About Chase

Chase Jarvis is well known as a visionary photographer, director, and social artist. He is widely recognized for re-imagining, examining, and redefining the intersection of art and popular culture through still and moving pictures. While commercial work for brands like Nike, Pepsi, Volvo, Reebok, Apple, and Red Bull have earned him recognition from the International Photography Awards, The Advertising Photographers of America, Prix de la Photographie Paris, and numerous other industry buzz centers, his recent push into personal work and fine art has rapidly gained the attention of curators and art critics, mainstream audiences, and celebrity circles worldwide. The online hub for Jarvis and his work is at http://www.chasejarvis.com. Follow him on Twitter at http://www.twitter.com/chasejarvis
Author Archive | Chase

More Than CONTENT, It’s COMMUNITY That’s King [aka How To Cultivate Online Relationships & Stuff That Matters]

You’ve heard the drum beat for a decade – ever since the innernets really started popping… “content is king”. As a content creator (both in front and behind the scenes) this has, of course, always made me feel great about my chances to succeed in cutting through the noise online. Pump out good content and you can make your mark. Welllll, I’ve come to know that this target is a moving one…and that, while content is the most TANGIBLE thing for us creative types to latch on to, I’ve come to revise my position over the past year or so that it’s actually waaaaay more that COMMUNITY that’s king. For one, the purpose of making and sharing content, is really to cultivate COMMUNITY (in this case you’re probably here because we’re all of the creative + photography communities, right?!). Whether it’s to feel good about what you’re making, get critiqued, make a living, expand your understanding, etc. For two, the pure act of making stuff is an amazing gift, but community PLUS content can definitely act as a better lever to drive your life/career/hobby/professional experience forward. In short, there are important things to know that’ll help you understand how to cultivate online relationships that matter.

So that gets me to a conversation I recently had with good friend, Brendan Gahan. As a long time agency strategist and super creative guy, Brendan has crafted (social) media campaigns for some of the biggest brands and media companies in the world including Pepsi, GE, and Virgin, to name a few. In 2012 he was named by Forbes as one of the “30 under 30: Brightest Minds in Marketing’. But that’ not what makes him qualified. Why he qualifies in my book is because he GETS IT.

In the recent past Brendan was also a guest on creativeLIVE with Ryan Holiday where the twitter feed and chat rooms went nuts when he was dropping knowledge bombs. Sooooo, I’ve chatted him up in such a way as to inform, share, bestow wisdom on us here in THIS HERE community that’s been growing for nearly a decade. The guy knows his stuff and he’s been a great resource for me and my work, his no BS approach will help you connect the dots from concept to execution. Take it away, Brendan. -Chase
________

Thanks, Chase.

“Community is king.” What does this mean?

In the times before the interwebs, when you wanted people to know about something you had to go through very clearly established and familiar forms of media:

- NEWSPAPER – RADIO – TELEVISION – PRINT

In a sense, these outlets acted as gatekeepers, and production of content was limited to people who could afford distribution through these channels.

Now communities gather on social platforms that make that sharing and connecting easy, like Facebook, Twitter, YouTube, etc. Chase understands this better than anyone – he’s built a reputation, business, and prestige based on the marriage of his art as much as the power of his audience.

Maybe you’re a singer and you have a new album.
Maybe you’re a photographer trying to generate customers.
Maybe you’re a theater and you have a new show coming up.

Regardless of what type of creator you are, you’re a marketer – and as such you face many, many challenges. Executing a social media campaign is one of those challenges, and before you draw up plans and start spending your budget, you should understand the lay of the land.

I get asked about social media and youtube marketing constantly. I’ve spent the last eight years working in the space. The framework I’ve outlined is the backbone I’ve applied to hundreds of social campaigns and shared with many of my friends. It’s constantly changing at every level and there’s always more to know.

This article doesn’t dig into the latest tools. This is not a list of 83 Tips. This is about excellent fundamentals and will help you get started on building your own audience regardless of your end goal.

I recently dug up an email that I wrote for a friend, but have since copied and pasted to share with others a dozen times or so whenever anyone else asks me for advice.

A QUICK NOTE BEFORE WE BEGIN:

The info below is helpful, but I’m assuming you’re two steps deep into the basic communication framework. I’m assuming you:

1. Already have a deep understanding of your target consumer, and
2. Know the story you want to tell.

This article addresses the functional steps that will help you get your message or content in front of your target audience. This article does not help you craft that message. If you don’t understand your consumer and the story that will resonate with them, nothing I share below is really going to help you.

So let’s break it out.

SOCIAL MEDIA 101
Where does all this start? You start with the three categories of media that are possible to generate online: Earned, Owned, and Paid. In laymen’s terms these are typically categorized by:

1. Earned Media – Buzz you generate (i.e., bloggers talking about you)
2. Owned Media – Distribution through the channels you operate
3. Paid Media – Ads/awareness you buy

1. EARNED MEDIA
Within the earned media space and engaging online influencers, take a three-step approach:

1) Identify Relevant Targets
2) Establish Incentive (i.e., what the benefit is to them)
3) Engage (i.e., reach out to them via email, phone, etc.)

Identify
If you know your target well you should have a good idea of what they’re already reading online. Use the sites you know as a jumping off point and identify additional, relevant sites with SimilarSites.com (which does exactly what it sounds like – recommends similar sites). Also, when you’re on a site you you’ve deemed relevant, visit the sites in the blogroll – most blogs and sites focused around the same topic help cross-promote one another. Also review who they’re communicating with and following on Twitter lists (I’ve outlined how to do this in the slideshare embedded in this post). If you’re really starting from scratch, you can search for blogs by entering the topics relevant to you using any of these sites:

http://blogsearch.google.com/
http://www.icerocket.com/
http://alltop.com/

Blogs are incredibly powerful, but a platform often overlooked is YouTube and online video creators. YouTube drives massive engagement – oftentimes moreso than blogs, tweets, facebook, etc. Just take a look at the average number of comments on videos – engagement is through the roof. To identify relevant YouTube ‘influencers’ simply search YouTube to see who’s already evangelizing your brand, product, topic. Nine times out of ten, their contact info can be found in the ‘about’ section of their channel. You can also view a directory of creators at vidstatsx.com.

It’s incredibly important to note that you want to focus on relevancy and engagement over reach. A blog with 10,000,000 monthly uniques that is mildly relevant is less valuable and far less likely to interact with you vs one that has 1,000 monthly uniques and covers your topic exclusively.

As you’re researching, you’ll want to collect data on who you’ve identified on an Excel sheet for each influencer, blog, site – entering summaries of their web presence for you to review and consolidate (Tim Ferriss has a great guest post on this process). I typically break this out into five basic sections (but you can tweak to suit your needs).

_Name

_Contact info

_Why they’re relevant

_Relationship (you or someone you know, knows them)

_Average engagement (comments, shares) per post

Once you’ve collected your list I recommend you review it and force yourself to whittle it down to the 5-10 most relevant outlets. This will ensure you’re focused on relevancy; you won’t end up sending a ton of spam, and that you’ve thought through your approach.

Incentive
When you reach out to people you want to answer the questions:

Why should this person share my story?
What value am I bringing them and their readers, viewers, followers?

It’s important to approach them with something that will incentivize them to post – make it easy for them to say yes. Can you offer them an exclusive trial of your product, interviews with the founders, etc.?

What can you do to make it worth their time to check out your product/brand and write about it?

Engage
Bloggers, YouTubers, and digital influencers get pitched constantly and its best to either have a relationship (ie your friends or acquaintances with these thoughtleaders in your space) or if at all possible get an introduction. Form real relationships with people that are of interest to you and the rest will fall in line. That said, I understand that it isn’t always possible to be best buds with everyone. So, when reaching out to people make sure to make it as custom to them as you can. They’re a person – use their name (not the blog’s name) when addressing them, call out articles relevant to them, etc., and don’t sell too hard.

I recommend a tease/intro email that hints at what you’ve got. Then, as soon as possible, escalate to a phone call. This allows you to become a real person and start building a real relationship vs. just being another email in their inbox.

PITCH TEMPLATE

Hi (Name),
I wanted to reach out because (insert brief explanation of what you’re doing – for ex, launching an album). I thought it might be relevant for (Site) because (insert example of similar stories covered by blogger in the past – for ex, they covered a similar artist and the post performed well). Any chance you’d think it would be a good fit?

I’d love to hop on the phone (insert time) if you think its something you’d be interested in (insert reference to incentive – for example, you could potentially provide a sneak peak to the demo before launch). Just let me know!

Best,
(insert name)

Here are some other great articles on how to ‘pitch’ a blogger:

21 Tips on Pitching to Bloggers
Make it a Win-Win Situation
20 Tips for Pitching Bloggers

2. OWNED MEDIA
When managing online communities, ie your Facebook, Twitter, YouTube etc you can really break things out into two categories:

1. Pro-active communications: e.g., events/initiatives you can plan for, and
2. Reactive communications: Responding to the community or current events, and whatever is happening in real time

Proactive:
On the proactive side you’ll want to create content calendars highlighting relevant holidays, events, product launches, etc., that you want to capitalize on.

Then, you’ll want to plan what you’re going to say. Here’s a great example of a content calendar template you can use.

Reactive:
Obviously it’s difficult to have someone sit in front of their computer all day long to interact with commenters, so I recommend utilizing a community management tool, which allows you to track fan engagement and schedule posts. These are a few I recommend–

Facebook & Twitter:

Hootsuite

Crowdbooster

Bufferapp

YouTube:

Tubular Labs

On the reactive side you’ll want to create guidelines outlining the various do’s and don’ts for how you react to the community (particularly if you delegate some of your community management). To accomplish this you’ll want to create an escalation chart, as well as community guidelines to outline how you respond to people.

NOTE – I highly recommend you invest in a presence on YouTube. As the second largest search engine, YouTube is an incredibly powerful marketing tool and its getting better every day. In my experience, I’ve seen engagement on YouTube to be much higher than most other social media platforms. Check out my post on YouTube Marketing, a one-stop hub/cheat sheet for all things YouTube.

3. PAID MEDIA
If you want to grow your community or distribute content quickly, paid media can be a great option. Across Facebook, Twitter, and YouTube, I recommend buying directly through the platform for small scale buys (i.e., less than $5k-10k).

Never use a service that makes bold promises, such as ‘1000 fans for $50’ – those are just bots/fake followers and aren’t going to provide any value.

Each platform has relatively simple self-serve advertising platforms – Twitter and YouTube being easiest (in my opinion) with Facebook’s ad marketplace being a great tool, but potentially cumbersome if you’ve never bought ads online before.

Here are the links to self serve ad dashboards for each platform:
Twitter
Facebook
YouTube

TRACKING
By now you’ve built up some buzz, begun to cultivate and manage your community and you want to understand how things are performing.

It’s easy to get caught up in all the analytics options out there and have difficulty differentiating the signal from the noise. There are a lot of great tools out there and each has their pro’s and con’s. I won’t go into the paid options here (although there are a lot of great ones), instead I recommend starting out some of the great free options out there, including PeopleBrowsr & Topsy.com for Twitter, Facebook Insights on choose. Wildfire’s social monitoring tool is great if you want to do some competitive analysis. For YouTube I recommend using VidIQ’s chrome plug in, and SocialBlade for competitive research.

BUILDING YOUR OWN COMMUNITY
The reality is, the basic stuff is simple — marketers, pundits, ‘gurus’, ninjas, et al tend to overcomplicate this form of communication. That does not mean that it’s easy – it takes a great deal of time and effort. However, with this info you can begin to generate awareness, manage your social media profiles and have a deep understanding of what’s working for you.

So what’s your passion, your goal, the community you want to cultivate and craft you want to promote? When you can effectively master the steps and processes I’ve outlined, you can build your business, gain recognition for your craft, and develop social media campaigns brands pay millions for.

Start at the fundamentals. Where is my audience spending time? How can I provide value to influencers to ensure I’m relevant to them? How do I engage my existing community and where can I amplify my efforts through paid media – then track success? It’s all there.

What is the community you are going to build?

Check out Brendan’s slideshare of this post below:

Visit Brendan’s blog to read more social media and youtube marketing strategies.

Putting $21.5 Million To Work for a More Creative World

chase jarvis early creative live days

BTS selfie at one of the first creativeLIVE workshops with Vincent Laforet

Wanted to take a break for a hot second this morning — away from studios and airplanes and shooting photos in far away places — to make a special announcement and say a huge, ginormous thank you.

If you’ve been a part of this community for some time, then you already know that a few years back, myself and my good pal Craig Swanson, scratched out some ideas on a whiteboard, rallied a bunch of friends, and kicked off a dream to unleash the creative potential of millions of people worldwide — the creative potential that we all have inside us– by delivering the world’s highest quality creative education to a global community for free. That project was called creativeLIVE.

Now more than 3 years into that journey…that scrappy little company born from a gritty warehouse in South Seattle and based on the fundamental principle that we should ALL have access to world-class creative education regardless of age, gender, socio-economic status or experience level — has hit a handful of super-exciting milestones. We have now delivered more than 1 BILLION minutes of free creative education to more that 2 MILLION people in 200 COUNTRIES worldwide. We have 85 employees, more than 500 online courses and are producing more live educational content than anyone in the world.

And let’s be clear – these milestones and others we will continue to share in the near future are based entirely on YOUR belief, YOUR support and the support of our entire amazing, collective community. THANK YOU. Seriously. Getting teary-eyed thinking of how much you have helped my wildest dreams come true. It’s because of you that Pulitzer Prize winners, New York Times Best Selling Authors, Emmy nominated directors, cutting edge artists and the world’s top entrepreneurs have decided to hang their hat on creativeLIVE’s platform to share their knowledge. They have discovered through YOUR participation in cL that this community more than any other in online education wants to learn and grow together, have meaningful on and offline relationships and work to transform passions, careers, and lives….to make knowledge accessible, to enable skill-based learning, and -dare I say it- help make big and small dreams alike come true.

It’s with all this in stride that I’m proud to share with you today that creativeLIVE have raised $21.5 million dollars in a new round of venture capital financing from The Social+Capital partnership + Greylock Partners. Whoa! Holy crap that is a lot of money. What does this mean? What will cL do with this money? Put simply, we raised this money to better serve you, our community, to help us reach a new set of goals, and to take this platform to an entirely new level.

More specifically…. We have listened to you and have heard that you want more access to top experts in creative fields beyond photography. As a result, we have over the past year expanded into video production, art & design, audio & music, and business / entrepreneurship to help you pursue the skills and passions that you want to learn. We will continue to deliver this – and grow it Among other things, this expansion requires capital — money to bring in more of the world’s best instructors in these channels, money for new studios, new infrastructure, new technology and salaries for a kickass staff who wants to change the world. We want to build a category defining, long-standing company that serves its community in a way that no other education company ever has or will.

Here is the announcement in TechCrunch, AllThingsD, GeekWire, etc

In the last 15 months we have opened up new studios in Seattle and San Francisco and have hired world class people like Mika Salmi, Brent Ayrey and Rick Silvestrini. Mika was the frickin President of Viacom where he ran all 35 TV channels there including MTV and Comedy Central and other division including Universal Pictures! Brent came from Netflix where he built from scratch their game-changing streaming service that today makes up 20% of all internet traffic on any given day. In turn, we landed Rick from YouTube where he ran the curation and business around the YT homepage – which is one of the hottest pages on the entire internet. These are people who have “made it” elsewhere in life and have now turned their lives and careers toward creativeLIVE to be a part of a movement focused on growing a community and a product that democratizes creative education. We know that creativity is the new literacy. These people and others like them are the kinds of people that are building this company WITH YOU and FOR YOU.

What does this mean for me personally? Not much is different – other than an even more intense desire to pursue creativity for myself and others, to deliver value to you, to push boundaries and challenge less effective “old” ways of thinking, doing, and making. I will continue shooting photos like mad, directing films & shows & commercials all over the damn place, shooting chasejarvisLIVE and sharing all that stuff here on my blog and within my social feeds and wherever else is I can find a way.

I will also be going deeper into creativeLIVE, looking for new ways to synergize my life as an artist with helping drive the kind of innovation that you want to see…ensuring cL is built by creatives for creatives. I feel like I’ve learned enough for 100 lifetimes throughout this process already — getting to find out what makes me tick as well as rubbing elbows with all kinds of characters, from dirtbags (like me) to brilliant bad-asses to legendary billionaires and everything in between. And I have this distinct feeling that it’s just getting rolling. As I continue to learn, and stumble and succeed and fail, I’ll continue to share.

If you have questions or comments – please do share them below. I’ll respond below or wherever possible.

Huge thank you for making all of this possible. For deeming that yours truly and/or the creativeLIVE movement are worthy of your support. #gratitude

Everyone is creative.

10 Best Lessons I’d Teach My Younger Self

My dear friend Lewis Howes recently asked me a damn good question. If you could – what would you tell your younger self? My answer sucked. But he told me HIS answer and I thought his answer was a good one… So good in fact that I wished I’d had learned the lessons much much earlier in life. I tried to write this in my own voice, but since the list and story weren’t mine it wasn’t working…and so I’m stoked to have my good pal Lewis join us here to share some of his wisdom and inspiration. I’ve also peppered my $.02 as a photographer occasionally throughout the post below. In fact, I was recently asked this question in an interview: What’s one thing you’d tell your younger version of yourself? I answered: “Wash your hands.” And then added, “It’s okay to be the thing you want to be in life, and not what everyone else wants you to be.”
But otherwise, Lewis, take it away.

—-
Thanks Chase-man. The following is a true story that I shared on my blog right around my 30th birthday.

It was a warm Fall night outside Caffe Dante, my favorite Gelato spot in New York’s Greenwich Village, when I met her. The Italian waitresses don’t even ask for my order anymore. Shortly after I sit down they bring me my usual. I’ve had gelato all over the world, and to this day nothing compares to this little cafe. I usually go solo. Walk through Washington Square Park, enjoy the energy of NYC, people watch, and get my two scoops of gelato.

This particular time I sat outside at a table next to an older Italian woman and her little French Bull dog. I’m a sucker for dogs (especially cute little Frenchies because they sound like an old man snoring when they’re awake).I struck up a conversation with her because her dog kept licking my leg. We got into the Italian culture, travel, and how her husband is a famous artist who’se been commissioned to build sculptures all over the world. She talked about her grandchildren, and even invited me to see her husbands art gallery in SoHo. It was a pleasant thirty minute conversation. One of “those moments” everyone talks about when you live in NYC. She gave me her number and address to see her gallery, but somehow I lost both of those and forgot her name. One thing I did remember was an answer she gave me to a very specific question I asked.

“I’m about to turn 30 years old, and if you could go back and talk to your 30 year old self what advice would you give?”

She said, without hesitation, “don’t worry so much.”

She continued, “we try to create drama from nothing so often, but the things we think are major issues always pass, and we forget about them usually within a few months at most. Focus on loving more, and not worrying as much.”

Advice is always easier giving than receiving, but this is something that stuck with me, and it inspired me to share some lessons I’ve learned in my first 30 years of life. The post I did on my blog on my birthday had my 30 Lessons I Learned. Ive had some time to distill that list down to the most potent: My top 10 lessons.

1. Invest in yourself
Grant Cardone once told me to spend all of my money on investing in myself. Learn why this is important and why it’s a major focus for me now in this interview.

Movement is important especially when so many sit at a desk for 10+ hours a day. This causes serious aging, illness, and physical pain when you don’t move. CrossFit, playing team handball for the USA national team, and street basketball are my weekly activities. Do something you’ll have fun with and focus on moving every day.

2. Frame your goals
I started writing my goals down and framing the goal as if it already was achieved in my early 20′s. I was amazed when I started reaching these goals by the date I had listed on them. It was a daily visualization exercise, and it almost always works. I believe the things you put your energy towards the most, will most likely come true over everything else. Frame your goals.

cj: I encourage all you creatives out there to make a declaration of creativity and then proceed with the goal-framing.

3. Don’t let others dictate your life
If you don’t want to live a normal life where you go to a job you hate just so you can enjoy your weekends and get two weeks to vacation every year… then don’t do it. It’s as simple as that. Read The Four Hour Work Week by Tim Ferriss or other inspirational blogs about creating a lifestyle around a business you want to live. No excuses, just do it already.

cj: after the read, pop back up here and watch Tim Ferriss on chasejarvisLIVE for more inspiration on living a life you love:

4. Focus on relationships
You can accomplish anything with the right relationships both personally and professionally. People don’t care as much about what you know as they do on how much you care about them.

5. Feel your fears and do them anyways
My friend and sports psychologist Dr. Jeff Spencer told me this once and it stuck with me. Elite athletes feel fear just like everyone else, but they channel that fear to fuel their spirit and passion for competition.

cj: here’s a great example of channeling fear into supreme expression and creativity.

6. Eat clean & Sweat daily
I used to eat whatever I wanted and it didn’t matter as much when I worked out 6 hours a day. I still love my gelato from time to time, but I’m all about eating as much organic foods, experimenting with cleanses, and drinking green juice as possible. Focus on what works for you, but educate yourself on what you put in your body.

7. Attract great coaches
I’d be an angry, messed up kid still if I didn’t have amazing coaches and mentors. They knew how to get the most out of me and teach me about letting go of ego, working with a team, sacrifice, and so much more. The world is a better place because of great coaches. Find one for every aspect of your life and ask them to push you to get better every day.

8. Don’t let failure hold you back [Don't worry so much"]
“I’ve failed over and over and over again in my life and that is why I succeed”. -Michael Jordan You have to take the shot to succeed. And trust me, you’re going to miss. A lot. But if you’re afraid of that failure it’s going to hold you back. Take the shot.

cj: we sometimes let failure — and fear of failure — give rise to false barriers. Here’s what happens when you dispense with the barriers and create in the face of possible failure. Also – here’s a talk I just gave about this subject

9. Pay off your debts
Some debt is good for building credit, minimizing risk, and so on, but there are some debts that weigh most people down from truly following their passion and living an amazing life. Pay off the debts that weigh you down as it’s an amazing feeling once you do. Read this book by Ramit Sethi for help on this. (Alternatively, read this guest post by Ramit on Business Essentials for Photographers + Creatives.)

10. Be extremely grateful for what you have
I was a pain in the ass most of my childhood, always mad at the things I didn’t have. Things shifted drastically in my 20′s where I started putting an emphasis in gratitude. Focus on the good you do have, not the things you lack. Drop your attitude and make a gratitude list. It will do wonders.

cj: 100% agree on regularly adding to the gratitude list. Gratitude writing is one of the 5 types of writing that can make photographers more creative.

There you have it.

Well, since I always try to be the dumbest person in the room, I’ve learned to ask the right questions. The right questions ignite innovation, solve problems, create marriages and powerful partnerships, and help us live a better life.

Also, since I learn from everyone — especially my readers, I’d love to hear your answer to my question. It doesn’t matter how old are you, what’s one thing you’d tell your younger version of yourself?

##

Lewis Howes is an author, a former professional athlete (arena football), a current member of the US National Team Handball squad and a self-styled “Lifestyle Entrepreneur.” He also wants you to know that you rock. Seriously. Follow Lewis across these channels:

Website
Twitter
Facebook
Youtube
Instagram

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5 Crucial Thoughts on the New Nikon Df. Does It Deliver?

ChaseJarvis_Nikon DF_1
Wow. Two new cameras on my blog in one week (here’s the other one). I’ve never been a gear whore and don’t like dedicating too much real estate here to it, but I do like me some of these compact cameras. So here we go – quick like.

Nikon got the aesthetics right, that’s for sure. If it does nothing else, the new Nikon Df is going to make you look like a legit photographer from the 70′s. Even more so perhaps like a photographer shooting film (but you won’t be.)

Specs: Within the tasty leather, chrome, and gunmetal exterior of this Nikon Df hides…

// the legendary sensor from the Nikon D4 – my favorite still camera sensor of all time
// Nikon’s latest + greatest Expeed 3 processor
// Optical viewfinder with 100% field of view (thank god – not having this sucks)
// Full wireless capability [requires WU-1 wireless adaptor].
// We’re still waiting on the side of french fries, but this full-meal of a camera may just satiate even the hungriest of critics.

Yeah, but does it deliver?

Before we can answer that question (because I can’t – haven’t used it), I want to set my expectations. Because they are (were?) high for this little bugger. But when the hype is this big, the goods had better follow. So here’s what it has to do to get my five stars:

1, Ergonomics. I like how all the dials for shutter speed, exposure compensation, and ISO give you the option of being really hands on with setting your exposure. Shooting this way really increases my connection with what you’re creating with the camera. The Nikon DF looks like it’ll do a nice job of recreating (or perhaps simulating) that experience of “making” pictures like the cameras of old… That feel helps me be connecting to the art just a little bit more–ie slowing down a tad– than some of my other tools in my shed.

2. The size. The size is nice. Or rather, the size is nice compared to a D4 or pro body. Don’t get me wrong, when I’m on a gig I need the pro body to lean on, bang around, pound nails and otherwise be tough and sturdy. With this little guy? I prefer the portability, sorta. It’ll make a great vacation camera for jet setting photographers….unless you also like to capture video of your travels like I do. If you want video you need another camera, or an additional camera, and then the whole compact selling point is thrown out the airplane window with no parachute. So what gives here? I dunno. They made up a nice advertising story about “back to basics” with a “real camera” but rumor has it they couldn’t keep the guts cool enough to shoot video because mechanically that stuff takes up space. Jury is out. I like the purity angle, but it’s 2013…

3. The sensor. It has the same 16.2-megapixel sensor as Nikon’s pro-focused D4, which is the best still sensor of all time. There, I said it. It has ISO range up to 12,800 and expandable to ISO 204,800!! You can basically shoot this thing in the dark – let’s just hope it (or you) can focus in the dark. What good is the sensor if you can’t pull the trigger in focus?

4. Focus. It better be decent. Nikons have historically kicked everyones ass in this department. This better not be a let down. I hope the focus is fast and accurate. (Speaking of fast…we know it’s not fast in frames per second department. 5 ‘n’ change. Not bad. But not fast. Who cares really – that’s not what this camera is for.) We really do want the focus to be fast, however, if it’s to stand out from it’s peers. BTW, how is the manual focus mode? It better kick ass. I’m curious to see if there are any features to assist with this. There’s a lot of marketing around this camera pimping its ability to use all the old non-AI lenses, but the cameras from that time had focusing screens built for manual focus. Without tools like focus peaking, a split image screen, or a microprism screen, shooting with manual focus lenses might just be a pain in the ass. Let’s hope they get it right

5. Pro shit. I’m excited to see how “professional” the camera can be. Can I pound nails with this thing? Is it heavy and durable? We use a ton of different cameras for video, but the D4 is my go-to camera for EVERY SINGLE commercial photo shoot we do. Could the DF could come along on our shoots as a good BTS rig? Even in our BTS stuff we expect pro quality That would be nice if this delivered. I will always have a couple D4 backups, but for the solo photographer, the DF could potentially save pro photographers some weight and coin if (and only if) it can produce professional results in a pinch.

All this said, I can’t wait to get my hands on the Df and take it for a rubber-burning test drive. Good pals like McNally are oogling over it, but Joe would have to use a Nikon mobile phone if they had one, so take that with a grain of salt. Anywhooo. Stay tuned for a more meaty pile of feedback when I get my paws on this thing.

The Df is available for pre-order in four options. Check out the goods here:

/// Black body w/lens
/// Silver body w/lens
/// Black body
/// Silver body

ChaseJarvis_Nikon DF_1

A Hot Minute Hands-on Review of the Sony A7r

The field of affordable mirrorless cameras is widening, even as the gulf in quality between said cameras and DSLRs narrows. I’ve gone so far as to call them DSLR-killers in the past. A little tongue in cheek there, but wrapped in a nice dose of optimism. On the whole these rigs are lighter, more compact and pack a decent punch. They’re definitely the bomb for for street photographers and the kick the shit out of any point-and-miss er…point and shoot that is…without a doubt.

To that end, the not-yet-released Sony A7r [or Alpha 7r] and A7 magically fell into my hands last week prompting a brief but meaningful walk/shooting/note-taking session with my crew, the results of which I’m sharing here. Given that this little beauty doesn’t hit the market until December, what you’re about to read is one of the first true hands-on reviews. I can’t go into hand wringing detail about everything w the camera (save that for others), but this is rather my first quick impression. (And seeing as the bulk of my time was spent with the A7r, I’ve limited my notes below to that model.)

FIRST, THE UPSIDE:

1) The Tactile. The ergonomics are great and the grip is the perfect size. I carried it the whole time without a neck strap and never worried about it slipping out of my hands. Camera ergonomics are vastly under-appreciated IMHO – really important. I’m a stickler for it and this camera delivers on it.

2) Presence. The A7 is light, but not cheap feeling. It feels similar to the Olympus E-M5 in weight and dial placement, but easier to grip with better spacing in the button layout. Good lines.

3) Design. I dig the placement of the exposure compensation wheel. I could make adjustments easily and intuitively without taking my eye away from the viewfinder.

4) Focus. Focusing speed is acceptable but nowhere near groundbreaking. Norton’s E-M5 and Erik’s Panasonic GX7 a both seem to focus faster (this might be different on the A7 vs the A7r).

5) Image quality. Image quality is really nice, though we were only able to view and edit the Jpegs since Lightroom doesn’t support the A7′s raw files yet and only had the camera for a qwik spin. (also we can’t share our images since the camera is technically a pre-production model…sorry) The shallow depth of field on the 2.8 lens is dreamy. Getting a nice shallow depth of field in a camera this compact feels like cheating.

6) Looks. Aesthetically, the camera is very inconspicuous. In a short walk in a part, people stopped and commented about Norton’s silver retro looking Olympus E-M5, but nobody asked about the A7r. The murdered out black finish on the A7/A7r is stealthy for sure. This will be a nice nod for the street photographer in you, but will work against you if you’re one of those kooks who is trying to be …er…”impressive” with gear.

NITPICKS ON THE NEGATIVE:

1) Shutter. I’m not crazy about the shutter button. This is super nit-picky, but it’s sorta gummy. It takes a little too much pressure to fire the shutter. It feels to me like it’s likely to cause unnecessary camera shake, which could hurt photos taken with a slow shutter speed. AND…speaking of the shutter…it’s damn noisy. This camera is not sneaky.

2) Battery. The battery life is wack. I only had one, and I had the feeling right away that it wouldn’t last. I had to keep turning the camera off between shots, and that’s no fun. Hopefully Sony addresses this quick-like.

4) Boot-time. The start-up time overly slow. I seriously thought the camera might have had issues when I first turned it on. (this might be because the camera I was using might be a preproduction model???)

OVERALL SIDE OF THE EQUATION:

Anybody thinking about getting into the world of mirrorless cameras, or even mid-range DSLR’s, should take the Sony A7r and A7 into serious consideration. If you by chance have a NEX-7 then this upgrade is really really desirable since your glass can migrate with you.

Both models are available for pre-order here and here.

Scroll down for a more detailed look at the Sony A7r:

How Photographers Really Get These Shots [hint: it takes a village]

Just stumbled on this image of yours truly working for an advertising photo down at Smith Rocks, OR a few years back. I don’t do a ton of climbing photography – it’s pretty damn specialized – but when I get to, it reminds me a whole lot of why i like to climb. It really focuses your attention on the task at hand. While the handful of support crew who help make these shoots possible are a real blessing, my biggest appreciation during work like this goes to the athletes. Every safety measure is taken, but they certainly put themselves at risk to get the shot – often needing to make the same move a half dozen times to get it just right. #respect.

My biggest challenge in this case is multi-tasking while in position. I’ve gotta be communicating with the athlete, communicating with the crew, etc, and being my own assistant at the same time as focusing on the shot.  

Happy friday – and happy to answer any questions below.

Fire Breathing in Bullet Time [with GoPro Array]

You know I’m a fan of all things GoPro Hero 3+ since it dropped earlier this month. This vid is another reason to dig it.

Tyler Johnson of GoPro uses an array of 24 GoPro Hero 3 cameras to film fire breather David Kelley doing his thing. And who doesn’t love a GoPro array. We did one a short while back in this vid (see if you can spot it)…but this is a lot sexier with not 8 like ours…but rather 24 of those suckers.

With all those GoPro’s to keep track of, I wonder if Tyler has seen my GoPro packing system?!.

Has anyone else got some bullet cam array stuff you can point us toward?

[Happy Friday.]

Iceland’s Endless Light – chasejarvisRAW

After years of finger-crossing and well-wishing, I finally got the chance to visit Iceland on a commercial shoot a couple months ago. It was worth the wait, but I can’t say I’d want to wait that long again to return. Iceland was the definition of magical, and the light was to die for. And it went on. And on. We put in 16-hour days and grabbed a TON of shots and footage [see some of the behind-the-scenes stills from the shoot here], almost too much to cram into one short RAW vid. If you dig what you see, tell us in the comments below, cuz we’re considering putting together a Part II.

Once again I’ve got to give a shout out to ProFilm for hooking us up with Marteinn Ibsen and Arnaldur Halldórsson, two incredible local producers who drove us across their land to all the must-see and must-shoot spots. Our time with them serves as a lesson to anyone heading abroad for travel or a shoot: get in with some locals early or ahead of time to get pointed in the right direction, particularly if you’re short on time.

As is customary these days, we took to the air, chartering helicopters and flying affordable drone quadcopters too. [Stay tuned for a special chasejarvisTECH episode featuring some ill-fated experimentation with the DJI quadcopter and a roll of gaffer's tape.]

Music by Big Chocolate.

How to Sell Yourself Without Selling Out [RE-WATCH the Legendary Marc Ecko on chasejarvisLIVE]

Let’s face it… it’s a complete myth that your work will just “be discovered” and that your personal brand just “happens.” These are topics that simply cannot be reduced to sound bites and can’t be left to happenstance. In case you missed last week’s LIVE broadcast of chasejarvisLIVE, we brought on brand luminary Marc Ecko and spent a full 90 minutes uncovering the core principles of Marc’s 20-year-long rocket ship of a career as an artist & entrepreneur.

Some top takeaways from the episode:

_Compete with your ideas – not dollars.
_The system will try to make you think you are not an artist – be a creator anyway.
_You can be a great artist AND a great entrepreneur
_By definition, a Community is about what you ARE, but also about what you AREN’T
_Creativity is a messy process. You have to be comfortable with the mess.
_It’s not what you make – it’s how you make people FEEL.

Marc is the man. He is THE Marc Ecko — the hugely successful graffiti artist-turned-entrepreneur whose Ecko Unltd and Complex Magazine brand platforms (which started in his parents’ garage) are now worth more than a BILLION dollars. Marc came on the show to help you and me understand personal authenticity, personal brand and how to apply them in your life and career. We also got an insider’s look into his new book, “Unlabel: Selling You Without Selling Out “ – which – if you can afford the $15 bucks should definitely purchase. I read it cover to cover on a single flight SEA to NYC last week and I’m on my second read now. LOTS of nuggets in there.

Here’s a few BTS shots from the episode:

TechCrunch Cribs – Behind-the-Scenes CreativeLIVE San Francisco HQ Tour

The fine folks at TechCrunch stopped by the San Francisco HQ of CreativeLIVE the other day. In typical CRIBS fashion I gave them a little tour of our space and a bit of a behind-the-scenes look at the inside of the new method of creative education. Check out the video below and the full story: HERE

5 Travel Hacking Tips & Why Your Creativity Needs a Vacation Right Now

ChaseJarvis_Chris Guillebeau_Travel Hacker

[UPDATE: This class is happening RIGHT NOW at creativeLIVE: here]

Among other wonderful benefit, travel is known to inspire creativity. And for those of you who want to travel but don’t think you have the means… allow me to (re-)introduce you to my pal Chris Guillebeau is a globe trotting, “self employed for life” hacker. He is also the founder of the World Domination Summit (most amazing name ever for a creative conference…) and the best-selling author of The $100 Startup as well as The Art of Non-Comformity. When Chris appeared on chasejarvisLIVE earlier this year I heard from a lot of you that you want to travel, but didn’t have the means..

Soooo…I begged him for a followup post to help you and I hack the system.

As such, in advance of his free creativeLIVE course on Travel Hacking which is running RIGHT NOW (tune in here), he agreed to lay out a specific foundation for us here to make worldwide travel a reality for more than just the rich… Take it away, CG.

Thanks Chase. Over the past ten years I’ve built a hybrid career from travel hacking, a way of seeing the world on a limited budget. It amazes me how many people find traveling — and even the idea of a vacation — out of reach. Whenever I tell people about the next country I’m visiting, they respond the same way, over and over: “I wish I could do that.”

I usually reply with a question: “What’s keeping you from it?”

The answers are always resoundingly the same: I don’t have the money, I don’t have the time, I’m waiting until I retire.

It’s not just the people I meet who feel this way. Here are a few statistics:

● A Harris Interactive study found that 57% of Americans will have unused vacation time at the end of the year.
● On average, American workers surrender 11 unused paid vacation days the end of the year — 70 percent of their allotted time off.
● According to a study from Hotwire, 87% of Americans would take more trips if they had the time and money to do so.

The problem isn’t lack of time or lack of money; the problem is how we choose to spend our resources. We choose what we value, either consciously or unconsciously — and Americans are clearly unconsciously choosing work over play.

When’s the last time you took a vacation? Here’s why you need to start planning your next trip today:

If not now, when? People often tell me they’re waiting until retirement to invest resources and time in traveling. While I don’t see anything wrong with delaying gratification, I do see a major problem in doing so to avoid living the life you want. You will not lose your job because you take a vacation. Don’t fool yourself into believing busyness is how you earn happiness.

There is no substitute for new experiences. For me, the more I have traveled, the more I learn, and the more I realize how big the world really is. Leaf Van Boven, a psychologist at the University of Colorado, has found that people are made happier by new life experiences than by material possessions. Visiting a new country exposes you to new sights, smells, tastes, and sounds. A trip is an incomparable investment in your memory bank.

You can afford it. Most people reading this have limited time and limited money. I’ve spent a lot of my own time figuring out how to help you save money — so you can spend your downtime unwinding and making new experiences, not cutting coupons to nickle and dime on that dream vacation you want to take in 20 years.
Here are 5 innovative travel hacks you can start using right now:

1) Never let airline miles expire. Make use of the airline miles you have and never let them go to waste. If you have miles that are getting close to expiring don’t believe the myth that you have to fly to keep them- you only have to have activity in your mileage account. Redeem a few miles to buy a magazine subscription or check out the airlines facebook page to see if they have any offers to get a few quick and easy miles. Some airlines offer promotions that will give you 500 miles for liking a page, watching a video or playing a social media game. All of these action (or shopping online- see #3) will keep your miles in business.

2) Track glitch fares. Once in awhile, airlines will screw up and price one of its fares incredibly low. This is an accidental glitch that will eventually be fixed — but, if you spot these glitches before the airline does, you can save thousands of dollars. One of my readers who alerted me to a special deal on Business Class flights from Malaysia to any airport in Canada. A ticket that normally would cost $2500 was showing up in the system priced at $630. I went to Malaysia twice using that single glitch fare, and even earned elite status with Delta thanks to the offer. Pay attention to the mistake fare forum at milepoint.com

3) Multiply your miles for online shopping. Whenever you buy online use an airline’s mileage mall portal to get extra points for your purchase. Some shops offer 2x – 10x bonus miles per dollar spent just for clicking on their link to get to the store you were going to buy from anyway. Check what sites are offering the best bonuses the day you shop at www.evreward.com.

4) Play the credit card game. Sign up for a new credit card and get up to 50,000 airline miles as a bonus. That’s enough miles to book a free ticket for the European holiday you think you can’t afford. See what credit cards are offering the best bonuses at www.cardsfortravel.com

5) Buy gift cards. Know what bonuses your credit cards offer for spending and take advantage of them. If you get a 2x – 5x point per dollar bonus at office supply stores, drug stores or supermarkets take advantage of the system to buy reloadable gift cards for restaurants, gas stations and your favorite shops. My Chase business card gets me 5 miles per dollar at Office Depot but only one mile per dollar at gas stations. My solution is to buy $50 gas station gift cards and then use these to get gas. Not only do I get 250 miles for my fill up instead of 50 (at one mile per dollar) — I also get the cash price at the pump for using a “cash” gift card.

Of course, this is just the beginning. but get off your bootie and make it happen. 30 min of strategy today can to set this stuff up can pave the way for at least one free trip each year and many more if you’re on your A-game.

##

REMINDER Chris is offering a free creativeLIVE online course that will reveal how he travels the world, upgrades to first class and gets to travel and photograph the world LARGELY FOR FREE with his How to Become a Travel Hacker course. It’s LIVE RIGHT NOW. Tune in HERE.

ChaseJarvis_photo_Chris Guillebeau

How to Sell Yourself Without Selling Out [Legendary Marc Ecko TODAY on chasejarvisLIVE, Oct 9]

20131009 cjLIVE Marc Ecko Home Page Graphic

UPDATE: The LIVE broadcast is TODAY October 9 – 11am SEA time (2pm NYC -19:00 London) – mark your schedules and flip your dial to http://www.chasejarvis.com/live. My guest — the legendary Marc Ecko — will give you the most important tool kit that an artist can know outside one’s craft —> how to sell yourself without selling out.

Let’s face it… it’s a complete myth that your work will just “be discovered” and that your personal brand just “happens.” These are topics that simply cannot be reduced to sound bites and can’t be left to happenstance. We’ll go a full 90 minutes and uncover the core principles of Marc’s 20-year-long rocket ship of a career.

Why Marc? He is THE Marc Ecko — the hugely successful graffiti artist-turned-entrepreneur whose Ecko Unltd and Complex Magazine brand platforms (which started in his parents’ garage) are now worth more than a BILLION dollars. The same Marc Ecko who conceived, shot + starred in the controversial “Still Free” video that made its interweb rounds back in ’06 and featured a hooded Ecko sneaking across a guarded runway to tag the above words on AirForce One (it was actually a replica). But – again – Marc isn’t coming on #cjLIVE to tell stories about tagging antics – he’s coming to help you and me understand personal authenticity, personal brand and how to apply them in your life and career. We’ll also get an insider’s look into his new book, “Unlabel: Selling You Without Selling Out.”

WHO: You, Me, Artist/Entrepreneur Marc Ecko + a worldwide gathering of creative people
WHAT: Interview, discussion + a worldwide Q&A
WHEN: Wednesday, Oct 9, 11:00am Seattle time (2pm NYC time or 19:00 London)
WHERE: Tune into www.chasejarvis.com/live. It’s free — anyone can watch and we’ll be taking YOUR questions via Twitter, hashtag #cjLIVE

chasejarvis_markecko

HELP US PIMP THE SHOW AND WIN STUFF.

We’re giving away two prizes before the show:

1) signed copies of Marc’s new book and
2) $200 free @creativeLIVE course credits

To enter, just help us promote the show starting RIGHT NOW.

Send out a creative tweet OR Facebook post (pointing back to my Fbook page so we can find it) promoting the show and be sure to INCLUDE #cjLIVE + @marcecko + the short url to THIS blog post.

We’ll select a few of the best ones at the beginning of the show, give you a shout-out, and one of these great prizes.

DURING THE SHOW.  THIS IS BIG!!!  You’ll have to tune in to find out more. But I can say we’re giving away

@BorrowLenses discounts

AND…wait for it… the NEW GoPro Hero3+ (estimated retail value of $399.99)

JOIN US IN THE STUDIO.
Want to be part of the live studio audience? We’ll invite the first 20 people who send an email to production@chasejarvis.com to join us +1 guest. You’ll receive a confirmation email with attendance details if you’re 1 of the first 20.

Peep the Unlabel book promo here:

How to enter here.  Official Contest Rules here.

Underwater iPhoneography – The Gear I Used to Find Nemo

While in Belize a couple months ago, I took the opportunity to field test a new iPhone case designed for action sports photography + video. (I’m a big fan of field testing new tech/gadgets; see my out-of-the-box successes with the DJI quadcopter—> here).

Without getting in the weeds here, let’s be honest. We’re not aiming for the Oscars with this footage, but I’m not gonna lie… I quite frequently need a little breather from all the high end work that I’m focused on doing. Not everything needs a $150,000 Phantom camera to be good or fun. You with me? Good. Then ENTER—>The Optrix XD5 — a waterproof housing for the iPhone 5 that gave me a nice 175 degree wide-angle lens and control functionality while coasting from reef to reef. It couldn’t have been easier or more chill to use… I’d recommend this to family vacationers and pros alike who dig the occasional goofing around with some gear. Watch through the end of the video to see a few super basic stills I was able to take on one very very short swim about the reef.

Note: the video above was shot on an iPhone housed in the same XD5. Totally passable, in my opinion. And an idiot-proof design, as the video reveals.

Check out the Optrix line of iPhone housings.

For more behind-the-scenes action from my Belize assignment, you can go here, here + here.

Music by Small Face.

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