What You Need for Your Photography Business – [Guess What? It’s Not a Camera]

chasejarvis_ramitsethi
Put bluntly, if we creatives want to make a real livelihood with our work – we need to realize that the business end of the stick if we’re holding. And while you know I’m always up for the occasional rant on this topic, I today decided to save myself a few blood vessels and some hot air, and instead passed the baton over to my homie, best-selling business/finance author and master of psychology, Ramit Sethi. I’ve said this before in public – Ramit taught me more about the business side of art in 30 minutes than I’d learned in the previous 5 years. As such, if you listen to one person about this shiz, I suggest you listen to Ramit. – Chase

Thanks Chase.

Let me start by asking you a couple questions.

Do you need the latest camera or software? Will it help grow your business?

Or is it more likely that the latest shiny equipment is distracting you from finding clients who will pay what you’re worth?

Today, as in right now, creating a framework to think about whether buying the latest equipment will actually help you grow your creative business and earn more money. Here’s how this came up: I was in San Francisco, shooting a day of video, and on a break I overheard my crew talking about whether they should buy a $70,000 camera to grow their business.

My ears perked up. I asked them why they would buy it. Their answers were wishy-washy and vague: “Well…it’ll help us get exposure…” So on the spot I suggested a framework to use when deciding whether to purchase new equipment for your creative business.

You might be surprised to hear what I suggested.

1) There’s a time and a place when buying the right equipment will help grow your business
2) But surprisingly, most clients don’t care about your equipment
3) If you can figure out what they value, you can save tens of thousands of dollars on equipment and actually make your clients happier — at the same time.

Put another way: I’ve hired many photographers, videographers, writers, and designers in the last 3 years. Can you guess how many times I’ve asked what camera or software they use? Answer: Zero. I’ve spoken to Chase about this as well. How many times do you think he’s been asked about his equipment unless it’s a super elite, over the top shoot. His answer is the same: zero. Put simply… buyers simply don’t care about that. And usually that equipment won’t help you make the thing you need to make.

Now, there is a time and a place to invest in the right equipment. You can become the ‘specialty guy or gal’ at this or that, but I bet dollars to donuts that we’re not talking about what you need NOW. When you’re growing your creative business, here’s a little video to guidance how to know whether you should invest in new equipment…or decide to first focus on other areas of your business….

By the way, in the video I mention deeply understanding your clients to figure out what they value. (This is how you can find better clients, charge more, and work with the people you want to.) If you’re curious how I study my own clients, here’s the actual survey I’ve used to generate over $100,000. Feel free to use it for your own business.

I now return you to your regular programming. [Thanks Ramit! – chase]

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Puppies and dogs must be in cash, not only when you are away, but when you’re at home, too.
Finally, ever rub a dog’s nose in waste. Training your
dog is not as difficult as you may think if you use Secrets to Dog Training.

Never allow this behavior no matter how cute it is at the time.
The reason why some dog owners claim that dog fenceds fail is because of the
low-quality of certain products and also lack of dedication in training.

Removing the dog from the rest of thhe familpy
forr a short “time out” may also be necessary.

Rewards reinforce positive behavior in dogs. Learn the greyhound communication. Successful yellow lab puppy training must
have a good balahce of physical activity, and strong, consistent instruction. Some of these textbooks
are fairly thick and extensive.

This should always include teaching your ddog to come at your
command, and you do that by teaching him that coming back is rewarding.

They have masstered the tricks that make dogs respect the use of a dog
fence. The barking, the destruction, and the ostensile unwillingness to do what you want.
The first step in this process is to pick up a set of whistle commands,
to acct as cues. The first part to good behaviour inn
dogs comes from tthe dog walking part. The Life Of A Bomb-sniffing Dogg Theey are every day heroes that often get overlooked.

The trainer will coach your dog on how to properly behave when youu are
out for a walk and when you are asking him to do something.

They are made with non-toxic chemicals and it is very efficient
in killing fleas and ticks. Do not wait for him to start yelping and barking for
you too take him out. When these three principles are followed your dog wil be working confident, happy and a tentative.

They ned to be taught specifically aand respond better to short commands.
Take clicker training for example. This waas a historic and herculean effort on the
part of the trainers, dogs and their handlers to accomplish the assigtned task, withh
minimum fanfare, since Himveers are used to functioning serenely under high sttess conditions with razor sharp
deadlines. Alwags teqch your dog by using positive and humane training techniques.
Who Uses Bomb-Sniffing Dogs? You can even folpd your arms and turn your back oon him.
If your dog has challenges with destructivve chewing, he
may wewll bbe struggling with anxiety or boredom. I hope
this helps.

Therefore, ensuring thhe dog iss comfortable when moving
with the crowd is jusxt onne among many of the challenges
that to be faced by the trainer or dog owner.
In fact it is more with your family,the more
it becomes part of your family. Part one of yellow labrador puppy instruction entails housebreaking.
To stop dogs frm barking, use gentle but consistent methods.
Heading to the very same put, over and over once again, would
support the dog find outt the ideal sitee speedier.

Keep in mind, this is dog training, not a military drill!
Use the command ‘Stop Attack!’ whenever you want the dog to stop attacking the prop.
In ann effrort to maintain your dog as protected as you can though you are away,
he should be kept inside a dog crate. Whhen your German shepherd nips at you, give out
a short yell.

We all knokw that dogs love to eat. Walk around in small circles and
use a particular word or phrase to ask him to do his business.
The dog should also be made familiar to the boundaries of the owner’s property.
It shuld not come upon someone as the most diligent and difficult task.

Handshake is one off the most common tricks dogs are taught.
Holding the treat in your hand, move the treat dpwn and
forward in front of the dog. Most of the time, iit is heavily advised that families should refcrain from bringing in two puppies at the same time, becaus littermate syndrome is
so severe. Each day is different and always brings with
it a new challenge. It might be the doorbell, another animal, orr a knock.
It develops respect from your pet which is essentially important
because lack of this poses trouble, especially if he is rowdy in nature.

A walk with your ddog can be both enjoyable and an opportunity to learn. For example your goal should be that you ccan walk too your mailbox or the curb without your dog running through the door.
Simple commands such aas heel, sit and return are important ffor any dog’s safety.
Use a prop which can represent the threat or enemy.

Using vague commands lik “no” tend to be ineffective.

They are easy to train, and hence, any issues with
dominance or aggression cann be taken care of in the early stages of the
dog’s life with proper training. This needs to be done while he is not distracted or affected by
them. of Repetitions : Less thhan 5 Similar to the
Doberman, the undesirable portrayal of Rottweilers in the media and movioes has caused this dog’s populaeity to suffer, and all for nothing.

While the optimum frequency for dogs is around 8000 Hz,
the maximum frequencies can range to 48,000 Hz. For example, “no” is a common word that is used for other behaviors.

When you think that yyou do this often enough, try
not to take a treat to the pen andd you will
fimd your dog can enter his dog playpen without
treat. Here are some signs that will tell you whether your dog has this trait:
.Your dog’s attention might be temporarily diverred by
a special treat such as a toy orr a cookie but once he or she is through with it, thee dog will return to fulfilling hhis or her original goal.

Buut training yourself is more important than obedience
training dogs. That is why there has too be a proper schedule put into place.
Make sure you say “Go Potty”. No only tells him that you didn’t like what
he did, but not why. And if it becomes open too communication and social interaction, then you
can now easily procsed to training your dog.

Just because some dog owners claimed that dog fences does nnot work
does noot mean it would not work for you because each dog trainer is different and each dog is different.

There is a plethora of books and videos to help
along the way, as well as numerous professional dog trainers in every city.
Thiis does not mean that they are difficult to train.

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At the same time, they also cause additional damage to the environment.

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The solarr absorber can also be composed of metal tubes
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The sooner you start, the more yoou save! How tto make solar panels the easy way.

Sola power can provide heating, cooling and ventilation. Unlike to large central inverters that need
expert diagnosis, repair, removal and replacement. Moreover,
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Approved conduit for underground is also required.

A Solar Security Light Versus A Hardwired Light Installation I am making tthe assumption that thee installation of a solar security light is being compawred
to the installation of a conventional hard wired yard light.
Solar Powered Ideas Spread Thus, for many years, the main application of solar batteries was limited
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When you combine these sometimes involved procedures with thhe wide array
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Joseph P Connor has been worrying about mother earth and the fast depletion of its resources,
driven by our greed and earch for more and more comforts.

Do your part to use less fossil fuels by using solar energy instead.

Secondly, solar energy is not location specific
unlike certain othe forms of energy. Didn’t we all learn way back inn sfhool about
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We ccan see that the list of the advantages is longer than that of
disadvantages, concluding that solar power is an important
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also be saving money. Solar enerhy is time restricted as it will help you only at
day time. Nexxt mke sure that youu cover the collector with either glass or plastic to protect thhe
system from the wind and rain.

Burning of fossil fuels results in the release oof harmful gases and other byproducts many of which result in ozone
layer depletion. The thing about solkar or wind power systems is the investment cost.
The world demkand for oil is getting greater. I will soon need to replace the
six giant solar batteries which will cosxt another fourteen thohsand dollars.

If you are thinking that all of this is tooo good to be true, just know that
hundreds of thrse permanent magnet generators have already been made,
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the existing governmnent rebates are reducing each year, and will finsh by 2014, so your out of pocket price will likely remain quite stable over the next coouple of years.
With the cost of fujel said to be on the rise, our incentive to use solar enrgy is really twofold.
Harnessing solar energy contributes to a reduction in thee depletion of fossil
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The solar power panel fees the franchise companies demand is actually
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It was simply overkill!

Paul Parkinson LRPS says:

I get asked – a lot – “what camera should I buy” and more frequently, I’m thinking of buying , .

I changed tack a while back and stopped answering the question. Instead I’ve taken to asking them why they need it. If they can’t come up with a proper reason, a real reason, then I tell them it’s not a case of “need” – it’s a case of “want”. I’m looking for cogent reasons here and when you have the “need versus want” conversation is liberating for many photographers – especially the younger ones. They’ve made the the jump from iPhone to DSLR, see the “pros” using big gear and think they need it too. I explain the reasons why and they seem happy. Their parents are delighted.

Defining a “need” rather than experiencing a “want” are poles apart. Unless YOU know WHY you NEED something, it’s just a want and therefore unnecessary – at this time.

Kim says:

I completely agree! I do wedding photography and my clients are so busy with their day they don’t care what gear I use as long as the pictures look great they are happy.

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I kinda warned u hehe but anyway, on the most part it was fun so that’s good!

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LifePhoto says:

Great advice. It’s easy to think purchasing new things will help your business grow but if the numbers don’t work out don’t let your emotion make the decision.

I agree wholeheartedly with your post. I have found that my clients are only interested in one thing–incredible images that move them. I do find that most men are concerned with equipment because they have a value placed on status. We women tend to know that the imagery is what matters.

Now equipment doesn’t matter as long as you have good quality equipment that produces the same results as the higher quality equipment. It depends on how anal you want to get.

Keep up the good work.

Brian Arnold says:

Great post! These are some great tips and were very helpful for my photography business.

Great post, Ramit is the man, and has inspired me to get my photo business off the ground

accept him to live within, or throw him out on his keester? Don’t forget to come back to our live recap of The Talking Dead tonight for all the commentary recap, gossip and sneak peek video of the next episode entitled,

Jonathan says:

“If something works… DO MORE OF IT, WHAT’S WRONG WITH YOU?!” LOL

theadvbuzz says:

Grab your camera and start a high-paying career in photography today! http://goo.gl/ub44h

Christian says:

First Inwas a bit sceptical but since Ramitbwas on CJ Live he had to be genuine as Chase would never invite scammers over. so far Ramit’s advise has helped me to save a fewnhundred pounds and a free up of cash flow. Highly recommend him. And another awesome show.

Anne says:

Good points there. It is not the camera that makes the shots, it’s the man behind it.

Paul Santos says:

Great video – I dont agree with everything Ramit says but on the whole lots of very valid interesting points. As Jenny above stated – will we be able to see the video links etc?

Jenny says:

Hi Chase, where can we get the video links & scripts that Ramit mentioned he was going to share with Chase Jarvis fans?
Thanks lots!

Loved the video post. Thank you! A business coach once told me, “Will this purchase make me money? If the answer is ‘Yes’ then you are running a business. If the answer is ‘No’ then you are running a hobby.” I suppose both answers are fine… unless you are running a business! ;D

Those are some great points on the internal need photographers/videographers have to buy more gear. I’ve found that typically it’s a reaction us to wanting to impress our peers rather than impress the clients paying us to stay in business. A vital distinction to make before any purchase.

Agustín says:

You are so right! It is more the eye than the gear, among other things.

faisal says:

You need vision, which will help you take good photos.

Daniel says:

My income is

Kim says:

I’ve also pared down my gear like Adam mentioned because carrying around a ton of lenses and extra bodies all day is not fun and not very practical, either.

I’m all about keeping it simple and using only what I need. I find that it’s way better to focus on honing my creative skills rather than on the gear I may want but don’t have.

Nick says:

I’m sorry, but Ramit’s website is incredibly shady and scam-ish looking. The “Sign up to get the latest content from my eBook” sounds like exactly the same stuff that gets thrown into my spam box.

Chip says:

@Nick, Ramit’s website and his info are far from shady/scam-ish. He gives out more useful info for free than anywhere else I’ve seen, paid or not. He’s even taken the time to reply to a couple of my emails in the past too. Besides that, his book ‘I Will Teach You To Be Rich’ has been unmeasurably helpful in both my personal and professional financial planning. I can’t recommend his material enough.

Nick says:

I think alot of people would agree with me..he needs a redesign then.

Mr. Girard says:

I believe Chip and think that I will give Ramit a chance on his advice…BUT I also think that Nick is accurate in saying that Ramit’s website screams gimmick. It’s unfortunate but it definitely creates that feeling of untrustworthy/shady.

Nomuhwha says:

It is definitely super shady. Sorry. but won’t click on that. It’s obviously a scam.

Sam says:

This is good information. I think we tend to focus on expanding and we lose site of what has been working and what got us to our current state. Keep the good info coming!

Kerry says:

Zack Arias reinforces this same guidance, albeit from a different perspective. I think gear (and software) acquisition is a disease much like alcoholism which must be countered with a one step program. That step… focus on the work, not the tools.

Adam says:

Great post. This is so true. See a few people struggle after a few years in business because they go gear mad and think they need the latest and greatest to be competitive. I’m starting to streamline my gears and think what I don’t need to carry all day long.

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