About Chase

Chase Jarvis is well known as a visionary photographer, director, and social artist. He is widely recognized for re-imagining, examining, and redefining the intersection of art and popular culture through still and moving pictures. While commercial work for brands like Nike, Pepsi, Volvo, Reebok, Apple, and Red Bull have earned him recognition from the International Photography Awards, The Advertising Photographers of America, Prix de la Photographie Paris, and numerous other industry buzz centers, his recent push into personal work and fine art has rapidly gained the attention of curators and art critics, mainstream audiences, and celebrity circles worldwide. The online hub for Jarvis and his work is at http://www.chasejarvis.com. Follow him on Twitter at http://www.twitter.com/chasejarvis
Author Archive | Chase

5 Crucial Thoughts on the New Nikon Df. Does It Deliver?

ChaseJarvis_Nikon DF_1
Wow. Two new cameras on my blog in one week (here’s the other one). I’ve never been a gear whore and don’t like dedicating too much real estate here to it, but I do like me some of these compact cameras. So here we go – quick like.

Nikon got the aesthetics right, that’s for sure. If it does nothing else, the new Nikon Df is going to make you look like a legit photographer from the 70’s. Even more so perhaps like a photographer shooting film (but you won’t be.)

Specs: Within the tasty leather, chrome, and gunmetal exterior of this Nikon Df hides…

// the legendary sensor from the Nikon D4 – my favorite still camera sensor of all time
// Nikon’s latest + greatest Expeed 3 processor
// Optical viewfinder with 100% field of view (thank god – not having this sucks)
// Full wireless capability [requires WU-1 wireless adaptor].
// We’re still waiting on the side of french fries, but this full-meal of a camera may just satiate even the hungriest of critics.

Yeah, but does it deliver?

Before we can answer that question (because I can’t – haven’t used it), I want to set my expectations. Because they are (were?) high for this little bugger. But when the hype is this big, the goods had better follow. So here’s what it has to do to get my five stars:

1, Ergonomics. I like how all the dials for shutter speed, exposure compensation, and ISO give you the option of being really hands on with setting your exposure. Shooting this way really increases my connection with what you’re creating with the camera. The Nikon DF looks like it’ll do a nice job of recreating (or perhaps simulating) that experience of “making” pictures like the cameras of old… That feel helps me be connecting to the art just a little bit more–ie slowing down a tad– than some of my other tools in my shed.

2. The size. The size is nice. Or rather, the size is nice compared to a D4 or pro body. Don’t get me wrong, when I’m on a gig I need the pro body to lean on, bang around, pound nails and otherwise be tough and sturdy. With this little guy? I prefer the portability, sorta. It’ll make a great vacation camera for jet setting photographers….unless you also like to capture video of your travels like I do. If you want video you need another camera, or an additional camera, and then the whole compact selling point is thrown out the airplane window with no parachute. So what gives here? I dunno. They made up a nice advertising story about “back to basics” with a “real camera” but rumor has it they couldn’t keep the guts cool enough to shoot video because mechanically that stuff takes up space. Jury is out. I like the purity angle, but it’s 2013…

3. The sensor. It has the same 16.2-megapixel sensor as Nikon’s pro-focused D4, which is the best still sensor of all time. There, I said it. It has ISO range up to 12,800 and expandable to ISO 204,800!! You can basically shoot this thing in the dark – let’s just hope it (or you) can focus in the dark. What good is the sensor if you can’t pull the trigger in focus?

4. Focus. It better be decent. Nikons have historically kicked everyones ass in this department. This better not be a let down. I hope the focus is fast and accurate. (Speaking of fast…we know it’s not fast in frames per second department. 5 ‘n’ change. Not bad. But not fast. Who cares really – that’s not what this camera is for.) We really do want the focus to be fast, however, if it’s to stand out from it’s peers. BTW, how is the manual focus mode? It better kick ass. I’m curious to see if there are any features to assist with this. There’s a lot of marketing around this camera pimping its ability to use all the old non-AI lenses, but the cameras from that time had focusing screens built for manual focus. Without tools like focus peaking, a split image screen, or a microprism screen, shooting with manual focus lenses might just be a pain in the ass. Let’s hope they get it right

5. Pro shit. I’m excited to see how “professional” the camera can be. Can I pound nails with this thing? Is it heavy and durable? We use a ton of different cameras for video, but the D4 is my go-to camera for EVERY SINGLE commercial photo shoot we do. Could the DF could come along on our shoots as a good BTS rig? Even in our BTS stuff we expect pro quality That would be nice if this delivered. I will always have a couple D4 backups, but for the solo photographer, the DF could potentially save pro photographers some weight and coin if (and only if) it can produce professional results in a pinch.

All this said, I can’t wait to get my hands on the Df and take it for a rubber-burning test drive. Good pals like McNally are oogling over it, but Joe would have to use a Nikon mobile phone if they had one, so take that with a grain of salt. Anywhooo. Stay tuned for a more meaty pile of feedback when I get my paws on this thing.

The Df is available for pre-order in four options. Check out the goods here:

/// Black body w/lens
/// Silver body w/lens
/// Black body
/// Silver body

ChaseJarvis_Nikon DF_1

A Hot Minute Hands-on Review of the Sony A7r

The field of affordable mirrorless cameras is widening, even as the gulf in quality between said cameras and DSLRs narrows. I’ve gone so far as to call them DSLR-killers in the past. A little tongue in cheek there, but wrapped in a nice dose of optimism. On the whole these rigs are lighter, more compact and pack a decent punch. They’re definitely the bomb for for street photographers and the kick the shit out of any point-and-miss er…point and shoot that is…without a doubt.

To that end, the not-yet-released Sony A7r [or Alpha 7r] and A7 magically fell into my hands last week prompting a brief but meaningful walk/shooting/note-taking session with my crew, the results of which I’m sharing here. Given that this little beauty doesn’t hit the market until December, what you’re about to read is one of the first true hands-on reviews. I can’t go into hand wringing detail about everything w the camera (save that for others), but this is rather my first quick impression. (And seeing as the bulk of my time was spent with the A7r, I’ve limited my notes below to that model.)

FIRST, THE UPSIDE:

1) The Tactile. The ergonomics are great and the grip is the perfect size. I carried it the whole time without a neck strap and never worried about it slipping out of my hands. Camera ergonomics are vastly under-appreciated IMHO – really important. I’m a stickler for it and this camera delivers on it.

2) Presence. The A7 is light, but not cheap feeling. It feels similar to the Olympus E-M5 in weight and dial placement, but easier to grip with better spacing in the button layout. Good lines.

3) Design. I dig the placement of the exposure compensation wheel. I could make adjustments easily and intuitively without taking my eye away from the viewfinder.

4) Focus. Focusing speed is acceptable but nowhere near groundbreaking. Norton’s E-M5 and Erik’s Panasonic GX7 a both seem to focus faster (this might be different on the A7 vs the A7r).

5) Image quality. Image quality is really nice, though we were only able to view and edit the Jpegs since Lightroom doesn’t support the A7’s raw files yet and only had the camera for a qwik spin. (also we can’t share our images since the camera is technically a pre-production model…sorry) The shallow depth of field on the 2.8 lens is dreamy. Getting a nice shallow depth of field in a camera this compact feels like cheating.

6) Looks. Aesthetically, the camera is very inconspicuous. In a short walk in a part, people stopped and commented about Norton’s silver retro looking Olympus E-M5, but nobody asked about the A7r. The murdered out black finish on the A7/A7r is stealthy for sure. This will be a nice nod for the street photographer in you, but will work against you if you’re one of those kooks who is trying to be …er…”impressive” with gear.

NITPICKS ON THE NEGATIVE:

1) Shutter. I’m not crazy about the shutter button. This is super nit-picky, but it’s sorta gummy. It takes a little too much pressure to fire the shutter. It feels to me like it’s likely to cause unnecessary camera shake, which could hurt photos taken with a slow shutter speed. AND…speaking of the shutter…it’s damn noisy. This camera is not sneaky.

2) Battery. The battery life is wack. I only had one, and I had the feeling right away that it wouldn’t last. I had to keep turning the camera off between shots, and that’s no fun. Hopefully Sony addresses this quick-like.

4) Boot-time. The start-up time overly slow. I seriously thought the camera might have had issues when I first turned it on. (this might be because the camera I was using might be a preproduction model???)

OVERALL SIDE OF THE EQUATION:

Anybody thinking about getting into the world of mirrorless cameras, or even mid-range DSLR’s, should take the Sony A7r and A7 into serious consideration. If you by chance have a NEX-7 then this upgrade is really really desirable since your glass can migrate with you.

Both models are available for pre-order here and here.

Scroll down for a more detailed look at the Sony A7r:

How Photographers Really Get These Shots [hint: it takes a village]

Just stumbled on this image of yours truly working for an advertising photo down at Smith Rocks, OR a few years back. I don’t do a ton of climbing photography – it’s pretty damn specialized – but when I get to, it reminds me a whole lot of why i like to climb. It really focuses your attention on the task at hand. While the handful of support crew who help make these shoots possible are a real blessing, my biggest appreciation during work like this goes to the athletes. Every safety measure is taken, but they certainly put themselves at risk to get the shot – often needing to make the same move a half dozen times to get it just right. #respect.

My biggest challenge in this case is multi-tasking while in position. I’ve gotta be communicating with the athlete, communicating with the crew, etc, and being my own assistant at the same time as focusing on the shot.  

Happy friday – and happy to answer any questions below.

Fire Breathing in Bullet Time [with GoPro Array]

You know I’m a fan of all things GoPro Hero 3+ since it dropped earlier this month. This vid is another reason to dig it.

Tyler Johnson of GoPro uses an array of 24 GoPro Hero 3 cameras to film fire breather David Kelley doing his thing. And who doesn’t love a GoPro array. We did one a short while back in this vid (see if you can spot it)…but this is a lot sexier with not 8 like ours…but rather 24 of those suckers.

With all those GoPro’s to keep track of, I wonder if Tyler has seen my GoPro packing system?!.

Has anyone else got some bullet cam array stuff you can point us toward?

[Happy Friday.]

Iceland’s Endless Light – chasejarvisRAW

After years of finger-crossing and well-wishing, I finally got the chance to visit Iceland on a commercial shoot a couple months ago. It was worth the wait, but I can’t say I’d want to wait that long again to return. Iceland was the definition of magical, and the light was to die for. And it went on. And on. We put in 16-hour days and grabbed a TON of shots and footage [see some of the behind-the-scenes stills from the shoot here], almost too much to cram into one short RAW vid. If you dig what you see, tell us in the comments below, cuz we’re considering putting together a Part II.

Once again I’ve got to give a shout out to ProFilm for hooking us up with Marteinn Ibsen and Arnaldur Halldórsson, two incredible local producers who drove us across their land to all the must-see and must-shoot spots. Our time with them serves as a lesson to anyone heading abroad for travel or a shoot: get in with some locals early or ahead of time to get pointed in the right direction, particularly if you’re short on time.

As is customary these days, we took to the air, chartering helicopters and flying affordable drone quadcopters too. [Stay tuned for a special chasejarvisTECH episode featuring some ill-fated experimentation with the DJI quadcopter and a roll of gaffer’s tape.]

Music by Big Chocolate.

How to Sell Yourself Without Selling Out [RE-WATCH the Legendary Marc Ecko on chasejarvisLIVE]

Let’s face it… it’s a complete myth that your work will just “be discovered” and that your personal brand just “happens.” These are topics that simply cannot be reduced to sound bites and can’t be left to happenstance. In case you missed last week’s LIVE broadcast of chasejarvisLIVE, we brought on brand luminary Marc Ecko and spent a full 90 minutes uncovering the core principles of Marc’s 20-year-long rocket ship of a career as an artist & entrepreneur.

Some top takeaways from the episode:

_Compete with your ideas – not dollars.
_The system will try to make you think you are not an artist – be a creator anyway.
_You can be a great artist AND a great entrepreneur
_By definition, a Community is about what you ARE, but also about what you AREN’T
_Creativity is a messy process. You have to be comfortable with the mess.
_It’s not what you make – it’s how you make people FEEL.

Marc is the man. He is THE Marc Ecko — the hugely successful graffiti artist-turned-entrepreneur whose Ecko Unltd and Complex Magazine brand platforms (which started in his parents’ garage) are now worth more than a BILLION dollars. Marc came on the show to help you and me understand personal authenticity, personal brand and how to apply them in your life and career. We also got an insider’s look into his new book, “Unlabel: Selling You Without Selling Out “ – which – if you can afford the $15 bucks should definitely purchase. I read it cover to cover on a single flight SEA to NYC last week and I’m on my second read now. LOTS of nuggets in there.

Here’s a few BTS shots from the episode:

TechCrunch Cribs – Behind-the-Scenes CreativeLIVE San Francisco HQ Tour

The fine folks at TechCrunch stopped by the San Francisco HQ of CreativeLIVE the other day. In typical CRIBS fashion I gave them a little tour of our space and a bit of a behind-the-scenes look at the inside of the new method of creative education. Check out the video below and the full story: HERE

5 Travel Hacking Tips & Why Your Creativity Needs a Vacation Right Now

ChaseJarvis_Chris Guillebeau_Travel Hacker

[UPDATE: This class is happening RIGHT NOW at creativeLIVE: here]

Among other wonderful benefit, travel is known to inspire creativity. And for those of you who want to travel but don’t think you have the means… allow me to (re-)introduce you to my pal Chris Guillebeau is a globe trotting, “self employed for life” hacker. He is also the founder of the World Domination Summit (most amazing name ever for a creative conference…) and the best-selling author of The $100 Startup as well as The Art of Non-Comformity. When Chris appeared on chasejarvisLIVE earlier this year I heard from a lot of you that you want to travel, but didn’t have the means..

Soooo…I begged him for a followup post to help you and I hack the system.

As such, in advance of his free creativeLIVE course on Travel Hacking which is running RIGHT NOW (tune in here), he agreed to lay out a specific foundation for us here to make worldwide travel a reality for more than just the rich… Take it away, CG.

Thanks Chase. Over the past ten years I’ve built a hybrid career from travel hacking, a way of seeing the world on a limited budget. It amazes me how many people find traveling — and even the idea of a vacation — out of reach. Whenever I tell people about the next country I’m visiting, they respond the same way, over and over: “I wish I could do that.”

I usually reply with a question: “What’s keeping you from it?”

The answers are always resoundingly the same: I don’t have the money, I don’t have the time, I’m waiting until I retire.

It’s not just the people I meet who feel this way. Here are a few statistics:

● A Harris Interactive study found that 57% of Americans will have unused vacation time at the end of the year.
● On average, American workers surrender 11 unused paid vacation days the end of the year — 70 percent of their allotted time off.
● According to a study from Hotwire, 87% of Americans would take more trips if they had the time and money to do so.

The problem isn’t lack of time or lack of money; the problem is how we choose to spend our resources. We choose what we value, either consciously or unconsciously — and Americans are clearly unconsciously choosing work over play.

When’s the last time you took a vacation? Here’s why you need to start planning your next trip today:

If not now, when? People often tell me they’re waiting until retirement to invest resources and time in traveling. While I don’t see anything wrong with delaying gratification, I do see a major problem in doing so to avoid living the life you want. You will not lose your job because you take a vacation. Don’t fool yourself into believing busyness is how you earn happiness.

There is no substitute for new experiences. For me, the more I have traveled, the more I learn, and the more I realize how big the world really is. Leaf Van Boven, a psychologist at the University of Colorado, has found that people are made happier by new life experiences than by material possessions. Visiting a new country exposes you to new sights, smells, tastes, and sounds. A trip is an incomparable investment in your memory bank.

You can afford it. Most people reading this have limited time and limited money. I’ve spent a lot of my own time figuring out how to help you save money — so you can spend your downtime unwinding and making new experiences, not cutting coupons to nickle and dime on that dream vacation you want to take in 20 years.
Here are 5 innovative travel hacks you can start using right now:

1) Never let airline miles expire. Make use of the airline miles you have and never let them go to waste. If you have miles that are getting close to expiring don’t believe the myth that you have to fly to keep them- you only have to have activity in your mileage account. Redeem a few miles to buy a magazine subscription or check out the airlines facebook page to see if they have any offers to get a few quick and easy miles. Some airlines offer promotions that will give you 500 miles for liking a page, watching a video or playing a social media game. All of these action (or shopping online- see #3) will keep your miles in business.

2) Track glitch fares. Once in awhile, airlines will screw up and price one of its fares incredibly low. This is an accidental glitch that will eventually be fixed — but, if you spot these glitches before the airline does, you can save thousands of dollars. One of my readers who alerted me to a special deal on Business Class flights from Malaysia to any airport in Canada. A ticket that normally would cost $2500 was showing up in the system priced at $630. I went to Malaysia twice using that single glitch fare, and even earned elite status with Delta thanks to the offer. Pay attention to the mistake fare forum at milepoint.com

3) Multiply your miles for online shopping. Whenever you buy online use an airline’s mileage mall portal to get extra points for your purchase. Some shops offer 2x – 10x bonus miles per dollar spent just for clicking on their link to get to the store you were going to buy from anyway. Check what sites are offering the best bonuses the day you shop at www.evreward.com.

4) Play the credit card game. Sign up for a new credit card and get up to 50,000 airline miles as a bonus. That’s enough miles to book a free ticket for the European holiday you think you can’t afford. See what credit cards are offering the best bonuses at www.cardsfortravel.com

5) Buy gift cards. Know what bonuses your credit cards offer for spending and take advantage of them. If you get a 2x – 5x point per dollar bonus at office supply stores, drug stores or supermarkets take advantage of the system to buy reloadable gift cards for restaurants, gas stations and your favorite shops. My Chase business card gets me 5 miles per dollar at Office Depot but only one mile per dollar at gas stations. My solution is to buy $50 gas station gift cards and then use these to get gas. Not only do I get 250 miles for my fill up instead of 50 (at one mile per dollar) — I also get the cash price at the pump for using a “cash” gift card.

Of course, this is just the beginning. but get off your bootie and make it happen. 30 min of strategy today can to set this stuff up can pave the way for at least one free trip each year and many more if you’re on your A-game.

##

REMINDER Chris is offering a free creativeLIVE online course that will reveal how he travels the world, upgrades to first class and gets to travel and photograph the world LARGELY FOR FREE with his How to Become a Travel Hacker course. It’s LIVE RIGHT NOW. Tune in HERE.

ChaseJarvis_photo_Chris Guillebeau

How to Sell Yourself Without Selling Out [Legendary Marc Ecko TODAY on chasejarvisLIVE, Oct 9]

20131009 cjLIVE Marc Ecko Home Page Graphic

UPDATE: The LIVE broadcast is TODAY October 9 – 11am SEA time (2pm NYC -19:00 London) – mark your schedules and flip your dial to http://www.chasejarvis.com/live. My guest — the legendary Marc Ecko — will give you the most important tool kit that an artist can know outside one’s craft —> how to sell yourself without selling out.

Let’s face it… it’s a complete myth that your work will just “be discovered” and that your personal brand just “happens.” These are topics that simply cannot be reduced to sound bites and can’t be left to happenstance. We’ll go a full 90 minutes and uncover the core principles of Marc’s 20-year-long rocket ship of a career.

Why Marc? He is THE Marc Ecko — the hugely successful graffiti artist-turned-entrepreneur whose Ecko Unltd and Complex Magazine brand platforms (which started in his parents’ garage) are now worth more than a BILLION dollars. The same Marc Ecko who conceived, shot + starred in the controversial “Still Free” video that made its interweb rounds back in ’06 and featured a hooded Ecko sneaking across a guarded runway to tag the above words on AirForce One (it was actually a replica). But – again – Marc isn’t coming on #cjLIVE to tell stories about tagging antics – he’s coming to help you and me understand personal authenticity, personal brand and how to apply them in your life and career. We’ll also get an insider’s look into his new book, “Unlabel: Selling You Without Selling Out.”

WHO: You, Me, Artist/Entrepreneur Marc Ecko + a worldwide gathering of creative people
WHAT: Interview, discussion + a worldwide Q&A
WHEN: Wednesday, Oct 9, 11:00am Seattle time (2pm NYC time or 19:00 London)
WHERE: Tune into www.chasejarvis.com/live. It’s free — anyone can watch and we’ll be taking YOUR questions via Twitter, hashtag #cjLIVE

chasejarvis_markecko

HELP US PIMP THE SHOW AND WIN STUFF.

We’re giving away two prizes before the show:

1) signed copies of Marc’s new book and
2) $200 free @creativeLIVE course credits

To enter, just help us promote the show starting RIGHT NOW.

Send out a creative tweet OR Facebook post (pointing back to my Fbook page so we can find it) promoting the show and be sure to INCLUDE #cjLIVE + @marcecko + the short url to THIS blog post.

We’ll select a few of the best ones at the beginning of the show, give you a shout-out, and one of these great prizes.

DURING THE SHOW.  THIS IS BIG!!!  You’ll have to tune in to find out more. But I can say we’re giving away

@BorrowLenses discounts

AND…wait for it… the NEW GoPro Hero3+ (estimated retail value of $399.99)

JOIN US IN THE STUDIO.
Want to be part of the live studio audience? We’ll invite the first 20 people who send an email to production@chasejarvis.com to join us +1 guest. You’ll receive a confirmation email with attendance details if you’re 1 of the first 20.

Peep the Unlabel book promo here:

How to enter here.  Official Contest Rules here.

Underwater iPhoneography – The Gear I Used to Find Nemo

While in Belize a couple months ago, I took the opportunity to field test a new iPhone case designed for action sports photography + video. (I’m a big fan of field testing new tech/gadgets; see my out-of-the-box successes with the DJI quadcopter—> here).

Without getting in the weeds here, let’s be honest. We’re not aiming for the Oscars with this footage, but I’m not gonna lie… I quite frequently need a little breather from all the high end work that I’m focused on doing. Not everything needs a $150,000 Phantom camera to be good or fun. You with me? Good. Then ENTER—>The Optrix XD5 — a waterproof housing for the iPhone 5 that gave me a nice 175 degree wide-angle lens and control functionality while coasting from reef to reef. It couldn’t have been easier or more chill to use… I’d recommend this to family vacationers and pros alike who dig the occasional goofing around with some gear. Watch through the end of the video to see a few super basic stills I was able to take on one very very short swim about the reef.

Note: the video above was shot on an iPhone housed in the same XD5. Totally passable, in my opinion. And an idiot-proof design, as the video reveals.

Check out the Optrix line of iPhone housings.

For more behind-the-scenes action from my Belize assignment, you can go here, here + here.

Music by Small Face.

Photoshoots with Flying Cameras, Bulldozers & World Class Athletes [plus Other Exclusive Behind-the-Scenes Antics from my Aspen Campaign]

Snow cats. Flying cameras and world-class athletes.  Couple-o-sunrises. One of the most unique locations I’ve found in my career (a coal mine?!) and a superfun campaign for one of the top mountain destinations in the world…here’s behind the scenes for my most recent campaign to drop –> Aspen.

ChaseJarvis_20130313_CJ_Aspen_3_AAA1167_Edited_2rev

This past March, you might have caught wind of my live updates while shooting the 2013-2014 campaign for my friends at Aspen/Snowmass ski resort. In the midst of the controlled chaos of a high-altitude photoshoot, while obsessing over the weather, we were able to share a few the scenes photos. chasejarvis_aspen
Today we’re dropping “ChaseJarvisRAW: Aspen/Snowmass Behind the Scenes” timed to coincide with the launch of the campaign in action sports magazines worldwide. We’re also sharing those ads below (See below for a few examples with the original photos) before they land in magazines and on billboards worldwide.

As is always the case with a project of this scope, the story behind the final imagery is something I enjoy sharing via the photos or videos themselves.

Last March, we rolled into Aspen with a fast-n-light crew of six of my Seattle-based team to join Aspen’s marketing + media teams and their creative agency Factory Labs) To produce this video and the images below, we coordinated around 45 people and quite the pile of gear in an unpredictable, high-altitude, always-changing environment over a span of 5 days. Standard challenges apply

Working in an alpine environment can be difficult, but there’s another challenge to shooting in Aspen: telling a unique story about one of the most written about, filmed and photographed places on Earth. So we ventured north from Aspen into the Roaring Fork valley looking for a new angle. And we found it.

Backstory on our unique location and how it tied to the campaign. Aspen Skiing Company is one of America’s most outspoken corporations on climate change, and it backs up its talk with innovative efforts to both mitigate its own pollution and to model climate-friendly business practices. That’s smart, forward thinking for an industry that depends on consistent snowfall for its survival – so we incorporated this into on of our shoot locations….
ChaseJarvis_Davenport20130312_Aspen_1_AAA9873 So here’s the crazy part – Aspen’s newest addition to their sustainability program is based at the Elk Creek Coal Mine. How does that make sense you say? Here’s how it works: First, Aspen BUILT & OWNS A system that captures methane emissions vented from mine (a mine that has been under operation for a long time – no going back on that) and uses this gas to generate electricity, which is fed into the grid. NOT the coal, but capturing the energy put off by the off gassing. By preventing the methane—a greenhouse gas twenty three times more harmful that carbon dioxide—from entering the atmosphere, the project eliminates three times the carbon pollution that Aspen Skiing Company creates each year. Boom. If that’s not thinking outside-the-box then I don’t know what is. It also happened to be a perfect place to find a unique photograph. So we went to the mine to capture a gritty, industrial snow shoot with this, what I consider a unique backstory, about how Aspen is being inventive around how it invests in clean power.

Shooting on location in the mountains comes with the usual crazy challenges: cold weather, even colder hands and feet, crazy wind, scorching sun and altitude, but shooting at a coal mine with skiers and snowboarders – that was a first for me as a professional and a wicked creative way to tell this great story. And were the bulldozers, cranes, choppers and other nifty things we needed to build the shoot.

But that is what makes Aspen great – they do things differently and allow the artists that work with and for them to operate that way too. While some of my previous BTS videos show that originality, we wanted the focus of this video to be the ways we captured the photos, the people, the athletes and the action. We skied, hiked, snow-catted, ate, drank, danced, piled gravel and pipes and laughed our way through this job – a helluva a lot work, but even more fun. Hope you enjoy. Here are some of the images and the final ad creatives:

chasejarvis_coalmine_aspensnowmass

Chasejarvis_coalmine_aspensnowmass

ChaseJarvis_chrisdavenport
ChaseJarvis_Dav_BurntMountain_Powder_NovResortGuide_FINAL

If you’ve ever wondered what we use for a video and photo shoot like this…here are the essentials on our GEAR LIST:
[Available from Adorama]

// (2) Nikon D4 bodies
Nikon 14-24mm f2.8
24-70mm f2.8
70-200mm f2.8

// BTS camera kit:
Canon 5D MarkIII, 16-35mm f2.8, 24-105mm f4, 70-200mm f4, 35mm f1.4

// Sony F3 35mm f2, 50mm f2, 85mm f2
// Kessler CineSlider
kessler pocket dolly
kessler electra drive for timelapses

// (1) Octa-copter

// (7) GoPro Hero 3s – strapped to my head, my leg, to an octo-copter…and more.

// Broncolor Scoro 3200S
(2)Broncolor Unilite 1600,

Some other nuts and bolts from the shoot that are not obvious from the BTS vid, but that you might be interested to know:

// The Elk Coal Creek Mine/Aspen initiative is the first project west of Mississippi to turn coal-mine methane into electricity,

// Among the many shredders we worked with is legendary Chris Davenport, one of the best skiers of all time. Chris has climbed and skied all 50+ 14,000 peaks in Colorado in one year and recently skied off Everest. Follow him here @steepskiing. Total badass. Consummate pro. And he’s in Washington DC lobbying for climate solutions as you read this.

// We shot the entire campaign and video in 5 days

// Aspen is releasing a 6-part series to go with this campaign video – tune in here.

Also – final note. MY GOODNESS is the band responsible for the rocking tunes in the video. Three songs in the video: Check your Bones, Lost in the Soul and Cold Feet Killer. If you dig the tunes, you can listen to an entire live performance they did shot by cjLIVE here in video form, and you can also stream the performance on soundcloud here. Please enjoy – take a listen, and share with your friends.

Learn more about My Goodness here - http://www.facebook.com/MyGoodness

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GoPro Hero3+ is the Fairest of Them All

GoPro’s Hero3+ dropped like a bomb today, splitting atoms and shattering computer screens with some of the most bad-ass footage yet seen. The new Hero3+ is GoPro’s sexiest iteration to date, with some notable improvements over its predecessor. Lest you Hero2 or Hero3 owners think this money ill-spent, consider these upgraded features that you’ll get with the Hero3+:

_20% lighter + smaller (case)
_30% more battery life
_4x faster WiFi (built-in)
_Auto Low Light feature, which automatically adjusts frame rate to maximize quality
_sharper lens
_SuperView movie mode allows you to shoot 1080p (1920 x 1080 video resolution) w/ the Ultra Wide field of view, so you can capture more of yourself and the beautiful landscape. Or a lion’s face.

There’s been some chatter from folks who feel wrong-done by GoPro’s “Apple-like” upgrade, but the truth is they’ve been pretty consistent in the time + release of new products and it’s not their fault if you just bought a Hero3. [Note to those who did: If you bought it from GoPro.com less than 30 days ago, the company *should* honor your return requests so you can get in the “+” game.]

Will I be adding the Hero3+ to my OCD-inspired GoPro travel bag? Definitely. I’m thinking I may need a re-do of my GoPro aerial footage experiment, too.

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