Feedback: New Nikon 1 System: V1 & J1 Cameras, plus Lenses

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146 Responses to Feedback: New Nikon 1 System: V1 & J1 Cameras, plus Lenses

  1. Marcin Retecki September 22, 2011 at 11:42 am #

    I personally like small cameras for personal and street shooting. Personal – obvious why, small means more fun to take anywhere. Street – the same, I would rather take a small cam for a whole day walk than a big, heavy one. But for anything else, I much rather have a big thing in my hands that I can grab stably with all my fingers (not just 3 as with this one probably). But we will see, maybe I will try one out if my budget justifies it.

  2. Brent September 22, 2011 at 11:44 am #

    Not 12mp, 10 mp. Too expensive.

    • João Almeida September 22, 2011 at 11:53 am #

      Worser than having 10MP is the small sensor size, even smaller than Micro 4/3. If Nikon did went something bigger (larger than Micro 4/3 or even APS-C) it would be a killer camera!

  3. rye_one September 22, 2011 at 11:46 am #

    no direct controls = not exciting

    • Sergey September 23, 2011 at 1:06 am #

      That’s exactly what I was thinking. Would love if some camera manufacturer(Canon?) a camera just like x100 but with interchangeable lenses. I would buy it in a heartbeat.

      • Sergey September 23, 2011 at 1:17 am #

        I’ll wait to see what canon comes out with.. but I think I’ll be buying a sony.

        Main reasons:
        – APC sensor = better bokeh
        – better image quality
        – lower noise at high iso
        – better lenses

        The only thing i don’t love about sony is the body design. I much prefer the classic camera look of the nikon 1.

        • Amanda September 27, 2011 at 6:11 am #

          yeah, me too. I find the sony fugly.

  4. Jordan September 22, 2011 at 11:46 am #

    I think it’s a great first effort, but I’d vastly prefer a larger sensor and much faster lenses, especially with this small sensor.

  5. Arek September 22, 2011 at 11:46 am #

    I want my D800 NOW :)

    • michael stewart September 22, 2011 at 11:47 am #

      disappointed… small sensor, slow lenses. was hoping for a nice sidekick. still want to see how the images look before i decide to buy.

    • Stephen September 22, 2011 at 12:13 pm #


    • Anonymous September 22, 2011 at 3:36 pm #

      Also waiting for D800. Is already a release date?

      • sean October 6, 2011 at 6:05 am #

        Just ask Chase…his probably already got one…lol

  6. Shane Srogi September 22, 2011 at 11:47 am #

    It’s a pretty interesting set of capabilities in a fairly ugly package. I’m interested in it because it’s light weight. As a landscape photographer I’m always looking for ways to reduce what I carry on a long backpacking trip.

  7. mike September 22, 2011 at 11:48 am #

    I’m as big a Nikon fanboy as you’ll find, but I think they dropped the ball on this one. They came to the party too late, and the date they brought just puked in the punchbowl.

    The sensor size is way too small to be a serious contender against PanOlympus and Sony, and the camera just feels FLIMSY. I’ve played with the J1 and it feels way too plasticky and fragile. My GF1 takes a beating daily, bouncing around in my bag, getting used in all sorts of conditions, and it still keeps ticking happily along. The J1 feels like one tiny tumble and it’s curtains. Hopefully the V1 will be built from sterner stuff, but I’m not holding my breath.

    The way I summed it up to a colleague, whereas the PanOlympus m43s feel like a step down from entry-level dSLRs (in terms of price, quality, and utility), these feel like a tiny step up from P&S compacts. They’re MILCs built for the iPod crowd (sleek and slick and plastic) rather than serious m43 competitors.

    This wouldn’t necessarily be a bad thing, if not for the fact that they’re priced WAY too high for what they are. Unless Nikon lops a few hundred off of each price tag, I can’t see why anyone would want to get this instead of the latest GF, EP, or NEX.

    • mike September 22, 2011 at 11:49 am #

      Oh, and p.s.? The popup flash on the J1 looks like E.T.’s head–a tiny rectangle on a long, flimsy piece of plastic. Kudos for getting the flash further away from the sensor, but it’s just BEGGING to snap off at some point. Even pushing it back into the body feels like you’re about to break it.

    • João Almeida September 22, 2011 at 11:57 am #

      I still think there’s a space for rugged, professional build mirrorless cameras with manual controls to please pros and advanced amateura (specially because the latest GFs from panasonic clearly are targeting mass market with all those touchscreen features). Nikon and Canon could invest heavily there, but apparently Nikon didn’t…

      • mike September 22, 2011 at 12:00 pm #

        Oh there’s definitely a place for exactly that type of camera. And I do love my GF1 something fierce. Nikon just apparently decided to go for the party crowd with this camera. Because really, that’s the only place I can see these getting use.

      • Orvar September 22, 2011 at 4:38 pm #


        Build that shit like a brick shit house and I’m all over it. Think rangefinder only practical.

        • Anonymous September 22, 2011 at 8:13 pm #

          think nex-7*

      • elai September 25, 2011 at 1:05 pm #

        Samsung NX200, 2 dial manual controls, magnesium body, good pancake lenses

    • c.d.embrey September 23, 2011 at 10:14 am #

      This camera IS NOT targeted at you. So how would you know that the price is TOO HIGH???

      Also why would an iPhone user want a Nikon 1. You can upload photos/videos to FaceSpace from an iPhone … you can’t do that with the new Nikon.

  8. Dan Nguyen September 22, 2011 at 11:48 am #

    I don’t mind having this camera as a 2nd camera for events. The plus is this camera will adapt F-mount lens. I only wish they would put a larger sensor on there.

  9. Robert Babington September 22, 2011 at 11:49 am #

    My first camera was the Lumix G1. I loved it. The feel, the compact size, the 14-45mm lens felt great. The things that bugged me were the quality of the lenses available, the stability issues, the speed, and the ISO capacity. I upgraded to a Canon 60D afterwards and have really learned the difference better lenses and a sturdier body makes to an image. I’m really glad Nikon was deterred by the flaws in the 4/3 Panasonic range, and gave this system a go. They’ve started with a bang, and from what I can see this camera will blow the Lumix range right out of the water. I predict Canon will come along with something slightly better, and after the second generation of these cameras we’ll see a massive improvement in camera manufacturing across the spectrum.

  10. Mathew Hubbard September 22, 2011 at 11:50 am #

    It’s as expensive as some DSLR’s and has a sensor with a 2.7x crop factor. We all know image quality is directly related to sensor/film size. I appreciate the small camera size but I think I’d pick the S100 at half the cost!

  11. Hoyin September 22, 2011 at 11:50 am #

    Have accepted the fact that it’s not for traditional pros (we were basically expecting Nikon’s answer not to the m4/3 mirrorlesses but a rangefinder/DSLR/mirrorless hybrid). Once you get past that fact, it’s an interesting toy/tool to have, especially with the speedy specs. I think it should be good enough for … say, my parents or people who can’t bother with a DSLR in their bag.

    Can’t say more about it until I have it in my hands though …

  12. Nuno September 22, 2011 at 11:51 am #

    This would be the ideal camera for my girlfriend, looking for something more advanced than the current compact she is using, to allow for more creative photography, but not wanting a bulky DSLR system. I guess Nikon will have success with this camera, what is left to find out is if they will be able to surpass the current solutions already on the market. I believe they will, and I hope some quality improvement falls back to the current compact lineup.

    • elai September 25, 2011 at 1:08 pm #

      But why would you choose this over the NEX, NX or m43 cameras?

  13. Ryan September 22, 2011 at 11:51 am #

    I don’t think I will ever buy one of these cameras. But I am glad nikon made this move, from what I have read, they have been losing a ton (30%?) of the consumer market to these mirrorless cameras, and while I am not that interested, this will hopefully help nikon financially so they can continue to innovate and produce excellent gear in the professional market.
    Whatever keeps nikon profitable and producing great pro gear is a thumbs up in my opinion.

  14. Dave Palmer September 22, 2011 at 11:51 am #

    People mocked the x100 pretty bad and this one seems even more brutal. Super small sensor means no shallow depth of field, no fast glass and the lenses are pretty long once strapped to that really small sensor. I don’t know what they were thinking at that price. Get a GF1 or GF2 and don’t waste your money.

    • c.d.embrey September 23, 2011 at 10:26 am #

      Snap shooters don’t like shallow DOF. They want to all of their friends/children/cats in focus. Fast auto focus and fast frame rate will make this a better camera than a GF1 for many people … people who don’t have any interest in photography – just pix.

  15. Rob Ellis September 22, 2011 at 11:52 am #

    Maybe if it didn’t have such a small sensor, and had a vari angle screen and much better direct controls I’d give it a chance, but no, this is not the camera for me, neither is the Sony NEX-7 though, I like big chunky cameras that I actually know are in my hands xD
    This is the reason I want the d800 so bad, perfect camera for me, time to save some pennies now I have a job xD

    • photoshop® September 27, 2011 at 10:51 am #

      how do you know that the D800 is the perfect camera for you, as far as i know it doesn’t exist yet..

  16. David September 22, 2011 at 11:52 am #

    Yeah…Need more on body control. I nice fast 35mm would kill and a larger sensor for killer high ISO. I would be all over that!

  17. Doug R September 22, 2011 at 11:55 am #

    I’m largely indifferent, but only because I am committed to a Nikon SLR system. I have lenses, flashes, bag and other accessories that I carry around. I don’t have the resources to start another system. I think it looks like a great system, love that the one still has a viewfinder. I think 12mp is finally showing that they get that more megapixels doesn’t mean everything. The lens range is excellent. From where I sit, not having used it, they have hit a lot of the high points. I see this system as an excellent alternative to the lower end DSLR market. Lots of people want more then a p&s, but don’t want the huge leap to an SLR. This is a great middle ground. It will remain to be seen if it catches on.

    For me, I like SLR’s because they are bigger. More to hang on to, easier to hold (I suppose at being just over six foot that’s relative). I like more external buttons (ever notice how the higher up the camera food chain you climb the more buttons, dials and switches are on the outside?!). That being said, not everyone wants to carry a big bag around.

    So that’s the view from my armchair.

  18. Nicolas September 22, 2011 at 11:55 am #

    Much better and interesting the fujifilm x100 !!!

    • João Almeida September 22, 2011 at 11:59 am #

      Really? X100 has a great build quality and much better image quality, I honestly think the x100 is a better deal.

    • matthew September 22, 2011 at 12:01 pm #

      funny. (assuming thats sarcasm)

  19. Camden September 22, 2011 at 11:56 am #

    Doesn’t seem to have a M, Av, or St, modes which I feel would be essential to any camera that costs more than $500. Also, while I love the compact size of the lenses I think they would have more luck with primes than those zoom lenses. I feel this product is perfect for individuals who who need more than a point and shoot for family occasions and travel but otherwise don’t have the time for a dslr. I was hoping that is would be a competitor to the leica m9 while it is far from that.

  20. James September 22, 2011 at 11:56 am #

    Eensy-weensy little sensor, and slow lenses? Meh. Looks like a camera for people who don’ t care about photography, but are willing to pay $$ for a fancy camera that matches their shoes.

    • c.d.embrey September 23, 2011 at 10:31 am #

      Someone finally got it right. This camera is targeted at enthusiasts.

      • c.d.embrey September 23, 2011 at 12:49 pm #

        This camera ISN’T targeted at enthusiasts. Don’t know why the spell checker didn’t catch that :-)

  21. randell September 22, 2011 at 11:57 am #

    Does the market really need another Olympus Pen compact look alike, I must admit it doesn’t appeal to me one bit.
    I don’t need or want a camera like this, but would consider something like the Canon G12. (I wouldn’t want interchangeable lenses on a body this size).
    Aesthetically I think Nikon have shot themselves in the foot – It’s a really ugly looking thing and reminds me of something that come out of 1950’s Russia – Lomo’s were better looking contraptions lol

  22. Don Flory September 22, 2011 at 11:57 am #

    While this camera is not for me, I can see 60fps at full resolution opening up possibilities for creativity that have not been explored. I look forward to seeing what can be thought of by some kid who doesn’t know that you can’t do that.


  23. Brett Cox September 22, 2011 at 11:58 am #

    As of the announcement I really have no desire for this camera. I too love little cameras and gadgets and from that point of view this would be a neat toy to play with, but I am not going to spend that kind of cash on a toy. For small walk around grabs I prefer something that will fit into my jeans pocket. The last thing I need another camera that will inevitably cause me to buy more lenses / accessories which in turn will feed my need to buy yet another bag. My wife already says I can no longer complain about the number of purses she has.

    Had this announcement been for an alternate or addition to the current DSLR lineup I would be far more interested. I would have much rather seen updates to the Full Frame lineup.

  24. Marry September 22, 2011 at 12:00 pm #

    This is just a matter of competition, and keeping up. Besides, Nikon has been looking at Sony for what to do for a while now, so it’s no surprise in that sense they also Nikon comes up with a mirrorless system. The only downfall could be that it has a crop factor larger than any of its competitors. And looking at the specs, the cams are not even that much smaller than let’s say a NEX-5. If I would be selling one of those cameras (and I will be) this will be one of the specs to mention to a customer. And the customer is already looking for a better step up compared to his regular compact, so I’m not sure the smaller sensor is such a wise decision in that respect. But I’m still curious though! :)

    • c.d.embrey September 23, 2011 at 10:38 am #

      Focuses faster and shoots at a higher frame rate than a NEX 5n, looks to me like the perfect camera to use while chasing your children or cats around the house/yard. Sensor size doesn’t make much difference if you are only getting 4×6 prints, or more like just posting on FaceSpace.

  25. Kimmo September 22, 2011 at 12:01 pm #

    – Small
    – Changeable lenses
    – Movie mode resolutions
    – External mic
    – Those multiple image feature (Smart Photo Selector)
    – Simultaneously Capture video and photo

    – Yet another mount? (Can I use old lenses?)
    – How is the ISO-noise? (concert photography)
    – Small sensor size
    – No expert mode? (MASP)

  26. JSturr September 22, 2011 at 12:04 pm #

    I”m confused at Nikon’s offering.

    Sensor is smaller than m4/3 which is stable in the marketplace – and the design is not indicative of past offerings including the Italian influence on the D series.

    The whole product line and the reasoning of such is peculiar.

    They should have just copied the Panasonic Gf-1 with an updated sensor – done.

  27. Alex Gauthier September 22, 2011 at 12:05 pm #

    Like many, I’m not impressed with mirror-less cameras in general (so far) and while I certainly don’t begrudge Nikon for shipping consumer level products, I do have a little difficulty seeing where N1 fits in their product strategy. There was a quote from Nikon stating that the release was designed to deflect criticism from the press about the lack of mirror-less offerings. I’m not sure about the accuracy of that quote but I have a little trouble with a company that allows it’s product road map to be altered by the press rather than staying true to its own identity and strategy.

    Also like, everyone else; Give me a D4 or a D800. STAT! I’m in sore need of a new body and I’m loathe to spend money on a D700 or D3s with their replacements so close (let’s hope) in the wings.

  28. S Shoihet September 22, 2011 at 12:08 pm #

    I think this camera will do well with “soccer moms” and others wanting a small, compact camera that has better IQ and low light performance than a compact. I don’t think it was designed for the enthusiast crowd to be a replacement for their DSLR.

    To me, it’s a bit too big to fit in my pocket like my S95 and if i’m going to carry a bag, I’ll take my D7000 with me. The ergonomics of a large lens on a small body just does not appeal to me.

    I won’t be purchasing one but I won’t be purchasing anything resembling any of the current MILC. I do though know quite a few people that the 1 system would be perfect for. Hopefully they will drop the price a bit because it seems about ~150 too high.

  29. Thomas Nelson September 22, 2011 at 12:08 pm #

    I realize that it isn’t attempting to be a DSLR, and I appreciate the size; but my initial thoughts on it are that they are hoping to pull an apple off of the tree (In reference to Apple when they tell people what they will clamor over), and that the price is too high for what it is. Don’t get me wrong here, I do like Nikon and Apple, but I believe this camera will have the same start up issues that iPad had (Several that think it is pretty cool, but economy says no way).

  30. BCMielke September 22, 2011 at 12:09 pm #

    Interesting. I like the small camera idea as well. I don’t like that 2.7x factor though. Who can do that math easily? I saw the images up to ISO 800 and they look very good. The price point for me is a little high though. the m4/3 cameras are roughly $150-$200 less. It is nice that Nikon will have an adapter to have AF with their larger sensor siblings. I doubt I will be moving from my GF1 to a new system. I’m of a wait and see at this point.

  31. Aaron September 22, 2011 at 12:09 pm #

    None of the pocketability of a point-and-shoot with less freedom of control than an SLR. Worst of both worlds. Perhaps, though, I’m just anxious about the D4 being announced; until then, any new camera gets a big, fat “no care.”

  32. Preston September 22, 2011 at 12:10 pm #

    I see this camera as targeting people who don’t already have a DSLR and therefore probably don’t even follow this blog. I understand the small crop factor to not squeeze in on the DX and fewer manual controls. However, I feel like lenses are key. Panasonic is the only one who seems to get it with their fast “normal” pancake and pancake zoom. Once the lens sticks out far, you might as well get a D3100. The only draw of this is to have something for my wife that I could borrow when I want the reach of that 2.7x

  33. Rafael Hoyos September 22, 2011 at 12:11 pm #

    To tell you the truth… I just don´t like it.
    And looks expensive as hell.

  34. Joel Zimmer September 22, 2011 at 12:12 pm #

    I’ve been using a friend’s F3 for the past couple weeks and it strikes me as weird that Nikon hasn’t brought back their rangefinder style camera – the market is clearly trending that way (with the 4/3 and cameras like the X10/X100). It’d be a great digital model, and it already takes all the F-mount lenses we love. I could even see they bringing back the Series-E lenses as a cheaper set of pancake lenses for these new range finders.

    So nikon – read this!

  35. Bryan September 22, 2011 at 12:13 pm #

    These garner the same response from me as all other Nikon P&S cameras… meh. I would’ve liked to see a direct competitor to the Fujifilm x100 with a DX size sensor in the same form factor. Now THAT would be something.

  36. Daniel Weeks September 22, 2011 at 12:13 pm #

    I think Nikon were left with no choice but to inter the mirror less market. however not sure were this sits and does it just confuse things? Personally i’m glad that people are saying the specs are not great. i Just purchased the D7K which is grate and wouldn’t want a newer smaller camera bettering it just yet.

    I’m sure there will be fans and look forward to trying it out but i’m more than happy to have my D80 D90 D7K in my hand

  37. Charlie September 22, 2011 at 12:15 pm #

    Its promising.

    I don’t care about megapixels so 10m is good for me. It seems like they are just trying to beat the S95, G12 and lumix type cameras. They are all expensive will smaller sensor sizes. I was hoping for a larger sensor type of camera and more direct controls. But this is the start of things so I imagine it there will be other mirror-less versions that are geared towards different people.

    I personally would dig a small camera that would compete with the x100. Something cheaper. I imagine once the technology ages (for mirror-less cameras) prices may drop a bit. As a hobbyist I can’t justify putting that much money into a system just for the mirror-less features. I like seeing through the lens optically. I will have to stick to my D40 for a carry everywhere camera.

  38. Nick B September 22, 2011 at 12:18 pm #

    Entry level DSLRs aren’t really that big. I think camera companies in general are going about this the wrong way. I think they should be working on the size of the lenses more than the size of the cameras. I’d like to see more pancake lenses personally.

    • Charlie September 23, 2011 at 6:53 am #

      I like that idea nick. Can they make SLR lenses any smaller?

      I would like it if they made a small rugged and simple DSLR.

      If they could just make a range finder that was simple, small and rugged similar to the x100 but with the capabilities to use the SLR lens and at the same time its own smaller lenses that would be cool too.

      But I am dreaming. I don’t plan on buying a new camera for two years. I want to see my D90 break. Like a favorite worn out shirt.

  39. Andy Mac September 22, 2011 at 12:20 pm #

    Oh dear.
    Where are Nikon going with this half-baked idea?
    I’m a long-standing Nikon user, with a bunch of lovely Nikon lenses that I rarely get the chance to use now… video is my main work, and I jumped all over the D90 when it came out – ‘downgraded’ to get one.
    The D90 is a kick-ass fun still camera, but sucked for video use – shame.
    So I waited many long months for Nikon to answer the Canon 5D2.
    Answer never came, so I jumped ship to the 5D2 – it sucks as a still camera; I *much* prefer a Nikon for stills, but stills alone is not where the future lies.
    And the Canon range has become pretty much ‘de-facto’ for video DSLR use now.
    Where are Nikon in this burgeoning field? Nowhere, sadly.
    This new V1/J1 format fails on so many levels I have to really question Nikon’s vision. What would make someone buy this over other mirrorless systems?
    Very sad.

    • XPhotoNoob September 27, 2011 at 8:27 am #

      @ Andy Mac “– I jumped ship to the 5D2 – it sucks as a still camera –”

      Surely not?

      What I really find irritating about comments like yours is the definition that Nikon is the be and end all of still photography. So you have the edge on ridiculously high ISO noise performance? Big woop, who the hell would even want to use above 1600 ISO ratings on modern day sensors, processors, compression and post processing? Have ever actually hands-on compared a D700 and a 5D Mk. II in image quality? The Canon offers amazing quality even with it’s outdated hardware. I have shot with both the aforementioned cameras in low light, ice-hockey, concerts and night clubs (I own the 5D mk. II and borrowed the D700 before making the purchase and have used it on location at photo shoots after buying the Canon as well) and found the image quality to be almost identical. The Nikon over saturates some blues and reds a bit and the Canon, true to form produces a pretty smooth cold tone curve when settings are left to default. Granted, when you really turn the ISO up the Nikon performs better, but better isn’t exactly much when noise absolutely gross on both and makes the pictures unusable. To end the rant, I’ve seen both brands in action and capable of producing amazing results in every situation (except for video, where Canon triumphs hands down and the GH2 conquers all). I believe knowing your system and having the right tools and skill in post processing is key to achieve great images on both. So Canonikon is equally matched I would say, although my personal preference is and has been for quite a long time on Canon’s offerings. But that again is >personal preference<.

      Oh, and to answer the topic: I'm thinking this is going the a massive flop. The CX sensor is all wrong, too small and cropped out of the range, too expensive compared to the competition and with a new mount… Terrible. I don't brand hate, I simply feel bad for Nikon already. I see 3 additional big problems here: Olympus, Panasonic and Sony exist. Can't wait to really go hands-on with the new NEX-7.

      • XPhotoNoob September 27, 2011 at 8:29 am #

        No idea why I posted the same link twice. Oh well. I really do like that review though.

  40. Rod Clark September 22, 2011 at 12:20 pm #

    Hugely disappointing. With Sony’s NEX-7 coming out with an APS-C sensor and 24 megapixels, I think these cameras are going to be relegated to Soccer Mom’s purses.

    Nikon #FTW would have been APS-C and FX sensors with a Leica M mount, so you could use Zeiss, Voightlander, and Leica Glass. But 2.7x crop factor? That’s a pretty small sensor baby.

  41. brett maxwell September 22, 2011 at 12:21 pm #

    I think the small sensor size is a huge failure. The camera is basically the same size as the newest Sony NEX cameras, and those pack a WAY larger APS-C sensor. Same price range too. If Nikon would have put an APS-C sensor in I would have preordered immediately. If they would have done a 4/3, I’d be strongly considering it. At 2.7x crop, it’s not even an option.

    A larger sensor gives you more DOF control, better low-light performance, and practical use of my Nikkor lenses. Those things are super important to me, and most photographers.

    • c.d.embrey September 23, 2011 at 10:47 am #

      This camera isn’t being marketed to enthusiast photographers.

  42. oldsweng September 22, 2011 at 12:28 pm #

    Really disappointing offering IMO. Crop factor is a non-starter. I think they would have been smarter to join the u4/3 consortium and offer their processing and lens design talents to an established market. They could have been real contenders. I wonder if Canon is watching the reaction to this introduction? ;-)

    • Tony September 22, 2011 at 12:43 pm #

      Canon is scheduled to announce something in 4-6 weeks. Would be interesting to see if they go the Sony NEX-7 route, or stick interchangeable lenses on their P&Ss, like Nikon’s 1 series appears to be.

  43. Leoraul Torres September 22, 2011 at 12:34 pm #


  44. MelonFishPhoto September 22, 2011 at 12:37 pm #

    I have to say that the specs are a turn-off, especially for the money. The size is nice and so is the design, I’m not ripping that, besides I have yet to hold one in person. I briefly looked at a sample by Jared Polin on froknowsphoto and though the sensor is small the quality seems to be good.

  45. George Lien September 22, 2011 at 12:39 pm #

    Starting with film back in 1992, I finally turned to DSLRs in 2005.

    While these kinds of cameras are more likely to replace digital compacts,
    they are helping Panasonic, Olympus and Sony making a lot of money.

    I think it’s wise for Nikon to finally enter the game.

    However, with the smaller sensors, Nikon is more likely to compete with Pentax’s new system.

    Eventually, Nikon and Canon will have to introduce their APS-C EVILs.


    George Lien

  46. Karin Nelson September 22, 2011 at 12:39 pm #

    I think the V1 looks very interesting. While I am worried about the small sensor, I also understand that this is a completely new sensor, so it may work for the situations it is intended for… mostly social photography – people pictures. The V1 has some amazing features, and I am eagerly waiting to see some real world samples.

  47. Tony September 22, 2011 at 12:41 pm #

    I pre-ordered one when I saw it released. I liked a Nikon F-mount compatable EVF mirrorless option. I thought I could just throw it into my bag as a small backup.

    After I read the details, I cancelled my order. Why?

    – The sensor is too small. I’ll wait for the reviews, but I expect high ISO and depth of focus limitations.
    – Compatibility with Nikon lenses. I had hoped to stick my 24 1.4 on it. With a 2.7x crop factor, that’s not great. Maybe someone will hang a 12-24 2.8 off it, but even at 12mm, we’re talking 32mm. There really don’t seem like any wide angle options. And I’m not sure how metering, aperture setting, and autofocus will work on F-mount lenses. Especially Gs, that lack a manual aperture control.
    – I want to see how good those lenses are. I want sharp, contrasty, pro quality. I suspect these are consumer lenses. I own a load of Leica Summilux and Nikon pro lenses – I don’t like mid-range glass. It’s a terrible investment.
    – Wow, this sucker is expensive! Like $900 for the V1 (the J1 is for kids and soccer moms). Then you need to get some lenses. And a flash (which really looks weak). And a GPS unit (I shoot my 300s with the nikon GPS unit when traveling). And a F-mount adapter. And. And. And. We’re talking $1500 for a new system with two lenses that look midrange.
    – Manual controls? Doesn’t look easy…even if you simply wanted aperture priority.

    Bottom line, that Sony NEX-7 looks like it hit the ball out of the park. 24MP, EVF, Zeiss lenses, manual (programmable) controls. I suspect we’re looking at a Nkon flop. Enthusiasts wont buy the V1 because the stats pale to the competitors and the glass looks inferior. Soccer moms are going to love the alternatives that are less expensive and better looking.

    With that said, some of the software features look interesting, but they’ll be duplicated by their competitors. I hope they’ll slide them into updated D400/D800/D4 bodies.

    I’m waiting for Leica’s mirrorless…but I’m tempted by the Sony flagship. Now, maybe there’s special magic in that little 2.7x crop factor sensor. I doubt it, though. Bring on the reviews.

  48. anonymous September 22, 2011 at 12:50 pm #

    Meh. The white J1 looks pretty, but It’s not really offering me anthing. If I want something in my pocket I’ll carry a point and shoot. If I want something fast I’ll carry my DSLR. The lens offerings won’t meet my needs (and, not having invested in Nikon, the adaptor wouldn’t serve my needs).

  49. Kurtis Kronk September 22, 2011 at 12:53 pm #

    I think what we all wanted was something between the Fuji X100 and the Leica M9 and I feel like we got something below the x100.

    • Matt September 23, 2011 at 4:44 am #

      I agree with Kurtis. A classically styled, compact, mirrorless camera that can take our existing lenses. And does not cost as much as a used car. Add a nice pancake lens in a reasonable price point and then a few higher end lenses to compete withe the Summicron crowd. DX sensor. No video. Put the kick ass video capability in the D800 if it ever comes out.
      I waited for Nikon to come out with something to compete with the Canon’s G line. When the P7000 came out I was excited and bought one. Now I have a camera that is slow to use with poor autofocus and the lens cover does not open all the way. I so wanted to love that camera, now it’s a doorstop. It’s becoming harder and harder to defend my position as a Nikon shooter.
      I saw somewhere that Nikon claims this camera was introduced to make the press happy. I hope that’s not true.

  50. Stefan September 22, 2011 at 12:57 pm #

    I think specs-wise it’s a sweet package. The camera is quite unique, because the sensor fills a gap between compacts and 4/3. And knowing Nikon I expect the picture quality to be not much worse than 4/3. Why play the same game as all the other companies when you can change the rules? That’s typical for Nikon. They still haven’t released a 5d competitor, but their D700 sells and sells and sells.
    I think there are many people who will be interested in the 1. Most will be upgrading from compacts, but only few DSLR owners will be “downgrading” to the 1 series. The cameras offer interesting options for the casual shooter and will become even better once there are more lenses. I see also possibillities here: The 2.7 crop gives you a lot of reach. Perfect for soccer mums, bird photographers and voyeurs haha
    Imo the reactions are too negative. I think people forget this is a new SYSTEM. There will be more cameras and more lenses in the future. Right now, they’re too expensive, but that will change. Nikon will sell a whole lot of those. Everyone wants a D4 or D800, but few can afford such an expensive camera.

  51. Mike September 22, 2011 at 1:09 pm #

    For that much money, you might as well pay a little more and get a Fuji X100. The V1 looks great for video though.

  52. Tom Bricker September 22, 2011 at 1:09 pm #

    Too expensive for such a small sensor. Advanced point-and-shoot for what I think would be a small market of people who want the latest thing. Minimum sensor should have been APS-C. Looks like Nikon has produced the digital version of their APS Pronea S and collection of IX Lenses!

  53. josh September 22, 2011 at 1:10 pm #

    Looks like the olympus epl3 with worse specs. But I think its just a building black to something better.

  54. Orson Kent September 22, 2011 at 1:19 pm #

    Late to the party, but better late than never!

    The small sensor/2.7x crop factor are ‘ugh’ factors for me. I was excited about the 10mm lens, until i found out that it was effectively a 27mm.

    I like the design.

    I like that I’ll be able to use my existing lenses (with an adaptor).

    I’d like to know what can be done with off-camera flash, either with the new flash unit(s), or my existing Nikon ones.

    I’m looking forward to seeing some pictures out of them.

    I don’t think I’ll be buying one – not of the first gen. But I’m looking forward to the second.

  55. DanielKphoto September 22, 2011 at 1:24 pm #

    Interesting.. Too bad it uses a different lens-mount though…

  56. PhotoHop September 22, 2011 at 1:40 pm #

    the sample images on DPreview are impressive but I believe the cost is much to high…for a small compact, I guess I will stick with my S90 for time being.

  57. Jackwenmanphoto September 22, 2011 at 1:50 pm #

    First I can’t belive that the gps thing isn’t built in lol that’s the opener to a great night of jokes

    Second when will nikon realise no matter what they build they will always fail to bit canon and recently there starting to loose against Sony and panasonic haha I’d choose the s100 any day of the week over these to monstrosities price Hightower spec lo the only thing that piss’s me of less atm is rising fuel prices haha

    Love how most other people hate them to that makes my day hahaha NIKON are fast becoming a toy company not a camera co haha

  58. dps September 22, 2011 at 2:05 pm #

    I think Nikon hit the target they were going for. They will unveil new DSLRs in the coming months, and have already unveiled some new Coolpix cameras. They were going for a third market that meets their previous clients in the middle. Have we really looked at the specs and technology of this camera closely? I’m afraid most of us have not. 60fps?! Imagine what that will look like in the new DSLRS. Mirrorless is the biggest growth market in Japan, and in Asia at large. If you find yourself hating this camera, realize it was not made for you. It was made for people looking to grow beyond their point and shoots, or for those looking to leave their large DSLR at home and just have fun taking photos when the moment strikes, and not when everything might be perfect or you have so much gear on hand you need three other people to carry it for you. The V1/J1 is not a pro camera. The V1/J1 is not a throw in your pocket camera. It appears to be the camera that allows you to capture the moment that just seems to happen before you, without everyone feeling like you showed up from the local paper, wedding shoot, etc.

    Besides, with the promised F-Mount adapter you just turned that new DX 40mm macro into a 108mm macro!! That DX 70-300mm, into a 190-810mm!!! @60fps or 1080/60p, or the insane 640×240/400fps, and even more ridiculous 320×120/1200fps. Since my budget won’t buy me a Phantom Gold Camera, the V1 actually looks pretty good. I’ll wait and see what it produces over the next few months before I really decide…

    • MG September 22, 2011 at 2:17 pm #

      You are sorely mistaken if you think this will replace what a Phantom will do.

      • dps September 22, 2011 at 6:51 pm #

        Well… Not so sure I was asking it to do that, especially for 1/50 to 1/150 of the price of a Phantom Gold (not to mention the equipment to view and edit). But I appreciate your comment nonetheless.

  59. GianCarlo September 22, 2011 at 2:13 pm #

    Me like little cams, me not like little chips. Chips are like my girl-friend, they like sun, the more they can get, the better. So I’d like my Cam-Chips be larger, than my girl-friend, you see? And having no pro-control is not perfect, but ok, if I get the senses and vision captured perfectly, you know? Just like with my girl-friend. Not full control, but ….. ;-) And having a slick, cute little package to get the hands on is not that bad…

    Still have its big but sister to play… ;-)

  60. Martyn Day September 22, 2011 at 2:17 pm #

    I’m a Nikon fan and I love small cameras but these are just too low spec and lame at that price. I bought an Olympus XZ as a snapper and something that would be useful in low light for snapping gigs – I took these shots at LCD Soundsystem’s last gig at MSG.These seem more useful at movies (60fps) than high quality photographs. The size of the sensor sucks too.

    I agree with the guy earlier Sony seem to be offering more for less with the NEX cameras/ The Olumpus XZ is a great little shooter for when you don’t want to carry interchangeable lenses (when i keep getting thrown out of gigs as they say my camera is a pro camera (Nikon 7100), they define pro as I can change the lens – the Nikon and Nex would get me ejected, again.


  61. Dolly September 22, 2011 at 4:05 pm #

    Just wait till you use it before you make comments on things like sensor size. You simply have to judge this camera on performance and not the basic specs. The performance is incredible and low light it blew me away, particularly the autofocus performance. Whatever they have done under the hood really is impressive. The pixel density is about that of the NEX for reference.
    As an advanced compact interchangeable lens ACIL system this camera really will surprise you.
    What it means for any future product is really exciting and the addition of the fast lenses make this a really nice offering. The f mount adaptor with my DX 40mm micro turns it into a 105 (close enough).
    Impressive first generation indeed.

    • Tobias W. September 22, 2011 at 6:27 pm #

      Seriously, what have you been smoking? I want some too.

      There are already ISO noise comparisons available by Focus Numerique and they do not flatter the Nikon 1 system. It’s noise performance is in line with what’s to be expected from the sensor size. Bigger sensors like Micro Four Thirds fare better.

      I have no frame of reference regarding the AF performance but I would suspect that the E-P3 still sets the benchmark for most cameras (DSLR and non-DSLR). I am curious for direct comparisons in reviews.

      You are talking about fast lenses in the future. Why didn’t Nikon deliver impressive lenses up front? They have chosen to deliver what’s cheap and can be pushed on non-informed consumers. Seriously, until I see a confirmed roadmap from Nikon, I wouldn’t count on anything impressive. I will take years for Nikon to be able to offer the same vast range of lenses as are available in Micro Four Thirds land.

      Speaking of Micro Four Thirds, Olympus and Panasonic offer cameras smaller than the V1 for $400 less than the V1 and cameras equal in size to the J1 and $150 cheaper than the J1. Even MFT lenses are smaller or equally small compared to Nikon 1 lenses.

      Why exactly would one choose Nikon 1 over say a PEN?

  62. Peter September 22, 2011 at 5:17 pm #

    I am basically indifferent. Fuji got much closer with their X10 (and X100). Leica with the M9 is also conceptually very close to what I would want (but completely off price-wise, of course).

    Here are my top problems with the new Nikon models:

    – Lack of an optical viewfinder
    – Small sensor
    – Lack of hardware controls most likely makes the cameras highly inefficient to use
    – Nonstandard hotshoe
    – Proprietary lens mount and system

    Here is what my dream compact would ideally be like:

    – reasonably compact, but not so small that there is no space for control dials or that functionality/quality or ergonomics have to suffer
    – Micro 4/3 sensor and lens mount
    – exceptional high ISO performance (camera would be used a lot in situations with less-than optimal lighting, and popup flash sucks)
    – adapter so that Nikon F mount lenses can be used (with a crop factor of course) and potentially even autofocused (if they have a built-in motor)
    – needs to be able to meter with lenses without electronical controls
    – big, bright optical viewfinder (lack of it is a deal breaker), ideally even a hybrid solution like Fuji has it in the X100, loads of extra bonus points if reliably judging focus is possible (the good old two-halves-system would be great)
    – excellent build quality overall
    – lots of dials for fast manual control (shutter speed, aperture, ISO, white balance, exporsure compensation, MASP selector button/dial, focus and zoom rings on the lens)
    – phase-based autofocus system (contrast-based systems are way too slow)
    – virtually no shutter lag at all
    – reasonably quiet shutter release if possible
    – PC connector or ISO hotshoe for flash sync (or both), ideally a high sync speed
    – image stabilization built into the camera (so that it is available with any lens from any manufacturer)
    – needs to be able to shoot high-quality RAW
    – manual focusing via a focus ring on the lens, focus assist via the built-in monitor (via edge detection like the Marshall field monitors for film cameras do it, as reliably focusing the way it is implemented in current cameras like the Canon S95 or the Olympus PEN series is basically unusable).
    – resolution is not a deciding factor as long as it is 8 megapixels or above
    – priced ideally between 400 and 600 Euros (ideally even with a lens), but definitely no more than 1000 Euros.

    Video recording features (goes for new DSLR models as well):
    – Both 1080p and 720p at user selectable arbitrary framerates anywhere between 12 and 96 fps in a high bitrate (all in 1080p, if recording time is only a few seconds at the highest framerates that’s fine)
    – high quality codec (how about a choice between H.264 for consumers and AppleProRes and Avid DnxHD for pros)
    – if memory card bandwidth is a problem, a big buffer a two card slot system should help
    – color space choices should include sRGB, REC 709, and sLog or something like Technicolors CineStyle profile to maximize dynamic range
    – there should be actual downsampling of the full-frame data, i.e. no aliasing/moiré like on todays SLRs
    – Full manual control during recording is essential (lack of it drives me crazy on my D300s)
    – full quality live output via HDMI (ideally more than 8 bit and potentially even at the full resolution of the sensor, not just 1080p)
    – peeking, zebra and false color options for the camera back monitor like on the Marshall field monitors, possibly even a live waveform on the camera when outputting the image to HDMI.

    That is the type of camera I’d buy in a heartbeat, and I’m sure I’m not the only one. I’d love Nikon to be the first company that “gets it”, but right now unfortunately Fuji is dangerously far ahead. I know I won’t get my entire wishlist, but please Nikon, try to get as close to that as possible.

  63. Chroko September 22, 2011 at 5:20 pm #

    To paraphrase Batman: This is not a P&S we can afford; not the DSLR that we need; not the X100-killer that we want.

    (It offers very poor value compared to a point-and-shoot; it has poor image quality compared to a DSLR; it has no physical manual controls like the X100.)

    • Chroko September 22, 2011 at 6:18 pm #

      …also, it’s telling that you can’t buy this camera just with the 10mm prime lens (which isn’t very fast anyway.)

  64. Luke Arms September 22, 2011 at 6:03 pm #

    All I’m seeing is a sensor smaller than micro 4/3’s, and micro 4/3’s was already borderline in terms of low light ability and DOF control. I can’t see it out-performing the X100 in any useful way. Hopefully Canon will bring a better option to the table soon.

  65. Tobias W. September 22, 2011 at 6:18 pm #

    Smaller sensor than Micro Four Thirds with lower image quality, much more expensive than Micro Four Thirds, unimpressive lenses so far compared to Micro Four Thirds and not more compact than Micro Four Thirds. In fact, the E-PM1 is smaller than the V1 and costs $400 less.

    Name one single reason to prefer the Nikon 1 system over Micro Four Thirds. I fail to see a single reason.

    Nikon shouldn’t have bothered to release this system, it’s going to play in the same niche as the Pentax Q system.

  66. Scott in AZ September 22, 2011 at 6:28 pm #

    Uh… less than interested – to say the least.

  67. Paul Benjamin September 22, 2011 at 7:02 pm #

    Great for the target market which is “people with cameras”.

    For photographers there really is nothing to see here. The fact that Nikon have crippled the system moving forward by putting such a miniscule sensor in it means there never will be anything worthwhile here for serious photographers.

    Now if an X100 and a NEX-7 could have babies. That would be exciting…

  68. TimR September 22, 2011 at 7:58 pm #

    Count me in for the sensor size disappointment. My enthusiasm ground to a halt when I saw the specs. How is smaller than M43 any kind of basis for a new product line? Nothing else on the camera matters if the sensor is so small as far as I’m concerned.

  69. Gerhard September 22, 2011 at 8:05 pm #

    I’m more excited to see what the new flagship camera from Nikon will bring to the party. Viva D4!

  70. Scott September 22, 2011 at 9:55 pm #

    booooo tiny sensor. if sony can hit such a home run with the aps-c sensored nex cameras then why can’t nikon when they already use sony sensors? i just don’t see the point of another small sensored compact.

  71. Fernando September 22, 2011 at 10:10 pm #

    I don’t get it. There is something interesting in the package, something on the edge of video and photo that is the future of cameras. And, I like the small size and the idea of the design.

    But, the small sensor, the lack of MAS controls and the need for another set of glass rule it out for me.

  72. John September 22, 2011 at 10:55 pm #

    FYI… The v1 DOES have manual control, as well as aperture and shutter priority settings. They are in the menu. There is a you tube at around 5 min he explains manual mode .

  73. Maciek Krüger Fotograf Warszawa September 22, 2011 at 11:19 pm #

    too toyish! ;) Not for us!

  74. Markus September 23, 2011 at 1:11 am #

    If there would be an APS-C sensor the Nikon 1 V1 would be my choice. I like the design and I want to stay with Nikon.

  75. Foto Andy September 23, 2011 at 5:37 am #

    Thanks for the post Chase, but I’m just so veryy underwhelmed by this announcement.

    Nikon seem to announced the perfect camera for those who have more dollars than sense, because frankly (imho) I and others caring about specs would put that cash towards a NEX or m 4/3 camera for better results at the same price (again, based on specs, final judgment when the testing is out and dissected fully).

  76. fas September 23, 2011 at 5:44 am #

    Design looks ugly compared to Panasonic ones.

  77. Mike September 23, 2011 at 6:05 am #

    I’m in the market for a small mirror-less camera and have been looking at my options and requirements.

    Why, I want a camera I can keep with me when I can’t or don’t bring my D300.

    1) As close to my D300 in quality as possible while being small. (highly subjective, I Know).
    2) Small enough to stash with a kit zoom in my laptop bag.
    3) Looks good at ISO 1600.
    4) Price point well below a D90-ish camera.

    1) Hot shoe to use my cactus triggers with.

    My short list basically because of size, price, and quality is:
    1) Olympus e-pm1
    2) Sony NEX C3
    3) Nikon J1

    Unfortunately Nikon J1 is a distant third because the price is kind of high, the quality of images (so far) doesn’t seem to be quite there.

    Sony NEX C3 has a bigger sensor and little bit better at high ISO, but size of lens is a bit big. Also missing an excitement factor.

    Olympus e-pm1: Quality looks good, price is good, has a hot shoe.

    I’ll give it a little time to be able to see more on each of these. The Nikon has some cool features, but the image quality at higher ISO is initially a little disappointing.

  78. Kidding Carassying September 23, 2011 at 6:13 am #

    What’s the deal with video at 1080/60. Sony does the same thing with their NEX cameras. 1080/30 would be much better and even better 1080/24. I like to shoot video and won’t consider these cameras for the same reason. The lenses are also way too slow for available light. The cameras’ other features seem so cool too.

  79. Mike Folden September 23, 2011 at 7:48 am #

    Seems really pricey for a side camera.

  80. Martin Beebee September 23, 2011 at 8:29 am #

    I honestly don’t care — I just don’t see the need for a mirrorless camera in my bag. Seems this is directed at the enthusiast who wants decent quality but not a point-and-shoot. I suppose some pros would have fun carrying this around for spontaneous or street shooting, but it wasn’t on my radar before, and it’s not on there now.

    The least they could have done though is make it look nice. The X100 really nailed it combining the look with the intent — these are just embarrassing.

  81. Rachel O September 23, 2011 at 10:16 am #

    I would definitely love to take it for a test drive for a few weeks. Love the smallness, but agree with another commenter. Will probably wait to see what Canon can pull out of the hat. These types of cameras seem to be the new trend. That can only mean better thing for us as consumers.

  82. Melissa September 23, 2011 at 10:50 am #

    I really want a small awesome camera for our day-to-day but I think I’ll wait a bit more. Not having on camera controls is a deal breaker for me. Last time I owned a nice point and shoot I was so frustrated with how difficult it was to change the settings in the menu that I sold it a month later. At least Nikon added a viewfinder on this guy. I also find it annoying that most of these cameras only offer the LCD screen so we’re almost there… just need a few improvements and I’m buying it.

  83. Wiktor September 23, 2011 at 11:22 am #

    I can’t work out who is this for? £800 for a P&S?.Myself maybe not so entitled to a pro opinion being still a “fresher” in the game,aspiring to get better and currently running around with d7000 and happy as hell with it.On the other hand I am in search for a side small sized camera but this just is just not good on many levels,as mentioned above.No manual controls,P7100 seems a better choice,and its cheaper.So Nikon 1… I AM A PUBLICITY STUNT, a fashion item perhaps.Beyond my reach financially,below expectations.I’d rather just save up for a new lens.


  84. Caleb September 23, 2011 at 11:53 am #

    This camera is an answer to a question nobody asked.

    • Doug E. September 23, 2011 at 2:43 pm #

      I have been a Nikonian since the late ’70s! Love Nikon optics and the DSLRs that came out of Nikon from 2006 on have been extraordinary. I have also shot Canon and have to say, stellar cameras. It’s just that my lens investment and gear familiarity has been Nikon for so long, it’s how my entire shooting experience goes.

      As a Nikon enthusiast, I am actually a bit disheartened to see this release. Yet (yawn) another point ‘n shoot (w/ some options) camera in a market flooded with these things. Why am I disheartened? Canon has continued to improve and release fine high end dSLRs and Nikon *seems* to be content with their current d700/d3X/d3S FX cameras as they push the DX and point ‘n shoots out the door.

      I understand from a commercial, bottom line, perspective they likely make most of their money (in the camera division) with the DX and point ‘n shoot line – but this does concern me as I’d like a little bit more in the FX line. The d3X is fantastic and as I don’t shoot video, that would be a model I’d like to see refined and tweaked. Just a few more FPS, a tweak in high ISO noise and maybe just a little less expensive.

      The bigger issue, not all that long ago I carried a PDA (palm pilot) and cell phone. Then as cell phones became more powerful, sophisticated and versatile – I no longer carried or needed a PDA. Once Palm Pilots were everywhere – are PDAs even made anymore? Now! iPhone / Droid / etc. Your phone. It has a camera built in, they are getting better and better! The iPhone 5 is rumored to have a superior camera than the iPhone 4. Who doesn’t run out the door with their phone. If I am thinking I am going to want to shoot, I grab my dSLR. I bet these small point ‘n shoots, despite features and options, will disappear as PDAs did. Perhaps a niche market here with these gimmicky point ‘n shoots. And don’t get me wrong, they’re fun to play with – but the Coolpix I have from 3 years ago (which I rarely use, my iPhone is always with me) works just fine.

      So, who are these little cameras marketed towards? If Nikon is going after the group that wants to share images of their daily experiences, family gatherings, etc. They’re throwing another camera in a bloated market kinda’ late AND the market I just mentioned is most likely using their phones to take these pics, process with a myriad of aps (Snapseed is really cool!) then posting to Flickr, Facebook, etc. As phones improve, aps improve, etc. This category / market of / for camera will be tiny.

      Nikon, if I were you, I’d contact Apple and offer to co-develop optics and function for the next iPhone and iPad, streamline your point ‘n shoots and really concentrate on your dSLR (FX too, please).

      How about wireless transmittal of images to laptop (wireless tether) or wifi device. Some point ‘n shoots can do this.
      Built in GPS.
      More MP (not in a mega-pixel war, but landscapes or ability to crop in and still have enough MP for a big print, Sweet!)
      High ISO tweaks, Nikon rocks this, keep ahead of the game!
      FPS – just a few more (don’t want to do video capture, still want to make pictures, but some action & HDR shots would be a little easier to nail)
      CLS, again this rocks, but is losing ground to Pocket Wizards, EL-Skyports and the bigger yet portable (Profoto Acuteb2 & Elinchrom Quadra) that work with them. How about a Nikon 600ws portable strobe system.
      Speaking of CLS, want to really knock it out of the park, in addition to IR line of sight add the ability to use a radio signal!
      Finally, Lenses! In my opinion, the best in the world at your price point – keep ‘em coming!

      Ok, there’s my long view on why I’m not impressed or pleased that Nikon has spent time and resources on another small camera to fill a market with a potentially limited future.


      Chase, You Rock! Thanks for indulging me/us here.



  85. John G. September 23, 2011 at 7:09 pm #

    The cameras look cool, but seem to be more of the same thing we already have. In particular I would like to see a much wider lens on the wide side. I don’t care about megapixels, but at this price point you are just getting what the others offer for a higher price. Canon’s S100 has a wider wide and a lower price…better for me at least in this consumer cam realm.

  86. Paul Hodgson September 24, 2011 at 3:19 am #

    Until this camera gets into the hands of those that can produce some good images to evaluate.

    I can’t fathom why Nikon took this route with such a small sensor, what market are they trying to attract that their larger sensor p&s cameras aren’t addressing especially when you factor in the cost of these new tools.

  87. Mark September 24, 2011 at 5:33 am #

    This is a solution looking for a problem. An £850 2.7x crop p&s camera? Seriously Nikon? Oh but I can buy it in pink, that changes everything!

    It’s annoying that these small cameras from oly, panasonic etc. keep being released aimed at the same consumer market and so having no proper controls or are otherwise severely compromised in some area. The only camera that almost nailed it was the X100 but that has a less than ideal AF system and a fixed lens. Either they don’t care and think squabbling with each other in this market is still more profitable or they believe ‘pro’ photographers only use ‘pro’ dslrs for everything ever.

    What IS interesting is the AF system in this thing which is reported to be Nikon’s fastest ever. Cram that in a X100 with interchangeable lenses and we *might* start to get somewhere.

  88. Giulio Sciorio September 24, 2011 at 5:59 pm #

    I think if Nikon had better sample shots most people would shut up. Don’t it was not long ago that a high end pro DSLR was shooting 5meg images.

    Chase if you got one shoot some rad shots and post them

  89. Jane September 25, 2011 at 9:07 am #

    I was very happy with my Sony NEX-5 but decided to sell it and pre-order a NEX-5N. The pictures I take on family visits and days out are a very high priority for me. When I first saw the announcement about the new Nikon, I thought it looked good – but then I found out about the sensor. I’m not at all tempted to cancel my order.

  90. Matt September 26, 2011 at 4:44 am #

    I have zero interest in these new Nikons. While these new mirrorless systems might have compact CAMERAS, the lenses are massive. Compact they are not.

    I won’t be buying a digicam with a tiny sensor; I’ll stick to using a fixed lens 35mm compact or a DSLR. I tend to ‘walk around’ with a prime on my DSLR (and perhaps another in my pocket) so I’m not exactly weighed down. The (f/2.8) zoom only gets used for certain specific applications, such as fast moving events.

    ***Nikon (or any other manufacturer) – I want a camera like the Olympus Stylus Epic/mju II: small and rugged contoured (ie truly pocketable) splashproof body; non-interchangeable 35mm equivalent fast lens, which retracts behind a clamshell cover; APS-C sized sensor; a 100% OVF (simple on a fixed focal length fixed lens camera, and cheaper than an EVF; an inbuilt flash; Raw support; 12Mpx; Excellent IQ at ISO 1600 (not bothered beyond there); film emulation modes – Velvia, Provia, Tri-X etc; a spot meter; fast operation; and the biggie – NO MENUS. No dials either – full auto, with a rugged body. The only options would be available when pressing a menu button – just one screen. That’s it. High image quality, large sensor, easy to use. Perfect small camera.***

  91. Josh Mitchell September 27, 2011 at 3:56 am #

    The biggest defect in their design is the lack of manual controls. Give me thumbwheels and buttons so I don’t have to do everything through a menu. A faster prime would also be nice. An interesting first offering, but they missed the boat. We want an X100 with lens options.

  92. George September 27, 2011 at 8:53 am #

    I am definitely interested in these little guys. For a couple of reasons really. One, like you said…the compactness of them. Better than a point and shoot and the coolpix range I am sure. The second is the full HD video. Why has nikon waited for make a camera with full HD on these little guys? I would be curious as to what the quality is on these compared to a conventional DLSR video.

  93. brec October 2, 2011 at 2:30 am #

    A small camera, sure! The 1 Series I don’t get. It’s a point and shoot with changeable lenses?
    Didn’t Fuji just boost their image and credibility with launching a okay camera BUT with a big sensor?

    It’s not that every small camera needs a big sensor these days. But with a range of lenses I might wanna get decent pictures with the camera that s available for these lenses. A viewfinder also points to that Nikon was aiming at a more pro sumer level, but then the quality doesn’t hold up. Too bad, Nikon could have done so much right so easily.

  94. atmtx October 2, 2011 at 9:17 am #

    The Nikon 1 system is intriguing and powerful but is controversial because of its sensor size. I’ve been thinking a bunch about the camera and thought about parallels to the iPad and the new tablet computers. I decided to write down my thoughts in a blog post.

    Nikon Creates a Tablet (Nikon 1) but is it an iPad?

  95. yuliang October 4, 2011 at 3:08 am #

    finally, nikon is joining the mirrorless camera race

  96. lancy bin October 5, 2011 at 11:44 pm #

    Thanks,This blog is very nice and helpful for us.

    Commercial Photography

  97. alejandro jack October 6, 2011 at 8:17 am #

    This is a great system, but i don’t understand why they left the manual controls out of it. I would also like some 1.4 lenses with it. I will buy it for travel photography. I own a d700 and a d7000 a 35mm f1.4g 50mm f1.4g 85mm f1.4g 16-35mm f4vr, 70-200mm f2.8vr, 300mm f2.8vr i my equipment is too heavy, when i want to do city shooting either I’m with the 35mm and i loose long shoots or i complain after carrying the 70-200 all day which is cumbersome. So instead of buying the 24-120 I will by this camera, because it is easier to handle for casual shooting.

  98. Kepano October 7, 2011 at 2:09 am #

    To qualify my comments, we are invested in Nikon with multiple full-frame rigs and glass. First Nikon was a D90 that replaced a well used Canon 20D. D700, D3 or D3s today depending on the job, and sometimes all multiple rigs if redundancy is important.

    But, I’ve been on a constant quest for a high quality, small(er) form-factor camera. I’ve gone through a number of fancy point-and-shoots. A Canon G11 just gave way to an S95 that has found a home in the wife’s purse. My iPhone fills that particular niche well enough and is much more convenient.

    What a lot of folks are looking for is a great image making machine that’s much smaller than the DSLRs we’re lugging around on paid gigs. We want a casual use camera, but casual does not mean lower quality, and most of us see a smaller sensor as inferior, all things being equal. I’ll reserve my opinion on the N1/J1 until I actually try one, but it really seems to be targeted at the fashion crowd.

    At this price point, the Olympus EP-3 looks really compelling. If Nikon resurrected something like their Ti and stuffed a D7000 sensor in it, I’d buy one in a heartbeat.

  99. Aki October 10, 2011 at 7:20 am #

    About the video, this is big step to near Canon. 60 frame is that what i wait to Nikon´s pro dsrl bodys..

  100. admw November 3, 2011 at 3:58 am #

    My wife bought a V1 at the weekend, this is to replace her Olympus E20 that took a sea wave full on. We tested it against the Olympus E-P3, took pictures in the shop and on the street and printed them out there and then at the photo booth. The photographs were 50/50 between the two cameras. She bought the Nikon becasue the veiw finder was built in, was better than the Olympus addon and she always uses the view finder so it did not make sense to get the Olympus (it would also be more expensive with the add on view finder). She is very pleased with the quality of the images and the responsiveness of the camera. The only negative points are: the non-standard hot shoe – was planning on using standard Nikon flashes to share with the Nikon DSLR’s I have; and fairly limited menu options – no MyMenu, no tweeking of shutter speed for auto iso are the two that jump to mind.

  101. CRB January 13, 2012 at 4:58 pm #

    Need really fast small primes…24, 28, 35, 50 ,60(my taste) and a portrait lens….but hey, not even the DX line doesnt have a 35 or a 28mm eq lens….the D5100 is small enough but lacks some small primes…

  102. george.w January 14, 2012 at 11:21 am #

    Love the super-clean design. But I would like more traditional controls, and I don’t especially need interchangeable lenses. So I am more excited by the soon-to-arrive Canon G1X with its massively bigger sensor, combined with Canon’s wonderful articulated viewfinder. I use a G-11 and am totally addicted to it for macro work, overhead shots, waist-level, reaching-over-railings, etc. and I love the physical exposure compensation controls. I just wished for a bigger sensor.

    Years ago I repaired cameras for a living and came to respect Canon, Nikon and Pentax design interaction with working photographers. So I turn to them for cameras and not to a company that also makes wide-screen televisions and car stereos (sorry, Sony).

  103. Diane February 1, 2012 at 8:56 am #

    Hello we are conducting a study on the Nikon 1 series cameras. I apologized if I’m intruding but finding owners of these cameras has not been easy, since it was recently released. So I’m reaching out to blogs like this one hoping to reach owners directly. If you are interested in doing a survey please contact me at 718-320-3220 or email me at After completion of the survey you will be compensated $50 for your time and opinion. Thank you

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