In any business, some people are better at getting their name out there than others. Artists are no exception.
Advertising, Marketing, Public Relations, or Branding? Don’t know the difference? These cartoons should help.
Are you strong where you want to be? Are people talking about your work, your creativity, your vision? This is laced with some humor, but we artists have a good bit to be learned from this, actually. The rest of the options after the jump…where do you fit in? [click the 'continue reading' link below]
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So which bucket are you in? If nobody is talking about you being a great lover, I suggest you think about ways to change that. Errr…you know what I mean.
Happy Friday, everyone. Thanks to the zig blog for the cartoon.
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AS it stands, I mostly rely on word of mouth and generally meeting clients through other clients. I have cards that I give out to almost anyone – and those have helped out more than anything else, I think.
I think a lot of people [obviously, myself included] are trusting too much for something to catch us rather than chasing it ourselves.
What do you do to get around each of these parts of making yourself known?
nice one, and interesting..
Exept, there is no "continue reading" link below!?
I'm a great lover. Trust me, I'm a great lover. Soon you will understand the magnitude of my loving.
Did I mention that I was a great lover? You really should hear this at least 3 times: I am great lover.
I have a hard time managing that fine line between humbleness and self promotion. Any tips?
This is great! Never been so eloquently put.
I've made a career out of telling people what great lovers other people are with little or no evidence to support that.
I am a great lover, really… ask my lover! Three more times! Great post!
Cool 'toons… but the marketing one is a classic misconception… Marketing is about understanding your market… he should be asking her "Do you want a great lover?"
Otherwise it's still advertising – but less aggressive…
simple, concise, and accurate. thanks for sharing!
Thanks! Good stuff!
Ahhh very interesting indeed. Self promotion is tricky.
@Joshua & @Buddy
I think the simplest and most effective answer to making yourself known or successfully promoting yourself is to A.) have undeniably great work and + or B.) sell an aspect of yourself along with your work (ie. personality, ties into communities).
I think this is from the book, "The Brand Gap" by Marty Neumeier. Good read. "Zag" by the same author is also excellent.
Good post….I guess it has to start with you believing you're a great lover—and even if your not….believing that if you stick with it and honestly give all you can… you will be.
Thanks for the post, Chase, very cool and to the point. Have a great weekend, ciao!
F.
hahaha. great examples. this post helped it very easy to understand. Thanks Chase
Well put. I'm young so am in the "shameless self-promotion" stage (I'm a great lover x10!!). Although it's all kind of been put on hold while I travel through South America to build my body of work… (updates on my blog! http://amyrollo.com/brookland — see? shameless self-promo.)
Networking,and getting myself out there has been a journey in self discovery. I give myself pep talks "Your a great lover. They'll think your a great lover…" It helps, but what really has made the difference in my business is showing everyone 'I am a great lover!!'
I am Private Chef and I make my best food and hit the streets with it. Best advertising I know!!
NICE!
Very cool way to make it clear in a visual way
nice and effective
Brilliant !
hahaha i like the illustrations, it really encapsulates things well and it has great visual impact and it'll stay with me for a long time.
thanks for sharing.
nice but i don't think the distinction between advertising, marketing, public relations and branding is that simple, marketing and advertising done correctly incorporates elements of social proof such as testimonials, case studies, etc…
What about a good 'ol show don't tell approach Chase?
Very Interesting representation and difference.
For me, it has been 99% word of mouth, 1% cold calling or cold advertising. My philosophy (that has been proven to me over the last year) is if you do really good work long enough, and back it up with a solid online presence, people will find you.
I had a girl come up to me this year who said over 10 people had recommended me to shoot her wedding… now I don't really want to shoot weddings so much anymore, but it was nice to see my reputation preceded me, and it's always a good launch pad to do work for someone who isn't in your usual network of clients and friends.
@Shelby White
I may be picking nits here, but I'd say that having consistent, identifiable work is more important than having "great" work. Obviously there should be a minimum level of quality, but I'd wager that being a great generalist is less lucrative than being a decent, recognizable specialist.
@John B @Shelby White
I don't think someone can have great work while being a generalist. Great work (at least by my definition relating to photography) is only great because it stands out amongst a sea of mundane. Then again, it depends on what level we aspire to be at I suppose.
So, the hidden message is talk about myself to any girls with curly hair, and I hire a girl with a ponytail. Good post though, thanks.
I can prove I'm not a great lover but let me love u
LOL that was creative! I had a good laugh
I know for a fact that my girlfriend tells her girlfriends what a great lover I am. I'm sure that's good PR and I could get a ton of work, but sadly I've agreed that my girlfriend is to be my only client.
At least in photography you can show someone your portfolio…
I stumbled upon this man. I have never heard of him before.
http://www.cjlewis.com/blog/category/marketing
Apparently cheesy and obviously common sense.
I mean, his book is free.
But you are correct. Artists sometimes fall into the "letting my art speak for itself" mindset. But you have to offer something unique on top of your already unique artwork as well.
Especially for commercial photographers you have to show something that they can not find anywhere else. Whether that be more affordable prices, the style in which you shoot, or your absolute passion for what it is you are shooting.
I have found that my best advertising tool has been to overly show how much I love photographing bands to my friends and then having them basically be my public relations to all their friends.
Networking. Networking. Networking.