A Confidential Prospectus for a New Magazine

life magazine prospectusI received an inspiring gift from a friend the other day that I thought I’d share with you here. Chew on it over the weekend. Hopefully this resonates with the creative part in you as it did with me. I made me want to make stuff even more and share it with the world. It is a confidential prospectus for a new magazine:

THE PURPOSE: To see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things – machines, armies, multitudes, shadows in the jungle and on the moon; to see our work – our paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to: the women that men love and many children; to see and to take pleasure in seeing; to see and be amazed; to see and be instructed; Thus to see, and to be shown, is now the will and new expectancy of half of humankind. To see, and to show, is the mission now undertaken by a new kind of publication, THE SHOW-BOOK OF THE WORLD, hereinafter described…

This new magazine? LIFE. This is the opening paragraph from Henry R. Luce’s 1936 original, confidential prospectus for what became LIFE Magazine. I couldn’t help but be wildly inspired by the concept. It’s a passionately written piece on the power and potential of photography, as well as a wonderful slice of history.

We all know the plight of magazines, but this gave me hope for their new era, whatever it might look like. Just think about how much more wildly capable we are today to actually deliver on this purpose and this promise. We have the internet. We have devices, screens and even still papers in places where there are no screens or fiber channel chords-to share now more than ever before. More than ever before we have our cameras with us day everyday and the means to digitally pipe this information around the world in a millisecond. The rest of this prospectus is worth a read. Link for download is after the jump.

A downloadable pdf of the original LIFE Magazine prospectus is here.

Enjoy and share. Have a great holiday weekend.
*note that I inserted gender neutral rhetoric in two places. Reference the original on the pdf if you care….

Thanks @johnnyvulkan for the gift.

Thank you just for sharing.It was seriously delightful reading regarding all of your thoughts about this particular issue.I was hunting for this type of article for a long time,and luckily i found your website.I really hope you will continue to keep assisting people in the same way in future also.

Narzedzia modelarskie

Vincenzo says:

individuals a detailed understanding of what they will receive when they click by.For ExampleYou may generate higher traffic with a digital advertisement that reads “Everything $1.99, Click Here”. Because persons

I am regular reader, how are you everybody? This article posted at this web site is truly nice.

Kujawski says:

I love looking through a post that will make people think. Also, thanks for allowing for me to comment!

We offer fast auto title loans that provide quick cash and let you keep driving your auto while you repay the loan.

Merely a smiling visitor here to share the love (:, btw outstanding design and style .

Meri says:

I blog often and I really thank you for your content. This great article has truly
peaked my interest. I’m going to take a note of your website and keep checking for new details
about once per week. I subscribed to your RSS feed too.

Very good blog! Do you have any hints for aspiring writers?
I’m planning to start my own website soon but I’m a little lost on everything.

Would you suggest starting with a free platform like WordPress or go
for a paid option? There are so many choices out
there that I’m completely overwhelmed ..
Any tips? Thank you!

Opt for a variety of vegetables every day to nourish your body with nearly a
myriad of nutrition. Depending on how much you weigh,
it is recommended that you drink at least 8 glasses of water per
day. In hereditary baldness, the hair follicles and oil
glands in the scalp deteriorate and the hair gradually becomes
thinner until only a few strands of fine, downy hair remain.

My relatives every time say that I am wasting my time here at web,
except I know I am getting familiarity all the time by reading thes fastidious content.

Krystle says:

Hey! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Many thanks!

Hello, I think your website might be having browser compatibility issues.
When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.

I just wanted to give you a quick heads up! Other then that, wonderful blog!

I am wondering which blogging and site-building platform you are running? I’m new to blogging and have been thinking about using the Hubpages platform. Do you think this is a good foundation to start with? I would be extremely thankful if I could ask you some questions through email so I can learn a bit more prior to getting started. When you have some free time, please contact me at: my mail. Cheers

Yes! Finally someone writes about Games.

An impressive share! I’ve just forwarded this onto a coworker who
has been conducting a little research on this.
And he in fact ordered me lunch simply because I stumbled upon it for
him… lol. So allow me to reword this…. Thank YOU for the meal!!

But yeah, thanks for spending time to discuss this matter here on your blog.

Some really excellent info , Gladiola I observed this. “Without discipline, there’s no life at all.” by Katharine Hepburn.

I’ve read some just right stuff here. Definitely value bookmarking for revisiting. I surprise how a lot effort you put to make this type of wonderful informative website.

Thanks for the distinct tips provided on this site. I have realized that many insurance firms offer shoppers generous discount rates if they opt to insure many cars with them. A significant variety of households have several cars or trucks these days, particularly people with more aged teenage children still residing at home, plus the savings with policies could soon begin. So it is good to look for a bargain.

Greate post. Keep writing such kind of info on your page.
Im really impressed by it.
Hey there, You’ve performed a great job. I’ll definitely digg it and for my part suggest to my friends.
I am sure they’ll be benefited from this site.

What’s Happening i am new to this, I stumbled upon this I have discovered It absolutely useful and it has aided me out loads. I’m hoping to contribute & aid different users like its helped me. Great job.

Magnificent issues right here. We are extremely glad to visit your publish. Thanks a lot and i am having a look to touch a person. Can you you need to shed us a e-mail?

Can I simply just say what a relief to find a person that
genuinely understands what they are discussing on the net. You certainly know how to bring a problem to light and make it important.

A lot more people should look at this and understand this side of your story.
I was surprised that you are not more popular because you
most certainly possess the gift.

When I initially commented I clicked the “Notify me when new comments are added” checkbox
and now each time a comment is added I get three e-mails with the same comment.
Is there any way you can remove me from that service?
Bless you!

The stomach wall in lined by specialized structure that releases enzymes to produce acid
in the area, these structures release ions or protons which are blocked
by this drug. Prilosec is the trademark brand name identify
for omeprazole, an antacid drug that suppresses or decreases the volume of gastric acid secreted in the abdomen. Omeprazole is a prescription medication that comes in capsules, tablets and powder form for oral suspension.

Please let me know if you’re looking for a writer for your
site. You have some really good articles and I
believe I would be a good asset. If you ever want to take some of the load off, I’d love
to write some material for your blog in exchange for a link back to mine.
Please shoot me an e-mail if interested. Regards!

Of course, what a great site and revealing posts, I will bookmark your website.All the Best!

Greetings from Idaho! I’m bored at work so I decided to check out
your site on my iphone during lunch break. I enjoy
the knowledge you provide here and can’t wait to take a look when I get home.
I’m shocked at how quick your blog loaded on my cell phone
.. I’m not even using WIFI, just 3G .. Anyways, wonderful blog!

Yes! Finally something about Control Of Pest Courtenay BC.

Unquestionably believe that which you said. Your favorite reason appeared
to be on the web the easiest thing to be aware of. I say to you, I certainly
get annoyed while people consider worries that they
plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having
side effect , people could take a signal. Will probably be back to
get more. Thanks

nas tb says:

Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet
my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe
you would have some experience with something like this.
Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to
your new updates.

We’re a group of volunteers and opening a
new scheme in our community. Your web site offered us with useful information to work on. You have done a formidable activity
and our entire community will probably be thankful to you.

You have made some good points there. I looked on the web to find out more about the issue and found most individuals will go along with your views on this
web site.

Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You definitely know what youre talking about, why throw away your intelligence on just
posting videos to your blog when you could be giving us something informative to read?

Thanks to my father who told me regarding this web site, this web site is genuinely amazing.

Thanks for every other magnificent article. The place else may anybody get
that type of information in such an ideal means of writing?
I’ve a presentation subsequent week, and I’m on the look for such info.

Inspect the prospect gym and see if it is in keeping with your standards.
Many athletes and bodybuilders are using anabolic materials that can
intensify the process of muscle-building.
All these information might be a little overwhelming right now,
but here some pointers to round it off.

wonderful submit, very informative. I wonder why the other experts of this sector don’t understand this.
You must continue your writing. I’m confident, you’ve a great readers’ base already!

Asking questions are in fact pleasant thing if you are
not understanding something fully, but this piece of writing presents good understanding even.

Hey there just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Chrome. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The design and style look great though! Hope you get the problem solved soon. Kudos

I always emailed this web site post page to all my friends, since if like to read it then my contacts will

Read This says:

I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% sure. Any recommendations or advice would be greatly appreciated. Many thanks

I used to be afraid to dive into php, but gave it a shot after reading this. By no means seriously appreciate WordPress’ comment system. Thanks for your tips to obtain me started off.

If you dont mind, where do you host your web page? I am hunting for a very good web host and your website seams to be quick and up most the time

Bobby Cupps says:

interesting Now’s a trackback for your observation

I like this website very much so much good info . “It’s a poor sort of memory that only works backward.” by Lewis Carroll.

I located some data related to construction companies online that you might find an interest about.

Ulrike Telly says:

Fantastic goods from you, man. I have understand your stuff previous to and you are just extremely excellent. I actually like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I cant wait to read far more from you. This is actually a tremendous web site.

Jona Irelan says:

Thank You PBS for another outstanding video Your programs are Amazing! Keep up the good work.

I think the best magazines have yet to be created. They will just probably not be in the form that we’re used to. We just have to take the initiative to create.

I wish there was a LIFE magazine of this day and age. I’d read it. I’m 17 and I love all this social media, but I have a huge desire and love for simplicity and minimalism in this very complex world. Especially in the area of magazines now-a-days; good grief, who designs those.

I find the premise of the proposal (section I) really interesting: “. . . nowhere can he see the cream of all thef world’s pictures brought together for him to enjoy and study in one comfortable sitting. No publication devotes itself . . . to the business of supplying the biggest and best packages of pictures which it is possible to produce at a popular price.”

And yet, this is exactly what we’ve come back to: ever smaller micro-niches of content, thought, pictures. It seems harder and harder to find and see “big picture” (excuse the pun) views of the world. Just waxing nostalgic? Maybe. Maybe not.

William says:

My uncle was on the cover of Life Magazine at the end of WWII. This was how my grand parents found out he was alive. He was listed as Missing In Action Presumed Dead for a year and a half. The cover showed my uncle and his captured prisoner Dr. Ley in a Jeep near München.
I grew up with Life Magazine. Great stuff for photojournalists.

Zolt Levay says:

Of course, Life was a phenomenon, probably not repeatable in this time and culture, so different from the mid-20th century. Life brought together images, text, and layout in a unique, powerful way, driven by storytelling. The media landscape is vastly different today, with so much more and louder content available at a click 24/7. But, great journalism is still alive and great photojournalism can still thrive.

I see tremendous promise in new devices such as the iPad, which provide a platform akin to the magazine format but with a richer visual experience. Perhaps this can spell the resurgence of a more economically and ecologically sustainable magazine and newspaper industry.

Ken Toney says:

“not sure that they won’t get a whacking surprise”, now that is awesome!

Nat Thompson says:

That made me teary.

Todd says:

I thought I was reading text for a new magazine in today’s era. Pretty cool.

Ken says:

I grew up viewing LIFE. Loved their photos, still do. They offered a poster of the moon over Half Dome by Ansel Adams…for $1 -2 bucks. I ordered one…(this was back in the 60’s). So cool.

Chase, as you’ve demonstrated, creativity is nothing new…it’s a quetion of where you let it take you. Opportunities abound to go to another level … Glad to see some of the best…coming from your shop.

Becky says:

I am part of the generation who grew up with Life Magazine. My parents has a subscription along with Sports Illustrated and I know that they were huge photographic influences for me. I remember that it came in the mail every Thursday and I was usually the first to get a hold of it. Now I work in an antique shop part time and get to go through the vintage copies we get in to sell. Wonderful stuff, thanks for bringing it up.

Shaun says:

I love the line: “Cameramen who use their heads as well as their legs are rare”…

Thanks Chase

Chase Jarvis says:

love that line too!

With current technology, I’d like to see magazines go online and change to include more of a social media-type interface that allows for pictures to be posted as they happen. When Twitter and Facebook are used properly, as they were during the protests in Iran last year, they can have a powerful impact. That’s something magazines need to recognize to help make themselves more timely.

David says:

That’s pretty much awesome! Interestingly, Henry Luce is directly responsible for the fact that I am a photographer today. Part of his legacy is the Henry Luce foundation, a part of which is the Luce scholars program, a grant program which sends 15 twenty-somethings to Asia every year to expose them to Asian culture. . .essentially to see life and the world. My wife received the scholarship, we lived in Taiwan for a year, and I learned to take pictures. I definitely owe Mr. Luce and now his grand-children who run the organization a big thank-you!!

Tim Skipper says:

That’s great, thank you for sharing. I am starting an idea I got from a photographer north of me called the 365 Project. Its to shoot some creative image every day of the year and share that image with people through blogs, etc.

The purpose to keep the creative juices flowing. This sums that up very well.

Gary says:

My favorite part on page 7: the new magazine was planning on crashing Realmleader Hitler’s Alpine party. Ah, a different time, no?


bimal nair says:

“the purpose…” mentioned is such a tremendous inspiration that i am going to put it up in huge bold fonts on my bedroom wall. Thankyou so much for sharing Chase!

Anthony says:

I think a magazine would be amazing. I’d buy it or subscribe to it. DO IT!!!

JJ says:

You Were Born An Original. Don’t Die A Copy!

“There is something about yourself that you don’t know. Something that you will deny even exists, until it’s too late to do anything about it. It’s the only reason you get up in the morning. The only reason you suffer the shitty puss, the blood, the sweat and the tears. This is because you want people to know how good, attractive, generous, funny, wild and clever you really are. Fear or revere me, but please, think I’m special. We share an addiction. We’re approval junkies. We’re all in it for the slap on the back and the gold watch. The hip-hip-hoo-fuckin’ rah. Look at the clever boy with the badge, polishing his trophy. Shine on you crazy diamond, because we’re just monkeys wrapped in suits, begging for the approval of others.” Says Jake Green in Revolver, 2005.

Thank you for sharing those beautiful and inspired words from the depths of a creative soul! Kindred spirits we all are. Much love for your blog Chase. I am a faithful reader of all this Chase-afied!

bellasqueeza says:

I had an English teacher in High School that allowed us to read a novel of his choice or from a stack of old Life and Time Magazines during our 30min reading period. I always went for Life Magazine….always, simply for the fantastic photos that told the story themselves.

Thanks for sharing Chase, very inspiring indeed. And here’s a shout out to Chet Malek, 12th grade (senior) English teacher at Newport Harbor High – the best damn English teacher I ever had (although, he still would be embarrassed by my grammar and punctuation). :)

Diego says:

I love LIFE. They have a great app for the iPhone that I browse with regularly :-)

Ollie Gapper says:

Awesome, just awesome. Passion acts as a foundation to success.

That is pretty inspirational stuff.

I found a copy of an old Life magazine lying around in an abandoned building. It was from the year Hilary and Tenzing climbed Everest for the first time. I was amazed at the breadth of topics covered. A photo journalistic story about their epic climb followed by a technology piece about the new mighty transistor technology and how it was changing the postal service and telephony…..amazing.

Wes Brown says:

Very inspiring.

Thank you.

Highslide for Wordpress Plugin