Models Know Best: What It Takes to Be A Great Photographer


Hi everyone. Scott here. Ever wonder what the models and athletes you’re shooting are thinking?  No, the answer is not: nothing.  Contrary to popular stereotype, most of these people are bright and driven and are working hard on their end of the camera.  I know, it looks easy, but that’s the trick, the good ones always make it look easy.  Well, I’m no fashion model, but I have spent enough time on the sharp end of the camera to drop a little knowledge of what it takes to be a great photographer.

Before I ever got a gig in the photography industry, and long before I was Chase’s right hand man, I had already spent hundreds of hours working with Chase.  Early in his career Chase was heavily involved in action sports photography.  At the same time I was an up-and-coming skier looking to make a name for myself in the sport.  Inevitably our paths crossed and we packed the car and headed for the mountains, this was the first of many adventures.  I am proud to say that our collaborations resulted in the publication of images in every major ski magazine in North America, several others in worldwide publications, and countless ads.  I picked up sponsors, and Chase became one of the premier photographers in the industry.  I wanted to see if there was a formula for this success from my point of view as an athlete working with Chase.  After some head scratching, I’ve distilled it down to these six factors which, when combined, make a photographer an unstoppable force…

Action_Photography_Tips_21. Creativity. When I very first started working with photographers I had what you might call an inexperienced eye.  Any photo of me where the action was stopped and the skiing was good seemed like a pretty cool photo.  It didn’t take long before my standards were higher and visual artistry was an important factor.  Even in his early years Chase was always looking for ways to shoot things differently than the other photographers.  Whether it was strapping a Nikon F5 to my chest and firing it with a pocket wizard, or getting the ski lift to stop right above a perfect shot, Chase was always innovating.  Most of the skiers and snowboarders I know are very creative people, and they very much enjoy the sense of creative collaboration that comes with a truly exploratory photo shoot.

2. Professionalism. It was instantly apparent as a young athlete that working with Chase was different than working with other photographers at the time.  Always prompt, gear in perfect condition, photos edited quickly, photos submitted on time and in an organized fashion.  I knew that any time I spent shooting with Chase was going to move my career forward because he classed himself as a true professional.

3. Communication. If there is a single trait that helps Chase come away with consistently great shots, it’s communication.  Almost all of us artistic types struggle with the challenge of verbalizing our vision to our models, clients, agents, even friends.  Chase does not struggle in this regard.  As an athlete I have never had to wonder how Chase is framing the shot.  There has always been a clear line of communication.  I tell Chase what I am thinking about skiing, he looks for angles and lets me know what tweaks I can make to the plan in order to enhance the aesthetics.  We then clearly indicate that we are both ready and then finally the action and photography ensues.  This level of communication has resulted in a very high rate of return on each sequence.  Chase isn’t missing shots or missing focus, and I’m hitting the sweet spot on the hill; all due to great communication.  It doesn’t end there, either.  In all of the years we worked together in this capacity, when the shoot day was over, I could count on Chase getting on the phone with the magazine or the client, showing his work, and pitching them on his next big idea.  ABC (Always Be Communicating).

Action_Photography_Tips_34. Positive Vibe. This sounds kinda hippy, but follow me here.  While it’s preferable to work with friendly photographers if you’re a fashion model or commercial art director, it’s certainly not an absolute requisite.  The same is not the case in action sports.  While these sports have become big business, at the core of skiing, snowboarding, surfing, etc. is people having fun doing the activity that they’re most passionate about.  This applies equally to the athletes and the photographers.  Each success or disappointment must be grounded in the idea that there is no place the crew would rather be.  In practice this means being energetic throughout the day.  Sharing the back of the camera with the athlete when a good shot is in the can.  When something goes wrong, even if someone is at fault, it’s about a pat on the back and better luck next time.  In skiing we have a saying, “the worst day on the mountain is better than the best day in the office.”  Live the dream you’re selling with your photos, it will come through in your work.

5. Hard Work. Speaking of work, there is no substitute for doing a lot of it.  I had taken winters off from college and was working as a valet at nights to barely pay the bills.  The rest of my time was spent on skiing.  I had made a full commitment to the sport and intended to make the most of it.  I know it sounds like a stretch to call this work, but I can tell you without a doubt that I had decided that skiing was my profession and behaved as such.  I knew immediately upon meeting Chase that he had the same mindset with regard to photography.  Each of us knowing what it took to make an impact, we were happy to head to the mountains at the crack of dawn and shoot until well after dark.  Photogenic days of skiing are a finite resource and we relished making the the most of them.  On the down days Chase would edit film and grow his business while I trained in the gym and worked on my equipment.  I can say to this day that some of my most exhausting and satisfying days of work were those early days of shooting skiing until there wasn’t a single thing left to shoot.

6. Trust. Life in the mountains is sort of an amplified version of everyday life.  Let me explain.  The consequences of screwing up at work on the average day in the city tend to be relatively bearable and can almost always be recovered from.  The consequences of a legitimate mistake in the mountains can be deadly.  I don’t mean to sound melodramatic here.  On the contrary, I’m stating facts.  The last five years has seen the outdoor sports industry lose some of its most dynamic and talented leaders to equipment failures, lapses in judgement, or just plain old bad luck.  As an athlete participating in a dangerous sport I choose my partners carefully.  It’s the good judgement, risk mitigation and if worse comes to worse, rescue skills of your own party that dictate your level of safety.  I have always respected Chase’s judgement, preparedness and willingness to wait for another day if something didn’t look or feel quite right to anyone in the party.  It’s easy for a photographer to sit back and aim a long lens and some peer pressure at a dangerous situation in order to get a good shot, but the photographers who make it in the long run know that it’s a team effort and that no single shot is worth risking a friend.

These traits that I respected and shared in the athlete-photographer relationship, are the very same ones that have an impact in a photographer-client relationship or relationships among team and work mates.  You need to be great at your work, and be great to work with.  It is for this reason that Chase was the first person I called when I ‘retired’ as a skier.  I knew that I wanted to devote my energy and passion to new pursuits, and that I could count on Chase to continue to build a business on creativity, professionalism, communication, positivity, hard work, and trust.  In practice it hasn’t mattered how the business has grown and diversified.  The foundation is always there, and I’m fully on board.

51 Responses to Models Know Best: What It Takes to Be A Great Photographer

  1. J Rainey March 31, 2011 at 11:57 am #

    With which nameless shredder am i communicating with?? Rad write up..i think the Hard Work section was the most insightful!

    • J Rainey March 31, 2011 at 11:59 am #

      Take it back, i just zoomed in on the photo :) Sick skills Scotty!

  2. Brice Ferré March 31, 2011 at 11:59 am #

    As always, the advice you give us is pure gold, whether it’s from Chase, Scott or anyone else around the CJ team, it teaches us so much.
    Thank you guys for sharing all this and for helping us becoming better artists/shooters/business people.

  3. Antoine Thisdale March 31, 2011 at 12:01 pm #

    Brilliant Post! Thank you very much for sharing YOUR insight on this crazy world. Amazing perspective.

  4. DanielKphoto March 31, 2011 at 12:05 pm #

    A beautiful post, thanks so much for sharing :)

  5. Chris March 31, 2011 at 12:11 pm #

    Fab post :) Really sweet to see into an industry! And scott some epic skiing :)

  6. Adam Smith March 31, 2011 at 12:13 pm #

    Truly amazing. Thanks for the insight. As someone who is trying to take his amateur photography to the next level this insight will be invauable.


  7. Forest Woodward March 31, 2011 at 12:13 pm #

    Well put! I think the part about positive vibes (and the distinction between the fashion and adventure sports industry) is spot on. We’re out there to have fun, and as a photographer if you aren’t having fun and don’t love the sport in the first place you are probably gonna be a lot less comfortable out there and it shows in your work.

  8. Debjyoti March 31, 2011 at 12:16 pm #

    Could we have a look at more of those pics?

  9. Luis March 31, 2011 at 12:20 pm #

    great post

  10. Dean Oros March 31, 2011 at 12:21 pm #

    Well thought out and well written. Thanks so much for sharing.

  11. Christian Egelmair March 31, 2011 at 12:23 pm #

    To me as a former skiercross and freeride skier who now has switched to the other side of the lens (at least sometimes) all this goes back to passion and commitment to give the best. Therefore I once more enjoyed reading your post, quite surprised you were a pro skier, too.

  12. Andrew Lipsett March 31, 2011 at 12:23 pm #

    Great blog Scott! Thank you for sharing:)

  13. Shane O' Sullivan March 31, 2011 at 12:26 pm #

    The first time I heard of Chase Jarvis was on the apple website when Aperture 3 was released, from there I heard about Jasmine Star, and then her Creative live gig. And now I’m a photographer all the way over in Ireland! It’s amazing how someone can change your life!

  14. Jonny March 31, 2011 at 12:36 pm #

    Communication +1. Also, nothing wrong with hippy. Can’t grow up in BC without being at least half hippy.

  15. Dennis Pike March 31, 2011 at 12:47 pm #

    Excellent post. True for every facet of photographing people

  16. Wilf March 31, 2011 at 12:50 pm #

    man you look way younger than what i would consider a retired skier =).
    Great insight! Looks like two good guys found each other.

  17. Pete Langlois March 31, 2011 at 1:07 pm #

    Great post and great tips for the rest of “us”.

  18. Anne-Marie March 31, 2011 at 1:17 pm #

    What a beautiful post. Thanks for sharing. I’ll keep this in mind!

  19. Paul S March 31, 2011 at 3:03 pm #

    Awesome post… keep them coming!

  20. John March 31, 2011 at 3:19 pm #

    Scott et al,

    Deep thanks for this thoughtful post. This is pure gold. The time and thinking behind this writing means anyone can apply this to their respective life and profession, regardless of both avocations and vocations.

  21. Puneet Dembla March 31, 2011 at 3:22 pm #

    You revealed the secret that I was waiting to hear.
    I had lot of respect and appreciation for you Scott, but now it has Doubled !

  22. Sanjay Ringh March 31, 2011 at 3:45 pm #

    What a bunch of insubstantial fluff. Suck up much?

  23. Clifton March 31, 2011 at 4:02 pm #

    Great to hear a Model perspective!

  24. diala chinedu March 31, 2011 at 4:10 pm #

    Great post Scott. I found the Hardwork and Trust sections most beneficial. I still have a question I have always wanted to ask. How exactly did you and Chase meet? Did you go to school together? At a bar? How? Cos its very rare to see two people have such chemistry and be able to form such a professional and successful team as you two have. Its something that I havent seen anywhere else. You guys work together and still I get a sense of you guys being family. I would like to know how you two met :-)

    • Scott Rinckenberger March 31, 2011 at 4:16 pm #


      I had seen Chase’s ski work in some magazines, and tracked him down. I had a snapshot of me jumping over the Mt. Baker road gap, and told Chase I thought it would be cool if he could come up and shoot it with a good camera. That was the first thing we got published, and the beginning of what we have going today.

  25. Dave March 31, 2011 at 4:15 pm #

    Thanks Scott!

  26. Jamie March 31, 2011 at 5:05 pm #

    Thats so right. Awesome post.

  27. jetgreen1 March 31, 2011 at 6:01 pm #

    Nicely done.

  28. Jill McClanahan March 31, 2011 at 6:27 pm #

    Always inspiring and informative. Thanks for what you do!

  29. Chad gold man March 31, 2011 at 7:30 pm #

    Good read. I enjoyed.

  30. Lee Love Photography March 31, 2011 at 8:19 pm #

    Scott excellent review of what it takes to make outstanding images. This echos Chases post about his 8 day shoot in Colorado and why it takes a team of people working together.

    Look at any successful photographer who works with people and you will find makeup artist, stylist, models, assistants, and a whole host of talented people who help make an image a success.

  31. Monica March 31, 2011 at 11:56 pm #

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  32. Finn Mooney April 1, 2011 at 1:38 am #

    nice blog scotty, another reason why chase and the crew rocks is a big chunk of collaboration , it’s the ‘we are all in this together’ attitude that makes the difference, even the fact that we get different bloggers says a lot about how chase and his crew work, you can really get that from each blog regardless of who posts it..and you can see the results in the final finished work …

  33. fas April 1, 2011 at 6:01 am #

    I think most of the factors are common for other businesses too.

  34. Matt Jones April 1, 2011 at 7:27 am #

    Creativity and hard work are what hit home for me. Coming up with something unique to the industry you are shooting for is what my goal is every day. You guys are always providing such incredible inspiration and valuable information.


  35. JerseyStyle Photography April 1, 2011 at 9:04 am #

    Great post, great thoughts. I love Chase’s photography, but I love the information in this type of piece.

    Good stuff ~ Mark

  36. brad April 1, 2011 at 10:55 am #

    This is a great post, Scott. The goal that emerged to me as I read it, particularly the ‘Hard Work’ section is that I need to be on the lookout for people who are passionate about what they do. It was tapping into your passion for skiing — something that you were already exhibiting a deep commitment to — that became the catalyst for the productive professional connection. Trying to manufacture that passion in a model or other subject for a single frame is a lost cause. Instead, it’s all about finding and *being* someone who embodies passion — who is doing it all day long. That makes for compelling stories!

  37. Stan C April 1, 2011 at 11:07 am #

    You’re the man Scott-inspiring.
    It’s really about cultivating the right attitude & chemistry.

    I hope at least 20% rubs off on me!

  38. alex April 3, 2011 at 5:29 pm #

    how fast is considered fast editing for chase?

  39. Caleb April 11, 2011 at 9:11 am #

    is this first photo a composite? or an hdr? i dont see how you got the background and foreground detail in this shot. looks amazing though

    • Scott Rinckenberger April 11, 2011 at 10:07 am #


      No tricks on this one. No composite, no HDR, just beautiful bright morning light in the Swiss Alps that allowed for a deep depth of field with epic light on the foreground and background. Truly an amazing scenario.

  40. Ben Evans Photographer April 13, 2011 at 4:24 pm #

    Great perspectives here, I thought the points about professionalism and hard work were great; photography, ‘it’s a fun job, but it’s still a job’

  41. amanda April 28, 2011 at 6:04 pm #

    great post, on all points! sick shots, too :)

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