Open Discussion: Why Go Retro?

Nikon D3s PolaroidHey all, Erik here with a quick guest post about a subject that’s raised a lively debate in our studio. Everyone on our crew has long been shooting with Polaroids, rangefinders, micro 4/3 cameras adapted to accept vintage lenses…even processing digital images to look like they came out of an old dusty camera. Surveying the landscape, it’s clear this tide has been rising for a while now and we’re not the only ones attached to this stuff. So the question I present to you is this:

Why is retro or faux-retro photography so popular these days?

Why, when we have such capable and inexpensive cameras at our disposal, are we reverting to old technology and old aesthetics? Is it pure nostalgia? Is it a palette cleanser from the ease and accuracy of said capable and inexpensive cameras?  Is it a passing trend? We have opinions–especially Chase does as you might expect–but we’d like to hear from you.

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