Dream Job — Color Cannons, Flying High & Turning Dreams Into Photographs for Samsung

A NO BRAINER.
When someone comes to you and asks you if you’d like to create a photograph of your most vivid dream on their dime — let’s be clear on this one — you say YES.

Such was the case with Samsung and their creative agency Possible several weeks back. I got one of “those cool phone calls” where all your hard work comes into focus just for a second. (Dialogue in my brain = Wait a minute. Any photograph I want? Of my dreams?! And you’ll be my benefactor to make this happen? Yes Chase, creative freedom. We want to enable your imagination. Are there any images you’ve been excited to try to create but haven’t had the means or the opportunity?) Um. Hell yes. They had approached me with a completely blank canvas. Their only requirement? That the image would be a colorful expression of a dream to prove out the color quality on the Samsung Premium Monitor Series 9 for professional photographers. My only requirement? That I could make a video of the process to show you how we pulled it off.

It was a deal.

THE CHALLENGE.
I immediately knew the image I’d make. I’ve had this reoccurring dream where I’m floating in a sea of insanely vividly colored clouds. You know those flying dreams… well, this is similar, except more floating than flying or falling. (there’s water below in my dream, but that’s of no consequence here…) In short order, I pitched them the idea, they loved it, said “yes”…and then I jumped in… only to realize a moment later that I had no idea how I’d possibly make this happen. How does one “make” clouds? How could I pull this off with in-camera capture? How could I accurately translate the stunning colors into real life? And how would I do this with just a couple weeks lead time? Gulp.

If you’re a photography buff or just plain curious, then read on to get details on the process, how we made the set + the “clouds”, the gear, the monitors, the final image, and all the good stuff that went in my mouth and up my nose.

ENTER–> THE PROCESS.
chase jarvis powder compSketch of the idea. My original sketch was so neanderthal in nature I can’t believe my team had any clue what we’d be up to. The first whiteboard scribble led to this superquick, subsequent mock-up, a speedy photoshop file using some of my other photos and some puffy clouds tweaked into rich colors. It was a hackjob at best, but it got us started down the path of what to do next. We had to find those clouds.

The colors from my dream. This was fun… I went into a paint store and, from memory, selected a handful of paint chips that matched the colors from my recurring dream. This was the basis of moving my dream into reality. The goal is that my wardrobe, the clouds, the environment and the final image would be a perfect match based on these paint chips.

Chase and Loren matching the Celebration Powder to the colors from Chase's dream.

Clouds. First we worked through 101 ways to make clouds, from A-Z, smoke machines to mist. And where we ended up — after a good bit of experimenting — was absolutely awesome. Know that stuff called “celebration powder“? If you happen to be tuned Hindu celebration of Holi in India then you know what I mean…it’s a big thing. It has also migrated its way into seemingly endless fun runs here in the USA. In short this powder is made 100% bio degradable and non toxic from cornstarch. You can eat it (and I ended up eating a LOT of it). This powder, we discovered, can be ordered from some select outfits online. We ordered about 40 pounds of this stuff… some pre-made, others made to match the paint chips (above) we sent the manufacturers. Huge thanks to the Art Department on this shoot –> Loren and Darcy made this shoot happen because of the ingenius way in which they sourced the powder and — even more importantly — devised the “air cannon” mechanisms through which to fire it up into the sky and make the perfect clouds. The air cannons are, like the video explains, simply a series of tanks of highly compressed air with quick valves that can be tripped remotely. Upon flipping the switch – BOOM – you’ve got canned air firing that powder into the sky.

chasejarvis_powder_bts_samsung

Hindus celebrated Holi and believe it is a time of enjoying spring’s abundant colors and saying farewell to winter.

chasejarvis_bts_testingpowedercannon_samsung

Testing the powder canons

chasejarvis_bts_samsung_testingpowdercannon

Boom!

chasejarvis_bts_smansung_powdershooters

Loren and crew setting up the powder canons

THE SET
The “cloud tent”. Now this stuff is messy. And when I say messy, I mean…like the messiest stuff you’ve ever dealt with. After myriad of outdoor tests we discovered, duh, that it gets EV-ER-Y-where. So we built the set to be a giant visqueen tent in very large sound stage to keep it all contained. Approx 30 feet x 30 feet x 20 feet high. Our own gigantor see-thru cube.

Flight. Anytime I get the chance, I’ll do my own stunts. Since we’d agreed in advance that – if this were my dream – I’d need to be the talent… So into character I went. In order to get the floating sensation, we decided after some practice, that a trampoline was the best way to create the look in the studio. With a couple of pulled neck muscles and some body position tweaking, it’s possible to get this floating / hovering look right at the apex of a big bounce on the trampoline. Took me a few hundred tries to be able to nail the effect on autopilot, but it indeed became automatic. Not gonna lie, it had been a few years since I’d jumped on a trampoline, but this was good fun… And, as I was to soon learn, it’s an entirely different thing to do it in practice vs. wearing the wardrobe, goggles and having canons fired at you… but more of that later.

chasejarvis_trampoline_bts_samsung

Moving the trampoline into position

THE GEAR
Stills. For the still portion of the shoot, we shot with the Nikon D4 tethered to our monitoring station, which consisted of three Samsung Series 9 monitors + Mac Pro.  As for glass, we used the Nikon 24-70mm zoom lens stopped down around f/11 for a nice deep depth of field. The Nikon D4 was secured to a light stand and raised to a hole cut into the visqueen at the height that I would be jumping to so we could get a clean shot without jeopardizing the electronics of the camera. And of course it was tethered to the computer so it could be fired remotely and – most importantly so that the images could be reviewed immediately on the Series 9 to check focus, color + file integrity.

Strobes. We used two Broncolor Scoro A4S Power Packs and four Broncolor Unilite 1600′s to give us the light we needed. And since the strobes were positioned outside the visqueen tent (for safety and cleanliness) – aka- the one huuuuggge softbox — the only modifiers we used were directional dishes soas to aim the light in the general direction of yours truly, the bouncing kook. We used PocketWizards to fire the Broncolors remotely off the camera.

Continuous light. Since we were also making the BTS video above, we knew we’d also need continuous lighting for the motion capture. As such we decided to go with two 9000 watt Maxi Brutes. The Maxi Brutes (9 x 1000 watt bulbs in a single unit) were phenomenal pumped out the continuous light needed for the high speed behind the scenes video cameras to get the exposures and frame rates that we wanted. This also allowed us to have to use less light in the strobes above, which kept the flash duration way quick. The Maxi Brutes are huge, look here:

Here’s a quick sketch of our lighting + setup diagram:

chasejarvis_samsung_diagram

Motion Capture Cameras. For the behind the scenes video capture, we thought it’d be fun to bring out the big guns…and the small guns too. We hired our pal DP extraordinaire Chris Bell to shoot with his fancy Arri Alexa [stay tuned for another video about that camera]. We also brought along a Sony FS700 to shoot high speed…480+ frames per second, a Canon 5D mkiii for quick on-the-fly shots, a Canon 7D for timelapses, and lastly, we grabbed every GoPro we had in our shop – I think it was 9 of ‘em.  These came in handy for rigging up shots that we didn’t want to stick our expensive high-end cameras in. We wrangled some Manfrotto pods + spreader dollies, plus a tasty Kessler crane to keep things moving. And you gotta know we made this sweet quick-and-dirty array for a Matrix-esque shot that you can see in the video if you watch it a couple times…:

chasejarvis_erikHecht2_samsung

Cinematographer Chris Bell with his beloved Arri Alexa

chasejarvis_erikhecht1_samsung

The Sony FS700 shooting into the tent.

chasejarvis_erikHecht2_samsung

chasejarvis_bts_samsung_monitors

Post capture - reviewing the work on Samsung Series 9 - happy with the results.

chasejarvis_bts_samsung_monitors

Image + color review

The Aftermath

HERE’S A FINAL CAMPAIGN IMAGE (keep eyes peeled in all markets).
ChaseJarvis_Samsung_Series9_1000px.jpg

If you made it this far and wanna see more stuff like this, here’s the coordinates to subscribe: facebook.com/chasejarvis, twitter.com/chasejarvis, G+, or my extra special email list.

IMPORTANT NOTEA ABOUT MUSIC!
Music is a huge part of the fun we have when making these BTS videos. As such, huge shout out to the legendary beat maker Big Chocolate, without whom this vid would not be possible. You can catch him at his fBook here, twitter, or pickup this very track and other radness here (please support him) on iTunes here. Alas, he will also be crushing it all summer long on the Vans Warped Tour too.

OTHER RELEVANT STUFF.
In addition to the final still image which you may see all over the globe, there is a web commercial produced some good friends of mine – that is pretty damn funny. Check it here.

Super duper big shoutout to crew who worked on this…obviously the art dept, production, and cinema crews got shoutout, but also to my stylist on this one Alvin Stillwell.

For monitor specs etc go here and for more Samsung vids here’s the Samsung YouTube channel.

For more badass work from Possible Worldwide, go here.

Thanks yo!

You may be interested in:

76 Responses to Dream Job — Color Cannons, Flying High & Turning Dreams Into Photographs for Samsung

  1. einar May 14, 2013 at 7:18 am #

    we love your dreams Chase!

    • Chase May 14, 2013 at 7:38 am #

      grateful to be living ‘em!

  2. Taylor Perkey May 14, 2013 at 7:30 am #

    Love these BTS videos! I’ve missed them! Please post more!

    • Chase May 14, 2013 at 7:37 am #

      thx taylor! we’ve got a bunch saved up to roll out but have been working on this project for a while..

  3. Ken Mott May 14, 2013 at 8:03 am #

    Chase, you have too much fun!!! :)

    Surprised they didn’t want to tie in their NX300 camera.

  4. Loretta May 14, 2013 at 8:06 am #

    All I can say is ..You really are one of a kind. Awesome, unique and obviously original. Thanks for being a great teacher and mentor. So glad you had the opportunity to share “Your Dream.”

    • Chase May 14, 2013 at 8:17 am #

      thx loretta – being different, not better!

  5. Amy May 14, 2013 at 8:18 am #

    This is so rad. Love seeing the process.

  6. Jasmine* May 14, 2013 at 8:30 am #

    Your dreams make me want to dream bigger dreams! ;)

  7. Mizanur Chowdhury May 14, 2013 at 8:35 am #

    Hi Chase!

    Wow! this is amazing! I’m a huge fan of your work and I can see that you had quite the fun jumping on our Springfree Trampoline, this just made my day :)

    Cheers,
    Mizanur
    (Springfree Trampoline Inc.)

  8. JC Ruiz May 14, 2013 at 8:51 am #

    This was awesome on so many levels. Your creative mind has no limits. Great concept and execution!

  9. Spencer R May 14, 2013 at 9:07 am #

    That is an incredible dream. You’re a fantastic host on these BTS videos too.

    • Chase May 14, 2013 at 9:50 am #

      thx spencer – if we’re missing some of the info you wanna know here in the blog post, just fire a few question our way and we’ll do our best to answer.

  10. Elise May 14, 2013 at 10:39 am #

    Wow! This whole process looks so awesome! Way to go Chase! Great job to you and your team!

  11. Sara Byrne May 14, 2013 at 11:12 am #

    Image, rad. Cinematography, rad. Idea, rad.

  12. Erwin May 14, 2013 at 11:32 am #

    Fingers to palms. OG animatics.

  13. Jeff May 14, 2013 at 11:55 am #

    Ok, I’m stealing the “color-powder-cannon” idea!!! Very cool!

    Any chance you can post some details on how you built them?

  14. Dresden May 14, 2013 at 12:00 pm #

    MY BIG ? IS:

    Would you use this monitor for your important color work.
    Does it work easily with Apple, & will profiling down the pike be a problem???

  15. Chris Johnston May 14, 2013 at 12:35 pm #

    That looks like seriously good fun……….great info on the way it was captured. You never fail to impress Chase.

  16. Lisa May 14, 2013 at 12:41 pm #

    That’s rockin’ awesome!!!

  17. DataComm Plus May 14, 2013 at 12:43 pm #

    That last promotional pic is awesome.

    • Chase May 14, 2013 at 1:59 pm #

      seriously had mouthfuls and earfuls and nosefuls of that powder. I didn’t die but I can’t say it tasted good or made it any more easy to breathe :)

  18. Ferry May 14, 2013 at 1:53 pm #

    Nice to see you in Color!

    Btw have you switched over to lightroom? Still using aperture or not?

  19. Steve MacNamara May 14, 2013 at 6:00 pm #

    What a great post..Love the colors you have captured in these shots..I can see the fun written all over your face. Little bit jealous here….just a little!

    • Chase May 14, 2013 at 6:59 pm #

      thanks steve. I’ll send you my leftover celebration powder – can make a mess and put that same look all over your face too. Pretty fun (and funny) stuff.

  20. Andrew Harris May 14, 2013 at 6:11 pm #

    What an incredible opportunity and execution Chase. Its my dream to do exactly what your doing so live it up and keep fulfilling your dreams because they are extremely entertaining and I can’t wait to see more. You’ve inspired me, to create the photo’s in my dream so hopefully one day I’ll have the crew and budget to do so!
    I’m off to Chicago tomorrow and hope to meet up with some photographers, I cant wait to shoot now!
    Have a good week!
    -Andrew

    • Chase May 14, 2013 at 6:57 pm #

      thanks and good luck andrew – make some shiz happen…

  21. Alex May 14, 2013 at 8:49 pm #

    You had me at “I do all my own stunts.”

    Oh hell yeah you do!

    Awesome project Chase.

  22. Bimal Nair May 14, 2013 at 11:11 pm #

    you are a pretty bad ass at anything and everything you do. Am sure you know this Chase! and the world too! :) Cheers to the rocka rolla of photography industry! :)

  23. Patrik Lindgren May 15, 2013 at 2:39 am #

    Excellent execution of a fantastic visual journey. It is so vibrant and crisp. Very, very cool!

  24. faisal May 15, 2013 at 5:18 am #

    SAmsung is doing some really good work, now i Know why.

  25. John Kantor May 15, 2013 at 9:12 am #

    Photography today is all about gimmicks and narcissism – so he got it spot on.

  26. tasha May 15, 2013 at 10:00 am #

    My husband is such a huge fan, he follows all your photography triumphs! This was such a cool experience, thanks for sharing

  27. Ethan Oelman May 15, 2013 at 10:37 am #

    Love it – vibrant, alive and kicking, fun to watch and great final image. what more can you ask for!!

  28. Javier Rivera May 15, 2013 at 1:52 pm #

    A true testament of what can be done on location and in camera with the right talent, ambition, and budget.

  29. Carlo Groceman May 15, 2013 at 4:21 pm #

    I’ll drink responsibly when there is a brand of vodka named Responsibly

  30. EddieBaba May 15, 2013 at 9:38 pm #

    You did do this job for free??? Right!!! It’s not fair for you to have so much fun working and GET PAID too! Keep on Truckin’… with those “COOL” boots on Chase!

  31. Rodger May 16, 2013 at 6:30 am #

    This is all very nice, the BTS is great and I love the final image Chase, but what about the ‘Samsung Premium Monitor Series 9 for professional photographers’?

    You tweeted ‘The bar for monitors has been raised’ which led me to this article but all I have learned about them is that they exist and you used them on this project. From the video they look like they have highly reflective glass screens and shiny bases.
    How accurate were they? How do they compare to Eizo/HP’s offerings? Would you use them again?

    All I could find on the Samsung website was that they are a great piece of furniture and cover 100% sRGB.
    What about RGB, Colour Temps etc?

    Thanks for your time

  32. withheld May 16, 2013 at 11:25 am #

    At first i was like what the @#$% then i was like hahahahah.. Epic Sir. God bless you.

  33. Virgil Gallargo May 23, 2013 at 2:54 pm #

    This piece of writing is fastidious and fruitful in support of all new PHP related web programmers; they have to read it and do the practice.

  34. Juan Jose Marquez July 14, 2013 at 1:24 pm #

    Great job Chase, so colorful. Thank you for sharing,.

  35. Jake Saunders July 20, 2013 at 11:59 am #

    Hey Chase,

    2 quick questions, are the Samsung monitors replacements for your many Apple ones! Or are they just for this particular shoot,
    2nd question do you use Lightroom instead of Aperture now

    Cheers
    Jake

  36. Janis September 3, 2013 at 3:08 pm #

    Wicked, but monitor can still represent only sRGB gamut… :/

  37. Visit This Link January 26, 2014 at 1:03 pm #

    Can i uncover various owners blog sites I enjoy with search, despite the fact just got a Blogger credit account, it functions very good. I remember you can find a way, however i am not having it now. Many thanks for your assist you..

  38. More Bonuses February 12, 2014 at 8:09 am #

    Exactly what is the most reliable technology to design blogs and world-wide-web websites?

  39. dating agency cyrano kiss scene kwang soo February 24, 2014 at 7:58 am #

    I like the helpful information you supply for your articles. I will bookmark your weblog and test again right here frequently. I’m reasonably certain I’ll be told many new stuff proper right here! Best of luck for the following!

  40. home loan rates March 30, 2014 at 5:02 pm #

    Somebody essentially assist to make severely posts I would state. That is the very first time I frequented your web page and thus far? I surprised with the research you made to create this particular post amazing. Magnificent activity!

  41. George K April 10, 2014 at 2:19 pm #

    Where can I find a poster/print of the final image? It would be an awesome reminder to keep working toward creative dreams.

  42. Lloyd April 30, 2014 at 4:39 am #

    I all the time emailed this website post page to all my associates, for
    the reason that if like to read it after that my links will too.

  43. Caitland June 30, 2014 at 1:07 pm #

    Amazing! Looks like a blast!

  44. ibm rack July 9, 2014 at 5:55 pm #

    When I originally commented I appear to have clicked on the -Notify
    me when new comments are added- checkbox and now whenever a comment is added
    I recieve 4 emails with the exact same comment.
    Is there an easy method you can remove me from that service?
    Cheers!

  45. fancy christmas cookies July 30, 2014 at 4:49 am #

    Seo is the helpful technique to use this for publicity of business your
    online business in the online world. If the
    site map is larger than 100 or so links, you may want to break the site maap into
    separate pages. Thhis is because 68% of people make
    a selection on their search, off of thhe 1st page of
    their results.

  46. Web Site August 14, 2014 at 9:50 am #

    I reflect this website has got approximately vastly nice communication for everyone. “Variety is the soul of pleasure.” by Aphra Behn.

  47. More Help August 15, 2014 at 10:10 pm #

    Hi, fine blog

  48. EQN Platin August 18, 2014 at 11:41 pm #

    I have read several good stuff here. Definitely worth bookmarking for revisiting. I surprise how much attempt you place to create one of these wonderful informative web site.

  49. the lovely dragon September 16, 2014 at 3:16 am #

    I love you.

  50. Box Braids September 16, 2014 at 3:20 am #

    Amazing Chase! The visuals are absolutely amazing!

  51. Dante Chegwidden September 22, 2014 at 2:37 pm #

    Hello i go through your internet site often and considered i might say each of the finest for 2010!

  52. Wayne Osenkowski September 24, 2014 at 11:56 am #

    Specific online shopping will only bound to increase in third world countries.

  53. free-fighters-clan.de October 12, 2014 at 8:49 am #

    The first indicators of jewellery came from the individuals in Africa.

  54. Judy October 16, 2014 at 2:00 am #

    He added the issue of chair 1/2 dress shirt with
    its online system. They’re very inexpensive to
    buy, Michaels crafts stores might be able to ride quite easily to studio.
    Your pumpkin is full of possibilities–not all of them.
    All of that seems in jeopardy, however, in the long run. The line is modernized Marie Antoinette,
    and Gray agrees to meet him.

  55. scambio October 16, 2014 at 3:37 pm #

    You have brought up a very superb details , thanks for the post.

  56. Budrow October 19, 2014 at 11:58 am #

    I can say that I spent my time properly reading what you published. This is the very best you can obtain from a website post.

  57. daftar harga hp October 24, 2014 at 5:46 am #

    My wife and i got quite delighted Chris managed to conclude his studies via the precious recommendations he discovered when using the web pages. It is now and again perplexing to just happen to be offering tricks which often a number of people might have been trying to sell. We recognize we have you to give thanks to for this. The specific illustrations you made, the straightforward blog menu, the friendships you make it possible to foster – it is everything exceptional, and it’s really aiding our son and the family consider that the content is pleasurable, which is quite important. Many thanks for the whole lot!

  58. รับแปลเอกสาร October 24, 2014 at 10:27 am #

    Thank you for various other useful internet site. The location more could I get that kind of knowledge composed in such a great method? I have a task that I’m merely now functioning on, and that i happen to be within the lookout for such data.

  59. Rajat Garg October 27, 2014 at 3:38 am #

    Most third world countries have less than 1% being sold online. It’s all going to move quite quickly

Trackbacks/Pingbacks

  1. Samsung’s New Campaign With Chase Jarvis Is A Colorful Mess | Fstoppers - May 14, 2013

    [...] to put your camera into retirement. Check out the behind the scenes video and then head over to Chase Jarvis’s blog to see the entire setup, test shots, explosions, and a ridiculous Go Pro bullet time setup.A few [...]

  2. Turning Literal Dreams Into Photographs - PSFK - May 14, 2013

    [...] Continue reading how Chase and team flexed their creative muscles for this shoot on his blog. [...]

  3. BTS: Chase Jarvis Literally Gets to Make His Dreams Come True for a Samsung Ad - May 14, 2013

    [...] Dream Job — Color Cannons, Flying High & Turning Dreams Into Photographs for Samsung [Chase Jarvis] [...]

  4. Chase Jarvis Making Dreams a Reality for a Samsung Ad | Matt Thomas Photo - May 14, 2013

    [...] more infomation about the shoot check out the blog post by Chase himself. Share this:FacebookTwitterGoogle +1Like this:Like Loading… by Matt Thomas on [...]

  5. Chase Jarvis Transforms a Vivid Dream Into an Awesome Photo Shoot | FullyM.com by Snapsort - May 15, 2013

    [...] He created the uberly cool photos for Samsung and shared behind-the-scene’s footage on his blog. Here is some of the highlights of that footage, you can check out more here. [...]

  6. The Art of Non-Conformity » Memorial Day Roundup - May 27, 2013

    [...] went to Seattle for Chase Jarvis Live, a great program. I love all of Chase’s work (see this amazing campaign for an example). He’ll be one of our featured speakers at WDS this [...]

  7. BOOYAKASHAFOSHOAM! Ep.5 - Mike McGinnis - June 7, 2013

    [...] This dude, Chase Jarvis, is one rockin dude. And when Samsung asked him to create a photograph of his most vivid dream he said oh you betcha! (Note: If you just watch the video and skim through the pictures, [...]

  8. Behind-the-Scenes Take a look at My ALS #IceBucketChallenge Shoot [Complete with Gear, Details & Photos] | TiaMart Blog - September 10, 2014

    [...] utilizing 10 GoPro’s affixed to 2x grip arms held by 2x mild stands (just like how we did in the Samsung campaign video) after which configured in a semi circle slightly below the video and nonetheless cameras. All of [...]

  9. prcvfmjx@nnrfwhmm.com : Vuori Community - October 19, 2014

    [...] realizzati, 314777, annejana, 04304, flycamone, arvpav, cfmgetfile, 89379, periodico, 19552, netzteile, %OOO, plinfo, 798, volendo, 620, gibts, msdoo, conosciuti, pvbzo, europas, qjhzpn, bikol, [...]

  10. 12 Secrets and techniques for Unlocking Your Most Artistic Work | TiaMart Blog - October 29, 2014

    [...] what you need the top product to appear to be. Certainly one of my current profitable gigs — a campaign shoot for Samsung — was a literal visualization that got here to me in a recurring dream. I stored picturing what [...]

Leave a Reply

Highslide for Wordpress Plugin