Exploring Risk: Conversation Yields Innovation

The times they are a changing. We’re finally breaking into a new era, one that’s much less about companies filling formulaic advertising buckets like single page ads and 30-second spots, and much more about finding new approaches to connect meaningfully with an audience.

As a professional creative, this is a huge breath of fresh air for me.

It’s with that in mind that I’m excited to introduce some of my latest work: two short films exploring the topic of RISK. Risk is something we all experience everyday. It presents itself–and is mitigated–in a myriad of ways. What are YOU risking in pursuit of your job, your hobbies, your profession? How do you deal with it?

The two shorts above are the beginnings of a five-part series that I’ve been commissioned to create, thanks to an amazing company called Russell Investments and their latest campaign Conversation Yields Innovation (please check it out).

Few clients give the kind of freedom to the artists they hire as I’ve been given on this gig. The normal escapades usually require that we dress-up advertising imagery to simulate real-life. This project is entirely different. At its core, Russell has asked me to find and interview…a handful of not-so-everyday people, and understand how they feel about real-world concepts like risk, security, and innovation. They are genuinely interested in the conversation. The only requirements for these films are that I reveal interesting insights and make them beautiful. I hope that I’m on the right track. I’d love to know what you think about what we’ve created.

For the techies, we shot all this using the RED one and Nikon D3s cameras and we used a variety of cool techniques to capture the footage. We’ll deliver a behind-the-scenes look in the very near future…

But more important than all that, is this: since risk is such a part of expressing yourself as an artist and since it plays a huge role for those of us that are independent business owners, I’d love hear from YOU about about risk in your life. How do you engage, mitigate, and live with risk?

I am exceptionally upbeat to discover this post that is extremely valuable for me, as it contains part of data. I generally want to peruse the quality substance and this thing I found in you post.

Visit: http://www.CliffordHighSchool.com/

Valuable information. Lucky me I found your website unintentionally, and I’m stunned why this twist of fate didn’t took place earlier! I bookmarked it.

Appreciate it for helping out, good information. If you have more time, please visit my site: http://thegioisohoa204.blogspot.com

You have noted very interesting points! ps nice web site. If you have more time, please visit my site: http://khuyenmaihottrongtuan2014.wordpress.com

Unquestionably imagine that that you said. Your favorite reason appeared to be at the web the easiest thing to keep in mind of. I say to you, I definitely get irked whilst folks think about issues that they plainly don’t recognise about. You controlled to hit the nail upon the top and also defined out the entire thing without having side effect , folks can take a signal. Will likely be back to get more. Thank you

jacketing says:

La caspa suele darse por familias y el peligro de sufrirla se
ve aumentado por determinados factores biológicos,
como el género masculino, presentar sobrepeso,
tener la piel grasa padecer una afección neurológica denominada enfermedad de Parkinson una infección por el virus
de la inmunodeficiencia humana (SIDA) que ataca al sistema inmunitario del cuerpo.

Sherrie says:

It’s an awesome article designed for all the internet viewers; they will take benefit from it I am

This website online is really a stroll-via for all of the data you wanted about this and didn’t know who to ask. Glimpse here, and you’ll undoubtedly uncover it.

It’s best to take part in a contest for among the best blogs on the web. I will advocate this website!

tentigo says:

This design is incredible! You definitely know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!)
Fantastic job. I really loved what you had to say,
and more than that, how you presented it. Too cool!

Hello very cool website!! Man .. Excellent .. Wonderful .. I will bookmark your website and take the feeds also…I am satisfied to search out numerous useful info right here within the submit, we need work out more strategies in this regard, thank you for sharing. . . . . .

Thanks for the good writeup. It in reality was once a leisure account it. Look complex to more delivered agreeable from you! By the way, how could we keep in touch?

I just like the helpful info you provide on your articles. I will bookmark your blog and test again right here frequently. I’m reasonably sure I’ll be informed many new stuff proper here! Good luck for the following!

I am usually to blogging and i actually admire your content. The article has actually peaks my interest. I am going to bookmark your web site and hold checking for new information.

There are some fascinating time limits on this article however I don’t know if I see all of them heart to heart. There’s some validity however I will take maintain opinion till I look into it further. Good article , thanks and we wish more! Added to FeedBurner as nicely

An fascinating discussion is worth comment. I feel that you should write extra on this subject, it won’t be a taboo subject but generally persons are not enough to talk on such topics. To the next. Cheers

Would you be excited by exchanging hyperlinks?

New idea says:

Very nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your
blog posts. After all I’ll be subscribing to your feed and I hope you write again very soon!

dietitian says:

I am really happy to glance at this weblog posts which carries lots of valuable facts,
thanks for providing such data.

I do consider all the ideas you have presented on your post.
They are reqlly convincing and will certainly work. Nonetheless, the posts are very quick for starters.
Could you please extend them a little from next time?
Thanks for the post.

Maile Geist says:

Terrific post however , I was wondering if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Thanks!

african says:

I read this post completely about the difference of most up-to-date and previous technologies, it’s awesome article.

lowell sun says:

Every weekend i used to visit this web site, because i want enjoyment, for the
reason that this this website conations really nice funny stuff too.

This is my first time pay a quick visit at here and i am actually
pleassant to read everthing at one place.

I see there are so much unsolicited mail on this web site. You happen to be gonna clean it up. Probably I may help to accomplish?

Teri Jarmin says:

Hi there! I just wish to give an enormous thumbs up for the nice information you’ve right here on this post. I shall be coming once again to your weblog for extra soon.

Excellent post. I was checking continuously this blog and I’m impressed! Extremely useful info specially the last part :) I care for such info much. I was seeking this particular information for a long time. Thank you and good luck.

If this movie was a video game it would have in fact been sweet, in actual fact the whole movie felt like the creators of this film just played an entire bunch of video games with alien invasion and decided to produce a movie of it by combining some elements of these games.

Hi there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no back up. Do you have any methods to protect against hackers?

fudalej.eu says:

Hey there just wanted to give you a brief heads up and let you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

Admiring the time and effort you put into your blog and in depth information you offer. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

The guidelines you provided here are rather precious. It had been such a pleasurable surprise to have that waiting for me as i woke up this very day. They are constantly to the point plus easy to learn. Thank you for the clever ideas you have shared right here

Great post. I’ll think of a way to strategically apply these methods to my website

check says:

Great info. Lucky me I came across your website by chance (stumbleupon). I have saved it for later!

Hello! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any methods to protect against hackers?

plastech says:

Howdy, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you prevent it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any support is very much appreciated.

I’m curious to find out what blog platform you happen to be utilizing? I’m experiencing some minor security issues with my latest website and I would like to find something more safeguarded. Do you have any suggestions?

Pedagogium says:

The other day, while I was at work, my sister stole my apple ipad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!

Hello! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

Thanks for the marvelous posting! I quite enjoyed reading it, you could be a great author.I will be sure to bookmark your blog and will come back later on. I want to encourage one to continue your great job, have a nice afternoon!

Have you ever considered about adding a little bit more than just your articles? I mean, what you say is valuable and all. However just imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this website could undeniably be one of the greatest in its niche. Superb blog!

glass birds says:

Hey there! Someone in my Myspace group shared this website with us so I came to check it out. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Superb blog and wonderful design and style.

SEO says:

Great post. I was checking constantly this weblog and I’m impressed! Extremely useful info specially the closing part :) I handle such info much. I was seeking this particular info for a long time. Thanks and good luck.

Howdy would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a reasonable price? Thanks, I appreciate it!

zobacz says:

Hey, I think your website might be having browser compatibility issues. When I look at your blog site in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!

wizualizer says:

Howdy are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding knowledge to make your own blog? Any help would be really appreciated!

milfcams says:

I loved this interview so much. I once read in another interview you did, you said, Every color matches. That has always stuck with me and have since sort of adopted it.

Hey, I think your site might be having browser compatibility issues. When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, awesome blog!

Hello! Someone in my Myspace group shared this website with us so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Terrific blog and terrific design.

Hey there! I’ve been following your blog for some time now and finally got the courage to go ahead and give you a shout out from Atascocita Texas! Just wanted to say keep up the fantastic job!

wee wee pads says:

Hello! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My website goes over a lot of the same topics as yours and I believe we could greatly benefit from each other. If you are interested feel free to shoot me an e-mail. I look forward to hearing from you! Excellent blog by the way!

Whats up very nice blog!! Man .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds additionally匢 am glad to search out so many useful info here within the submit, we want develop more strategies on this regard, thanks for sharing.

Woah! I’m really loving the template/theme of this website. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between usability and appearance. I must say that you’ve done a very good job with this. Additionally, the blog loads very quick for me on Safari. Excellent Blog!

Hello this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

Hi would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you recommend a good web hosting provider at a honest price? Thank you, I appreciate it!

My partner and I absolutely love your blog and find most of your post’s to be what precisely I’m looking for. can you offer guest writers to write content for you personally? I wouldn’t mind producing a post or elaborating on a few of the subjects you write related to here. Again, awesome weblog!

click here says:

I’m really enjoying the theme/design of your blog. Do you ever run into any browser compatibility problems? A handful of my blog readers have complained about my site not operating correctly in Explorer but looks great in Firefox. Do you have any advice to help fix this issue?

Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The style and design look great though! Hope you get the issue resolved soon. Cheers

Termite says:

Hmm it seems like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for inexperienced blog writers? I’d definitely appreciate it.

Hello! I know this is kinda off topic but I was wondering which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.

zobacz says:

I’m really enjoying the theme/design of your blog. Do you ever run into any internet browser compatibility problems? A few of my blog visitors have complained about my site not operating correctly in Explorer but looks great in Firefox. Do you have any advice to help fix this issue?

Marek says:

Thanks for your submission. Another element is that just being a photographer involves not only problems in recording award-winning photographs but also hardships in establishing the best video camera suited to your requirements and most especially hardships in maintaining the caliber of your camera. This really is very accurate and apparent for those photography addicts that are straight into capturing the particular nature’s fascinating scenes — the mountains, the particular forests, the actual wild or perhaps the seas. Going to these exciting places undoubtedly requires a photographic camera that can meet the wild’s harsh setting.

payday loans says:

That is the suitable blog for anyone who desires to seek out out about this topic. You understand so much its almost arduous to argue with you (not that I really would want…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Nice stuff, simply great!

What i don’t realize is in reality how you’re no longer really a lot more neatly-favored than you may be now. You’re very intelligent. You realize thus considerably on the subject of this matter, made me in my view consider it from so many varied angles. Its like men and women aren’t involved except it is one thing to do with Lady gaga! Your own stuffs outstanding. At all times handle it up!

Excellent read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch since I found it for him smile Therefore let me rephrase that: Thank you for lunch! “Curiosity will conquer fear even more than bravery will.” by James Stephens.

Mia says:

Check down with your bank initial the acceptably amount might be deposited and whether before not the downpayment is money before ensure. If this is a cheque situate in, delay pending finally the cheque has Pecuniary association of America On the obtain Signin been recently remunerated (ordinarily this may assume 1 week) acceptably in the past you release substance. Assessment these kinds of expiring domains every day to obtain a probability to ensue intelligent to filch each and every one of them positive in the past they are introduced!

kadini mutlu etmenin yolu says:

Lots of people make use from the list to make particular they possess the numerous critical elements, such as food and clothes. It also helps you to pack the proper camping equipment.

Hello! This is my first comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading through your posts. Can you recommend any other blogs/websites/forums that deal with the same topics? Thanks!

I love what you guys tend to be up too. Such clever work and exposure! Keep up the terrific works guys I’ve added you guys to my own blogroll.

To sum it up, the film performs in its dark manner, as Horrible Bosses by no means requires itself seriously, but you will be as well deep into laughter to notice the distinction.

reading science fiction books is the stuff that i am always into. science fiction really widens my imagination*

sado-maso says:

I consider this web page holds wholly wonderful composed in black and white pleased articles.

click here! says:

What’s up to every body, it’s my first pay a quick visit of this blog; this weblog contains awesome and in fact good material in favor of readers.

If you worry their grocer won’t have something of your prom dresses or alternatively flavors question the entire jeweler.

What i don’t understood is in truth how you are not actually much more smartly-favored than you may be right now. You’re so intelligent. You recognize therefore considerably with regards to this topic, produced me individually imagine it from so many varied angles. Its like women and men aren’t involved until it is one thing to do with Lady gaga! Your individual stuffs outstanding. Always maintain it up!

Continuing says:

Pretty component to content. I simply stumbled upon your web site and in accession capital to say that I get actually enjoyed account your blog posts. Anyway I will be subscribing on your feeds and even I fulfillment you get entry to constantly fast.

Have you ever considered writing an e-book or guest authoring on other sites? I have a blog based on the same ideas you discuss and would really like to have you share some stories/information. I know my subscribers would appreciate your work. If you are even remotely interested, feel free to send me an e mail.

If you your physique structure in mind, pick out a dress which most closely fits the human body.

Together with almost everything that seems to be developing throughout this particular area, your points of view tend to be very radical. Nevertheless, I am sorry, but I can not subscribe to your whole plan, all be it exhilarating none the less. It looks to me that your comments are not completely validated and in reality you are generally yourself not even completely confident of your point. In any case I did enjoy reading through it.

my website says:

Hey there! I’ve been reading your blog for some time now and finally got the bravery to go ahead and give you a shout out from Lubbock Tx! Just wanted to mention keep up the good job!

Jordan Marca says:

Really informative blog article.Thanks Again.

Hector Tritt says:

Oh no! I won’t be able to make it and I’m so sad! I actually want to go however the girls are throwing me a likely away party that night at Angie’s. And i need so much clothes for my new job. So bummed. In any case, have got a blast and i would go along with the dress its fab! XOXO

Thank you for the excellent post

Dan Speicher says:


Love these videos, find myself coming back often to watch them.

I am wondering what you are using for the location audio… what mics do you use? are you using wireless or shotgun’s?

Any advice you can give on this would be amazing! Documentaries would be horrible without quality audio!


mark says:

risk is something that the human race needs to progress forward and explore

John Grover says:

this series is some of the most inspiring and beautiful advertising I have seen. It is truly high art for the soul.

mkeser says:

It warms my heart to see advertising dollars being spent on the creation of something meaningful, beautiful, and inspiring.

curmudgeon says:

I've gotten a lot out of several CreativeTech classes. I bought the Dreamweaver course and wrote Erik Fadiman that it was life-changing for me. I only exaggerated a little.
I'm looking forward to the new program.

David says:

It took me a little while to get around to watching these, but now that I have I'm very impressed, as always! :-)

David says:

Great videos!

Risk is a natural aspect of life.

At the beginning of the year I took on a pretty big risk when I decided to become a freelance web designer because the company I work for is on the verge of going out of business. It's stressful & worrisome, yet exciting & liberating at the same time.

I've got an upcoming project next month where I'm filming a solo road trip from San Diego back to Seattle via HWY 1 & 101 along the west coast. I'm a bit low on funds, but it was a necessary risk to upgrade my current camera equipment in order to complete the project.

Dan says:

I know, I'm always last to comment, but his videos are beautiful and super inspiring. Thanks

Leon Schoots says:

Hey Chase,

Since my friend introduced me to your work and you website I have been keeping up to date with all your new projects and posts. I recently went from working for one of Australia's best family and kids studios back to College to pursue what I'm really passionate about.

I'm in my first year of study at Photography Studies College in Melbourne and will be going down the commercial path. I wanted to write to you because I find your post so inspiring, I recently shared a bunch of your stuff with my class and when ever I feel low on creativity or where I'm heading I find your website drags me out of that rut very quickly.

I just finished watching your short films on risk and I thought I would share my story with you.

After final getting up the courage to pursue photography as a career due to the constant reminder of how unstable and unpredictalbe it is I moved 7 hours away from my family and worked for a Studio for just over 12 months, I then had the fortune of opening and managing a studio for the same company in Saudi Arabia where I lived by myself for 3 months, after returning to Australia I promised myself that I would no longer do something I did feel passionate about and decided to quite my job and take a Risk in going back to College and pursue the field I love.

Thanks for all your inspiring words and I hope to be half the artist you are one day.

Canadada says:

Learning to trust my gut instinct.
Over-thinking can ruin spontaneity.

Not to belittle 'care' or 'attention to detail', but yes, at a certain point, you just gotta hold your nose, and JUMP RIGHT IN. It's really up to your instincts, whether you'll sink, or SWIM …

Another great post.
Thanks Chase.

Groove707 says:

Very nice! Beautiful to look at and evocative. And… since we're in the image business, I especially like how deftly it fulfills the client objectives. A win-win, you do something you like and the client gets their money's worth.

I've done a lot of talking in the past several years and I'm learning that Action = Risk = Joy = Profitable Life. My Mantra: Stop talking and do something!

Thank you Chase and your team for so much encouragement on this.

andrew says:

Very nicely shot clips with lovely lighting and sound.


Seriously haven't we all had enough of financial organisations (I'm guessing that this is a finance company ad) taking themselves so seriously and lecturing us on how they manage risk while sucking away fees and operating with huge conflicts of interest.

Chase, your work is great and I'm sure you had a tight brief but my personal view is that these vidoes are as inspirational as those crappy inspirational posters that people stick on their walls.
Isn't this stuff just patronising the audience at best and at worst misleading them.

Andrew J

Kyle says:

Hmm. I have to say that this video made me think.

When my husband and I quit our jobs to become full time photographers, I actually didn't feel like it was that big of a risk. Why, because we had savings and some bookings and total faith in ourselves. But that's not to say it wasn't risky.

I think the biggest risk I've taken is working as a photographer in a developing country. The risk is that I will never be able to convince people to pay me the same amount I'd be making in a developed country (or enough to live the same standard of living). But the pay-off will be that I'm here first. There's no one else doing what I'm doing. And hopefully that will be enough to sustain my business in the near future.

Eth says:

My supreme hesitation to take risks holds me back.

wonderful works..
inspired. thanks a lot.

Gerry, Malaysia

Alex Gauthier says:

This theme strikes a chord with me. I think all of us trying to build a career in photography have a lot on the line. In my case, I've bet my home and my future financial stability on it. More than, that; what I see is truly at risk, is all my dreams. I'm not a person who can easily punch a clock for some large company doing the same thing every day. It really does boil down to- make this work or grow old and eventually die trying.

"To risk nothing is to take the biggest risk of all." …nice quote Joshua . Where do you got it ?

k says:

Wonderful videos. I think the skateboarder said it best when he said he doesn't take 'stupid risks'. There is much to be said for paying your dues and working hard to minimize your risks. And sometimes not taking a risk is the foolish thing to do–especially if it means not growing or not doing what you need to do to be happy. I read somewhere recently: "fear is temporary, regret is forever"

Very innovative. Love sharing this with people in my life who aren't creatives. Good stuff, as usual.

these are both amazing. I love the treatment and the way you tell both stories in a dynamic way. You have a gift for story telling that comes across so strongly in video.

Amazing stuff. I may like you more as a director than photographer, and that's saying a LOT considering how much I respect your photography.

This is a fascinating look into lives and viewpoints. I'm quite interested in seeing the other three pieces. Quite like how you've chosen to shoot. It feels slow, deliberate, and intimate. Well done.

Bryce Gehrls says:

I truly enjoyed these videos!

WOW Chase…these videos are amazing

For both videos, I love your selection of models/actors/actresses…also, they are very interesting and engaging…for the first video…I love the camera angles and the way you played with shadows creatively…I also love the editing and soundtrack…I was thrown out of balance when the guy in the first video mentioned his age…the way that information was presented thru the editing was pretty sick…I love it

For the second video, the woman mainly focused on her job and we did not get to see other aspects of her, like her family…

I prefer the first video because the man talked about risk as a skater and risk as a father and from that video, I could conclude on the type of person he is…for the second video, it was almost unilateral…only her job/business risk was addressed but I love the camera angles and editing too…

Great job on both videos…I can't wait to see the rest…Also, how did you go about scouting for the models??? We will be happy to see the Behind-the-scenes footage for both videos…

Thanks again


WOW Chase…these videos are amazing

For both videos, I love your selection of models/actors/actresses…also, they are very interesting and engaging…for the first video…I love the camera angles and the way you played with shadows creatively…I also love the editing and soundtrack…I was thrown out of balance when the guy in the first video mentioned his age…the way that information was presented thru the editing was pretty sick…I love it

For the second video, the woman mainly focused on her job and we did not get to see other aspects of her, like her family…

I prefer the first video because the man talked about risk as a skater and risk as a father and from that video, I could conclude on the type of person he is…for the second video, it was almost unilateral…only her job/business risk was addressed but I love the camera angles and editing too…

Great job on both videos…I can't wait to see the rest…Also, how did you go about scouting for the models??? We will be happy to see the Behind-the-scenes footage for both videos…

Thanks again


Dave says:

Hey Chase,
As usual your execution is right on and well done. I imagine most of these are in the bag and any criticism you hear on this board has no chance of actually affecting your crafting of these videos. In that sense you really haven't taken any "risk" in posting these. My two cents….I would love to see a story about someone in a more "mainstream" career. Someone talking about being an accountant or something. Also I think the word risk is very close to being beaten to death, especially in advertising. Really what does it mean, what are you talking about? A lot of people are getting paid to tell people to take risks. Then they never really talk about what it actually means. It's becoming a catch phrase like "go for it!". The skateboarder came the closest when talks about the risk of getting physically hurt. That was interesting and substantial. If you are really interested in pursuing this I would love to hold your feet to the fire and ask you to really talk about the actual risks we as photographers need to take. Do we have to mortgage our houses to buy gear and start our business. Do we need to wrestle alligators to get cool pictures? Do we need take a picture of a crucifix in a bottle of urine? What concrete risks does an average wedding photographer need to take? How about an advertising photographer. I did like the videos and was actually inspired by them. I felt a personal call to action. I just feel people could use some nut n bolts talk of what risk actually means. A few years ago you posted a video about an REI shoot in New Zealand. It was cool and fun and inspiring. However due to so many questions about gear you posted a second video about the bike mounted camera set up. I think that's what I'm talking about here.


Ryan Diener says:

I orig. hailed from good-old Seattle, but having just graduated from college, and still looking for work as a designer, I decided it was time for a change. I packed up and am living in Tokyo. I don't know a lick of Japanese. Everyday is new and it feels great!

"'Safe' is risky." Seth Godin

Bruko says:

You guys did an amazing job in shooting and putting together the shorts.
Amazing light and great storytelling.

Risks… I take way to few.
I often play it safe and I think that is my main limitation right now.
This needs to change, so thanks for the kick in the butt :)

Shawn says:

I love the last shot of the skateboarder. How u managed to time his finishing his run with the camera reaching the top of the tunnel is magnificent! How did you do it?

magicsnaps says:

Inspirational, warm, moving, charming, beautiful & that's just Chase (I imagine). The two movies aren't too scrappy either….
On a serious note, I think the digital world has knocked back many photographers quite unexpectedly & it's a scary place out there right now. This guy seems to be doing something really special sharing his work with this kind of posting. All strength to him.

Alex says:

Wow… I totally love these two shorts. You get me inspired in filming and to be creative. AND you give me a kick in the ass to get out of my comfort, non-risky, zone and take wise risks in order to develop as a photograhper.

These two films has beautiful artistic character but also an important message that I need to hear.

Thanks Chase!

Great shorts! I love that fact that you take risks and win big

Ranski says:

Since I enjoying climbing I often have discussions with my friends and often with myself about risk…as a father of two adopted boys and a husband it is something that is very much top of mind. But what sums it up for me is a poem I ran across awhile back.

To laugh is to risk appearing the fool.
To weep is to risk appearing sentimental.
To reach for another is to risk involvement.
To expose your ideas, your dreams,
before a crowd is to risk their loss.
To love is to risk not being loved in return.
To live is to risk dying.
To believe is to risk despair.
To try is to risk failure.
But risks must be taken, because the
greatest hazard in life is to risk nothing.
The people who risk nothing, do nothing,
have nothing, are nothing.
They may avoid suffering and sorrow,
but they cannot learn, feel, change,
grow, love, live.
Chained by their attitudes they are slaves;
they have forfeited their freedom.
Only a person who risks is free.

- anonymous


Me says:

beautifully filmed, nice work

diego says:

I guess I'm doing a big risk just being a photographer here in my country. Times are hard especially in a 3rd world country (Philippines) and there's lots of competition, but I just love it too much. I learned back in from my college degree, that it's not about takig or not taking risks, it's about MANAGING risks.

So right now I'm trying to do the whole create-share-sustain thing, making sure I'm able to make a decent living doing all sorts of work and being careful with my spending, then creating an sharing those projects that I love. And those times I stepped outside the box were just priceless, and funnily yielded the most, with the main foundation being creative.

diego says:

Goosebumps chase. I personally love it. Great stuff.

I'll try to think about how I work with risk.

Carey says:

oh, it's an ad.

Norlinda says:

In the first video with Jason, there's this scene where it's a couple of guys and you can see their shadows on the right of the screen and one of them's twirling their board. Moments later, you see Jason skate right across the shadows. I just don't know how you come up with these shots but that one really shines.

Scott Hargis says:

The Essence of Irony:
The legal disclaimers Russell Investments puts at the end of their "Risk Management" videos.

Anonymous says:

Hey chase-

Love the videos. The topic of Risk is a really interesting topic. After all, the word Risk means different things to everyone. What I think is risky is not necessarily what someone else would define as being risky. I totally agree with what the skater said about taking risks helps you think on your feet and the more risks you take, the more flexible you become.

Matt Timmons says:

I'm risking everything on my belief that I will succeed as a commercial fashion photographer. So much so that my home is in foreclosure. Building a business isn't free, and I've chosen to have a future doing what I love rather than just working a grind and going no where. That might be a little too transparent, but it's my risk I'm taking and it's the path I've chosen for what I truly love.

Martin Royds says:

I'm not really a risk taker in life, don't think I ever have been. Lately I do feel like I've been missing out on something and am trying to take a risk now and again. I feel like putting my photography out there is a risk as the feedback isn't always positive but I must keep trying and risking the criticism if only to improve and find happiness.

Matt says:

Love the clips. Great personal touch. I'm in sales and risk is everything if you seek reward. I'm an adrenaline junky so I seek out risk… calculated risk. If I'm not failing then I'm not risking anything and I will never be successful. Thanks for sharing your vision.

Daria Riley says:

Risk is uneasy… restless. So, I reach for things in life to mitigate it… to make it easy… easier. Friendship. Coffee. Prayer. Long drives. Positive thinking. New techniques. Better equipment. Innovative concepts. Inspiring photographers. I can't control what happens tomorrow, but I can be prepared with everything I need in my back pocket, so that when my future shows up, I'm ready.

Bryan says:

Very well done. Lots of good insights that apply to all aspects of life. The edits speak particularly well to the industry, I could see thru the whole "conversation" how it relates to how risk is managed in investing. Brilliant idea by Russell and I'm sure they're thrilled with the results.

Love what you have put together here Chase. Emotive and beautiful cinematography with a meaningful purpose. Well done!

Scott says:

Wonderful, thoughtful, intelligent videos. Oh, and pretty too. Thanks for this inspiration!

Very well done Chase. The skater conversation video had some exceptional angles and artful use of light/shadow. I'm looking forward to seeing more and watching some of the behind the scenes footage. Inspiring work.

Rick Joy says:

I worked a job I hated at the worst possible schedule (4:30pm to 3:00am) and had virtually no time to shoot any portraits for paying clients. I was at odds with the normal world I felt. The schedule did not coincide with any other schedule and I was basically told to work and eat or learn and starve. I took the money I earned at my dead end job and bought a DSLR with it. I had shot with film before but digital was a different beast. I read a book by Joe McNally
called The Hot Shoe Diaries. It changed how I approached lighting. The risk I took was taking what ever money I could scrape up from my job to buy gear and books…and eventually membership to NAPP and enrollment in Kelby Training. I spent a lot of money I worked my butt off for and sacrificed free time to practice and become a better photographer. I had almost no time to shoot and people were taking notice of my work and asking me to shoot for them when I was occupied by my job. I may have lost some potential clients for that. I have since quit that job and I shoot with what gear I have. I am acquiring new clients and things are starting to look good for me. It has paid off for me but I am still at the beginning of something that used to be a cute little hobby. I hope my efforts are not in vain and I get to do this for years to come.

macus grip says:

I think the videos were beautiful and very interesting. They seemed harmonic and serious. They caught me.

Me and my risk have been many and variable. As a skateboarder like the man in the first video i take risks all the time and i agree fully to what he says: We fall but it makes us stronger and also, the more i skateboard the risk for any serious damage is less.

I have been living with diabetes for nearly 10 years and to travel and do whatever i want is always a greater risk with that. I see myself as cured and a person without diabetes and act from that.

As a photographer, digital creator and musician i take risks all the time since i follow my heart and dream rather than trying to get a job and earn more money.

That is a risk since the economy is breaking apart but without these chances and risk i take i wouldn´t have met alot of incredible and fantastic people that have shaped me to what i am and helped me along the way and still do. With risks come joy and experiences wich leads to success in whatever you do

Ghislain says:

Lots of people have no responsibilities so the level of Risk is always different. Is it risky to drop our job and start as a freelancer? Yes and no, it all depends of your situation. If I didn't have a wife and kids, I would have dropped my 100k job long time ago and start my own business. I would have been ready to live a hard time for a few years… but I'm not ready to ask my family to live this.

Maybe in a year or two, it will be possible not now. So yes risks are interesting and they are what drives you, but they are also the one that can hit you pretty hard. Meanwhile, I am living half of my dream, I am doing a few contract here and there, learning the business side and always getting better at shooting.

Am I unhappy? I think I am not satisfied in my professional life that's a fact but I am still a very happy camper.

Risks are good, but to a certain extend. Of course, if I was out of a job, I wouldn't speak like this, I would be the first one out there finding contracts, but right now… it's not a question of risks, it's a question of priority and my wonderful wife and 2 sons comes before my lifetime dream.

I may not be living the professional life I always wished for but my personal life is a real success.

I will be a photographer one day, that's a fact, at 36, I'm still very young after all!

Patty says:

Thanks for the post it really inspired me to starting taking more risks, nothing ventured nothing gained ;)

Will says:

Chase and Company,

I Love the way these were shot. I must say that as someone on a Gap year (starting at R.I.T. in the fall) I don't take enough risks with my photography. I think I need to push it in the next 6 months. Wow 6 months away, Thank you for making me check the iCal on that!



P.S. I think your intern Norton is a not so ordinary person, who put a bunch on the line. I think the community should hear his story.

scott says:

Hi Chase,

with our risk there is no opportunity.

I enjoyed the videos. Ultimately i am guessing the ads will be used to sell financial services i think they will work well to support branding initiatives, my only question is without having seen any of the company's market research, is do the people you interview resonate with the market segments you are trying to influence.

Jonny says:

This brings me back to my mountaineering guide courses… the "sphere of acceptable risk". Everyone has a limit to which they are willing to risk, however that limit is never static. Part of growing as human being is to expand that sphere, to step outside the comfort zone every once in a while and push back on our own limits sometimes.

I manage risk when I scramble or climb by being prepared with good safety equipment, knowing the route, and relying on experience and skill.

I manage risk backcountry skiing by knowing and understanding the conditions, travelling with experienced partners, and by using perception and wisdom gained from training and experience.

I manage risk in my business by not living or spending outside my means, being honest with myself and my partners, having a plan, and staying focused.

Great post chase, love the concept.

Your risk in producing these was well worth it. Excellent.

gary http://www.garyschapman.com

Howard Haby says:

I LOVE LOVE LOVE these videos. The theme and idea is great, the music fits perfectly, and you've succeeded in making the videos beautiful. Visually, fantastic work. The people interviewed had some great insight and they're experiences fit together perfectly. Couldn't be better if it was scripted.

Excellent work.

It's says:

Wonderfull work Chase….!

Tobias Best says:

Feel I can relate alot the guy skatebording in relation to my skiing. It's practilly the same – the more you fall/ are close to falling the better it makes you handle those situations. Nice work by the way!

smlg.ca says:

Risk is an integral component of my photography, since it involves me trespassing in abandoned and decaying buildings to get the shots. I never know if the building is going to collapse, or if I'm going to get robbed, or what kind of shit I'm breathing in will kill me. But I simply allow my sense of curiosity overwhelm my sense of personal well being and I do what I need to do. And I'm all smiles when I get out of another place in one piece… looking for the next.

kevwil says:

Truly inspiring. Again. Great job!

Gregg says:

I take risk as uncertainty, and I simply need that feeling to feel alive. Otherwise life becomes mundane.

Will Foster says:

The glass blowing spot reminds me of one of, if not my most, inspirational artists Dale Chihuly


He is this wildly talented glass blower


that tasks risks in the creation of his art. Check out any of his vid's. I especially like


but their all cool.

I myself am taking a risk by using a small business loan to finally get some digital gear.

Freddy says:

Wow, this one hit close to home for me.
I grew up in Venezuela, and at 19 decided to grab the 1500 US I had saved, a backpack full of clothes, my skates and came to NY, to make an artist and stunt guy out myself.
Managed to climb trough the ranks and turn into a pro skater to later get recruited by Disney, where I performed as a stunt person for many years. After some of my youth and many injuries moved farther along, I decided it was time to risk all, and go in to being an artist full time, so I starting investing all my time in to learning computer arts, which I'm doing at the time, based out of Los Angeles, working on commercials, TV series and Movies.
But once again, after many years of doing this, I feel the need to take on a new challenge, And better myself as an artist, so I've been putting all my my time and energy into photography. all though the industry buzz doesn't seem to be on the positive side towards stability, due to the economy and technological advances. Hard work, perseverance and sacrifices have never failed me to this point, so I remain hopeful and positive, and maybe some day I'll be able to rub elbows with the best.

Sunny says:

Hi Chase,

Nicely shorts and nicely done. Btw was there a reason why you used the D3s to shoot some of it instead of say (this maybe hard to swallow!) a 1DIV or 5D2, I know you're a Nikon user but, in some shots you can tell which was done using the RED and which shots was done using the D3s, was this the reason why you chose to grade it B&W; rather in color or was that client specific?

Jensen Hande says:

If I'm not failing at things. Then I'm not taking risks. If I'm not taking risks I'm not really living am I?
I remind myself this when I leap into something new concerning my business.

Nice videos. I had to laugh at the huge disclaimers at the end of the vids, though. But leaving them out would have probably been too much of a risk for the client (sorry about the lame joke, I couldn't help it).

But risks.. yeah. They make the colors more vivid and the air feel fresher. Some people say commuting to work by bike is too much of a risk, especially in winter. Some say rock climbing is too risky. Or backcountry skiing. Some say quitting your nice and secure day job to try your hand at something completely different is too much of a risk, too. I'm doing (or preparing to) all of that. With the necessary precautions, of course, but I still fully expect to land on my ass from time to time… and I'm pretty sure it'll be worth it.

And if I fail big time, well, so what. Then I still tried, and I saw. I lived.

I don't have more money for college, I'm about to sell everything I got to leave my country (Chile), I would work for 5 years in other country to save enough money to pursuit a career as a photographer… because I just Love It!… Risks makes life taste good!

curtis says:

Avoid risk and you'll live to regret it.

may says:

Love the shorts. They are so beautifully shot. It reminds me of this book I"m reading called Speak Human and there's a whole section on the Risk/Reward Ratio. He's actually giving his book away one chapter at a time which I think is so cool! (i'm not affiliated with the book at all :P )


scroll down to the youth/bravery section.

Looking forward to seeing the rest of the videos!


Heidi Rae says:

i was recently told to go for it dont hold back see what i want and just give it all or nothing .. and this goes right along with your project ..anything worth doing is worth the risk and if we dont take on such risk then where is the reward .. thank you for your inspireing words Chase im about to close my eyes plug my nose and jump from the cliff !

Joshua says:

"To risk nothing is to take the biggest risk of all."

Maskido says:

Gotta take that step out of the comfort zone & take RISK to gain the big reward! Had my parents not done that 24 years ago, we'd still be living in Eastern Europe. Well done.

Highslide for Wordpress Plugin