Care, Time, & Vision Beat “Budget” Every Time.

I’ve been enamored with projection (onto art, buildings, cars, what have you…) for some time. But few people have made flat surfaces come to life like Davy & Kristin McGuire. I think this is simple, stunning and beautiful.

And if you think creativity requires a lot of gear, think again. The visuals above were created simply using paper cut outs, a 5d Mark ii, a projector, an old Macbook with After Effects, some builders lights (a la Home Depot), and some green cloth improvised into a “green screen”.

The Ice Book is a miniature theatre show, a pop-up book that comes to life as if by magic. It tells the story of a mysterious princess who lures a boy into her magical world to warm her heart of ice. It is made from sheets of paper and light, designed to give a live audience an intimate and immersive experience of film, theatre, dance, mime and animation. We created the show during a four month artist residency at the Kuenstlerdorf Schoeppingen in Germany…Before we started we had no idea how to make pop-up books let alone how we could combine them with projections. With a lot of care, love and arguing the idea eventually came to life. -Davy & Kristin McGuire

Now to my point. Whether you like HdSLR’s, projection, pop-up books, or not there are a few essential take-aways from this piece for any creative…namely :

1. Care, time, and vision beat budget every time.
2. Care, time, and vision beat budget every time.
3. Care, time, and vision beat budget every time.

Next time you’re lamenting a limited budget, turn that frown upside-down and do something amazing instead.

Tour dates for The Ice Book here.

(thx for the tip Greg J)

tv amr says:

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Jon says:

Absolutely brilliant and so well presented.. I was so amazed by it I had to watch it again and again. Now to get my kids to see it.. they will love it.

Nick Girard says:

very inspiring. check out some more of Davy & Kristin McGuire’s work….stoked on this new creative influence!

– Nick

Mathieu Wauters says:

What a wonderful movie! Thanks for sharing this, Chase!

Amazing stuff – a little ingenuity trumphs big budgets pretty frequently

This is great think im going to have to have a go! reminds me of the weirdly bizarre time displacement video

Mike says:

Their work is simply fantastic and your message is a great one. It made me rethink a few things about being creative with what I have on hand. Thanks for sharing this.

Creativeness is the universal heritage of every human being!

Chase and team, I would flippin love for you to mention: one day… If you ever thought it was any good, keep it in mind?? :)

Anonymous says:

Chase and team, I would flippin love for you to mention: one day… If you ever thought it was any good, keep it in mind?? :)

Dave says:

Oh the nostalgia! This brings back memories of a shadow box puppet show that a friend and I did as children. It was so popular, we were asked to share the show with other classes in the school. We were homeroom favorites with nothing more than butcher paper, a cardboard box, and an old lamp sans shade.

Thanks for sharing and thanks for triggering long lost thoughts.

Soul aka Alma says:

I LOVE this and happy to say I had already seen this in another bloggers (I <3)page!
; )
awesome!! this is the type of work I aspire to do …( creative as hell )

Sarah says:

I agree, It can be so hard sometimes when you think you have a limited budget. But I have found that the more limiting my budget the better the work I produce because I have to think out side the box. Is also great to see the blog being updated on a regular basis. Thanks Chase

Scott says:

+1 to Ben…

Easy enough to put it off because of a “limited budget”. Scuse me, I need to go take some pictures.

Very nice and one could see how they (or anyone) could have done exactly the same thing with something less than the 5D mkII. Nothing against the 5D, just saying it wasn’t instrumental in the overall effect they achieved.

Shanna says:

Absolutley inspirational! Great point, true talent shines through on any budget, I learned that through some hard times myself. Great post, thanks so much!

Kelvin says:

This is what I did with a lot of creativity and $5.00 dollar budget (for eat)

Benjamin Lea says:

Truely amazing Chase.. What a great find!

Ps. When will the winners be announced for the Best Camera Photo comp?

Keri says:


That is a fantastic work of art !

Catherine says:

Hahah dude I *dream* of owning a 5D Mk II

And at least £10k of assorted other kit…

But thanks for the reminder, I needed it.

And thanks for the procrastination post too, big time: I printed out the quote on photo paper and tacked it beside the computer screen, I have got *so* much more done lately :D

In fact, thank you for the whole blog. It properly kicks me up the arse every time I read it, in a good way. Thank you.

Brian Carey says:

Very nice. Love the title! So True

usaf says:

very nice……but saying “SIMPLY a 5d mrkII!!” is not so simple for many people

Tim Colston says:

That is quite intriguing. Thanks for the share. I don’t think I have seen anything even remotely like it.

miguel angel says:

This is great man.! It hit me in the mouth…so I can stop cryin about short budget. With my t2I and 50 1.8 I can do wonders only if a really want to. Thanks bro for sharing.

Patrik Lindgren says:

Spot on! They have created something really special. I really liked it, and i think it had some kinda Tim Burton-ish feeling to it.

Thanks for sharing, Chase!

It’s so much easier to lament about lack of budget, than to admit the real problem: lack of trust in vision and creativity to get the job done.

I’m in the middle of this right now. Thanks for calling me out on it!


Ben Fullerton

This is one of the most beautiful things I have ever seen… The music ads a lot to it, too.

Magical stuff Chase. Thanks for that.

Oh my gorgeousness! This is AWESOME! And beautiful! Thank you for the inspiration once again, Chase! :c)

That, is, amazing!
Talking about creativity!!

Cody says:

Awesome post. Also, I’m pretty thrilled that this blog’s been getting updated frequently.

Chase says:

thanks for noticing, cody. we have so many interests…there are so many crazy-good things happening out there, plus we’re generating so much content in-house and with our co-collaborators, we recently set our sights higher and publish every day… so far, so fun.

I noticed that too and I went ahead and learned how to use RSS feeds then subscribed so new updates just come to me instead of me checking the blog everyday

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