New Work from Wieden & Kennedy: Southern Comfort: “Beach”

This new TV spot from Weiden & Kennedy for Southern Comfort is turning some heads. It debuted a few days ago on TV and has been bouncing around the internet making people smile since. If you’re a filmmaker or a photographer and this doesn’t make you want to create something original – I don’t know what will.

Ad Age Reports:
Neal Arthur, managing director at Wieden & Kennedy, contrasted the spot with other liquor ads that he said create “contrived images of the consumer.”

The “consumer that we were talking to [is] really just looking for the confidence and the appreciation for being as you are,” he said. “We very intentionally tried to create work that isn’t ‘trying’ and doesn’t feel like it is contrived in any way.”

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