Read it Today: Guy Kawasaki’s ‘What the Plus! Google+ for the Rest of Us’


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Update: just a reminder that Guy Kawasaki is on chasejarvisLIVE tomorrow, Wednesday March 21. Details are here….
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The jury is out. For some it’s the best thing ever. For others it’s just another social media tool that clutters the horizon, and for others still it hasn’t lived up to the hype that Google may have hoped. But NYTimes best-selling author Guy Kawasaki tells us why we’re wrong in his new ebook What the Plus? Google+ for the Rest of Us.

For just $3 on ipad or kindle — less than the price of a grande latte — it’ll be the best $3 you’ve spent in ages simply because you’ll realize – perhaps ahead of your friends and family – that Google+ is quietly and quickly growing right under your nose. It’s an insanely good platform for sharing images and videos embed directly into the page. The quality of the comments is through the roof relative to Facebook + Youtube and…it’s not going away. Google are integrating it deeply into ever corner of their platform. And as Twitter, Facebook, and yes, Google+ race to out-feature each other, each of these platforms stand to win big in different ways.

It’s these reasons above – plus an epiphany followed by a few late night brow beatings laced with wisdom that I received from Guy – that I’m posting here at my G+ page every day. (Circle me if you dare).

Now, whether you’re a G+ fanboy or a doubter…or in the event you’ve been living under a rock and missed this post, you’ll already know that Guy Kawasaki is coming to chasejarvis LIVE tomorrow (Wednesday, March 21st!!Details here). I’m talking LIVE with Guy about a bunch of stuff, but you can bet your undies that we’ll be taking any/all questions you might have via Twitter, or –hell yes– Google+. So ditch the latte this morning and grab a copy of his ebook here so you’re all read-up, and join in the conversation tomorrow at http://www.chasejarvis.com/live at 10am Seattle time, 1pm NYC time, and 17:00 London time. [Google calendar reminder here.]

40 Responses to Read it Today: Guy Kawasaki’s ‘What the Plus! Google+ for the Rest of Us’

  1. Rob Prins March 21, 2012 at 7:10 am #

    Not sure why you and Scott Kelby are so busy pushing Google Plus. I think it is very well known that the latest stats indicate users are spending 3.3 minutes there per month. Others are describing it as a “ghost town” With all the backlash against Google and their overbearing practices of skirting user privacy I find it very odd that you would be promoting this service.

  2. Andrew March 21, 2012 at 7:29 am #

    I’d like to read this, but I don’t have a kindle or an ipad :( It would be nice if there was an option for the rest of us.

    • Cliff March 21, 2012 at 9:00 pm #

      Andrew, you can read kindle books on a computer, android phone and iphone/ipod. I read on my android phone all day long. Cheers

    • Sander Lenselink March 25, 2012 at 7:52 am #

      I’d like to read it too. It seems not to be available in Europe / the netherlands. Isn’t it?

      • Anieta March 31, 2012 at 3:09 pm #

        @Sander, yes it actually is available for the Netherlands, you can buy the Kindle version on Amazon dot com and read it on your computer.

  3. Adam March 25, 2012 at 12:11 pm #

    I will try and get around to reading this one. I’m still not sure on Google+ though, I wish it was bigger and more widely accepted but for now not enough people use it and those who do all seem to be professionals using it for promotion..

  4. Olene Villalba May 19, 2013 at 10:34 pm #

    if we have just signed up but I really would like to see a specific letter (Lorelei Lee’s) is there some place i can possibly look at it or obtain a copy somehow?

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