Location Scouting for Photo & Video: Part 1 – Virtual Scouting

Virtual Scouting
[Want to know how we choose where to shoot our most important photo and video projects? Tune in! I’m Scott – Chase’s right hand man – and this guest blog post is the first in a series of three where I’ll be covering the steps I take in the role of Chase’s lead assistant that pertain to scouting shoot locations.  This first post will go over the process of selecting locations from the comfort of your office – aka VIRTUAL SCOUTING.]

We’re frequently hired to produce and shoot projects that take days or weeks to complete.  In these instances it is very important to be efficient and well planned, as each hour is a significant investment in time and money for the client and whole crew.  That said, as soon as we’ve received a rough concept from our client, we’re thinking about how to best execute.  Our Executive Producer Kate takes on the contracts, travel arrangements, booking talent, getting permits, etc.  My role is to gain as much knowledge about potential locations as possible so that we can be at the right place at the right time for the entire shoot. 

This process starts early.  Once we know what type of environment the client is looking for we begin researching and presenting various location options.  This can be a place down the street from the studio or we may determine that we need to be on the other side of the world to get the job done.  In this post we’ll focus on my favorite resources for researching the physical characteristics of potential locations.

There are a series of steps that we go through in order to evaluate potential locations.  These include considering locations we’ve used in the past, researching new locations online, working with film commissions and hiring location scouts.  Let me break each of these down.

Revisiting locations we’ve used in the past. The easiest locations to research are the ones you already know.  If you’ve followed the blog for a while you’ve probably grown accustomed to seeing work from Seattle, Paris, Telluride, Palm Springs, San Diego, Hawaii and New Zealand.  We’ve produced at least a hand full of shoots at each of these locations because they consistently meet our needs on many levels.  We have resources from lodging to catering to transportation already in place.  More importantly, we’re familiar with the locations and conditions that we have to work with.  From any of these locations we have a large catalog of past work that we can spin through in order to see how well the location will work for the project at hand.  We can pass this along to the client and they are often more comfortable knowing the we have knowledge and experience with the location we’re presenting.

Online Location Scouting

Researching new locations online. If we are researching locations that we haven’t visited before, we need to get our hands a little dirtier.  Like most dirty searches these days, this one starts with the internet.  Nothing speaks more loudly to a photographer (or a client!) than photographs, so that’s what we look for first.  If we know that we have to do a shoot that will have autumn foliage with rugged mountains in North America, I’ll start spinning through images on Flickr looking for the right type of environment.  Usually a few places start to rise to the top, and that’s when we start to cross reference them with our other resources.

Working with film commissions. Most municipalities in the States have an office that specializes in the production of film and television.  It is their job to attract and facilitate media projects that will bring business to their area, so they have a lot of tools to help you learn about the area and eventually execute a shoot.  They can recommend popular locations, send photo and video examples and help with the permit process if you get that far.  These offices are a great resource.

Hiring location scouts. Once we’ve done some online research and received information from the film and video office we will have further narrowed the search.  Now we’re usually looking at 2-3 places and it’s time for us to get some very specific information.  At this point, more frequently than not, we shell out a little money to get some current scouting photos from specific locations via a hired local location scout.  These people are an invaluable resource.  They specialize in maintaining a library of possible locations of all sorts within their geographic area.  You can find good location scouts via the office of film/video or by just searching for them online.  The good ones have thousands of photos on file, relationships with the people and businesses in their locale, and are happy to go out and shoot photos of current conditions in the locations that you’re interested in.  We generally hire location scouts for this pre-scouting phase and we also make sure to work with them when we actually arrive on the ground.

Google Street ViewResearching locations online, again. In order to make sure the deck is stacked in our favor, I am in the habit of hopping on the computer one more time.  This time I turn into a total dork at my desk and immerse myself in Google Earth, Google Maps Street View, and any other tools I can come up with.  I’m looking for actual locations now, as in specific trails, buildings, roads, etc.  Even going as far as taking into account what time of day light will be hitting the potential locations.  Pairing this research with the resources of the location scout can lead to a very solid understanding of what we’ll see on location long before we even head to the airport.

The whole process can be executed in just a day or two, and often is, due to tight timelines.  Once complete, our research is packaged and presented to the client via a web gallery or pitch deck, and generally comes with a strong, well supported recommendation for a certain location.  Nine times out of ten the client will arrive at the same conclusion as we did and it’s time for the production team to start booking flights and lodging.  That’s all there is to it…almost.  Except for that one great challenge of location photography: weather.

In the next installment in this series I’ll break down the tricks and tools we use to try to stay one step ahead of mother nature.  Stay tuned.

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Jack Chauvel says:

Cheers for the write up… I just wrote a blog post today (not in such great detail) about a location scout trip I did with a fellow shooter for engagement/couple locations around Sydney in Australia.

I too hit Streetview and the like.. dont forget to check out http://www.nearmap.com as newer images are super hi res.

Cheers for sharing again :)


karl bratby says:

Thanks for sharing this invaluable info…

Mathieu Wauters says:

Very insightful. Thank you Scott! Looking forward to the next installment.

JC Ruiz says:

Another fantastic post Chase. I love how you love to share information and knowledge with everyone.

DanielKphoto says:

Very interesting! Thanks a lot for sharing :) I’m looking forward to the next part!

Jeni says:

Great post! Thanks for sharing your insight. It helps to know that some of what I’m doing is right and to know a few extra tricks for the next shoot.

mattbeaty says:

Awesome! Just the post I was looking for, actually! Keep it up, Scotty!

Right hand man, Scott, you sound like a geographer. We are a cool bunch. I think there are more geographers in the world than people realize. Right on!

Kareem says:

great info… thank you scott!

Frank says:

thank you Scott !

Very nice and somewhat pertinent (on a smaller scale) for a family photographer like myself.

Oscar Vifer says:

GREAT post Scott!! thanks from Spain!

Chrstian says:

Great as always!

I’ve always been wondering about how you do scouting – thanks for sharing! I’m looking forward to reading the next ones.

Matt Timmons says:

Scott good timing on this post- but a day or two earlier would have been better since I’m in the middle of scouting for 4 locations for a global jewelry client. I can’t read it now but will tonight when I get back from scouting the last shot spot. I’m sure it will have a bunch helpful info in it that I could have used before all the trouble I’m going to now. C’est la vie. Cheers, -Matt

Brence says:

Excellent information. Thanks for sharing. i would be very interested in seeing an example of a Pitch Deck that you guys might present to a client?

Juan says:

Did you try picaspot.com ?
It’s a website where users post photo locations and directions/instructions on how to get to the spot.
I think it might simplify the work of location scouting, and is FREE!!

Chris Plante says:

Geez, I use those tools but never thought about blogging it.

Beat Küng says:

Thanks Scott! If you ever need a location scout in Central Switzerland … The Alps are inspiring and good to reach by what ever you want to ride :-) Greetings from Lucerne!

Jonathan says:

Great post, Scott! Similar to Paul’s suggestion, you may want to checkout the Photographer’s Ephemeris. It’s a great tool to figure out where the sun (or moon) will be at any given time.


Agree! Specially for outdoor/nature/landscape photographers Photographer’s Ephemeris (http://photoephemeris.com/) is a great tool because it combines in one place the data of the sun and moon with the location’s terrain

Have to agree that Google Earth/maps/streetview are great for virtual location souting. I’ve found some really intersting places that way. Especially if you switch on the layers with photos other people have taken. Looking forward to the next installment in this series!

Great post. Super informative. Scouting locations in always a tough one, these tips will help save a lot of time. I had never thought of the flickr tip before that will be really helpful. I assume you use the geotagging on flickr to get an idea of where the photo was taken?

Paul Antoine says:

Great post, Scott, very informative to know the business recipes from the inside of a prophot studio.

Just in case, I don’t know if you already use it, but I just discovered a very useful app to show the position, time of sunrise and sunset, everywhere in the world : Suncalc : http://suncalc.net. I thought I would share it.

Btw, I work and live in Paris, I can scout there anytime, in case you need any help there.

Take care.

Thorough post, Scott. I think many people–inexperienced shooters and crew, consumers, even clients–take for granted what it takes to get the right location when art direction calls for very specific criteria. The right location makes a huge difference in communicating the proper message to viewers of the finished image. Many times, as an assistant, I venture out a day or two in advance of the photographer and client to physically scout locations we have researched, in all the ways you have masterfully articulated in your post. By going ahead of the crew, I can confirm the lay of the land, facilities, and other necessities and conveniences. Depending on the level of production, these often overlooked considerations, can really make, or break, a successful shoot. Its stuff like this, done right, that determines if the photographer gets more work from the client.

Marius says:

you probarley all ready know this, but my assistant has some kind of sun tracker on his iphone that predicts light conditions pretty well.. great job and site.. insperational.

Ghislain says:

Wow, talk about a great post! Tks Scott! Very informative!

Lee Suening says:

Great and informative. Thank you!

Eric says:

Awesome post! Looking forward to the next one!

Jessica says:

Excellent post Scott. Very informative indeed. Looking forward to the next two. Much Love ~ Jessica

Rúben Neves says:

Hi, Chase. Great post, with a useful how-to… just waiting for the next one! Cheers

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