Thought you’d get a kick out of this video that takes the latest Speedo advertising campaign from ideation to creation. I wish it went a whole bunch deeper (pun), but it’s certainly enough to get my attention. Hope you dig. The underwater studio at Pinewood (0:42) is really dope. (I’m jealous…wish I’d have hired that pool for this work I did a while back…)
Also–since the vid doesn’t give any real love to the photographer–It’s my pleasure to do so… It’s been great to discover photographer Martin Brent from this. Check out his work when you get a second – some stellar stuff. Still shot from the campaign after the jump.
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[btw, I like the stills and I really like the motion (which I don't think was a part of the campaign, but rather just for this video...can we see more?]
Thx fstoppers.
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So awesome! Keep on inspiring!
Thank you so much for giving us this inside view!! It is inspiring to see what you can do if you think BIG and outside the box!!! Keep it up!! HI, from the lowlands
Great video, I now see why goofing around in the pool (a prior video) was worth the investment
Thanks for sharing Chase
beautiful!
Awesome video!
That’s a big time studio. Pretty sweet environment to work in I’m sure.
Very cool. So much better than the typical Speedo type campaign.
Really stunning.
Great work !
wow. So awesome! I wonder much it cost per hour to rent that pool and does it include the underwater lights and housing.
Pinewood Studio’s is very impressive! The final image is also amazing.
Really great stuff! Been practicing with my housing outside of surf shooting. Really crazy how water really changes the way you think about lighting and other aspects of photography.
Creatively cool and both hands are clapping !!!
Awesome !
Thank you, for this blog post… cheers !
Awesome stuff!!!
Thanks Chase, this video was great and you’ve been such a big inspiration to us starting fstoppers.com Hope to cross paths some point in the near future!
FStoppers rock. It’s really a place to communicate and exchange ideas. Actually, I’ll use one of Zack’s expression… It’s a place that after a few minutes just tell you to GOYA and shoot lots of pics… It tells you to stop wasting your time, get your head straight and go out and shoot. Spend time with your toys no matter if pro gear or not but just go out and shoot and have fun!
I recently had one of those “I don’t have the right equipment to be creative” weeks, then I got off my butt and shot some stuff in Hong Kong. I think underwater photography is the only place where the excuse actually holds up. Still, I might invest in a point & shoot with an underwater housing and start exploring
Top shoot, top photographer. Having worked with Martin in the past, I really can’t recommend him highly enough, should you ever get the opportunity.
I wonder if the color effect could be achieved in-camera. Maybe if they tried to spill some color carefully on the water and then swimmer would jump right through this color into the water that would leave a colored trail after him/her.
Interesting what it would look like… they would have to change the water in the pool after that though
Anyway, great shoot!
Love seeing the large softboxes underwater- looked really odd to have them in such an environment. Grant
Had a look at his site- really good variety of work – love the army shot
Awesome – thanks for posting this Chase!
Great mixture of photography and illustration! Think you should get some speedo´s on to help the campaign
I love the bubbles that appear when the guy jumps in at the end
the second I saw there was no HD/720p option, I knew this wasn’t a chase jarvis production.
I told you that purple stuff they put in the pools was real. Seriously though looks clean. And I’m sure that was on the todo list. /taking notes…
too cool
Maybe I’m the only one that doesn’t see any value in this little movie. Photographer + Average Illustrator = campaign. There’s no “how we did this shoot” in the video or anything explanation wise into how they go the right shots, how many hours it took, challenges, etc. I would have like to see it broken down more that’s all. Maybe there’s more that went into a couple swirly color graphics?
value depends on what you’re looking for i suppose. i found a lot of value, or else i wouldn’t have posted it.
if you found no value….. did you know that there is an underwater studio that you can rent? did you know that you can fire strobes underwater. did you know that the image in the final ad is a composite? did you learn about who the photographer was? were you familiar with their stellar work already?
love the pool.
check out this video if you like underwater stuff.
Think spiderman underwater.
http://wetpixel.com/i.php/full/defending-the-vandenberg-the-video/
very inspiring and I loved the background music, can anybody help to find out where can I get that background music please
I love these types of “how did they do it” videos. Your site is visited daily right along side of Scott Kelby and friends!