About Chase

Chase Jarvis is well known as a visionary photographer, director, and social artist. He is widely recognized for re-imagining, examining, and redefining the intersection of art and popular culture through still and moving pictures. While commercial work for brands like Nike, Pepsi, Volvo, Reebok, Apple, and Red Bull have earned him recognition from the International Photography Awards, The Advertising Photographers of America, Prix de la Photographie Paris, and numerous other industry buzz centers, his recent push into personal work and fine art has rapidly gained the attention of curators and art critics, mainstream audiences, and celebrity circles worldwide. The online hub for Jarvis and his work is at http://www.chasejarvis.com. Follow him on Twitter at http://www.twitter.com/chasejarvis
Author Archive | Chase

GoPro Hero3+ is the Fairest of Them All

GoPro’s Hero3+ dropped like a bomb today, splitting atoms and shattering computer screens with some of the most bad-ass footage yet seen. The new Hero3+ is GoPro’s sexiest iteration to date, with some notable improvements over its predecessor. Lest you Hero2 or Hero3 owners think this money ill-spent, consider these upgraded features that you’ll get with the Hero3+:

_20% lighter + smaller (case)
_30% more battery life
_4x faster WiFi (built-in)
_Auto Low Light feature, which automatically adjusts frame rate to maximize quality
_sharper lens
_SuperView movie mode allows you to shoot 1080p (1920 x 1080 video resolution) w/ the Ultra Wide field of view, so you can capture more of yourself and the beautiful landscape. Or a lion’s face.

There’s been some chatter from folks who feel wrong-done by GoPro’s “Apple-like” upgrade, but the truth is they’ve been pretty consistent in the time + release of new products and it’s not their fault if you just bought a Hero3. [Note to those who did: If you bought it from GoPro.com less than 30 days ago, the company *should* honor your return requests so you can get in the "+" game.]

Will I be adding the Hero3+ to my OCD-inspired GoPro travel bag? Definitely. I’m thinking I may need a re-do of my GoPro aerial footage experiment, too.

Why Go Global? The Legacy of Great Local Photography

Alice Wheeler, Courtney Army, 2002. Courtesy the artist and Greg Kucera Gallery, Seattle

I feel honored to serve as an honorary Board Member at Seattle’s Photo Center Northwest, a nationally renowned nonprofit community arts center that offers classes, workshops, gallery spaces and exhibitions – with a focus on community access to photography. A long time friend and photography powerhouse, Michelle Dunn Marsh, was recently elected Executive Director and has helped bring together their newest show celebrating my local stomping grounds. I’m excited to introduce Michelle to this community here on the blog, our humble little stage to wax nostalgic and to give you all a taste of what’s behind the curtain at the latest showing. If you’re passing thru Seattle, the PCNW is at 900 12th St. This show is not to miss. If you’re on the other side of the earth – consider spending an hour at your local galley for some inspiration. I’m guessing it would do you right. Happy Friday everyone, and take it away, Michelle.

Thanks, Chase. One month into my tenure as executive director at Photo Center NW, I’ve been contemplating photography and its history here. A college professor once told me that history was the freest of all liberal arts, because “it asks only that you take it for itself.” That sounds so easy! But history, like photography, has many layers and viewpoints. Each time you examine it you may discover something different; and how you perceive it tomorrow can shift depending on time, and the weather, among other cosmic factors.

So. Photography. Northwest. Growing up in Puyallup, my experience of photography started with family albums, progressed to working on the junior high school yearbook where I first entered a darkroom, and culminated with work trade for a portrait photographer in order to share precious “senior pictures” with my friends. My experience of place was slightly more colorful—the Puyallup Valley was at that point still predominantly agricultural, and I hated both the raspberries and the daffodils that were perennial signs of spring, because they meant….a lot of weeding. A lot of work. Now I sometimes immerse my hands in the soil just to remember that. I have few photographs from those years to stimulate my recollections, but recently discovering an Asahel Curtis image from 1935, of a young woman picking berries, was, perhaps, better than a snapshot of my own. She looks elegant. But I know she is also tired. She looks happy (from the berries one consumes throughout the day, I like to imagine). But she was probably also pleased for the small income she derived from this delicate task in the years of the Depression. The facts of this photograph are limited—there is a woman, in a berry field, in Puyallup. The stories I can tell myself and you from those three simple facts could go on for hours. That is the subjective, enthralling power of photography. And the challenge with any single approach to history.

Bob & Ira Spring, a mountaineer rappels, 1950s. Sourced from Washington State Archives.

When your days begin in the shadow of Mount Rainier, you all too quickly settle into the ultimate, succinct phrase to describe Northwest perfection: “the mountain is out.” My challenge in appreciating landscape photography stems from my eager exposure to the occasional view of that peak. I have seen many photographs of Mount Rainier. I know without a doubt that the person making the photograph felt the gut-wrenching beauty and mystery of a momentary encounter in nature, but rarely does the photograph take me to the dizzy heights I feel seeing the mountain myself. Perhaps I place too much expectation on the photograph? But many other subjects, photographed, resonate with me for years, often moreso than the lived moment documented. Landscape as a genre is, for me, harder. And yet once in a while an image will come along (Mary Randlett’s Island Wave is one such photograph) that is undoubtedly a landscape view, and yet achieves in the print the transcendence I find in experiencing nature here firsthand. I was more familiar with Randlett’s portraits, so was truly delighted to absorb her simple, graphic approach to treelines, shadows, and water—essential components of this place.

My education in photography increased exponentially in my years at Bard College, and after, and through that exposure from across the country I continued to learn volumes about the histories and future of this region. Book projects have introduced me to Merce Cunningham, who came from Centralia, WA to Cornish College of the Arts and went on to transform modern dance; to members of the Black Panther Party, whose second chapter was in Seattle, and who left a legacy of free breakfasts and lunches for children, community food banks and health care clinics that still function on Capitol Hill today. A portrait of Morris Graves by Imogen Cunningham took me to the Northwest School of painting, and then to Cunningham herself, who I had only associated with the Bay area zeitgeist of twentieth-century photography. But no, her life and work began here—she picked up her first 4×5 at the University of Washington, and she always found a way to make significant work, regardless of the simultaneous demands of being a wife, a mother, a daughter, an assistant, a friend. Decades later I still struggle with finding time, as she did. And yet I am still compelled by the creative process to keep producing (books of photographs—I leave the hard work of the photographs themselves to others).

Carrie Mae Weems, Untitled (Makeup), from the Kitchen Table Series, 1990/2010. Courtesy the artist

Like Cunningham, Minor White also found his way from the Northwest to the Bay. He originally left Minnesota to head to Seattle, but ran out of money in Portland, discovered the camera club there, and stayed until his service in WWII. His affection for the region brought him back to workshops in Oregon until the last years of his life. From White’s history in Oregon I stumbled into the present, toward Carrie Mae Weems, who I worked with in New York but who grew up in Portland; Chris Rauschenberg, a pillar of the contemporary Portland scene, and Robert Adams, a sage of my photographic journey, who inspires me to do more for humanity, for the earth, and for photography simply through the quiet determination with which he lives his life. A shared affection for Adams and his work was obvious when I met Eirik Johnson (who, though from Seattle, also logged time in San Francisco—noting a pattern here?). After years away he and his family have returned to the Puget Sound. His Sawdust Mountain project is an authentic exploration of the complexity and beauty of this place. Eirik graduated from University of Washington, also the alma mater of my friend and colleague Isaac Layman. Both were taught by Paul Berger, who in his own studies was inspired by his one-time interaction with Minor White at a lecture in Rochester, NY. We often think of history as the past, but these intersections make it ever-present for me.

Jim Marshall, Jimi Hendrix, Winterland, San Francisco, 1968. Courtesy Jim Marshall Photography LLC

Legendary Bay-area music photographer Jim Marshall came to Seattle in 2010 for an exhibition at EMP that included his photographs of Bob Dylan, the Beatles, Janis Joplin, and yes—our very own Jimi Hendrix. Though I knew some of the local legends featured in the exhibit including Alice Wheeler and Charles Peterson, I met Jini Dellacio through that exhibit, and more recently made the acquaintance of Lance Mercer and Dave Belisle, who have had longstanding relationships to Photo Center NW.

David Belisle, R.E.M. Vote For Change Tour, 2004. Courtesy the artist

There is more. Photography and glass. Photography and industry. Photography because it is a modern medium, the language by which we speak today. Always more. But a photograph I will hold in my mind’s eye in the busy days and weeks ahead is Burt Glinn’s Seattle Tubing Society, 1953. We as viewers can sometimes immerse ourselves so completely in a frame that we cease to consider the photographer. I looked at this image many times, taking in the joy, the community, the experience of sun and trees and water (yes, I read those as sun hats, because they would be highly ineffective in the rain. Interpretation again). I laugh when I see this photograph, and laugh again realizing that the photographer must also have been in an inner tube, on the water, to achieve that particular angle. If that image reflects the spirit of the Northwest, then count me in. It’s good to be home.

Many thanks to the one and only Chase Jarvis for offering us an opportunity to share with you some of the photographs on our minds these days at Photo Center NW; most of the images referenced will be on view in our gallery beginning today, September 20, and up for auction at our annual fundraiser October 18. Learn more here.

—Michelle Dunn Marsh

Burt Glinn, Members of the Seattle Tubing Society, Seattle, WA, 1953. Courtesy the estate of Burt Glinn and Magnum Photos

Eirik Johnson, Tola, Lower Hoh River, Washington, 2007. Courtesy the artist and G. Gibson Gallery, Seattle

Mary Randlett, Island Wave, 1990. Courtesy Martin-Zambito Fine Art

Christopher Rauschenberg, Gunderson, 2012. Courtesy the artist and Elizabeth Leach Gallery

Isaac Layman, Hand on Pool Table, 2008. Courtesy the artist and Elizabeth Leach Gallery

Asahel Curtis, Picking raspberries in Puyallup, c. 1935. Sourced from Seattle Municipal Archives

I Will Give You $50,000 + a VIP Trip to NYC + I’ll Be Your Mentor For Life

I’m not much known for just dipping my toe in the water. And this is no exception.

“It’s gotta be real money and real access” I said.
“How about $50,000 cash, plus a trip to NYC to receive your mentorship and spend some quality time with you.”
“Um. DEAL.”

An that’s how it went down on the phone with my friends at Shopify, the powerful e-commerce website solution that allows you to sell online by providing everything you need to create an online store. In short I will be giving one winner — one of YOU — a check for $50,000 and a promise to be a mentor for life if you start an online business using Shopify and earn more money than anyone else in the Art & Photography category. I’m not getting a cent from this. This is all about firing up our community of creatives and helping make shit happen. So join me by entering.

Even more news? Since this is a diverse readership, let’s say instead of Art & Photography you prefer Music, Electronics & Gadgets, Jewelry & Crafts, Health & Beauty, Food & Beverage, Fashion & Apparel, Sports & Recreation, or…hell…anything else! Then you’re in luck because the competition extends to you too. But if you win one of these other categories you will be assigned another mentor… How bout billionaire Mark Cuban? Or Tim Ferriss? It’s THAT good. In fact here’s the complete list of my peers with whom I’m working on this project for you to choose from:

_Lil Jon (hip hop legend)
_Tim Ferris (4 hour everything)
_Tina Eisenberg (aka swissmiss)
_Selita Ebanks (model & health star)
_Gary Vaynerchuk (wine & food guru)
_Damond John (founder of FUBU – star of shark tank)
_Mark Cuban (billionaire entrepreneur/owner of Dallas Mavericks
_Arianna Huffington (media maven)
_and yours truly

chase jarvis mentor build a business shopify

Never before in history have creativity & business come together in such an obvious, simple and radiant fashion. Like Gary V says in the above video, “This is the most practical time in the history of time to be an entrepreneur. If you even have 1% of a thought about doing it [starting a business], do it.”

YOU’RE SAYING RIGHT ABOUT NOW…

SO HOW DO I WIN? The short version is that you if you start a business with Shopify and have the most sales in your category over a particular window between NOW and MAY 2014, then you win. The longer, more detailed version of all that is here on the Shopfiy site. There is plenty of time to kick ass and sell your heart out, but the time to start is now.

AND WHAT DO I WIN AGAIN?

You win a check for $50,000 USD. Shopify will fly you to NYC to join me & the other mentors and winners (that’ll be a nice gathering), and then I will be your business mentor for life. (Or if you’re in another category, you’ll get mentorship from THAT categories mentor).

Boom.

Again, YOU have the tools and vision to win this sucker, it’s all about focusing on your passion, using your business skills, and making shit happen. I’m doing this purely out of love and a desire to see creative businesses thrive. I’d appreciate your helping me spread the word by linking, pointing, RT’ing FB’ing whatever you can to contribute to this cool contest. I’ll be doing lots of talking about this over the next several months, so get used to it. This might just be your big chance. All the details can be found here.

The Biggest Photo Education Event in History – creativeLIVE Photo Week [Public Service Announcement]

This is it, folks. Er at least I think it is…the biggest single photography education event in history. Last February creativeLIVE drew 150,000 people together from 178 countries around Photoshop…and today’s kickoff aims to be much larger. PhotoWeek is 6 days of FREE, live instruction from over 50 of the photo industry’s leading instructors. creativeLIVE Photo Week has pulled together some of the biggest names in commercial, outdoor and wedding photography and devoted THREE separate channels to broadcast a nutty amount of instruction and inspiration your way.

It all starts TODAY, September 16, 9:00 PT. Mark your calendars. [Click for the full Photo Week schedule breakdown.]

ADDITIONALLY – you may have heard the news. In addition to its “normal” location here, you will also find this week’s superdope forthcoming epsiode of chasejarvisLIVE is being simulcast here on creativeLIVE as well. In this coming episode, we’ll be spreading the effing brilliant words and vision of Austin Kleon. If you know who he is – your mind just blew up. If you don’t, you should get the details on him and this upcoming episode here. Join us. SRSLY.

Here’s some cool promo’s. First one emotive, second one funny as hell IMHO>

Lastly, LOOKING FOR MORE THAN INSTRUCTION / HOW BOUT A LITTLE FEEDBACK? This is for you too. In conjunction with Photo Week, creativeLIVE is running the Photo Week Critique contest. This is your chance to have your work examined by professionals, live and on air. By submitting, you’ll also put yourself in the running for some nice schwag, including a Canon 5D Mark III. Check out the Photo Week Critique page for contest rules and instructions to enter.

**and if you don’t already know that i’m a cofounder of creativeLIVE, that’s strange, but I’ll let you know…in this case consider this your disclosure my dear friends…

Refresh Your Creative Juices — 10 Inspirations to Pull You Out of That Rut

The dreaded rut. That feeling of being exhausted of your precious creative juice. How to break out? For me, a change my scenery — specifically an amazing location for your photo or video shoot– has always been the closest thing to a magic bullet that I’ve ever experienced. Sometimes this means shooting in a different studio, at an abandoned building, a trip to the mountains or, gasp, even that blown-out building on other side of the tracks you’ve heard so much about. Even then however, it’s quite possible that even more drastic measures need to be taken.

I call it “Destination Inspiration.” Sometimes getting out of your everyday physical location is the shot in the arm that you need. This has saved me numerous times. If these following locations below don’t get your creative mind revving, then I can’t help you. Several of these spots I’ve been to before and drool over, others are on my must hit-list. Check them out, pack a bag, and get inspired. And before you wince about the cost of going to these places…skip your 4 dollar coffees at the coffee shop for 3 months and drink drip, cancel your cable TV subscription and look for a deal on airfare. The cost of taking a trip for your next shoot to revive your creative juices is much cheaper than the alternative – NO creative mojo. So here we go….

1) New Zealand. In all my world travel, few places compare in beauty to wait awaits the New Zealand visitor. Those of you who pay attention to what it is that we do know that I have a THING for NZ. In fact, I have stated it is my favorite place to shoot (although my recent trip to Iceland, see below, has me questioning that). From waterfalls and snow fields, to jungle and wild river beds – N-Zed is hard to beat. The people are some of the most adventurous and welcoming on the planet and shoots are consequently easy to produce. Its a haul – but worth the day in a plane.

2) Iceland. I recently returned from a shoot in Iceland and I can now say with authority that the country is straight up magical. I called it the “land of endless light” for the 18 hours of it we got every day. I’m talking the kind of light we photographers dream about at night. We spent the majority of our time tooling around the southern shore + hitting some super photogenic locations (thanks to hosts/guides Marteinn Ibsen and Arnaldur Halldórsson and local production company Profilm.). You’ll likely fly into Reykjavik, and if you rent a car hitting up Route 1 is a good bet to access some of the wilder beauty found here — it’s also called the Ringroad as it encircles the island. Wherever you go, be on the lookout for elves. The majority of natives believe they are real. I’d say snapping a shot would earn you some notoriety.

3) Antelope Canyon. Rather find somewhere in the States? Fly into Las Vegas or Phoenix (both are about the same driving distance) and head out to Antelope Canyon, which is on Navajo lands near Paige, Arizona. The canyon is actually two slot canyons (separated into “the crack” and “the corkscrew”, or “upper” and “lower” canyons), and both are amazing to walk through. If you’re looking for photos, get ready for a challenge. In addition to waiting your turn (Antelope Canyon is one of the most extensively photographed canyons in the US), taking the actual pics is tough, since the wide exposure range creates some problems as light is reflected off the canyon walls. Roll into town in May or April, when the temp is still bearable, and you still get a lot of daylight.

4) Hang Son Doong in Vietnam. Hang Son Doong sits near the Laos/Vietnam border. Its collection of about 150 caves boasts the biggest in the world, twice as big as Deer Cave in Malaysia. Check out the pic below by Dan Cunningham, and click the link to see more of his stuff. If the cave itself isn’t enough for you, there’s also a mini-jungle and a fast flowing river running through it. Plenty of natural wonder to spark some creativity. More than enough to fill some memory cards. Tours have just recently opened up, so check out some info here. And good news, if you want to stay awhile, Vietnam is crazy cheap-a 4 bedroom rental house can go for as low as $400 a month, and usually the most expensive beers available are a buck, with home-brews as low as ten cents a glass.If you aren’t careful, you’ll come for the cave, and stay for…ever.

Photo courtesy of Dan Cunningham


5) Belize. If you’re looking for somewhere a bit more tropical, check out Belize. I was there recently, and it was beyond incredible. For my friends in the states, Belize is a lot closer than you think. About 5 hours or less from everywhere in the US (besides HI+AK), so it’s a relatively short jump to crystal blue waters and white-sand beaches. Plane tickets aren’t too hard on the wallet, and the lodgings are pretty reasonable as well. Check out last month’s post here for a comprehensive guide on the what, where, when, and how.
chasejarvis_ambergirs_belize

6) Red Beach in Panjin, China. Feel like heading East? Take a train from Beijing (about 3 ½ hours for the fast trains, around 5-6 for the slower trains) to Red Beach. Weeds that are green during the summer turn a flaming red in autumn, giving you a view that you can’t find anywhere else. Go in September when the weather is chill and the Red Beach is the brightest. When you’re done checking out the beach, get your national geographic on and grab some shots of the 236 varieties of birds found there. Check out my play-by-play trip on the South China Sea from Shanghai to Hong Kong here.

Photo courtesy of Wikicommons

7) Hitachi Seaside Park, Ibaraki, Japan. If you’re looking for some color, there are few places better than Hitachi Seaside Park. This place is covered in seasonal flower gardens, and if you time your trip right, it’s like the flower version of the 4th of July. You’ve got narcissus and tulips in spring , nemophila and roses in early summer, zinnias in summer and kochias and cosmos in autumn. If you’re not up on your flower names, just trust me that this all boils down to some of the most vibrant, spectacular colors you’ve ever seen, no matter when you visit. If you get tired of the flowers, Seaside Park’s got a BMX course, a cycling road, an amusement park and areas set aside to grill.

Photo courtesy of Katorisi

Arashiyama bamboo forest outside Kyoto, Japan. While you’re already in the area (well, the country at least) don’t skip this opportunity. Take the JR Sagano Line from Kyoto station (15 minutes, 230 yen), then take a 5-10 minute walk to central Arashiyama, then cruise through the towering forest. Get peaceful, get clear-headed, get centered. A walk through here is gonna chill you out, guaranteed. Rent a bike to get the full experience, and check out the cherry blossoms and small temples along the way from the station.

Photo courtesy of Casey Yee

9) Mount Roraima, Venezuela (but also Brazil + Guyana). Ready for some exercise? Make sure you’re serious. Next up is Mount Roraima, the highest of the Pakaraima chain of tepui plateau in South America. This is a backpackers dream. Most people make their attempt from the Venezuelan side, and hire local Pemon Indian guides from the nearby village of Paraitepui, which is reached by dirt road from the main Gran Sabana road between kilometer 88 and Santa Elena de Uairen. The path to reach the plateau is widely traveled and well marked, but once you get to the top of the mountain, it’s easy to get lost, due to a ton of trails and pretty consistent cloud cover. Paraitepui can be reached easily if you have a ride with four-wheel-drive, or you can hoof it in about a day. Do not try this with your Honda Civic. Once you hit Paraitepui, most hikers take two days to reach the base of the mountain, and then another day to follow “La Rampa,” the natural staircase path to the top. Spend a night or two at the top and check out a view of the stars like you’ve never seen, but make sure to plan for an another 2 days to get back.

Photo courtesy Paulo Fassina


10) Mendenhall Galcier, Alaska. I’ve saved one of the best (and most dangerous) for last. Fly into Juneau, Alaska and take a hike on the Mendenhall Glacier. Get up early to beat the crowd (try arriving at about 9am latest if you want some solitude), and hike up the western side (about three hours) to get to a point that overlooks the entire glacier. This hike is no joke, and you need to game-plan it hard. Even experienced backpackers are respectful of this glacier, especially if you are trying to see the ice caves beneath. These are unbelievably beautiful, but dangerous as hell since the ice is always shifting. Get yourself a guide, wear some layers, and get ready for a hardcore day of hiking and amazing views. Get a hold of “Above and Beyond Tours” for more info.

Photo courtesy of wikicommons ringbang

19 Behind-The-Scenes Photos from a Land of Endless Light – Iceland

chasejarvis_cover What I remember from elementary school about Iceland is my teacher telling me, “Iceland is green and Greenland is ice.” While I have not yet been to Greenland I can attest to the fact that Iceland in August is definitely green.

Iceland – the well-known film and photo destination at the confluence of the North Atlantic and Arctic Oceans – has been on my list of locations to visit for seemingly forever. Finally had the chance to check out last week on a sizeable commercial production. On one hand, I was surprised to learn how many Hollywood features have recently been shot in the harsh landscape (Ridley Scott’s Prometheus and Oblivion starring Tom Cruise are two of the big budget examples…). On the other hand, it makes complete sense – the landscape is bonkers-cool, the quantity of light (18 hours or so of it each day this time of year) and quality of that light truly makes Iceland a dream destination location for photo and film work.

Some fun facts about Iceland:

// as a country of just over 300,000 people they have the highest per capita number of golf courses, hot tubs and trampolines.

// most of the Iceland population believes in elves – or will certainly not deny their existence (we tested this and found it to be the truth)

// 30 post-glacial volcanoes have erupted in the past two centuries, and natural hot water supplies much of the population with cheap, pollution-free heating

// the Icelandic horse has a “5th speed” or gait that other breeds do not possess

// the size of Iceland is roughly the same size as Pennsylvania in the US.

// the people are lovely and warm, but good luck learning the language – the mutha is tough!!

As always, local knowledge was key and we had some incredible local producers through ProFilm. Marteinn Ibsen and Arnaldur Halldórsson drove us all over their country in the short 5 days we had in-country – and knew exactly where to take us and when. Having local knowledge is always key.

We scored some especially high quality offerings from the air (we chartered helicopters again this trip and flew some cameras on affordable drone quadcopters too ) and along the south coast… So many rolling green hills abutting glaciers with rainbows, I expected to see a Unicorn at any second.

Of course knowing what to do with it comes down to your ability as a photographer/filmer. (TIP: check out Corey Rich’s outdoor photography workshop over at creativeLIVE for more on the skills: here.)

Below are some BTS moments with my crew snapped on iphones and point & shoots. We’re all passionate about the work – and despite some brutally long 16 hour days we won’t soon forget the trip.

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chase jarvis surfing photo

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Behind-the-scenes photo by Yours Truly, my man Erik Hecht and homeskillet Christopher Jerard

Motion Sickness – How Not to F- Up Your Next Photo/Video Shoot

I’m big-time stoked to bring to my blog a heavy hitter in the world of adventure storytelling. Corey Rich has done commercial work for everyone from Apple and Adidas to SI and Outside. He has an eagle eye for the shot, both for still and motion, and I’ve invited him here to give you all a little what-for on the topic of transition from still photography to motion film [hint: it ain't about hitting 'record' and letting the talent do all the work].

Why Corey? Not only is he a bad-ass at what he does, he’s also going to be instructing a three-day course at creativeLIVE next week [deets below]. Check it out LIVE RIGHT NOW HERE.

Class is in session. Take it away, Corey.

Thanks, Chase.

So, you’re a still photographer shooting DSLR video for the first time? No offense, but you’re about to F— It Up.

The future of storytelling, for enthusiasts and professionals alike, is all about combining your still-image and video-capturing skills into a single dynamic narrative. Clients today don’t just want amazing pictures; they want amazing pictures AND amazing videos.

“No problem!” you think. “I’m a stoked-out photographer. I could nail the focus on a moving target at 200mm f/2.8, no tripod, blindfolded! I do exposure calculations in my sleep! What’s so hard about putting my camera on a tripod, sitting back and hitting the record button?”

Well, I’m here to tell you that you’re going to blow it. You will F— It Up (FIU)!

Sorry, but it’s true.

I was one of the most seasoned adventure and outdoor-lifestyle photographers in the business. And when the groundbreaking Nikon D90 (the first video-enabled DSLR camera) came to market, it changed my life. I immediately went out and purchased one, full of doe-eyed hope that becoming a filmmaker and director would be an easy transition.

Boy, was I wrong. Sure enough, capturing stunning motion footage, with great audio, all while making dynamic photographs, was as difficult as trying to hit a Mariano Rivera curve ball with a five iron.

Through a lot trial and error, not to mention working alongside some truly great filmmakers, I’ve learned a few things. Today I have more than a few successful still-and-motion productions under my belt, and I feel comfortable juggling the roles of photographer, filmmaker, and audio tech all at once—truly a three-ring circus act.

Check it out LIVE RIGHT NOW HERE.

Now I’m here today to tell you, photographer gearing up for your first still- and motion production, why you’re going to FIU. And hopefully after reading this … you won’t.

Corey, on location.

1) You’re going to run out of time.
You have a good sense for how long something should take. A trail-running shoot through morning mist? Two, three hours, tops, right? But when you add in the complexity of creating still images, capturing video and recording sound, inevitably your estimation of time will be way off. What you think will only take one hour will actually take three. By the time you’ve gotten your microphone levels adjusted, it’ll be noon and the opportunity will have evaporated along with the morning mist. [Corey is LIVE right now HERE]

Solution: Multiply time estimates by three: If you think something will take one hour, plan on it taking three.

2) Audio? More like Audi-NO!
Hands down, audio is the single easiest thing to botch. There are a million ways that you will FIU. I know, because I’ve done them all.

/ You will forget to press the record button on the audio recorder.
/ The distant, seemingly imperceptible noise in the background—the dog barking across the street, the refrigerator’s insipid hum, the airplane passing by overhead—will reveal itself to be a port-production nightmare.
/ The levels will be completely off and will require a lot of post-production work to boost it up.
/ You will mistake watching the levels with actually listening to the audio through a set of high-quality headphones, the difference being that levels only tell you how strong a signal is, not its quality.

Though not rocket science, audio is the easiest thing to screw up.

Solution: Budget yourself enough time and pay attention to audio throughout. Otherwise, I recommend hiring an audio expert to help you out. It’ll be one less thing to worry about, allowing you to put your creative energy where you’re most comfortable: looking through the lens.

3) You’ll give assistants jobs way above their skill level.
This is probably more of a universal problem than it is necessarily specific to just shooting motion. But as photographers and directors focused on operating our cameras, we will throw our poor, hapless assistants to the wolves by putting them in charge of, say, the audio (see above). You’ll toss your assistant a set of headphones and say, “Check the audio. It’s easy.” But they don’t know what they’re listening for. And inevitably they don’t hear the incessant crinkling of the subject’s shirt through the laval mic.

Solution: Assistants … love ‘em, hate ‘em, whatever. Either way, you still have to live with them. And if they screw up something tricky like the audio (which you’d also screw up anyway), remember that they are still making your life much easier in the long run.

4) You’re not Oprah.
When you’re conducting that all-important interview with your subject, what he or she says can make or break your film. However, it’s quite challenging to be a focused, attentive camera operator AND an engaging interviewer who can draw out those important, meaningful, storytelling lines from the interview subject. Most of the time, you’ll be so focused on composition, not botching the focus, and fretting about the audio to even hear the words coming out of your subject’s mouth. Formulating that next smart interview question will be challenging, if not impossible.

Solution: Have a list of questions you want to ask your interview subject in advance. Depending on the nature of the interview, you may want to spend a few moments with your subject going over the questions and conducting a mock interview before filming the real one. Otherwise, consider bringing in a journalist/writer to conduct the interview, leaving you free to focus on operating the camera.

5) You won’t have enough extension cords.
You’re doing great so far! You’ve found a sweet location outside for your interview. The backdrop is gorgeous, and you’ve thought ahead about where the sun will be when. Further, you’ve set up two continuous light sources to ensure your subject will be well lit. You’re so smart! One problem: the closest outlet is 100 feet away, and you only have a single 20-foot extension cord.

Solution: Bring more extension cords. However, because extension cords are so heavy and bulky, I never travel with them. When I arrive on location for a shoot, I always hit up the nearest Home Depot and buy 300 feet of industrial, orange power cords. If we can return them after the shoot is over, great. If not, we make our assistant happy by giving him 300 feet of cords, which, in all likelihood, the little bastard will try to rent to us next time we come to town.

6) When it comes to High Def, beauty is NOT in the eye of the beholder.
Many guys like chicks who don’t wear make-up and are just “naturally beautiful.” Turns out, that doesn’t work in the world of video. When you’re shooting a close-up of someone’s face with a full High-Def-enabled DSLR camera, most people’s faces reveal themselves to be ruddier and rockier than the surface of Mars. On a wide high-def screen, every imperfection of skin is exacerbated tenfold. Nobody in the audience will be able to concentrate on the lines being spoken if they’re too busy cringing at every inconvenient pimple, blemish and blood vessel popping through your subject’s translucent, pale middle-aged skin.

Solution: Don’t underestimate the importance of having a makeup artist. A basic powder and touch-up kit is mandatory equipment. Learn how to apply make-up, and do your subject a favor. They may not like it at the time, but they’ll thank you later.

7) You’ll cut the clip too short.
As still photographers, capturing decisive, singular moments is ingrained in our blood. We’ll press the shutter once, and in a fraction of a second we will have made an all-but final product. Video is very different. The tendency for still photographers is to shoot for a few seconds, recompose, shoot a few more seconds of video, and so on. But, once you get back to your computer, you’ll quickly realize that short clips don’t work and severely compromise what you can do as an editor.

Solution: A good rule of thumb is to never record for less than 10 seconds. Keep that red light flashing, and make sure the camera is rolling well before and well after the action/moment is over.

8) You’ll forget you’re rolling video and recompose the camera.
Again, another tendency we still photographers have is to be constantly recomposing our shots, always thinking of dynamic new ways to capture the same scene. Video is not one decisive moment. It’s a continuous series of seconds, unfolding naturally on the screen. Footage needs continuity to be beautiful and not jarring to the viewer. You can’t move the camera once you start filming to re-adjust the composition! Sometimes you’ll start rolling, you’ll realize the composition isn’t perfect, and you’ll just have to settle for a less-than perfect composition, because that’s better than recomposing and ruining your whole clip.

Solution: Think about your composition before you hit record. Consider if your subject will be moving within the frame; shoot a bit wider so the subject doesn’t actually fall out of frame. Above all, don’t recompose your camera while filming unless you make a conscious, meaningful decision to do so.

9) You’ll shoot vertical video.
Does this even need to be addressed? Have you ever seen a vertical television?

Solution: Mount your camera horizontally, and keep it there.

10) You’ll F— up the white balance.
As still photographers, we don’t usually pay much attention to the white balance. We shoot in RAW and, thanks to Adobe and our camera manufacturers’ software, we can easily fix the white balance before processing our images.

This is the not true with video. You have to nail the white balance in camera. Also, if you’re shooting with two cameras to get two different angles of the same situation, always do a white-balance check before recording. Each camera must be set to the exact same Kelvin setting.

Solution: Again, double check that the white balance is the same for all cameras. While you’re at it, make sure both cameras are set to the same frame rate: e.g., 24 fps and full HD.

11) Your sensor will be dirty.
I know some photographers cook and eat off their camera’s sensor, leaving pizza-grade smudge marks all over their images, which they then merrily clone-stamp into oblivion in Lightroom. However, there ain’t no clone stamp with video.

Solution: Keep your sensor clean and stop eating off the damn thing!

—-
Tune in August 26-28 to my creativeLIVE course, “Still and Motion: Storytelling on Location.” This three-day workshop contains 12 courses that I promise will save you 12 months of FIU!

“What We Do” – Chase Jarvis Brand Reel

Yes! We just wrapped up my newest brand reel – What We Do. The goal with the video was to invoke more than just the work — because we know it’s the work plus the people, AND the ideas that matter.

This one represents the last 18 months or so of jobs and personal work in more than 12 countries around the world. From sea to sky, great angles to Great White sharks, it’s a fun, quick little edit that I hope gives you a sense of What We Do. It also features a bunch of my favorite moments at my studio including cameos from chasejarvisLIVE with the likes of Macklemore & Ryan Lewis, Adrian Grenier, The Lumineers and Sir Mix-a-Lot, Tim Ferriss and others.

As part of my creative community, I hope you dig it. Share or shout if you do… (here’s link to your twitter account if it helps). And I humbly hope you have as much fun digesting it as we did making it.

[Music from my homies-- the superfly, inimitable gentlemen of Fresh Espresso - You Can Have It.]

chase jarvis TECH: Complete Guide to Aerial Photography & Video

Although I’ve mixed a whole lotta R/C helicopters into shoots, there are many more times in my profession when climbing into a real A-star is essential to get the shot. A recent assignment in the Caribbean presented another on of those lovely occasions…and while I’ve touched on shooting film + photos from a helicopter in some past posts, I’ve never gone deep on the how-to of shooting from a heli.
chasejarvis_aerial_photography_howto
And before you dismiss this and say “This is so outrageous, when will I ever get to shoot from a helicopter” …I’ll just say that every photographer who has ever shot from a chopper has said those same words, only to find themselves ripping heavy G turns and shooting from blue skies at some point in their career. So stick with me. And one other note – yes flying around can be expensive, but it can also be done relatively affordably depending on how long you fly, what chopper, and of course…who’s paying ;)

Here’s a few teasers of some of the stuff I cover in this video:

// Helicopter safety. It is critical that you understand how to navigate your way safely in and around this machine. There are two hard and fast rules that all helicopter people live by when it comes to helicopters: 1) Never walk around the tail-end of the helicopter while its on the ground and 2) the pilot is always in charge. Always.

// Personal safety. Strap in! There are a couple of ways to get this done and the video runs thru several of them… If you walk away with one piece of advice, it’s if you’re hanging out of the helicopter – always be connected to it by at least two (2) connection points.

// Gear + settings. In the vid I lay out exactly what gear I take up with me (it includes the D4 and D800), but for the sake of driving some points home I’ll repeat… here two of my gear guides:

1) Remove the lens hoods – this will prevent excessive movement due to rotor downdraft as well as your forward motion, and 2) keep the gear well attached to yo and always pass or move gear with both hands when the door is off. 3)I always shoot manually, mid-ISO 400 range, and a minimum of 1000 shutter speed (I really like 1600 or greater). 4)Shoot with large volume cards to avoid having to change cards while hanging out of the bird.
….and many more in the video

Good luck – hope this helps those of you who are just getting into it, have a fantasy of flying that you’ll someday realize, or hell maybe even a seasoned pro will pick up a tip here and there. And as always if you’ve got other tips to share – please do.

Music by the one and only Big Chocolate.

Action Sports Heroes as Art [Red Bull Illume Photo Contest]

chasejarvis_REdbulIllumeGeorge Karbus

Photographer: George Karbus / Athlete: Katerina Hamsikova / Location: White Sea, Arctic Circle, Russian Federation (© George Karbus/Red Bull Illume)

The popular Red Bull Illume photo contest is in its third year, and it is attracting deep talent. Photographers and their athlete subjects have combined forces to create some mind blowing imagery. Below are 13 shots that I just had to share. It’s hard to decide what’s more impressive in a many of these: the photo or the athletic performance. Early on in my career my work was almost exclusively dedicated to the world of action and adventure sports and as a result I had the pleasure of working with Red Bull on many photo shoots with many of the best athletes of the day. The folks at Red Bull have always been integral in helping showcase some of the most exciting and creative action sports photography on the planet as art.

This from Red Bull’s website:
“The Image Quest 2013 is the 3rd edition of the competition after 2007 and 2010. From tens of thousands of entries, 50 images in ten categories are selected by international judges and photo editors from renowned publications.

The overall winner will receive the new Leica S camera, while category winners will each receive a Leica X2. Other prizes will include broncolor’s new Move, their portable flash, and the latest strap system from Sun-Sniper.

At the end of August, the top 50 Red Bull Illume finalists will be invited to attend a grand ceremony in the city of Hong Kong where the winners will be unveiled. Once the winners have been announced these 50 finalist images then travel around the world as a unique and stand-alone photo exhibition. To showcase the illumination, the exhibitions always open at night-time only.”

Enjoy and have a great weekend!

Photographer: Anthony Acosta / Athlete: Geoff Rowley / Location: Tehachapi, California (© Anthony Acosta/Red Bull Illume)

ChaseJarvis_TravisRice_ScottSerfas

Photographer: Scott Serfas / Athlete: Travis Rice / Location: Tordrillo Mountains, Alaska (© Scott Serfas/Red Bull Illume)

ChaseJarvis_RedBullIllume_Zakary Noyle

Photographer: Zakary Noyle / Athlete: Gabriel Medina / Location: Oahu, Hawaii (© Zakary Noyle/Red Bull Illume)

Photographer: Alexandre Buisse / Athlete: Mich Kemeter / Location: Taft Point, Yosemite, California (© Alexandre Buisse/Red Bull Illume)

Photographer: Alexandre Buisse / Athlete: Mich Kemeter / Location: Taft Point, Yosemite, California (© Alexandre Buisse/Red Bull Illume)

ChaseJarvis_RedBullIllume_Jeroen Nieuwhuis

Photographer: Jeroen Nieuwhuis / Athlete: Erik Journee / Location: Denekamp, Netherlands (© Jeroen Nieuwhuis/Red Bull Illume)

Photographer: Morgan Maassen / Athletes: Jake Marshall, Taylor Clark, Frankie Harrer, Colt Ward, Thelen Whorrell, Nolan Rapoza, Dryden Brown / Location: Tavarua, Fiji (© Morgan Maassen/Red Bull Illume)

Photographer: Jody MacDonald / Athlete: Gavin McClurg / Location: Bazaruto Archipelago, Mozambique (© Jody MacDonald/Red Bull Illume)

Photographer: Dimitrios Kontizas / Athletes: Hubert Schober, Kedley Oliveti / Location: Zakynthos, Greece (© Dimitrios Kontizas/Red Bull Illume)

Photographer: David Carlier / Athlete: Gary Edgeworth / Location: Lower Mesa Falls, Idaho (© David Carlier/Red Bull Illume)

Photographer: Christian Pondella / Athlete: Will Gadd, Tim Emmett / Location: Helmcken Falls, Wells Grey Provincial Park, British Columbia (© Christian Pondella/Red Bull Illume)

Photographer: Benjamin Ginsberg / Athlete: Bobby Okvist / Location: The Wedge, Newport Beach, California (© Benjamin Ginsberg/Red Bull Illume)

Flying Cameras On a Budget — My First Flight With Affordable Drone Helicopter + GoPro

Because there are few establishing shots that can compete with the one you get above 250 feet, I frequently take my shoots airborne. Whether it’s yanking the doors off a Bell Ranger traditional style or the…ahem…new school way of sending an 8-bladed octo-copter to do the dirty work, if it’s outdoors these days, aerial footage is, well, the new black.

Neither option mentioned above is cheap, however. I’ve been paying thru the mega-schnoz to rent A-Stars ($2000 + per hour) and such for years. And then was superduper excited in 2010 to go remote aerial at about half the cost of a real heli for this project launching the Nikon D7000 (here’s some more BTS with the same flight crew from a commercial i shot in Telluride…). But it’s still pricey. $2k – $5,000 per DAY or more. And although going the R/C route is the lesser of two budget busters, it’s still a rough lump to swallow, particularly if you’re just getting in the game.

ENTER the DJI Phantom, (picked mine up at Dronefly.com) the out-of-the-box R/C quadcopter.

Now before y’all jump into a tizzy that this thing isn’t close to the same quality – doesn’t do X and Y…I know those things. It’s ok that it can’t fly an Arri Alexa or do this or that other thing. BUT damn this is a great entry product that A) allows budget conscious folks the ability to fly a camera; B) makes some pretty solid footy for web videos and such; and C) is a helluva lot of fun to fly. All at fraction of the cost of any previously mentioned option.

Designed to fly the GoPro (you know I love ‘em in this video), this little rig comes in at under $700. Nothing to sneeze at, but chump change compared to what was available just 5 years ago. My crew has two of these little buggers now — and within 5 minutes I had achieved a comfort level great enough to try the stunt at 0:45, terrorize the other people at the GasWorks park in Seattle, and even chase a seaplane.

Although it’s not suitable for high end work (yet?), this is a nice budget breakthru. And truth be told it’s a fricking blast — I’ll be doing more soon. Perhaps…ahem… even on my next photo shoot in Iceland…

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