Olympus is Talking Shit About Your Camera Phone

Image by Mark Matthews @markmimage

Seems that a new guerrilla campaign by Olympus in Australia is talking shit about the “rubbish” photos from your camera phone.

“If you’re camera also sends text messages, that will explain why your photos are rubbish.”

Plaques in select Aussie cities bearing the above slogan have been pasted to the street and other urban environs, with the url GetARealCamera.com linking to Olympus. Personally, the message bugs me, but it’s pretty damn clever — made me look twice and type in the url. …

[thx @MarkMImage for the tip & sending in that image!]

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