How To Shoot A Car Commercial: One Tenth the Size, But 10X Cooler.

Too often advertising is a lot about BIG. Especially automotive advertising. Big budgets, big gear, big egos. Big and boring. This latest Nissan commercial from TWBA Toronto, however, isn’t big in those traditional senses. Instead, it’s big on spirit, innovation, and effectiveness. Plus big points on photography/cinematography. Seriously great camera work. Enjoy the making of video here above, but be sure to click the ‘continue reading’ link below and enjoy the finished commercial after the jump…

See more at

Thanks for the tip Allan!

So dope.

39 Responses to How To Shoot A Car Commercial: One Tenth the Size, But 10X Cooler.

  1. Joshua April 5, 2010 at 10:18 am #

    This is the way to get things done!

    Think of the conventional – learn it – then twist it upon itself and add a dash of humor.

  2. Tanner April 5, 2010 at 10:18 am #

    That… was awesome.

  3. Howard Haby April 5, 2010 at 10:27 am #

    Pretty cool stuff! Awesome.

  4. Robert J Carmody April 5, 2010 at 10:27 am #

    That was great and fresh. I love a sense of humor in a company. I want a RC camera mount now too.

  5. Jérémie Potvin April 5, 2010 at 10:29 am #

    I like a lot, that was cool… well done!

  6. Clay Anthony April 5, 2010 at 10:33 am #

    Definitely awesome. Wish all shoots were that cool!

  7. Robert Grubba April 5, 2010 at 10:33 am #

    Really like all those 'making of' type videos. Thanks for sharing!

  8. Will April 5, 2010 at 10:37 am #

    Amazing! Thank you for posting this Chase! the RC helicopter rig looks amazing, have you thought up a new way to use it yet? haha



    • Anonymous April 15, 2010 at 5:40 am #

      It’d be awesome for aerials weddings, if not for the “flying chainsaw” part.

  9. D. Travis North April 5, 2010 at 10:38 am #

    I'm glad they had fun with it – the finished product is just as much fun. I think it's better than the average car commercial. Kudos to Nissan and their shooting team.

  10. CatalepsicFox April 5, 2010 at 10:42 am #

    I like some of the shots were composed to look as if they were a real car LOL.

  11. Jeff April 5, 2010 at 11:59 am #

    This was a way cool video. Thanks for sharing this with us.

  12. Michael P April 5, 2010 at 12:00 pm #

    Way cool Chase, so thinking about that RC helicopter rig and some ski and kayak shots can I borrow the Hasselblad?

  13. earl April 5, 2010 at 12:43 pm #

    1) that was totally super awesome, eh?
    2) sure was alot of DSLRs there, i dont think i saw one "red" or other camera, pretty cool.

    it also goes to show that even for a "small" production, you still need tons of people, tons of gear, and tons of time.

  14. Peter Le April 5, 2010 at 12:54 pm #

    I loved the beginning of the song where the guitar "shifted gears!" LOL


  15. Darien Chin April 5, 2010 at 1:28 pm #

    now i want all kinds of remote controlled toys

  16. J. Alan Paul April 5, 2010 at 1:50 pm #

    DAMN! Very inspiring to get big results from small things… The fact that a large scale commercial for a company like Nissan is filmed with small scale HD cameras… and DSLR's!

    It is amazing to stop and think where we have come with technology! A few years ago, imagine what cameras would have had to be used for this same thing….. mindbottling!

  17. Scott April 5, 2010 at 1:52 pm #

    Fantastic. Love the punchline the commercial — dog door and "Life Size Version". And the drifting is fantastic. Great creativity. Thanks for sharing the behind the scenes video!

  18. Anonymous April 5, 2010 at 2:19 pm #

    That was cool, I can't wait for all the comedy ones! a toyota car that won't stop….

  19. Sean Austin April 5, 2010 at 2:21 pm #

    I'm not sure how the ad really works for Nissan….it's a fun ad to watch, but you can tell immediately that it's an RC car and trying to tie the fun of a toy with the experience of a real car doesn't work for me. Cute, but….eh. Fun to see that folks make a living doing this.

  20. CoreyK April 5, 2010 at 2:26 pm #

    Really cool stuff .. A big thank you for doing these 'Behind the Scenes' videos. It is fantastic to see *how* your shoots are done!

  21. Rick Lewis April 5, 2010 at 3:32 pm #

    Just another outstanding post!!

  22. bruno mendes April 5, 2010 at 3:48 pm #

    really dope!!

  23. Ken Toney April 5, 2010 at 7:04 pm #

    Another reason why I love your blogsite! "keep it commin now"

  24. Randy Frost Photography April 5, 2010 at 7:42 pm #

    Only you Chase can come up this stuff. Way cool, and thanks for being you.

  25. Tommi April 6, 2010 at 12:22 am #

    This is so fun! Usually I find car commercials boring, but this is great. Shooting and the story really rocks.

  26. Jen Berry April 6, 2010 at 10:00 am #

    oh man. i'm working on a car commercial right now. i wish it was this fun.

  27. fioritofoto April 6, 2010 at 10:11 am #

    Man, both videos are super good!
    Love it.
    (Note to Nikon: there they go again using 5d's to make a high-end commercial – how long will we loyal Nikonians have to wait!?)
    (Note to self: you do not make high-end commercials, so settle down)

  28. Ken Butti April 14, 2010 at 1:57 am #

    RC helicopter video cams are awesome! and unleash so many vantage points to film and photograph from!
    love it.

  29. Profils April 16, 2010 at 1:47 am #

    Well done RC stuff!

  30. Game Critic April 25, 2010 at 1:09 pm #

    why did they use a dodge caravan isn’t that there competitors car

  31. Mr.J.Edwards April 28, 2010 at 10:29 pm #

    just found this great link, remote helo for your 5D/7D.

  32. Phil April 29, 2010 at 8:12 pm #

    This is a great advert, makes me wish they would show it over in England sometime lol

  33. Joe April 30, 2010 at 12:17 am #

    It’s a shame that all this talent and creativity is wasted on something that’s meaningless, instead of using it make the world a better place, at least in some small way. All this money, skill, etc., for nothing.

  34. john Coyne May 18, 2010 at 5:36 pm #

    love it!, love that it was shot in my neighborhood too!


  35. André Weigel May 30, 2010 at 10:43 pm #

    Wow !
    Absolutely great… !

  36. Ethyl Theaux March 21, 2012 at 3:58 am #

    Wonderful! Beautiful movie! Thank you. That eagle covered with snow waiting for a break was great. Turn pages of my Eagle Fables picture book at


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