7 Lessons Anyone [YOU] Can Learn from Macklemore & Ryan Lewis

macklemore grammysThe Grammys are a usually a lovely nightcap to the previous year’s music. Some celebration, some tension, a little drama and some nice performances. And whether or not you agree with where the Grammy Committee’s voting ended up in any category – one thing is for sure: 4 Grammy’s from Macklemore & Ryan Lewis – who to this day are not signed to a record label – is impressive. And perhaps what’s more impressive IMHO is that they built their success on their own ethos, according to their own plan, from when there were no “opportunities” coming at them from every direction.

Am I biased because I’ve known these cats for a while…Yes. Probably. (disclosure they played #chasejarvisLIVE in 2011 and first performed some of the tracks a capella at a little dinner party at my studio ) Yes, they are they wildly talented (Ryan’s actually a great photographer too), but IMHO that’s not what made their meteoric rise to 15x platinum and 4 Grammys possible. What made it possible was certainly some real talent BUT it’s also a handful of things they know that YOU can begin applying to your life/career/passion right now. Here’s 7 things:

1. Freedom is More Important Than Money
Sure having some baseline amount of money is helpful, but there is no denying that the freedom to say what you want through your art, to call your own shots and control your own destiny is supreme. Had M&RL not kept their independence (and the key it to keep it gracefully – no need to be an ass…), they’d be nowhere near the success that they are today. Releasing a single about marriage equality on a hip-hop album? The “label” would never have “permitted” such a thing if they weren’t independant. So whose ass are you kissing right now that you shouldn’t be? I’m banking that if you kept your freedom (and kept it positive -i’m not talking about being a grump) that the rest will follow. And this isn’t just about money really either…I’m talking about all the upside.

I’m guessing that there are decisions you could be making to keep your ability to be nimble – to play to the beat of your own drum…to scratch your own itch (even if that itch is being in the service of others). Follow those freedoms, not the other stuff.

2. Setbacks are Temporary
When I first met Ben in 2009 he was living in his parents basement having just come out of rehab. He had found some local success with an earlier, locally released EP but soon found himself resting on his (albeit local) laurels, only to find that he was hitting the peace pipe and drinking cough syrup instead of diving into his work. He’s said on lots of occasions how low he felt – that he might never be able to make music again, but that he would give it everything he had with a fresh outlook on life. He found Ryan and boom. If you’re like me, there are setbacks everywhere. They never end. It might take living in your parent’s basement to realize your dreams. It always feels like I’m moving 2 steps forward and 1 (or sometimes 2) steps back. Shed the voices in your head that are keeping you down. Setbacks are temporary. They are meant to keep everybody else out, not you. The breakthroughs happen just when you think your at the end of the line. Trust M&RL on this one.

chase jarvis macklemore and ryan lewis3. Only YOU Are in Charge of Your Personal Brand
I remember when I realized HOW in touch Ben & Ryan were with their brand M&RL when the emailed me one day asking if I had a RED camera they could borrow to shoot their next video video. They’d had some good vids to date, but they wanted creative control – they know how they wanted their creative vision realized and they wanted to own it front to back. That was for the video shoot of Thrift Shop. Seems like they…um…pretty much nailed it (487 MILLION views and counting….). That they had a)the desire; b) the balls to go for their vision says it all. Throw in the fact that they put their physical CD is a box made of alligator leather for god’s sake and you get the point.

What are you doing to make your brand different – not better? I bet you can think of 5 things in the next 5 minutes that helps your brand stand out from the noise. When you finish that list, nail it to your bedroom wall and reference it often.

4. Have a Point of View
In a world of mass messaging, right and left points of view, and chest thumping me-ism, I see so many artists who are reluctant to let their true colors shine. They’re worried that having a point of view might alienate a subset of fans or followers. Well, that’s bullshit. Because the only reason you’d want fans and followers is to genuinely connect with a community of like minded people – connect your authentic self with theirs. Referencing #1 above – you think it didn’t take balls to stand up for a belief in marriage equality amidst the typical hiphop anti-gay mindset? Sure it took balls, but that’s wht M&RL believe and so they found it a perfect thing to write about – with confidence. I spoke to them about it here. THAT is called having a point of view.

I’m guessing there’s a few things in your world (I know there are in mine…) that you’ve been scared to put out there. Dimes to donuts that this thing you’re holding inside will be a huge benefit when you get out of your own way and share that thing, own that thing, have a point of view. The people that will care about that thing are the people you’ll want to connect with anyone. So what are you waiting for?

chase jarvis ryan lewis cjlive macklemore5. Collaborating with Your Friends is a Good Thing – surround yourself with good people
When M&RL put out The Heist, they made it local. They made it with their friends. The solo’s and featured artists on their album? Almost entirely local talent…friends, people they admired, and by and large people without name recognition. But that didn’t matter – they made their album and their art with their circle of friends. Their tour and merch manager Tricia is Mack’s fiancé. Why chase the party when you can make your own.

So instead of waiting around to collaborate with Bono – why don’t you collaborate with your best friend, your makeup artist pal, your uber-talented homie from around the way. Again, why chase the party when you can make your own?

6. Don’t Let Them Put You in a Box
When I first heard Ben’s rap – it put me off balance. “Whoa – this is different” I thought. Which is part of why it works. I noticed it. Throw in Ryan’s beats and the whole thing goes to a different level where your brain doesn’t quite know which box to put that in… Our brains are pattern recognizers – which is why when you don’t fit into a typical pattern you STAND OUT. One Grammy committee almost didn’t let their music be classified as Rap – they wanted it filed under Pop. It caused controversy. But it didn’t matter. Ultimately it got the rap nod and then…lo and behold…claimed Best Rap Album and Best Rap song, Best Rap performance. They just made music they wanted to make and then let the world comment on it. The rest took care of itself.

So many creatives have spent too much time studying their peers our neighbors and reading the rule books written by others. Here’s a little secret – those people who wrote the rule books did so to keep you out. Break those rules, ditch that box as best you can.

7. Community is King
In their Grammy acceptance speech, Ben opens with [paraphrase] “Wow, we’re on this stage…And we could never have been on this stage without our fans.” This is true for the Grammys, but it’s also true for life. M&RL have connected with their audience in a way that I’ve rarely seen in this age of pop culture. It’s authentic, it’s humble, and it’s hard working.

The same can be said for your approach. I’ve said it here and here before: Things don’t make things happen, people do.  The world of achieving career success is a world where community is front and center – whether you’re building your own business as an independent artist or you’re making a dent from within the machine of a bigger company.  Your friends, supporters, fans, network – however you define it – is a huge is a requirement to unlock your future. What are you doing to build your community? In what ways are you giving back and asking for nothing in return? Don’t just reach up…be sure to reach sideways and down as often as you can muster.

Much respect to M&RL. Now I recommend we all get back to work at tackling our dreams.

chase jarvis macklemore ryan lewis

Alex says:

While I agree, that freedom is more Important than money I feel like it’s the kind of thing that someone with plenty of money can say. Try starting at zero again with out a reputation or professional tools and I feel like that kind of sentiment is harder to say. By the way Chase your website isn’t very mobile friendly. I can help with that. Feel free to visit my website and fill out my free quote contact page.

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Crazy to think I went to High school with Ryan.
He was the hot skater boy that transferred into our sophomore class *whistles*

Laura radford says:

This is just what I need to read today, feeling like your blogs are a cheap form of therapy! Thanks so much CJ for such solid advice x

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Amen Brother Chase!!

Chase,

You posted this blog at a really great time for me. So much encouragement and wisdom in this, thanks so much man!

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Shawn Buddenhagen says:

Chase,
This is your best blog post yet. This really ties in all of our great ideas about success into a tangable example.
I’m sharing this everywhere. My best to you and M&RL.

Chase says:

Thanks Shawn. I really appreciate the kind words.

There ARE more than 1000 posts here with more than 50,000 comments in aggregate – so don’t feel like you gotta tread liightly. There’s a lot more of these under the hood if you’re motivated to sink in the time.

vasily says:

Awesome read, Chase!

I’m one of those left brain corporate types with a pretty good salary and not a whole lot of time for the family. Always inspired and challenged by those of you who can chase down your dreams!

– Vasily

Ira Casel says:

Chase, I truly appreciate this post and a lot of the other advice you’ve given out over the last few years. I’ve been taking to heart your edict to show the kind of work that you want to shoot. I’ve been getting some traction in my market with bar/bat mitzvah work that is different from most of what is out there. This is a realm of photography that is typically not so highly regarded (sort of like weddings were a decade or two ago) and a lot of the work is in the same mold. When I started, I was a bit nervous to show work that was different from what I assumed was expected, but now I’m getting some strong responses to more unique imagery. Just yesterday I had someone call me in response to an co-op email piece I participated in, for which I had a hard time choosing the photographs to include. I went with shots I loved- none of them “safe” – and got a call from an ideal client who loves my work. Keep the actionable insights coming.

Chase says:

I won’t say I told ya so since you’re figuring it out on your own. Huge congrats – keep pushing!

Fred says:

Wow… really terrific post… each of those rings true on so many levels! I’ve always had a lot of respect for these dudes, and how they just go out there & do stuff on their own terms. I’ve gotta start reading your stuff more…

Chase says:

thx Fred. I’ll be writing more in 2014 – thanks for tuning in my good man…

Lori says:

great write Chase, love your observations and you DID know them when! Guy Kawasaki also posted your post, that’s pretty cool, too. Keep it comin’

Chase says:

Thx Lori – indeed I’m proud to know these cats, but this isn’t meant to be a name droppy thing about knowing them. It’s about how they roll. Rarely are there guys that roll as humbly and truly as these guys do. They are genuinely out there cranking out the inspiration and the accomplishments on their own terms. – that’s what is most admirable. Of course – love to Mr. Kawasaki too!!

Ron Parida says:

Awesome awesome awesome! It’s so crazy to see them come up throughout he ranks these last couple years. Amazing journey

Chase says:

Already jonesing for their next album ;)

faisal says:

World class tips, these 7 are awesome.

Albert Law says:

Thanks Chase. As always, informative, educational and inspirational writing. I’ve followed your advice (building my community, giving back and not expecting anything in return) when I started my photography business and its helped me in many ways.

Chase says:

Amazing how simple that part is right?!

Andres says:

Thank you for sharing this Chase – I’m a big fan of your and Macklemore! Your writing and Macklemore’s have something in common, they are very inspirational and hit home!

Andres

Chase says:

Thanks Andres. Just comes from the heart!

Monica says:

Not just Ryan, but also Jon Jon and Mego! Collaboration is key; especially when you work with talented people.

Chase says:

absolutely. Jon Jon as a seattle local cat has played a big role. just think how much value everyone in their posse has added!

B. Moore says:

Thank You Chase for introducing All of Us to Macklemore & Ryan Lewis many Years before the rest of the wold heard their names.

Thanks!

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*world

Chase says:

I take great pleasure in sharing rising stars that I meet, learn from, am inspired by, etc….

Kurtz Photos says:

One of your best posts I think. Thank you for K.I.R

Very nice analysis Chase!
So did you lend them a RED camera? Involved in the shoot?

Chase says:

Naw – didn’t loan them a RED because they ended up buying one. They’ve done a great job w/ their vids – a lot of that vision is squarely on Ryan (who also has a great eye as a photographer). Lots of #respect

Thanks for the reply! Their music and videos are really unique, and that is what sets them apart. Love those guys!
Once again, thanks for sharing the insights!

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