Big news. Ramit Sethi is doing a 3 day intensive course on creativeLIVE starting today. Right NOW in fact. If you know who he is and why I’m so stoked, go to creativeLIVE.com/live RIGHT NOW for free. If you don’t need or want to earn money with your creative work then no worries – total respect – skip this post and jump over to 13 tips for a more creative success (one of my fav posts). But if you do want to earn money or make a living with your art and DONT know why I’m so pumped then read on….
One of the most popular cjLIVEs last year was the Ramit Sethi episode. More that 25,000 people watched the 60 min live broadcast from 100+ countries, another 100,000 hit the re-watch in various places. And for good reason – it was a game changer for lots of people. Ramit is not a creative guru, a filmmaker or a photographer – this blog, my constant spouting, etc are full of that yummy stuff. Ramit is different. He’s a genius at teaching creatives like you and me who lack some business chops how to position our work. By example, in that single chasejarvisLIVE episode Ramit went into very specific detail about:
// how to win jobs by preparing ahead… specifically the “portfolio” or “briefcase” techniques…
// how to negotiate higher rates for your creative work – the very specific words to use that demonstrate high end value and vision
// how to position yourself as a high end creator – not a commodity that goes to the lowest bidder
// how to position yourself as the prize in any negotiation around you and your work
I’ll be honest – the reason I hosted Ramit onto #cjLIVE was because we’d met last fall and I learned more about the business of positioning yourself in n 1 hour talking to Ramit over dinner than I had from anyone prior to him. More than agents, managers, Hollywood people, marketing people etc. It was a shock, because I considered myself pretty good at that shiz… but he blew me away. The reason? Turns out he’s a Stanford educated behavioral psychologist. He understands value, perception, human delivery, persuasion, confidence and so many other things that – until he revealed them to me – were just nebulous concepts.
So don’t be fooled by the title of his NY Times best-selling book, I Will Teach You To Be Rich. Yes, he’s a personal finance guru – and you should listen to him for that advice as well (my wife and I are on his savings “plan”) – but why you should watch his 3 day course at creativeLIVE this week is simple – he’s great at teaching all these soft skills I’m talking about that will separate you from the rest… landing gigs, scoring that agent, billing higher rates, and getting respect in a crowded and noisy industry.
Check it out.
[aside - I'll be dropping into his show on Friday for Q&A. Stay tuned to my social feeds]