 am #

    A!

  182. Kristin December 14, 2010 at 11:24 am #

    A! I am all about some solar flare but in B it just looks fake.

  183. Ritwik December 14, 2010 at 11:24 am #

    photo A! Less flare, crisp image with warm colors really sets it apart from the overdone B.

  184. Katie December 14, 2010 at 11:24 am #

    In A my eye goes to the cars, I like B because the flare puts more emphasis on the runner than on the cars, however, I think the flare is a bit to strong…maybe tone it down a bit?

  185. Manus December 14, 2010 at 11:24 am #

    Personally, I like A. But where will the copy go?

    Copy fits better in B… and it’s more dramatic.

  186. Jim December 14, 2010 at 11:24 am #

    “A” – if only b/c this is a product shoot and you can see the product(s) more clearly in “A”. I’m also personally a bigger fan of sharper images.

    Just my 2 cents! Love these posts Chase!

    Cheers, Jim

  187. carl costas December 14, 2010 at 11:24 am #

    B. It’s cleaner.

  188. molly December 14, 2010 at 11:25 am #

    Defo prefer b – lights draws my attention to the runner and it’s like she running out of the light. :)

  189. Andrew Rutherford December 14, 2010 at 11:25 am #

    I like photo B.

  190. Bluestill December 14, 2010 at 11:25 am #

    Which is better? Both tells a different story so better is definitely subjective in this case. Photo A seems more staged and has a cleaner look for a product. Sort of like the fast food product shots that draws you in but you never really know what yours will be like, except that it won’t be like that picture in the window
    Photo B… Whew, now that’s the SHIT (can I say that here?)!!! It’s edgy, raw and unscripted. It’s more of what an action shot or editorial shot should look like. You don’t just notice a product; you also notice what it does and how it is to be used. B is definitely the winner. Anyone who disagree must face the wrath!!!

  191. Joakim Eriksson December 14, 2010 at 11:25 am #

    A!
    Its cool with flares, but distracting. And simply because the runner looks better in A.

    Keep up the good work
    /jocke

  192. Blake Murphy December 14, 2010 at 11:25 am #

    A gets my vote

  193. Chris Heine December 14, 2010 at 11:25 am #

    B Sir, it leaves some room for the imagination.

  194. Alain Milotti December 14, 2010 at 11:26 am #

    While I love the look of flare in my images, in the case of shot B it’s a bit much, so my initial reaction is to choose A in terms of the image alone. That said though, I’d be curious to know how shot B would be treated in terms of any copy and logos that might be introduced to make the final ad. Depending on your clients needs, maybe B would suit them better?

  195. Johan Bertels December 14, 2010 at 11:26 am #

    I prefer A, flaring in B is too heavy in my opinion… Her expression is also better…

  196. Dade Freeman December 14, 2010 at 11:26 am #

    A for sure, B the sunburst takes the attention away from the subject too much imo :)

  197. Todd Gardiner December 14, 2010 at 11:26 am #

    I like A because the expression on the runner looks more fun and less haggard. In fact, that “panting” look in B combined with the flare do make it look like she is running from a crisis or something.

    Add to that the backlighting of her hair in A and I like this one better. B does have a great dark shadow of the runner on the sidewalk and a tempering of the cluttering shadows from the bushes, but that does not make up from the elements in A that I wish were in B.

  198. David Bridle December 14, 2010 at 11:26 am #

    I love B. It gives me a feeling of bursting into a run.

  199. Tyson Collins December 14, 2010 at 11:27 am #

    “B” gets my vote for two reasons. The first is that I’m unsure about the angle of the runner’s leg in “A”, and the second is that the sunburst glare in “B” suggests a sense of euphoria.

  200. Gerry Coe December 14, 2010 at 11:27 am #

    I think “B” will be the final choice, I don’t think it is necessary to actually see the clothes/shoes etc. It is more down to feeling. “Out of the Sun, Golden Girl” For the Sports company there are too many distractions on the left, either way I would still crop out most of the cars on the left or soften them down a bit.
    But Heck, What do I know. ;>))
    PS, I prefer photo A personally

  201. Nicolae Cioloca December 14, 2010 at 11:27 am #

    Hi Chase,

    I like the colors and the mood of A.
    How about moving the lensflare to the left and kind of cover the car with the flare?

    greetings

    Nico

  202. Jan Balster December 14, 2010 at 11:27 am #

    A, no doubt. In shot B the flare takes over the whole image. A shot between the two would have been ideal but A has the most potential to get there in post.

  203. jenny December 14, 2010 at 11:27 am #

    Photo B, for sure. because my eye goes to the light post and stays there. love, love, love photo A. :)

    • jenny December 14, 2010 at 11:28 am #

      opps! i meant i love photo B! : P

  204. David Dunton December 14, 2010 at 11:27 am #

    A is better overall. Like at least one other commenter, I like that the model is looking beyond the frame in B instead of almost into the camera in A. But the the garish flare in B ruins it for me.

  205. MH December 14, 2010 at 11:28 am #

    A all the way. Less distracting; the runner looks more athletic; more context. B has way too much glare; I agree with the hipster/cliche comments. I would only chose B if there was a need by the art department to have a space for text or logo smack in the middle. A is a great shot.

  206. Gerry December 14, 2010 at 11:28 am #

    I prefer A but I suspect that B was chosen because it provides space for the clients message.

  207. Kelli December 14, 2010 at 11:28 am #

    I vote A because she’s looking at the camera and smiling. Not sure runners actually do that, but it’s nice and idealistic for an ad campaign.

  208. Jaycee December 14, 2010 at 11:28 am #

    B- The flare adds some atmosphere while it forces the viewer to squint a little in order to make out some of the other details in the image, almost as if the viewer were out for a run in the morning where the sun them self.

  209. Antonino December 14, 2010 at 11:28 am #

    I prefer the image B is warmer, better represents the strength and power of race as well as the fatigue of the model’s face. The flare in the middle looks like a drop of sweat that emerges from the image.

  210. Jonathan December 14, 2010 at 11:28 am #

    I enjoy A , she is lit up wonderfully but I have issues with the the light post. I like how B hides the post but the light on her fades too much for me. The negative space on B from the flare could be great for Ad’s.
    Cheers

  211. Andy December 14, 2010 at 11:28 am #

    I vote A which means it’s probably B!
    I prefer clarity, colour and model’s happier expression.
    Flare in B bit too OTT for me

  212. Jason V December 14, 2010 at 11:28 am #

    I’d say ‘B’.

    The sun-flare detracts from the fact that she forgot to put on her shorts and is only wearing underwear.

    Also makes the photo look more surreal and “not like everyday boring stuff”

  213. Nelson December 14, 2010 at 11:29 am #

    Depends on context, but I like A more.

  214. Ken Toney December 14, 2010 at 11:29 am #

    A is better, I can see the legs better :) .

  215. Linda Thompson December 14, 2010 at 11:29 am #

    Looks like I’m not the only one who likes A better. lol :)

    I like that the runner is looking at the camera just a little in A….gives a feeling of connecting with the runner. I also like that the flare isn’t so pronounced…there’s still a very warm feel to it, but it’s not overpowering. You can still see all the details of the picture.

  216. Ollie December 14, 2010 at 11:29 am #

    Short answer A

    Long answer –
    It totally depends on the brief, reasons for the shot, client expextations, art direction, etc. There could be many good reasons for choosing B.

    Without any of those considerations, just looking at the asthetic qualities of each image, image B’s flare is probably too centre-weighted and garish to be the popular choice – a different crop could fix it.

    Image A would then most likely please most people, by default, even though the lamp post becomes quite dominant. The amount of flare is just enough to be interesting without taking over from the subject.

    Chase – wanna share the client brief? :) And obviously the client’s final choice?

  217. Marc December 14, 2010 at 11:30 am #

    All depends on where the ‘sports company’ want to place their type and logo…..

    As an ad B.
    As a good picture A.

  218. Manny December 14, 2010 at 11:30 am #

    A :)

  219. Ignacio Mendoza December 14, 2010 at 11:30 am #

    I prefer the A. It looks better clean composition.

    Greetings from Juarez Mexico Chase!

  220. Lola Photo December 14, 2010 at 11:30 am #

    Vote for B. While A, is much crisper and cleaner- which at first glance makes it more appealing to look at, shot B is much more interesting and inspiring. Shot B makes me want to look again, and figure out what is going on.

    Well done!

  221. Paul Silva December 14, 2010 at 11:30 am #

    A

    B is too much…a shot that was between A and B would be ideal though

  222. Sara france December 14, 2010 at 11:30 am #

    I vote A

  223. Dee December 14, 2010 at 11:31 am #

    A is a better photo. B is a happy accident.

    B pops more visually but lacks the versatility for use with text.

  224. Brian Davis December 14, 2010 at 11:31 am #

    A. The flare and vignette in B is too distracting. A is cleaner and has a better feeling to it.

  225. Adrian December 14, 2010 at 11:31 am #

    Having seen larger versions I’d say that photo A is better. Why? Well, B seems to follow the overly popular and overdone flickr-look. It’s not that it looks bad, I’ve simply seen too much of those. Besides, I like the running women and the spot takes my attention away from her, so again point for A. On the other hand everything depends on the future purpose that the photo will serve.

    Cheers,
    Adrian

  226. Jeremy December 14, 2010 at 11:31 am #

    I like B –

    The leading lines in A are great but take me away from the runner… the flare in B gives just enough to break up that lead – and keeps me on the runner.

    Being how this is an outdoor company, I would go with whatever photo keeps the interest on the outdoor sports subject.

  227. Keri December 14, 2010 at 11:31 am #

    A for me.

    I do like B but it doesn’t grab me as much as A

  228. Elmo December 14, 2010 at 11:32 am #

    Really depends what the message that goes with the picture is going to be- and what kind of sportswear the company is selling. Guess it must be shoes as the clothes really looks old style!? If shoes I would go for B as it’s a picture you remember and a better face of the girl (.. and the clothes are not that dominant.)

  229. Jon December 14, 2010 at 11:32 am #

    Definitely A – B has too much flare.

  230. Briony December 14, 2010 at 11:32 am #

    it depends on what it is for….i personally am drawn to B but I believe A would sell a product better.

  231. jmck December 14, 2010 at 11:33 am #

    It depends on the design that will go around it.

  232. Jerry Ferguson December 14, 2010 at 11:33 am #

    A few have said this, but, if the image is going to be stand alone I think A is my choice. But if text is going to overlaid on the image then B for sure. The text should be the focus. But, without any real context of what you or the client is looking for it’s not really an easy choice.

  233. emmanuel D. December 14, 2010 at 11:33 am #

    I vote “B”, because it’s different.

    Art is all about thinking differently, and I choose B cause it’s
    something I never seen before, and I love the girls expression
    it looks natural.

    The “A” photo looks like any other photo I’ve seen. And she’s looking
    towards the camera which to me feels fake.

  234. Stephane Brazeau December 14, 2010 at 11:33 am #

    A. The flare in the 2nd image is too distracting IMO

  235. Justin Mayotte December 14, 2010 at 11:33 am #

    A looks like a beautiful summer morning jog.
    B looks like a hott sweaty midday run in the heat.

    But if youre putting text in it, the text would fit perfectly in the middle of B.

  236. stuart December 14, 2010 at 11:33 am #

    I prefer B. The intense flare gives a sense of magic that’s missing in A.

  237. Rhys December 14, 2010 at 11:34 am #

    I think it really depends on the layout and where the text will be placed. I like both, though I do think the flare in the second one goes beyond flare and almost looks like there is something on the camera lens. However, that could make sense in a certain layout.

  238. Marco December 14, 2010 at 11:34 am #

    When in doubt ALWAYS go with more flare! It also leaves great space for copy

  239. Greg December 14, 2010 at 11:34 am #

    If the client is going to use text in the blown out part, B is better and renders the photo as purely supportive of the text. And vice-versa for A. If the client is going to use the photo as stand-alone then A is better.

  240. Todd December 14, 2010 at 11:35 am #

    It really depends on what the client needs it for – B has much better negative space (or copy space) while A focuses more on the model in her environment. So hard to choose a fav…

  241. Dennis December 14, 2010 at 11:35 am #

    I prefer A as a photograph, the glare in B really overwhelms the shot. But as others have noted, I don’t know what your clients are going to use the shot *for*: I could see them going with B because of ready-made space for text within that glare, or A if they’re trying to call some attention to, say, whatever product the runner is wearing.

    But, ignoring client constraints and judging solely as which one I’d prefer, A it is.

  242. Dan December 14, 2010 at 11:35 am #

    A

    I like that type of effect in B, but it’s just too much here. Tone it down quite a bit, and it might be okay.

  243. Olive December 14, 2010 at 11:35 am #

    B.
    looks like some source …or power behind her…

  244. jeremy December 14, 2010 at 11:36 am #

    Definitely A. I see what you were aiming for in B, but it doesn’t quite work.

  245. Neil LaHaise December 14, 2010 at 11:36 am #

    I have to pick B! Although the flare is a little overwhelming and a little distracting, it makes the image look like the weather is the kind of weather you want to go for a run in. At least B makes me want to got for a run more then A does. So I think B would sell more product for your client.

  246. Anne-Marie December 14, 2010 at 11:36 am #

    I’d be curious to see the brief to help me choose… But if I go only with my knowledge and gut feeling, I’d go with A for the following reasons: I’m a huge fan of flares and contre-jour shots, however, the flare of B is a bit too strong to my taste and takes away a bit from the main focus of the shot. I also like the attitude and expression of the model better in A, she is smiling, strong and really sharp and would probably appeal more to a client that wants, in the end, to see (and sell) more of his product. I love the mood and colors of the A shot better too in general. Awesome shot… As usual!

  247. Ahmad Tawakol December 14, 2010 at 11:36 am #

    I love A. The Sun in B is right in the center, it breaks the composition of the photo.

  248. Brian December 14, 2010 at 11:36 am #

    Definitely A.

  249. Philip December 14, 2010 at 11:36 am #

    I go for A, because it looks more natural but still unusual and arty.

  250. Steve December 14, 2010 at 11:37 am #

    Definitely A. If the model had the same expression in B as in A then B would have a better feel.

  251. John December 14, 2010 at 11:37 am #

    I like A

  252. Jeffery Saddoris December 14, 2010 at 11:37 am #

    Tough call in that I really like what’s happening with the sidewalk in B, but overall I think A works better. Both the vignette and the flare look way too forced in B.

  253. Kathy December 14, 2010 at 11:37 am #

    B has my vote simply because you can see the toe of her right shoe. In photo A you cannot, which looks odd to me.

  254. Cecilia Flaming December 14, 2010 at 11:37 am #

    I prefer photo A. The flare in photo B is neat, but kind of “takes over” the photo… it’s quite large and distracting.

    Photo A is great!

  255. Wilf Feder December 14, 2010 at 11:37 am #

    should be right in between. The “sun” in B seems kinda overblown …oh and i would shift the light to the left. to rather hide the cars and reveal more of the model. sorry for pretentious tipps =)

  256. Stefan December 14, 2010 at 11:37 am #

    A but not for the flare but for the better expression on her face.

  257. Ana GR December 14, 2010 at 11:38 am #

    Although A is “the” photo, for me B has way more power. It tells more than A.

  258. James Campbell December 14, 2010 at 11:38 am #

    A. Because B has too much flare, unless that is where the text is going.

  259. David December 14, 2010 at 11:38 am #

    I dislike the post in the center of A, but I still prefer it over B.

    Unless you want a nice clean spot with room for copy, in which case B will work much better.

  260. Rob December 14, 2010 at 11:38 am #

    Definitely ‘A’. B is overwhelming and looks fake.

  261. Arvelto December 14, 2010 at 11:38 am #

    I like A!

  262. Tom Lynch December 14, 2010 at 11:38 am #

    I like A better, but if text is to be used, then B will add that space……

  263. Richard December 14, 2010 at 11:39 am #

    Choosing A. B is more distracting and the runner’s expression in A is better

  264. Luka Travas December 14, 2010 at 11:39 am #

    I would go with A.
    In my point of view, flare on the second photo draws away attention from the runner…

  265. ElnRGB236 December 14, 2010 at 11:39 am #

    Personally, and for the art value, photo B. But for a commercial campaign definitely photo A, hands down, for the clarity and straight forwardness.

  266. Andrew Ferguson December 14, 2010 at 11:39 am #

    I like A best.

    B is too distracting with the sun spot right in the middle. Although I do like the way the shadows fall behind the runner in B better.

  267. Jon-Mark Wiltshire December 14, 2010 at 11:40 am #

    I prefer A. I see where you’re going with B but I find the glare/flare a bit too distracting. Photo A maintains that sunkissed look and has a touch of flare without it being distracting.

  268. rendy December 14, 2010 at 11:40 am #

    B. FTW

  269. Jonathan December 14, 2010 at 11:40 am #

    A!
    B is too much…

  270. Georg December 14, 2010 at 11:40 am #

    I think B is great.

  271. Vince December 14, 2010 at 11:40 am #

    I prefer B… like she’s running out of the light

  272. Milt Anglin December 14, 2010 at 11:40 am #

    Too much flare in B therefore I vote for A.

  273. Mihai Baloianu December 14, 2010 at 11:40 am #

    i’ll go for A. i think in B you’re distracted from all the other details in the photo.

  274. Shawn December 14, 2010 at 11:40 am #

    A for me. Same issues as mentioned above re too much flare.

  275. Peter December 14, 2010 at 11:40 am #

    I prefer A. I think there is too much flare in B and therefore ruins the photo a little.

  276. Josh LeClair December 14, 2010 at 11:40 am #

    A – like others have mentioned the flare seems a bit to much in B – though the flare in B helps to distract from the light pole that also seems distracting.

  277. pam mals December 14, 2010 at 11:41 am #

    B.

    if the photo was about the person A. would win hands down, but B. leaves a lot to the imagination and the over abundance of light gives a feeling of intensity.

  278. Lou December 14, 2010 at 11:41 am #

    I started off liking A, because the runner is perfect, expression, stride, etc. But then that pole started bothering me and then I started liking B, but for different reasons.

    B is more abstract and doesn’t focus specifically on the runner. In the end, B wins for me. Yeah, image B with the runner from image A dropped in.

    So, image C is the winner *smirk*

  279. jaclyn turner December 14, 2010 at 11:41 am #

    hands down B. love the flare and it forces my eye to the runner, de-emphasizes the cars in the photo and the fact that the street light is so dead center. without the flare, my eye goes straight to the center streelight.

  280. Melissa Ponder December 14, 2010 at 11:41 am #

    At first glance, I prefer A

  281. just julie December 14, 2010 at 11:41 am #

    option B

    glare is getting cliche but for this type of an ad… it seems to be a bolt of excitement and energy making her run faster, leap higher… it screams, “I want to be the girl wearing those shoes… wearing that outfit… listening to that music…. getting that fit!”

  282. nelly December 14, 2010 at 11:41 am #

    B ! Love the flare of energy bursting behind :)

  283. Svavar Freyr December 14, 2010 at 11:41 am #

    I would choose a midle way if there was one but for me I say B

  284. David December 14, 2010 at 11:41 am #

    Oh, also: I prefer the way her foot breaks the light/shadow line in picture A.

    Picture B almost looks like she’s standing on the edge of the light (except that her own shadow makes it clear she’s in the air)

  285. //d. December 14, 2010 at 11:42 am #

    Definately A for me. i like the subtler flaring. and the way the deeper shadows on the ground frame out the runner.

  286. Sean December 14, 2010 at 11:42 am #

    My vote is A. flare is over the top.

  287. Chris Casciano December 14, 2010 at 11:42 am #

    A wins. but I want to see where B would take you if you kept at it, because I think it would have been a better shot.

    The problem I have with B, and why it lost, is that the runner needs just a bit more definition on her right side, and because she gets lost a bit the cars start taking over. Otherwise I like it more – more atmosphere, more interesting shadow on the ground / clearer definition of the runners “flight”. Crop it to just the right 2/3of the image an it wins for sure.

    Just seems like the subject got lost somewhere as they appear here.

  288. Chad Munce December 14, 2010 at 11:42 am #

    A is better. Too much flare on B.

  289. George S December 14, 2010 at 11:43 am #

    I vote for photo A.

  290. Verino Popovic December 14, 2010 at 11:43 am #

    A

    Makes more sense to me.

  291. Gordon Jones December 14, 2010 at 11:43 am #

    I like B the best. It gives a sensation of speed that A lacks.

  292. Alex December 14, 2010 at 11:43 am #

    A for me, the flare in B is too distracting and over powers the rim light and separation of the runner in A. Though I prefer the cleaner shadows on the ground in B.

  293. Edmis December 14, 2010 at 11:43 am #

    I like A. Looking at B, makes feel like i have some vision illness.

  294. Matt May December 14, 2010 at 11:44 am #

    Photo A is a typical “sports” related photo… I think B has more drama and action in it, shown with the shadows at her feet and the explosive sun … so I would probably go with Photo B

  295. bruno mendes December 14, 2010 at 11:44 am #

    I loved the (B) photo! the huge flare makes that photo pops out of the frame into my eyes!!

    the (A) is kinda boring… and there is something coming out of her left ear….

  296. CyberGus December 14, 2010 at 11:44 am #

    None of them.

    Do you really like the street lamp and the cars in the composition?

    I mean they’re not equal in weight, it absolutely distractme from the girl, the street lamp in the middle divide the composition, maybe not the best place in that block for a photoshoot.

    My two cents.

  297. Steven December 14, 2010 at 11:45 am #

    A is better. B has too much sun glare. It blocks too much of the jogger and makes the image ambiguous to the product.

  298. Traci December 14, 2010 at 11:45 am #

    I prefer A if it is cropped. In the larger image my eye is drawn to the bottom left quadrant of the photo and becomes a distraction from the runner.

  299. Dave December 14, 2010 at 11:45 am #

    A, flare goes a bit too far in B IMO

  300. monique December 14, 2010 at 11:46 am #

    I think A is better. The runner looks confident and happy and in b she looks out of breath like she is really pushing. A the exposure is bang on and while there is some creative flare and nice back lighting it is not overdone.

  301. Donna December 14, 2010 at 11:46 am #

    I’d go for Photo B because its looks more natural. I mean when its a sunny day, you expect to see a lot of sunlight. Photo A looks a bit more staged, smile is commercial and she’s looking in the camera. Its not what you typically see when someone is jogging. In Photo B however, there’s a radiance of determination in her face and she’s looking away from the camera. Also,by covering the product with sunlight, it created a sense mystery and curiosity which is really attractive. I believe that when you’re trying to sell something, you have to portray it the context where the product is supposed to be used=)

  302. Michael Montalto December 14, 2010 at 11:46 am #

    A is the better overall photograph.

  303. Patricia December 14, 2010 at 11:46 am #

    Definitely A! Beautiful shot! composition, colours, lighting… I loved everything about that…
    Picture B, no no…the flare is way too much!

  304. Luis December 14, 2010 at 11:46 am #

    My vote is for B

    The flare looks more intentional than in A. Also it give to my imagination more to think. I will the power of the runner. She is running very strong, like the like is been generated by her. And there are more possibilities..

  305. niklas December 14, 2010 at 11:46 am #

    finlands vote goes to B

  306. William Snyder December 14, 2010 at 11:46 am #

    My vote is for A. The flare in A is subtle and adds to the image to include the arc lens flare towards the bottom. In B my eye is instantly drawn to the monster flare in the middle of the image which not only pulls me away from the runner/scene but covers her/it up. I also like the aesthetics of A, the color looks good, the feel is there while in B that is diluted.

  307. BK December 14, 2010 at 11:46 am #

    I am drawn to B. The ground in front of the runner, including the runner’s shadow, is cleaner. This draws my eyes to the shoes and what lies ahead… Let your imagination take it from there.

  308. Aus December 14, 2010 at 11:47 am #

    A. On B it just takes up too much of the subject….unless this is an advert for sunscreen!

  309. Jimi Sweet NYC December 14, 2010 at 11:47 am #

    I’d be curious to see what the type treatments will be. B could ultimately be more effective for the campaign, but as-is, I prefer A.

  310. Nazrazr December 14, 2010 at 11:47 am #

    if i am against the odds i will choose B but definitely A is better.

  311. Alvaro Baeza December 14, 2010 at 11:47 am #

    What do you want it for?
    A to me is a “good standard picture” if its about the girl, this is much better
    B to me could have a better story attached. Looks likeshe is running out from the glowing object.

  312. Sailsd December 14, 2010 at 11:48 am #

    First: Even though in A the runner looks in the camera, the intention of running is not get to the camera or get distracted by it but running somewhere. This is where B leaves me pondering where she might be running to.
    Second: Even though not looking at us to get our attention the way of fuzziness in the image gets me to pay more attention to her than to the rest surrounding her – not the trees, not the car, not the fence, not the carseat which is way too sharp in image A.
    Third: The sky in the background. In Picture A its just plain white-yellowish. In B it has a nice blue color.
    Fourth: In B she is like leaping out of the light which also explains the really hard shadow of her on the ground.
    => So I actually like B more than A.

  313. Atanas December 14, 2010 at 11:49 am #

    Picture “A” ! Picture B is to burned out for my taste!

  314. Scott Webb December 14, 2010 at 11:49 am #

    Well I can’t really say because I don’t know if the creative is finished?

    Know what I mean?

    A as a photograph is probably the better choice?

    However, and it’s a big HOWEVER, I see option B to have great graphic design potential. You can see a bit of it due to the “B” option from the VS graphic. Overlaying typography where the massive flare exists looks hot.

    So I start to believe we don’t have all the information for the creative work.

    I can see reasons for both but I don’t know enough to say one is “better” than the other at this point.

  315. Drew December 14, 2010 at 11:50 am #

    A!!!

    B looks so fake and looks like a photo shopped blob is in the middle.

  316. Jon December 14, 2010 at 11:50 am #

    My vote goes to photo A.
    In my opinion flare of the A photo is well controlled and still transmit its fresh. In the B photo flare is too much and becomes more “important” than the shot. Only one thing like more in the B case, the shadow of the girl, as a nice detail.

    • Sailsd December 14, 2010 at 11:52 am #

      The shadow seems to be just the same in both pictures.

  317. Az December 14, 2010 at 11:50 am #

    Deffinitly a

  318. G Allard December 14, 2010 at 11:51 am #

    A is a beautiful photograph.

    B wins for me — love the runner’s expression which to me conveys everything in at first glance. The slight shift in angle creates a better vanishing point (off-center). The blown out flare adds a tone of drama and draws attention away from the light post which seems a little too centered up in A. B just has more “there” there.

  319. Jack Megaw December 14, 2010 at 11:51 am #

    A gets my vote…and I’ll tell you why.

    I am a photojournalist and in my line of work you have to be able to relate to the subject. In a good sports photograph typically the rule is two faces and a ball. If you have two faces and a ball and then the viewer can relate.

    In “B” photographically and artistically completely understand the flair – I have used flair in the same sense as this also in my images. I just feel that in an image such as this the viewer can relate to the image as somebody running in the morning in regard to just seeing a (good) picture.

    -Jack

  320. Austin Simmon December 14, 2010 at 11:52 am #

    A : so sick brotha!

  321. Mike Fillion December 14, 2010 at 11:53 am #

    I prefer A, only because the highlight in B is so big, you lose the runner. If that highlight was toned down, I’d pick B.

  322. Crescente Rengifo December 14, 2010 at 11:53 am #

    “B” it’s my favorite, why? arguments are overrated.

  323. Anthony December 14, 2010 at 11:53 am #

    A for sure. B is just killing the whole person’s image. A has a unique blend of good glare, angle & you can see the persons figure and action.

  324. Tom Varden December 14, 2010 at 11:53 am #

    Impossible. The great thing about B is the flare which is also the distracting thing. I’d paint in a little of the flare from B into A. You’d get the great mood and feel of B, but without the distraction of a giant blob of light. I think many viewers just wouldn’t be able to get past the blob flare. I like the blobby light, but it spills over to the left too much.

    If I lived in a world without photoshop, it would be B.

  325. jacky lam December 14, 2010 at 11:54 am #

    i like a

  326. Steven Fielding December 14, 2010 at 11:54 am #

    I gravitate toward B. The lens flare in A seems accidental whereas the treatment in B is more deliberate and purposeful. Aside from the model having a more purposeful expression on her face in B also.

  327. Jason Meaux December 14, 2010 at 11:56 am #

    B

  328. Eric December 14, 2010 at 11:56 am #

    A

    I B would look better if the flare was more to the left.

  329. Carroll Morgan December 14, 2010 at 11:57 am #

    I like elements of both but neither is “best” imho. I prefer the leg shadow on the sidewalk in B but the facial expression in A. I really like her height off the sidewalk. If I had to vote for one straight up, it would be A.

    So, how many takes for this shot? I assume A was near the beginning, since she is smiling.

  330. NikolaT December 14, 2010 at 11:57 am #

    AAAAAAAAAAAAAAAAAAAAAAAAAAA

  331. Woody December 14, 2010 at 11:57 am #

    As is, I’m choosing A. Not really digging the flare in B.

  332. ABRphoto December 14, 2010 at 11:59 am #

    This being a commercial, it undoubtedly should be A.
    There will be more people who do not understand B or simply look at it as an artsy photo and won’t even remember the product. The face is too dark and the expression is worse in B which makes it harder to relate to the person.
    The only porblem with A is that it lacks tonality in the sky.
    I do not think that you should even consider B as an advertisement.

    (looking at them as simply photos I still think A is better, B in my opinion is a bit overdone and the theme overused. also tonality in the face is disturbing. either make it a silhouette or expose it more.)

  333. Dan Rowles December 14, 2010 at 12:00 pm #

    Its has to be B for me, I’m guessing the product is the trainers that she is wearing. There is more detail in them in B, the flare actually removes the distracting lamp post and again sends the eye towards the product. The image is a bit different from your average sports shot so will make the ad campaign stand out.

    Oh, and I like it more too :)

  334. Matt December 14, 2010 at 12:00 pm #

    While I like photo A as a photo, I could see the potential of photo B for design purposes. The flare is a nice backdrop for typography. The flare is a bit strong and maybe even over the top, but I could see its usage with type.

  335. Mickie December 14, 2010 at 12:01 pm #

    A – I usually like when it´s a bit too much, but i feel that B in this case is a bit tooo much,. in a perfect world a combination of the both would be awsome=)

  336. Jaymes December 14, 2010 at 12:01 pm #

    Neither.

    The sky in photo A is completely washed out. The contrast is much to strong and the “GOD rays” pull you out of the composition. There is way too much going on, it’s dificult to stick to one subject and because of the subjects proximity to the other visual elements, there is no distinction as to what the image is trying to convey.

    The flare in B is way to large, but it increases the amount of midtone amount across the rest of an overly saturated image.This image has the same amount of visual elements, but appears to be lacking in subject matter because it’s lost in the sunny haze.

    If I had a choice the most visually stimulating image would have to be photo B. The flare is a circle that appears in the center of the frame. Although it is completely blown out of the park, it unifies all the subject matter in the composition because it appears to cover most of it. While photo A is definately more clear, it doesn’t appeal nearly as much because it’s very clear, and at the same time very flat.

    I enjoy the Chase Jarvis photos immensly, but where this one is concerened it’s kind of a lose-lose.

  337. Andrew Barker December 14, 2010 at 12:01 pm #

    I think choice A look the best

  338. Rob December 14, 2010 at 12:02 pm #

    I have to go with A, too much flare for me in B

  339. Chris Mortensen December 14, 2010 at 12:02 pm #

    Photo A looks like the subject is actually running where as in photo B she looks a bit like a soon to be victim of an alien abduction. She’s hovering while in the beam of an intensely bright light.

  340. Mike Budowski December 14, 2010 at 12:03 pm #

    I am going to say B. The reason, if it is a sports company, photo B gives me the feel of an elite athlete. Like she is running on air. In a word, Jordanesque.

  341. Drayke December 14, 2010 at 12:03 pm #

    Photo A definitely gets my vote as well. I like how sharp and detailed it is vs the overdone flare. It has its place but in this case I definitely think the increased detail is far better.

  342. Jennifer D December 14, 2010 at 12:03 pm #

    I would actually have gone for something in between. A needs a little more something and the flare in B looks like a fake mushy UFO. You wanted opinion. That’s mine.

  343. Miguel Quirarte December 14, 2010 at 12:03 pm #

    I would have to say that if they were both a part of one image I would pick C. :)
    I think for this challenge your main client is a sports company, I would like my product to show in the image as much as it can. So as a consumer I would choose A because of the esthetics. I think that B would be a nice exposure if the client were to be in the arts and or wanted a piece to showcase light/photography. In addition, I love the face in A but the body position in B. I love the flare in both, maybe A with a little of B enough to still see the runner.

    What is the demographic? I guess that would be the ultimate question. All in all these are beautiful images. I would choose A because of the client side of things. And not to forget that with A you can always place the flare in PS where as in B, the over exposure would not be fixable. Those are my thoughts.

  344. Tom Barker December 14, 2010 at 12:04 pm #

    If photo B’s feature was shifted to the left (starting from the lamppost) it would be stellar.

    Because it’s not, I vote A

  345. kavehg December 14, 2010 at 12:04 pm #

    B gets my vote simply because it ‘stole’ my attention … caveat: IMHO, it has the potential to be cleaner/have even more impact if the light didn’t overlap with the runner’s body. At least, not as much as it does now or if it stopped at her back, as if it’s a source of energy being absorbed (OK, starting to sound corny) … I say this, of course, not knowing what emotional response the image is trying to invoke.

    This is fun. Thanks :)

  346. Steven Valk December 14, 2010 at 12:05 pm #

    Vote for B, but there is little bit too much sunlight in the middle. Maybe 20-30% less sunlight be better solution.

  347. Bill December 14, 2010 at 12:05 pm #

    They say different things to me, Chase. A says, “I’m taking a leisurely jog around Greenlake.” B says, “I just ran to Greenlake from, say, Wisconsin. Partly because of her expression, and partly it’s an emotional response to the flare (I think).

  348. alain December 14, 2010 at 12:05 pm #

    B, makes you think. A is just a normal picture.

  349. Andrew Reid EOSHD December 14, 2010 at 12:06 pm #

    For me it has to be a mixture of both.

    Don’t choose one…

    The shadows on the pavement are better on the 2nd one. The flare adds nicely to that, but it’s too strong and obscures too many nice elements of A.

    Something in-between is needed, take strong points of both.

  350. Steve December 14, 2010 at 12:06 pm #

    If the “well known sports company” just happens to be Lululemon, then it has to be “A”. The model’s expression in shot “A” exudes what Lululemon is all about. In “B” the model looks too strained and not really having a good time.

  351. Daniel Brown December 14, 2010 at 12:06 pm #

    I like A better. A bit of flare, but no too much. Subject gets lost in the flare in B for me.

  352. Art Zaratsyan December 14, 2010 at 12:07 pm #

    Hey Chase,

    My pick is A. The lens flare is just enough, I like the halo effect… B is a bit too much.

    – Art

  353. alvintoro December 14, 2010 at 12:07 pm #

    If it’s a solar flare campaign, image B

  354. Christy December 14, 2010 at 12:08 pm #

    Depends on what you’re going to be using it for. They’re both great shots!
    A is awesome though!

  355. Erik December 14, 2010 at 12:09 pm #

    It depends on 1) what the client wants to portray 2) what you’re trying to illustrate or make the viewer feel Without more context, it’s a complete toss up as to which one is “best”.

  356. Cliff December 14, 2010 at 12:09 pm #

    My eyes are drawn to A. The sun flare in B is too distracting and it overwhelms the image, leading you to wonder more about that bright area and less about the runner next to it.

  357. Jen December 14, 2010 at 12:09 pm #

    In A, the runner seems strong & in control – the photograph is straightforward with a narrative. B has a magical quality about it that I love – it speaks more towards the abstract feelings of endurance & perseverance.

  358. Wes Jones December 14, 2010 at 12:09 pm #

    A. Its been said, but the flair is just too much in the other. A seems much cleaner for an add.

  359. Rob T December 14, 2010 at 12:10 pm #

    Definitely A – B is very distracting.

  360. J G Harding December 14, 2010 at 12:10 pm #

    Look at the human element, not the lens element!

    In B she is rising up off the ground, with a holy glow and a look of passive wonder.

    I connect with B, it makes me think, ask questions and keep looking.

    A is like clip-art, B is a real photograph with a soul. Crop it right and it’s a winner for advertising or art.

    B for me buddy.

    But then I love flare: http://jgharding.com/post/836069531/haverhill-sunset-by-j-g-harding-welcome-to-my

  361. Aluisius Sudiarto December 14, 2010 at 12:11 pm #

    A for me.

  362. aWebJam December 14, 2010 at 12:11 pm #

    B is for Best…..there is more of a story here. What is she running from or is she exploding into a run.

    A is for Any other picture with flare, car, and runner.

  363. Jamie December 14, 2010 at 12:12 pm #

    A is my pick of the bunch!

  364. Adam December 14, 2010 at 12:12 pm #

    A, less distraction from the flare, more model visibility

  365. Anonymous December 14, 2010 at 12:12 pm #

    B. the flare gives the image an energy that just doesn’t exist in image A. It is like the runner is bursting out of it.

    • Abby Wilcox December 14, 2010 at 12:13 pm #

      sorry. forgot to put my info here.

  366. Liam December 14, 2010 at 12:13 pm #

    I go for B. Has much more energy. The flare adds drives the runner forward allowing you to concentrate on the runner by fading out the lamppost.

    In A the lamppost is dead centre and competes with the runner for attention

    Reminds me of that famous apple add where the runner throws the hammer at the screen!

  367. Shannon Yeh December 14, 2010 at 12:13 pm #

    definitely picture A =) bc picture B has to much glowing light in the middle =)

  368. KaneoDesigns December 14, 2010 at 12:13 pm #

    I say A, its perfect for me, too much sunlight in B that covers too much of the subject…

  369. Tim December 14, 2010 at 12:13 pm #

    hmmm toughie. I love the more documentary feel to B and the crispness of the shadow seems to really suggest the runner is in the zone (maybe because it looks as though her feet are more elevated- difficult to explain but I know what I mean!)

    A has it’s merits but I would say B just edges it.

  370. Viktor December 14, 2010 at 12:13 pm #

    Reluctantly A.

    I might like B better if the runner would obscure the flare somewhat… I’d imagine she’d just appeared out of some space portal. But right now, the portal is swallowing her, I have to fear for her life!

    I do like the how the shadow of her feet is unobscured in B.

  371. bjoern December 14, 2010 at 12:13 pm #

    B – because A could be made by everyone…

  372. Tim December 14, 2010 at 12:14 pm #

    I vote for “A”, my reasoning has nothing to do with the flare issues but with the expression the runner has on her face. Seems more of a joyful expression, that she is running for sheer joy or is enjoying the run.

  373. mattbeaty December 14, 2010 at 12:14 pm #

    A If you’re keeping it wide
    B If you’re going to crop it in at the pole.

  374. Pete McPhedran December 14, 2010 at 12:14 pm #

    I like A better than B for all the reasons above, in addition, the shadows of the legs, although very similar in both, for whatever reason look less fake in A. I don’t challenge them in any way, shadows are weird depending on angles. It just seems to my eye that the one in A is less noticeably out of place.

    Nice work,

    –Pete

  375. Joey December 14, 2010 at 12:14 pm #

    A.

    Overall I like B better but there’s just too much flare.

  376. FiZ December 14, 2010 at 12:14 pm #

    My choice: A.

    B’s flare is too strong, and doesn’t have a sensible point of origin (it seems like it just originates in the center of the picture for no reason). Also, the setting seems a bit ‘pedestrian’ for such an epic movie-poster-style effect. Also, A has a much more recognizable composition whereas the flare in B serves to divide the picture vertically, making the cars on the right seem really out of place.

    But that’s just my 22 cents.

  377. Stacy December 14, 2010 at 12:15 pm #

    A takes it for me. It’s cleaner, I can clearly see the runner and still have just enough flare to be both pretty and interesting. The flare in B takes over too much of the scene and I don’t see the runner as much.

  378. Chase December 14, 2010 at 12:15 pm #

    A. The flair is distracting – although as an art director myself, I dont know the campaign and the thought process behind what this ad is going to say.

  379. Todd Metcalfe December 14, 2010 at 12:16 pm #

    From a personal standpoint I prefer A. I think it has a cleaner look. The lens flare is a bit too much for my liking in image B.

    From a client’s standpoint, I think it really depends on what they were looking for in the brief, and how this image would be used.

  380. Maurice L December 14, 2010 at 12:16 pm #

    I would like to see a picture that combines A and B.

    I like the more clean result of A, and I like the sky of B.
    The flare of B is just to much, and the sky of A especially around her head just looks funky (in a bad way)

  381. kat December 14, 2010 at 12:16 pm #

    If you’re putting “just do it” in the middle of the flare I pick B…… even so I would knock it back a bit in post to retain just a touch more detail of the runner, but ultimately my eye is drawn straight to her shoe – great if you’re selling shoes!

  382. Emily Chaplin December 14, 2010 at 12:16 pm #

    From an art director’s perspective, it would depend on the final use of the image. I could really see B being a stand out for an ad, or on packaging, etc. — the flare provides perfect space for copy. And the expression on the runner’s face in B is just SO much better than in A. Also, the lighting in B is sublime, which makes the image not just grab your attention, but hold it.

  383. Brian Miller December 14, 2010 at 12:16 pm #

    It depends what the photo is going to be used for. As just a photo A is much better. However if used in a marketing piece, B may look neat and more appropriate. For example, with how Chase has displayed the pic with the letter B overlay. It almost looks like she is running around the letter.

    A is a better catching photo.
    B is a better supporting photo.

  384. Hayo Baan December 14, 2010 at 12:16 pm #

    For me the choice would be A, but with the legs of B.

    Rationale for A: flare in B is way too much and she has a less friendly smile there as well. I like the stance of her legs in B slightly better though.

  385. Edwin December 14, 2010 at 12:16 pm #

    B has too much flare for my taste. I like A better. Is she floating?

  386. Serge Van Cauwenbergh December 14, 2010 at 12:16 pm #

    I prefer photo A.

    The huge flare in photo B bothers me too much.

  387. Steve December 14, 2010 at 12:16 pm #

    A: For me, image A says something about running, but image B seems to be more about “flare.”

  388. Gross December 14, 2010 at 12:17 pm #

    I’d have to say A. The other one is nice too, but something leans me towards the more moderate version.

  389. Charles December 14, 2010 at 12:17 pm #

    A is much better. B has a big white blob of light right in the middle of the shot.

  390. Josh Chapel December 14, 2010 at 12:17 pm #

    I think if they are going for a softer image for the campaign go with A. If they want a harder/edgier feel, go with B.

    Image A evokes the general joy of running to me. She has a softer expression and is running down her block in the afternoon, after work, in anywhere America. She is just enjoying herself and chance to get out for a run.

    Image B evokes the challenge of running to me. It’s morning, she struggled to get out of bed, she could have hit snooze but she didn’t. She is breaking through the barriers that stand in her way and will reap the rewards because it is hard but she is determined to overcome.

    I think I prefer the look of A but they both tell a clear and different story to me.

  391. Phil Kuryloski December 14, 2010 at 12:17 pm #

    I’d go for A.

    B feels too unbalanced for me, although if there will be some text or other elements overlaid over the final, that could completely change my mind.

  392. Stone December 14, 2010 at 12:18 pm #

    “A” for sure. The flare on B becomes the focus instead of the subject.

  393. Saundra December 14, 2010 at 12:18 pm #

    A, is my fav.

  394. Richard Davies December 14, 2010 at 12:18 pm #

    Hmmm I would say that B is more natural looking, but A (to me anyway) is a better all round image. There is just a bit too much flare for my taste in B, but that’s just my taste. :) Have a Merry Christmas and A Happy New Year.

  395. Bill December 14, 2010 at 12:19 pm #

    Will vote (B), but dissecting it I wish we did not loose half of the runner in the lens flare. (A) really has not central point of interest, just a blending mode and color drama. Sky is lovely in (B), hedges are not
    50% blend of each would be ideal maybe. But in accordance with the voting scheme, overall, (B)

  396. Tomasz Brodecki December 14, 2010 at 12:19 pm #

    I’d definitely pick version A, its only “con” that I see is the branch growing out of the subject’s head.
    The flare on B goes just too far, plus the facial expression isn’t one of those that I’d put in a brand ad. Maybe applying just some of B’s postprocessing (in vignette and toning department) to the A picture would make the decision easier?

  397. Ben Fullerton December 14, 2010 at 12:20 pm #

    I think that A is the winner for me. If this were just about which photo is cooler, the flare in B is kind of cool. But when I remember that this is an ad shot for a running company, the flare in B obscure way to much of the scene for the runner or clothing or shoes, or whatever they sell to stand out. I even think that the flare in A is a bit much and obscuring. I like the crunched blacks on the scene, but I wish the runner was a little brighter.

    Cheers,

    Ben

  398. Christian December 14, 2010 at 12:20 pm #

    Personally I think A is “better” for a print ad. The sun in B is to distracting from the main element, the runner. As I can only assume that the company is someone tied to this and not the sun I would go with A.

    Also her facial expression is A is “calmer” or less strained in B. Both are great shots but for if I was to pick which I would use for an ad, A is the pick.

  399. Nathan December 14, 2010 at 12:21 pm #

    A.

    I could get behind B more if the left were cropped out starting at the pole. I don’t care for the massive flare being centered in the photo, I want it to be coming in from one side or the other.

  400. Brandon December 14, 2010 at 12:21 pm #

    I choose photo A. Only because you mentioned the ad campaign was for a sports company and I’m assuming the clothing on the jogger is made by that company. In photo A you can see the clothing much better than in photo B however I do like both images…then again my assumption could be entirely wrong…

  401. Crawford December 14, 2010 at 12:21 pm #

    A, without a doubt.

  402. Victor December 14, 2010 at 12:22 pm #

    With current cropping, A would be my choice. The subject (runner), is more relevant to the whole image.

    BUT!

    I feel like if B had the cars cropped out, it would give a simpler composition and the flare would feel more like it was supporting the subject and I also like how it gives a warmer tone to her skin.

    Then again, it might remove a bit of the suburb street decor and I guess the ratio of this image must be of some importance.

    Love your work as always! I’ve learned a thing or two since I’ve been following your blog! I’d say keep up the good work, but I guess it would be of little importance… Its clear you and your team are a group of passionate people and will never stop!
    Cheers

  403. PeteUlatan December 14, 2010 at 12:22 pm #

    A has my vote. B is more lifestyle. Although I would note that if I saw B w/out the comparison of A, I would have liked it.

  404. Todd Hobert December 14, 2010 at 12:23 pm #

    I like A better for sure. B is a good concept but a bit heavy handed and i would reposition the light burst and probably mast the runner so she’s a bit more visible.

  405. Michelle Feeney December 14, 2010 at 12:23 pm #

    A for sure. My reasons…expression, body position and lack of sun flare.

  406. Géke December 14, 2010 at 12:24 pm #

    B

  407. Jim Denham December 14, 2010 at 12:25 pm #

    I like Photo A. I like the flare as opposed to the full out light blocking out the runner.

  408. boarderhype December 14, 2010 at 12:25 pm #

    I vote for A if you consider to choose a picture for a campaign. The focus should be on the product which might be the outfit of the woman!?

  409. Erik Holmberg December 14, 2010 at 12:25 pm #

    A. If this is a product shoot, the light in image B hides whatever the product is that you’re trying to display, whether it’s her shirt, shorts, or shoes.

    In image A, you can see the products. Simple.

  410. Reed Ingram December 14, 2010 at 12:25 pm #

    A please

  411. Dan Baker December 14, 2010 at 12:26 pm #

    A.. The flare is just too obnoxious..

  412. John December 14, 2010 at 12:26 pm #

    Pick A!!!!!

    b looks like she’s running out of some portal.

  413. Saxon December 14, 2010 at 12:26 pm #

    Most definitely I prefer A. The flare is way too much in B, takes away from the vegetation (which in A gives it a nice comfortable feel), obscures the runner, and makes the cars look too dark. It’s about all I can look at in B.

  414. Dirk Hofmann December 14, 2010 at 12:26 pm #

    If these are the only two options my vote goes for B. In A my attention goes to the pole rather than the runner. The pole is in the center, properly exposed and in focus. In B the center of the image is through out of focus by the harsh flare which draws my eye to the runner instead. In B I would have preferred the runners right side to be less impacted by the flare. But that was not the question. So, overall it’s B.

  415. Freddy Oropeza December 14, 2010 at 12:27 pm #

    I’m more inclined towards A cause B just feels totally unnatural to me, truth is I think the best picture would be right in the middle, I can see where your going with this, but the flare just looks to even and computer generated, it needs more variation on it’s shape, on B, the edge of the runner would have a pretty significant high lite on the side the flare is coming from, and it wouldn’t fade evenly throughout the person.
    I think a happy medium between A and B would be best.

  416. dano December 14, 2010 at 12:27 pm #

    Best for a photo contest? For a print campaign? For a web banner? For a print? For Nike? For Arc Teryx?

    This is definitely an “it all depends” question.

  417. Linda December 14, 2010 at 12:27 pm #

    Definitely A. It would work really well as a double page spread, with the runner perfectly positioned on the second page. As well as the flare being way too much in B, the runner’s pose in A is stronger; In B her running technique doesn’t look as polished. Her expression is also better and more engaging in A.

    In fact, I’m surprised B was even in the running to be chosen, let alone in the final 2. As a photo though, ignoring all the criteria for a good advertising shot, I do prefer B.

  418. matt blassey December 14, 2010 at 12:27 pm #

    i prefer photo B. for me, i have more of an emotional and real attachment to this image. its not perfectly lit and the model isnt perfectly posed and it just feels real.

  419. Davin December 14, 2010 at 12:28 pm #

    B – Absolutely, positively without any shadow if a doubt B.

  420. Bree December 14, 2010 at 12:28 pm #

    My vote is for “A.”

    Here’s why: I find that the flare in B is too bright and prominent in the photo. But more importantly, I like that I can see the woman’s face in photo A – it lends a lot to the understanding and feeling of the “going for a run on a beautiful morning” experience.

  421. Will McGregor December 14, 2010 at 12:28 pm #

    I initially loved B, that was the one i instantly preferred out of the two (i love flare), however after a few seconds picture A seemed the most clean out of the two. B would definitely be my favourite if it had a little less flare, it seems to kinda take over the frame after a few secs, but flare is a strange mistress you cant always control i suppose.

    Both great shots though, feels like Nike or Reebok to me :)

  422. dustin December 14, 2010 at 12:28 pm #

    A + (1/4B) IMHO

  423. Vilhelm December 14, 2010 at 12:28 pm #

    The photographer in me chooses A
    The designer in me chooses B

    It really depends on how the final image is going to be used. As a stand alone photo A gets my vote. B looks like it would play better with type tho.

  424. Mark December 14, 2010 at 12:29 pm #

    For the client I’d say B I like the shadow leading back to the runner in the air. Overall this looks less set up and more like a captured moment/candid.

  425. Colin December 14, 2010 at 12:29 pm #

    A, the shadow of the feet in B does not match the light source so looks wrong.

  426. Jason Gamblen December 14, 2010 at 12:29 pm #

    A for sure.

  427. joeri December 14, 2010 at 12:29 pm #

    on both the pictures the shadow from the girl is not good.
    The light has NO shadow. The girl does. Thats not good it bothers me.
    sorry

  428. revna December 14, 2010 at 12:30 pm #

    I think B is better. in A I only see a street, cars and a running woman.ı can’t focus anything, everything seems same but in B effect of the high sunlight could pointed to running woman and her footwear. ıt is much more clear than A

  429. Marco December 14, 2010 at 12:30 pm #

    A…too much glare in the second picture. In picture A it looks more natural, but it still gives the shot an amazing light

  430. James December 14, 2010 at 12:30 pm #

    A. The flare in B takes away from the subject.

  431. Luís Santos December 14, 2010 at 12:30 pm #

    B! Definitely.

    Like some have already said, you need to think about the purpose, and other design elements (like added text and logos) and not just which photo is better.

    Some said the lens flare in B is too “cliche”, but I don’t think there’s anything wrong with using cliches if they work, which I think it does. In my opinion, photo A is actually more cliche, with an unnatural, bleached, strong contrast look and too distracting.

    Quick comparison:
    - her face in pic A is only pleasant, while her face in B is inspirational.
    - the sidewalk in A is too “dirty” because of the shadows of trees, while B is clean, easy to see, with only the shadow of her legs, which looks quite good and dynamic, making her levitate.
    - the combination of this “levitation” feeling and strong but clean flare gives it an almost “alien”, or hidden force kinda thing driving it through, which I would choose if I was selling a product and wanted it to appear powerful.

  432. Andrew Harvey December 14, 2010 at 12:30 pm #

    Possible B if you dial back the flair, think you’ve over done it, dominates the frame too much

  433. Network Geek December 14, 2010 at 12:31 pm #

    Well, I look forward to seeing which was used, but I hesitate to even offer my opinion here, mainly because I can’t imagine you have time to actually read all these comments! =)

    I like A better.
    As many have mentioned, the overly bright flare in B is mostly distracting. Also, the model’s face in B looks distracted and uninviting.
    In A, however, not only can you see the model, and, presumably what sporting good item she’s selling, but she’s looking at the camera and, therefore, me. She’s smiling and inviting and that creates a more positive response to her and, consequently, what she’s theoretically selling me. I get the feeling she might like me more if I buy it, whatever it is. And, I’d really like her to like me more. Isn’t that the essence of sales?

  434. JPayne December 14, 2010 at 12:32 pm #

    A wins for me. I feel like the flare overpowered the composition in B.

  435. alfanick December 14, 2010 at 12:32 pm #

    A looks more natural, but B could be cery attractive and useful in printed/billboard ad campany – you could put some nice, huge, clean and bold typography inside that would mąkę the ad very attractive.

  436. Salvador Angel December 14, 2010 at 12:32 pm #

    A is my choice, the flare is a little too big for me and distracts me from the model.

  437. Andrew December 14, 2010 at 12:34 pm #

    Photo A has a more accurate exposure however because of this I find the cars distracting this leads me to like B the runner is blasting out of the light ! I like B the client Likes A so what, each image is serving purpose.

  438. Jeremy December 14, 2010 at 12:35 pm #

    I choose A.

    I like it because it is more raw looking – not so processed. The I don’t know if the flare in B is all natural or augmented in post, but it overpowers the composition. Neither one clearly depicts any of the items that the model is wearing so I don’t think the sports company is attempting to sell those items in particular, but more the lifestyle or image she is portraying.

    To be honest, I don’t know how B even got in this race. Unless the company’s name is Solar Flare Sportswear or something. On its own I think it is cool looking, but it doesn’t encourage me to buy anything from a sports company.

  439. Mike December 14, 2010 at 12:36 pm #

    I vote B. The flare may be a bit too prominent, but A seems too posed to me. In B, the runner has a more natural expression, and the other key for me is the clarity of the runner’s shadow in B. The well-defined silhouette paired with the bright flare makes the runner seem like she’s floating, kind of transcendent.

  440. Bryan Whitehorne December 14, 2010 at 12:37 pm #

    A fo’ Sho’! Its a cleaner image

  441. Daniel Fuentealba December 14, 2010 at 12:37 pm #

    A by far for me
    cheers
    DF

  442. wrlee December 14, 2010 at 12:37 pm #

    A is easier on the eyes and the mind; B isn’t–which can be a good thing, if you want people to stop for an instant longer and look at the ad.

    But, the choice would be influenced by the purpose of the image and how it is going to be used and what it is going to be accompanied by.

  443. Eric December 14, 2010 at 12:38 pm #

    I prefer A only because I think the flare in b takes too much from te runner. If the flare was a little smaller I would have picked b hands down. I do like how b makes you focus on the runner more though. Still choose a though. Nice work.

  444. Scott December 14, 2010 at 12:38 pm #

    A as they stand.
    B if cropped at the lamp post.

  445. Chris December 14, 2010 at 12:39 pm #

    B. Just like the feel better. It has more mood than A. It’d give an art director more space for overlaying copy, and I find the lampost in A to be a pretty distracting element.

  446. TAK December 14, 2010 at 12:39 pm #

    Definitely “A” – it communicates well, its clean and the eye is drawn to the woman, instead of the sunburst.

  447. Tristan December 14, 2010 at 12:39 pm #

    A.

    I like her expression better, and the way her body is postioned. The thing that I do like about the B image is the way that the cars are composed.

    Just my 2 cents.

  448. Jonathan December 14, 2010 at 12:40 pm #

    I would place my vote on A. Aside from contrast, saturation, flares ect. Photo A is more about the individual and less about the environment. Also like that it looks like the model is just about to smile in Photo A. Her expression in Photo B looks more stressed. In general, Photo A tells a more detailed story than Photo B. just my 2¢.

  449. JP December 14, 2010 at 12:40 pm #

    i would say it depends on how u use the picture. picture a would make a good pic if the logo would be on the bottom or out of the frame, it shows detail. as for photo b it would be cool to put the logo in the flare and then show the background all in one. It all depends…..

  450. Chris December 14, 2010 at 12:40 pm #

    Depends on usage.

    personally I prefer A, but if it were to need text over any significant part of the image, the text would get lost. B provides a cleaner slate for things like that.

  451. Anonymous December 14, 2010 at 12:40 pm #

    I prefer A, there a slight flare in the picture thats functions alot more that the other in B. Look at the amount of detail that is lost because of the huge flare in B. I love the shadows on the ground cause by her running. Theres just alot more to see and connect with in A.

  452. Dominique December 14, 2010 at 12:40 pm #

    This question really depends on the brief and what the role of the photo is in the campaign or particular execution. I could make a case for either. I like looking at all the details in A and I think the details in the shot hold my attention, but if I had to set type or put a product shot over it (say a close cropped running shoe) that big area of flare would be pretty useful and the extra interest created by detail in the shot would not be appropriate.

  453. Don Carroll December 14, 2010 at 12:40 pm #

    B, I would think. I think (insofar as the client’s needs are served) that it serves up a mood rather than the literal runner or literal depiction of the sporting goods sold. Once copy/logo/etc. are added, it won’t be necessary to show the literal. The idea is to aspire one to be a runner themselves, not to simply show product in action.

  454. Przemek W. December 14, 2010 at 12:41 pm #

    I think A

  455. Jack Pope December 14, 2010 at 12:41 pm #

    Im a sucker for flares, so I vote B. It would also be a great place to hold a logo or text if needed in the advertisement.

  456. Wade Rhoden December 14, 2010 at 12:41 pm #

    I prefer A, there a slight flare in the picture thats functions alot more that the other in B. Look at the amount of detail that is lost because of the huge flare in B. I love the shadows on the ground cause by her running. Theres just alot more to see and connect with in A.

  457. JD December 14, 2010 at 12:42 pm #

    as a creative director I like A
    as a photographer I like B

  458. tonygreyjr December 14, 2010 at 12:42 pm #

    If a bit more was provided about the clients requirement, it might be a little easier to choose a preference. A is a great shot as far as images go. But with everything going on in the pic, whats the focus? In B, the flare is very creative, but do I look at the car, or the runner? Hmm, the flare does give white space where logo and/text could be inserted to emphasize the point. I’d go with B assuming this was for an ad.

  459. Rob December 14, 2010 at 12:42 pm #

    From a composition and product placement standpoint A is the better photo. The lens flare in B is a bit harsh and washes out the sports wear, which I assume is what is being marketed. Now the Client might like how the lens flare in B makes the subject glow and create an air of mystery. I could also see them placing some text on the lens flare also.
    -R

  460. Matt December 14, 2010 at 12:43 pm #

    I love B. The Flare is great. B is much stronger for me. The Flare is warm , has more emotion, more energy and seems to push the runner forward. Dynamic. A is a great, clean picture, B has character.

  461. Jeff O December 14, 2010 at 12:44 pm #

    “A” by a long shot. You can see your main subject and has enough flare effect to set the mood. B – is over done.

  462. Mark Lewis December 14, 2010 at 12:45 pm #

    Has to be A….. I love the lens flare arches centre bottom, also a lot more info makes it more interesting;

  463. Andrew December 14, 2010 at 12:45 pm #

    I think Image A is better by far.
    The flare in image B becomes the focal point and obscures everything behind it. So much so that you can’t even tell that the runner is a beautiful healthy young woman.
    Image B just looks like a bad shot.

  464. Elvis Castillo December 14, 2010 at 12:46 pm #

    Just my two cents here, but from a purely image standpoint, I think photo A is the better of the two images. The rim light produced by the sunlight is captured amazingly well. That being said, photo B is the more “experimental” of the two images. Some would say that the lens flare look is over done nowadays, but I still like the look. The nice thing about photo B is that lens flare is taken to the extreme. For a magazine ad layout it really strikes the subject as they open to that page and keeps them focused on the image. And really, that’s what the ad folks are looking for anyways! Cheers…

  465. richard segi December 14, 2010 at 12:47 pm #

    I like both of them, maybe the flare on the second one is a bit too much but bottom line is, it depends on what you are trying to portray to the client and customers and do they get the message.

  466. RonL December 14, 2010 at 12:47 pm #

    I was leaning toward B, simply because it leaves the runner more anonymous and therefore the viewer can put her/himself into the scene. However, the more I looked at it, the more the flare was irritating.
    I have to vote for A.

  467. Douglas December 14, 2010 at 12:47 pm #

    I prefer A, because the model in photo A the model is engaging the camera and she looks like she is having fun. The B photo her expression is a little different, not quite as engaging. I do like the lens flare in B, although a bit to much flare.

  468. Romeo December 14, 2010 at 12:48 pm #

    Photo A seems a lot more morning-ish, thus more appropriate for the jogging… B gives me the impression of very hot&dry weather, so not too good for a good morning run…

  469. Katia Hernandez December 14, 2010 at 12:48 pm #

    A. but i’d crop more on left to split the white car in the middle. somewhere there..:-)

  470. Carolina December 14, 2010 at 12:49 pm #

    Photo A. I find the glare in the middle of B too distracting from the subject. The lighting in A adds to the subject.

  471. Elis W. Alves December 14, 2010 at 12:49 pm #

    I like photo A. Simply because the light in B seems to blow a hole in the middle of the picture. But I guess it depends on what you’re trying to say. Though I have to say I like her expression better on B.

  472. Daniel Archer December 14, 2010 at 12:50 pm #

    A is better. The glare is just too imposing in B, but A looks beautiful and highlights the subject.

  473. Mike S December 14, 2010 at 12:50 pm #

    I’m going with B. Given that this for a sporting goods ad campaign, the model should presumibly be the focus. The extreme flare in B lessens the distractions and provides something for the model to “emerge” from.

  474. Cameron December 14, 2010 at 12:51 pm #

    My initial response was, “this must be one of those ‘the client picked the crappy one again’ type of posts. My vote is for A hands down, but after reading many of the responses, it seems B isn’t as bad (at least based on opinion) as I thought. I think the sun flare is so overwhelming that the only reason to choose B is if the ad required a lot of clear space for text. In that case, A might be a little busy and distract from the typography, while B would leave a nice circle in the center.

    I still prefer A from a purely photographic standpoint.

  475. Daniel Archer December 14, 2010 at 12:51 pm #

    I revise mine… Didn’t notice that they are two separate pictures entirely… I’d go with B, the composition is better. But get rid of the flare.

  476. T December 14, 2010 at 12:52 pm #

    B….In picture A, the light post has the same importance than the subject. Picture B has a more dramatic meaning than A…

  477. Doug December 14, 2010 at 12:52 pm #

    For me, A allows me to focus on the runner rather than trying to look through the sunspot to find the runner. I’m sure you’ll prove me wrong.

  478. Greg December 14, 2010 at 12:52 pm #

    I’m going to have to go with “B”. “A” is a great photo and the flare in “B” is a little much. But as cliche as flares are these days there’s a reason they’re cliche… they look cool and they create a certain feeling and I like the feeling in “B” more.

  479. Steve Temple December 14, 2010 at 12:53 pm #

    A for me. It’s the whole ‘light areas advance, dark areas recede’ thing. My eye gets stuck on the sun in photo B. After that, the runner starts to compete with the car on the left edge for next in line of importance.

  480. Matthew Rakola December 14, 2010 at 12:53 pm #

    While I personally like A better I’m going to go with B. Her “amputated” leg in A is a bit distracting and I’m thinking that B might fit the brief better- especially a tie in with a tag line. B also gives the early morning run feel which suggests a dedication to the sport. But, if I knew these things for sure I’d have a nice new expensive pair of running shoes too!

  481. Owen December 14, 2010 at 12:54 pm #

    I like A better, the Flare irritates my eyes for some reason.

    But looking at them again, i guess it would depend on the purpose of the photo. They are both very nice.

  482. Niko December 14, 2010 at 12:54 pm #

    Absolutly A!

  483. neal carpenter December 14, 2010 at 12:55 pm #

    Skipping the obvious differences, I like A because she has a more pleasant expression.

  484. Christian December 14, 2010 at 12:56 pm #

    B!!!!!

  485. Noresz December 14, 2010 at 12:56 pm #

    I like photo A. The B is too much for me.

  486. Scott December 14, 2010 at 12:56 pm #

    I’d have to go with A.
    B has more depth to it but the glare is so powerful it over powers the rest. My eye went directly to A when I opened the post, B was harder to focus on because of the glare.
    But…
    B is more fun to explore – just a little less flare…

  487. fred December 14, 2010 at 12:57 pm #

    ->A parce que je la prefere…(mais a mon avis la B est l’originale avec peu de retouche)

  488. antwerpenR December 14, 2010 at 12:57 pm #

    A for me…the flare is too much in B

  489. Ben N December 14, 2010 at 12:58 pm #

    B

    I like the expression of the runner better. In A she seems to be looking at me too much, and I feel she is too high in the air and floating.

    B mohr have a bit too much flare, but when I look at the expressions, I can’t deal with A.

    My 2 cents.

    Ben

  490. Jacob Jolibois December 14, 2010 at 12:59 pm #

    I’d go with B. The flare directs my attention immediately to the runner while my eye has to search a bit in photo A – I think A is just to busy and the flare helps to simplify things in photo B.

  491. laura lok December 14, 2010 at 12:59 pm #

    b is more interesting since I don’t know the subject

  492. Doreena December 14, 2010 at 12:59 pm #

    I vote for A too

  493. aradilon December 14, 2010 at 12:59 pm #

    A, though i like B but it’s just to much flare, if it was a bit less i would pick B.

  494. Chris December 14, 2010 at 12:59 pm #

    I would like to say B but I can’t. There’s something not quite right about the flare. Too centered maybe.
    A, unless they are going to crop it to use as a single page, then I say B

  495. Dave December 14, 2010 at 1:01 pm #

    I prefer A, I find the glare in the B photo a wee bit overwhelming.
    (mind you B is a little more captivating)
    My 2 cents.

  496. Filip December 14, 2010 at 1:01 pm #

    It’s not a same photo, but for me, deffinitly “A”!!!

  497. JW December 14, 2010 at 1:02 pm #

    At first, I thought A was better. But when I thought about the emotion that could be conveyed, B has something special about it. A seems like something I’ve seen lots of times before. B took me to the morning as the sun comes up, the quiet personal moment before you have to start paying attention to schedules and things to do. I could hear the sounds, smell the aroma of the early morning in B, I’ve been there, this took me back.

  498. E Cochrane December 14, 2010 at 1:02 pm #

    Choice: A

  499. Bernardo December 14, 2010 at 1:03 pm #

    Picture A, no doubts. The flare on the second distracts too much

  500. Dawn Zimdars December 14, 2010 at 1:03 pm #

    Looking at both images I find it impossible to choose which would be a better image. There are elements within each image that are great, yet the images on their own… well…. don’t do anything special.

  501. Remi Boucher December 14, 2010 at 1:04 pm #

    B. I prefer this one because the flare tales away most of the distraction (light pole, cars, etc). It might be a little too much, but I still thinks it drives the eyes on the runner more efficiently and it gives a warm and pleasant feeling to the shot : you would really want to be outside at that time.

  502. Jim Josef December 14, 2010 at 1:04 pm #

    I say B, she looking at the camera in A if you look closely and it takes away from the message of the photograph.

  503. Justfab December 14, 2010 at 1:04 pm #

    Definitely A. B is too over the top distracting and looks like an error of some sort, not a sun flare.

  504. jamopo December 14, 2010 at 1:04 pm #

    They’re quite different and you obviously like B despite most people probably favouring A.
    I reckon you favour B, the shadow is nice the sky clearer and I like that you don’t have the woman smiling.
    Personally would have toned down the flare and gone for B with the logo in the middle of the shot.
    Nice work.

  505. Harold Cook December 14, 2010 at 1:05 pm #

    Hey Chase,

    I would go for A.

    B to me is too busy and doesn’t show the details as well as A.

    H.

  506. Zoe December 14, 2010 at 1:06 pm #

    I have learned that to judge a photo that is going to have text added, with out knowing where the text, is going to go is difficult. Truth be told A seems a pretty boring picture, B is much more intestting, but the flare is too strong. I would personally dial down the flare a bit.

    It seems to me both of those photos are a compolation of the background, and the same runner, just exposed differently to match the backgrounds. If that is truely the case, move the runner a little bit to take her out of the flare, and that would be my choice.

  507. Ryan Cordero December 14, 2010 at 1:06 pm #

    A for the win, the flare in b is too distracting

  508. Pieter December 14, 2010 at 1:07 pm #

    Both are wonderful shots.

    I go for B. I see more speed in it, more dynamics. It fits the theme of the photo. A is too balanced for me.

    I would rather see her foot hit the pavement, by the way.

  509. Johnathan December 14, 2010 at 1:08 pm #

    I like A Better.

  510. stephen December 14, 2010 at 1:08 pm #

    A by far

  511. L.L. December 14, 2010 at 1:09 pm #

    Photo A is neatly-composed and I like that my eyes were easily drawn to the jogger however, I do find the photo quite ordinary.

    Photo B caught my eye first but I think the amount of flare is just too much. It kind of “divides” in the middle too and I think that if I saw this ad in a magazine or say a billboard, I might have a hard time figuring out what was being endorsed. Maybe a smaller amount would do the trick? Nevertheless, you have nice photos Mr. Jarvis. :)

    I vote for Photo B since it stands out quite a bit for me.

  512. Omar December 14, 2010 at 1:09 pm #

    The glare on A is perfect ! Fence, details
    B take too much distraction, can’t see the nice fence on B

  513. Brandon December 14, 2010 at 1:10 pm #

    A!!! Focus is the woman Running, not the light. The second images looks as though the center is about to catch on fire, its too bright, too much. “A” has that subtle lens flare and great back lighting, but not too much to push the key lighting off. Plus in “B” the shadow of the woman on the sidewalk makes her look as though she is lifting off by aliens. Photo “A”, her shadow is not as distracting. Also the Models facial expression is much better in photo “A”. I do like that the sky has a better blue tint (vignetting) in “B”, but that’s about it. This was an easy answer to me. “A” is a great shot.

  514. Eric Mantooth December 14, 2010 at 1:10 pm #

    Definitely photo A. The flare is too distracting in B.

  515. Derek December 14, 2010 at 1:11 pm #

    ‘A’ by a long long way for me, but i’d say client went for ‘B’

  516. Network Geek December 14, 2010 at 1:13 pm #

    Oh, also? A is better because it’s the one in your portfolio in another section of the site. How many people commenting have actually looked at your portfolio, I wonder? =)

  517. Peter Cleveland December 14, 2010 at 1:14 pm #

    Photo A is my choice. I find that the lens flare in B over powers the subject.

  518. Dave December 14, 2010 at 1:14 pm #

    Depends on what you’re trying to sell?
    With limited info I would say A – happy runner. But she is looking straight at the camera…
    The flare in B is a great spot for eye catching “text”

  519. Anonymous December 14, 2010 at 1:14 pm #

    i personally prefer B but can’t wait to hear the decision. to me the runner looks way more “in the zone” in B, her face is more relaxed, she’s more at the peak of her stride, the shadows at her feet are more defined, etc. basically i think the vibe she’s giving off in B is more believable.

    a.s.

  520. Eddy December 14, 2010 at 1:15 pm #

    A. all the way, just that bit more detail makes it.

  521. Nurit - 1 family. friendly. food. December 14, 2010 at 1:15 pm #

    A. Looks more natural and colors are pleasant.
    B is too bright + the shadow of her legs is too harsh.

  522. Cal December 14, 2010 at 1:17 pm #

    B. Flare is probably a little extreme, but client would be loving it…so common in lifestyle photos right now and provides a nice clean space for type/logo. Engagement or lack of engagement with the camera will help to reinforce the message the client includes – allows character to become archetypal, the fit everywoman. Finally, the shadow below the runner is clearly defined in this image and provides a clean simple element to round out the image.

    My 2 cents.
    Thanks for reading, keep doing your thing.

  523. Mark A December 14, 2010 at 1:18 pm #

    B looks like a darkroom accident. I mean, seriously…

    A gets my vote.

  524. Q December 14, 2010 at 1:18 pm #

    A! B looks blown out, and you’re better than that ;-)

  525. Raphael Günther December 14, 2010 at 1:19 pm #

    A has better commercial / advertising approach, since subject is more clear of distraction and as an observer, my vision goes straight at the running lady.
    B is better for editorial purposes. There is more feeling, more mood and abstract concept implied.

  526. Tony Leonhardt December 14, 2010 at 1:20 pm #

    I think it all depends on the context of the ad campaign, but I think B is a more powerful image.
    B is my vote.

  527. Dave December 14, 2010 at 1:21 pm #

    If I’m selling shoes, I have to go with B. Photo A is too much about the model and not enough about the product.

  528. peyv December 14, 2010 at 1:21 pm #

    I find myself looking at B for a longer period of time.

  529. Debbie December 14, 2010 at 1:22 pm #

    A for her face and rim light on her hair. The cars are really distracting; I hope the add gets a square crop like the thumbnail. And what’s with the shoes?

  530. Tim December 14, 2010 at 1:22 pm #

    Choice A for sure. Like it nice and clean, brings out the runner more.

  531. Shane Ambry December 14, 2010 at 1:25 pm #

    Chase,

    Rather than wading into the “A vs B” discussion above, I want to challenge you to go back to your purpose. How can I answer which is better without knowing the design brief / objectives of the ad?

    If the brief says “we want to show a strong, powerful women who is comfortable with herself and her place in life”, or “it’s about our running shorts”, then image A is your winner.

    If the design brief says “Give me a big blob of negative space in the middle of the page, so that I can put in text”, or “it’s about late afternoon running, but de-emphasize the subject”, then image B is your baby.

    Love your work and your approach.

  532. Jason Mark Harris December 14, 2010 at 1:25 pm #

    A A A

  533. raena December 14, 2010 at 1:26 pm #

    i like A better. B just sort of looks blown out and almost like a mistake. i like how you see the definition/tone of the runner’s body/muscles in A. she looks more badass!

  534. Ron December 14, 2010 at 1:26 pm #

    I would go for the first one, but i has a blurry thing in the centre, so nr 2 it is!

  535. Peter Le December 14, 2010 at 1:28 pm #

    B, because it gives a feeling of the moment.

  536. Mikelangelo December 14, 2010 at 1:28 pm #

    what’s the product? Who’s the audience? What’s the campaign theme/concept? Where will this be used (print/web/billboard/etc.)?

    the flare provides an option to place copy/text needed for the ad without being marred by a distracting background in B.

    A is more traditional, clear and a very solid choice.

    I think the lens flare takes out a lot of the busy details in A, therefore, making the image a little cleaner/simpler in B. I think I prefer B because, but I would have liked a slightly less intense sun on that one (but only slightly).

  537. Scott December 14, 2010 at 1:29 pm #

    I find A is way too cluttered, but assuming the client has something to do with lifestyle or sportswear, the product is possibly more visible because…

    I find B is way too indistinct, unless the client is the government, and they’re promoting vitamin D for health.

    So it really depends what the campaign is for, which you (no doubt purposely) left out, to give us a surprise ending :)

  538. jesmor3 December 14, 2010 at 1:31 pm #

    I like the idea of B, but A’s details just please my eyes so much with all of the environment to look at. Also it might be because I can’t see the product as clearly in B. My vote for A. :)

  539. Jan December 14, 2010 at 1:31 pm #

    B = stronger image

  540. Konstantin December 14, 2010 at 1:32 pm #

    B. Makes you look back and forth, searching through the picture.

  541. vallord December 14, 2010 at 1:33 pm #

    A. Is cleaner and more commercial, but it depends what the client is trying to sell. If they are going for something more homogenized, A is a better fit.

    B. The light from the flare is making me uncomfortable, that said, I keep looking at it, where I glossed right over A. My eyes are drawn to the shadows of her legs, looks like she’s flying.

  542. Michael Carty December 14, 2010 at 1:36 pm #

    Hey Chase,

    If the frame was cropped a bit more to balance out the flare with the girl, I would go with B, but as is the light is taking over the image and becoming more of the subject than the girl is so I have to go with A – unless the subject IS the sunlight, in which case you did a terrific job with B(gotta love photography’s subjectivity!). She also looks like she’s coming out of the light, like a wormhole, in B, which is neat and adds a unique feel. But A gives more depth to the image with the background detail and still uses the light to add emphasis to the subject instead of becoming it. Great shots just the same.

    Michael Carty

    ps-good job with HelpPortrait, I enjoyed the show and chat of all things photog

  543. Roger December 14, 2010 at 1:38 pm #

    I like as well, the flare in #2 overpowers the image.

  544. Mejrin December 14, 2010 at 1:38 pm #

    going with A

  545. Erik December 14, 2010 at 1:38 pm #

    A of course.

    B should be thrashed. Flare is misplaced and overblown.

  546. Aleks96 December 14, 2010 at 1:40 pm #

    A is the best. Think there’s way to mouch of the sun in B.
    Tough choose, I liked both…

  547. VinzzniV December 14, 2010 at 1:41 pm #

    B for me. I love this light !!

  548. obp December 14, 2010 at 1:44 pm #

    Like most people – I prefer A, just a hint too much flare in B. Need to be a combination A & B.

  549. Sarah Hipwell December 14, 2010 at 1:44 pm #

    If the client was a sports company then photo B was chosen. The glare is sufficient enough to blur out the lamp post & draw your eye to the athlete, which is the objective. Also the huge glare adds to the drama, as if the athlete is bursting through a mist or fog. She is caught with both feet off the ground (almost like levitation) to create an even greater impact. Plus, I really like her shadow cast on the ground, it also gives an ethereal effect to the whole image.

  550. Samantha December 14, 2010 at 1:45 pm #

    I like A better. It’s more clear and B looks like there is just a giant sun spot in the middle. I’d pick A =]

  551. Robert Grubba December 14, 2010 at 1:46 pm #

    A, I don’t like the intensity of light in B – it is too strong.

  552. Ian Harding December 14, 2010 at 1:46 pm #

    My vote is for B. Here’s why.

    I think A displays the runner more clearly. It gives a more natural everyday look to the image, while B is too flare-y and distracting. However, even though A is obviously clearer, I think the pole that splits the frame is less aesthetic than the flare in image B. I also like that the runner’s head is in the clear of the sky in image B, with no major greenery around her hair.

    Result: my vote is for image B.

  553. Edric December 14, 2010 at 1:48 pm #

    Because of the distracting flare photo B is a unique proposition.

  554. Mike Wilson December 14, 2010 at 1:48 pm #

    A is all about the runner. B is all about the technique. A gets my vote.

  555. Max December 14, 2010 at 1:49 pm #

    Another vote for A. The flare in B is just too overpowering and distracting.

  556. Steve johnston December 14, 2010 at 1:52 pm #

    A for sure

  557. Clarence December 14, 2010 at 1:52 pm #

    AAAAAAA
    The flare on B is quite distracting.

  558. Nina Mönkkönen December 14, 2010 at 1:52 pm #