Never Let Them Define Who You Are

“Sometimes in our industry, our professionalism, we get [put into] silos…it should be all of our goals to break out of those silos. The more you work, the more people want to put you in a silo so they can define who you are by their terms. Our job is to never let anyone define who we are…”

John Jay–W+K’s Global Executive Creative Director–on creativity and breaking out of silos. There’s a lot to learn from these 2 minutes.

The above video, plus stills for a Fast Company assignment shot by Matthew Furman. Check him out here.]

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