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Let’s Hang Out! WIN a Meeting with Me + $500 in Camera Gear + 2 Classes from CreativeLive

UPDATE: The contest has ended and a winner has been randomly selected! And the winner is… David Arthur! David: send us an email to production@chasejarvis.com to claim your prize and get that consult scheduled. Everyone else: thank you so much for entering! As always, we’ll do more contests in the future for you to win some rad prizes, so make sure to keep checking in.

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Since I started writing this blog in 2006, I’ve always emphasized creativity and education over gear. You’ve heard me say “the best camera is the one you have with you” (ahem…) once or twice. I’ve handed the microphone to friends like Ramit and Tim to help me shout from the mountaintops that a new fancy camera is NOT one of your photography business essentials.

But while ideas and education trump gear, gear is not irrelevant. I’m 110% aware how easy it is for me to preach creativity over the camera when I’m slinging the latest goodies – D4s, Hasselblads, and an Alexa. The right gear HAS actually made many of my photos, videos, etc possible. Literally.

It’s perhaps then, fair to say that progress in one’s photography career / path takes a combo of 3 things. Ideas, education AND some basic minimum of gear.

SSSOOOOOOOOOO…. It’s with all that in mind that I’m kicking off a contest/sweepstakes TODAY that packs all 3 of those things together. Yours truly, along with my friends at Adorama and CreativeLive are each contributing prizes — all 3 prizes which will go to one winner. That can you be you.

WHAT THE WINNER GETS.
1. A personal consult with Chase Jarvis. Yes, a 60 minute Skype, Google Hangout or phone call with yours truly. We can talk about whatever you want to discuss: creative ideas, business ideas, portfolio review, the World Cup — whatever — you name it, I’m yours.

2. Gear. Adorama is kicking in $500 cash (gift card) toward anything on their site. Grab a new iPhone for mobile photography OR apply that $500 to that Canon 5D that you’ve always wanted.

3. Education. CreativeLive is kicking in 2 free classes — online education from the world’s best experts in photo & video education. There’s also business, design, audio courses and more. Learn from Pulitzer Prize winning photographers, Emmy nominated directors, New York Times Bestselling authors. 2 courses valued at $149 each will be yours — for free.

SO, HOW DO YOU WIN? To help wrangle this giveaway, we’re going back to our favorite widget below. It does a few things really well:
1. manages all entries into a secure database and properly randomizes a winner
2. gives you info about how much time is left in the giveaway / how many entries there are etc
3. allows you to earn extra entries by participating more deeply in the community (tweeting, sharing, reading posts etc)

To enter just fill in your info below and follow along. And note: this giveaway is live TODAY all the way through the 7th of July. Winner will be announced on July 8th via my social feed and email. Feedback welcome on the widget if you have any.

a Rafflecopter giveaway

Good luck to all who enter. I can’t wait to chat it up with the winner.

[In the meantime, to start your gearmouth a salivating ... you gear-heads can check out this post: Don't Leave Home Without It Gear Kit.]

How to Charge What You’re Worth — Which is 3 to 10x More Than You’re Getting Today [with Ramit Sethi]

Ok, first thing first…if you’ve already made the move OR are even CONSIDERING turning your passion for photography (or video, or design, or writing or whatever) into a business, do your future self a solid and start following Ramit Sethi, right NOW. Visit his website. Read his blog. Sign up wherever it tells you to sign up. Because Ramit will teach you more about the business side of this industry than you thought you needed to know. His style direct, you’ll get tough love, but he’s great at helping us creatives (eg he has helped me more with my business chops than anyone else) get to where we need to be. He’s been on #cjLIVE before and he’s also shared some thoughts on raising rates.

But today he’s back by popular demand to share a simple one-two approach to setting your prices and upping your earning potential. Pencils ready? Okay, take it away Ramit.

Thanks, Chase.

I recently asked a photographer how she came up with her pricing. She said, “Well… I researched my competition and found that they had similar services, so I charged what they were charging.”

Does that sound familiar? Or worse, do you know people who charge less to “undercut” the competition or “get more business?

Here’s the problem with using “me-too” pricing: You’re signaling to your potential clients that you’re the same as everyone else. Why would they choose you when they can always find someone else charging $10 less?

How can some photographers charge 5x, 10x, even 100x what others do? Are they 100x more talented? Do they have 100x more experience? 100x better equipment?

No! The reason they can charge more is simple: Of course they’re good, but good isn’t enough. They’ve learned to position their services as a premium product. Today, I’ll show you how you can, too.

Step 1: Think like your client
Start by asking yourself, “What are my client’s top 3 problems? What are their concerns when hiring a photographer?” The equipment you use probably isn’t in their top 100 problems.

Clients care about themselves and their problems. By taking the time to make your proposal client-focused, you’re already ahead of 90% of your competition.

In an 90-minute interview I did with Chase, we cover tons of examples on how to use this idea. See the 24:00 minute mark where I share exactly how to “read their mind” using a simple technique you can do in the next 5 minutes.

Once you’re in your client’s head and can address their burning needs, price becomes a mere triviality.

THIS is how some creative people can charge 2x, 5x, even 20x what others charge. Yes, they’ve honed their skills, but being good isn’t enough. They know how to focus on their clients, not just their equipment.

Step 2: Use these words to say “no” to low-value clients
One key is learning how to be confident in your own value. Part of getting paid more is believing you’re actually worth more and saying NO to low-paying jobs. Sometimes, we feel grateful for ANY job, especially when we love what we do. This leads to accepting less than you know you’re worth.

The truth is, you’ll get more clients and better clients who respect and value what you do if you’re confident and stick to your rates. Check out this tested word-for-word script to see what I mean:

CLIENT: “What’s your hourly rate?”

YOU: “I’ve actually changed my business so I only do weekly engagements now. This helps me deliver more in-depth results (for example, helping a recent client do ____). The rate for that is $X per week, and that includes A, B, and C.”

CLIENT: “Can’t we just get you for a few hours?”

YOU: “Unfortunately not. I’d love to help but I focus on high-value projects, and those typically take a minimum of a week to understand and execute. The good news is I’ve never had a client who wasn’t happy with the results, even if they originally wanted me for just a few hours. And based on everything you’ve told me, we definitely have more than enough work to keep ourselves busy during that timeframe. The potential upside of Project X is very large.”

CLIENT: “OK, fine. Um… could you do $Y per week instead?”

YOU: “I typically don’t discount my rates except in special cases. If $Y is your budget, I’d be willing do it only if we were to remove either B or C from the project scope. Which would you prefer?”

CLIENT: “Never mind, we can do $X.”

YOU: “Great! I’ll follow up with you soon with next steps.”

Do you see what happened there? Many of us fear we’ll scare away clients by charging premium prices. In fact, low prices are a bigger red flag in your clients mind. Sticking to your higher rate communicates that you’re more valuable than the competition, so the client will lean toward hiring you.

You can even add value to your current clients while raising your rates. The key is to create a win-win situation for you and the client.

Check out this video on how to raise your rates and thrill the client, including a word-for-word script you can use when telling your client about the new rate. You’ll learn:

  • 1:00 — The 3 things you must tell your clients about a rate change
  • 2:07 — How to get clients excited about the upcoming changes (even if it includes a rate increase)
  • 2:30 — A simple way to ensure your clients love you, even if you have to part ways

So how did a graphic designer convince me to pay more? Instead of focusing on design-specific concerns like typography and alignment, he nailed my primary concerns as a client. Click here to find out exactly what those were in an interview I did on pricing here.

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For more information and help with negotiating your rates and navigating the ins and outs of creative business, check out Ramit’s CreativeLive course, Money + Business For Creatives. Make sure also to check out Ted Leonhardt‘s course on Negotiation for Creatives, Ann Rea‘s course Make Money Making Art, and CreativeLive’s entire catalog of business courses for creatives.

Master Your Fear & Find Your Voice [with My Homie Tim Ferriss]


Okay, so maybe you haven’t created your New York Times Best Seller that’s sold millions of copies, and maybe you haven’t won the Chinese kickboxing championship or hold the Guinness Record for most consecutive tango spins, but there’s one all-important thing that you have in common with my pal Tim Ferriss….fear.

You might think a wildly successful author and innovator doesn’t experience fear like a “normal person,” but as Tim revealed here, it’s exactly that emotion that is at the heart of his success. Of all the liquid gold Tim shared with me there are 3 important subjects that stood out. I mined these shiny gems to present here with some “homework,” to get you moving in the right direction.

1. Mastering fear: fear is a creativity killer
2. Finding your voice: your voice is a creativity stimulus
3. Giving it away: sharing your knowledge is essential to your professional growth

Here’s the first of three exchanges we had on these topics:

1. Defining Your Fear

CJ: I think it’s really, really important for the folks at home to know about your take on fear. It’s basically useful in any genre of any pursuit or passion. Talk to me about how you view fear, because there’s so much fear in the photo industry. People are afraid to make mistakes. They’re afraid to get called out. They’re afraid to do shitty work. They’re afraid to be called out on something and a lot of that keeps creative people in a little shell.

Tim Ferris (TF): Fear is a real driver, and it has been for me as well, in the past, whether it was in athletics or writing or academia, whatever it might have been. I realized that it’s a driver based on risk, and that’s when people define risk or should define risk as the possibility of an irreversible negative outcome. What I mean by that is just like most people fail to achieve their goals because they are poorly defined, most people are prevented from doing things based on fear because it’s poorly defined.

[We've all been told a thousand times that goals become infinitely more achievable when they have been written down in as much detail as possible. Defined goals are reachable goals. But defined fear? This was something new.]

TF: So what I tend to do if I find myself paralyzed or indecisive, is I’ll write down all the worst-case scenarios. I mean really get high def in the absolute specific worst-case scenarios. Then the second column is…anything I could do to prevent those specific items. Then, if they happen, what I could do to reverse those or minimize the damage from each of those outcomes. You find once you do that that the worst-case scenarios are very seldom as bad as you have envisioned.

It’s just the nebulous, dark phantasm of a bad outcome that prevents you from taking action. What you actually realize: oh, worst-case scenario, I go back to my last job. Worst-case scenario, I take a part-time job doing this. Worst-case scenario, I have to suck it up for a month or to do twice as much work with that one client I don’t like, and then this. Then it really doesn’t seem as scary and you can actually move ahead with it.

Brilliant. Actionable.

Just like most people fail to achieve their goals because they are poorly defined, most people are prevented from doing things based on fear because it’s poorly defined.

Your Homework on #1

You’re probably sitting on a great idea right now. Maybe it’s a short film project that requires you to quit the desk job and start an indiegogo campaign. Maybe it’s a photojournalism road trip across America documenting classic diners. It doesn’t matter. The point is you’re sitting on it. Why? Fear, probably. Right?

If this is you, here’s what you do:
List ALL the possible worst-case scenarios. be specific and then for each scenario list all the possible steps you can take to prevent that scenario.

Doesn’t look so bad anymore, does it? Boom!
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2. Finding Your Voice

When he set out to write 4-Hour Workweek, Tim knew he had great ideas, but we all have great ideas, right? For an author (or would-be author, as the case was for Tim) the challenge was turning those ideas into actionable advice and doing so in an authentic way. In other words, he had to find his voice. Turns out Tim’s approach is applicable across many disciplines:

TF: I first ended up with this really pompous like Princetonian shtick that I was doing. Shit, too. Like four or five-syllable words. That was horrible, so I scrapped it, and then I went to like Looney Toons/Three Stooges slapstick, which was also horrible. Scrapped that. So I threw away four, five chapters and had two glasses of wine and sat down and said I’m going to write this like I would write an email to my best friends. That’s how it started. That’s how I found my voice.

Great approach, right? Stop burdening yourself with the prospect of a worldwide audience. Present your work as if to your friends. This applies to writers, photographers, musicians, etc. You’ll be lest apt to force a voice that isn’t yours, and you’ll probably be less apt to see your creative cogs seize up under the pressure. If you have true and trusted friends, I’m betting the bank that you already have an authentic voice within that circle. Use THAT voice to tell your story, whatever it is.

Your Homework for #2

Look back through social posts, photos, your work etc. that you shared with or sent to friends and family and find the little ticks and tickles that are truly unique to your vision, your special sauce, your mojo. Now apply this to your future work.

Sounds simple, but it’s harder than you think. But you’ll thank me (us) when it’s done.
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3. Give [Some of] It Away

To a large extent we photographers make our living because of intellectual property rights. The idea of putting our best work on Flickr without our rights reserved is antithetical to what we know—or think we know—as businesspeople.

But Tim made a great point about releasing some of your best work “into the wild” even though there’s no promise and very little prospect for being paid for it. It’s about getting eyeballs on it:

TF: I have a friend, Eben Pagan, a really fascinating guy who’s built up a very successful online content business…and he talks about moving the free line. Meaning giving away, in many cases, your best content as a way to introduce people to your work and to drive people back to your other work. I cannot tell you how many times I have gone onto Flickr and found a photograph—now I’m not saying that everything needs to be Creative Commons—but I’ve wanted to introduce someone’s photograph to a few million people and I choose not to, of course, because it’s all rights reserved. Instead I go to Creative Commons search and then sort by most interesting and I always find amazing stuff. But I always credit and if you were to simply take let’s say two or three of your best pieces and make them Creative Commons, then people like me, and there are plenty of them, hundreds of them, would be able to use that to help promote you.

CJ: Yeah, and you know there’s a big, there’s a big discussion that’s been going on for years now, again, historically photography’s been a fear-based protective, very closed loop, because intellectual property is how photographers make their living. So that’s been a very dicey conversation, and I’ve been at the middle of it several times. I remember five or six years ago talking about Creative Commons with Larry Lessig…as the marketplace unfolds and emerges into this new era, photographers specifically are faced with a decision on how and where to share your work. So it’s interesting to know that you notice that stuff.

TF:…I was traveling with Matt Mullenweg at one point. Matt Mullenweg, genius of a guy, good friend of mine who is known as the lead developer of WordPress. Matt was largely responsible for a lot of that code base in the beginning days, and now runs WordPress.com and Automattic. Really smart guy. We were on the plane, and I remember being really stressed out at this point…because The 4-Hour Work Week was on RapidShare. It was on all these different Torrent sites, and I was like, “Oh, God, how are artists going to be incentivized and writers going to be incentivized to produce work if this is happening?” And he said, “The people who are downloading your stuff on Rapture are never going to buy your book in the first place. They’re not your paying audience, so you’re getting additional eyeballs on your work for free. They would never buy it anywhere.”

I think photography, we could get really futuristic about it, but I do think there are ways that photographers can maintain a better user experience with the paid version, whatever form that takes. So I’d encourage people to think of unleashing some of their best content into that wild, whether it’s Creative Commons or [the] pirated world, because those people aren’t your customers anyway. They’re not the people who are going to spend a $100,000 to get a blown-up print and put on their living room.

Give it away for free. I’ve used this platform to highlight passion projects left and right, from Jay Shells and his Rap Lyric Street Sign project to Andres Amador’s sand art. You MUST get your work seen by the world. And there will always be those who download/use/distribute your work for free, possibly illegally. But this is a risk you have to be willing to take in order to get it seen by those who WILL pay for it.

Your Homework for #3

Assuming you have some sort of body of work, it’s time to get it out in the world. And not the factory seconds, either. Here’s what needs to happen:

Identify 3-5 of your best photos/songs/poems and 3 websites where your work is most likely to be seen + distributed (Flickr, Soundcloud, etc.) Then upload your work under Creative Commons or otherwise.

Controversial? Only if you want to stay in your rut.
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And that’s that. You’ve got your assignments; you’ve got no more excuses. If you’ve got a hankering for a little more Tim Ferriss in your life, check out the full cjLIVE show below, which aired back in August of 2011. We also recently recorded an episode of Tim’s podcast in collaboration with CreativeLive. Check that out here. Otherwise it’s time to get to work.

Get Tim’s books The 4 Hour Work Week here and 4 Hour Body here and the 4 Hour Chef here.

Hands-on with My Favorite Still Photography Camera

Hello camera geeks, gearheads and… well… those of you who just want the best tools for your trade. You heard right, I’m back with another unboxing, this time of the hotly anticipated Nikon D4s — generously sent to me to by my friends at DPReview for a hands-on first impression, and it’s available from my homies/gear partners at Adorama. So here goes…

First impressions: that familiar Nikon gold box looks pretty much like all the Nikon boxes I remember, going all the way back to the F5 (that was a film SLR – remember those?). In fact, the only time I can remember Nikon changing its SLR — “D” or otherwise — boxes was for the Nikon Df, which was flat, matte black, and kinda cool looking. This makes sense – as the chassis for all these top-of-the-line pro cameras have basically been the same or very similar for a decade.

Get past all of the standard straps, warranty cards, manuals and trinkets where… wrapped in cellophane, the D4s has the same heft as the D4 I’ve carried around for a few years now, just with that fancy new “s” after the name.

Nikon D4s and Nikon D4 comparison - front view

The “s” models are typically feature updates, not body or appearance changes, so the size and ergonomics of the D4s are basically identical to its predecessor. There are a couple of touch-ups; the control sticks on the back have a bit more texture to them and the battery door is shaped differently, but that’s about it. If you want to be super-picky about it, the D4s is 60g heavier than the D4.

Does that add up to new features? The short answer = a few nice upgrades that add value to the camera.

Power up this sexy beast and you notice right away that the screen looks a bit nicer than the D4’s display. That might be because mine’s been through a few knocks and bumps, but for those of you keeping an eye on specs, Nikon has added the ability to fine-tune the color on that LCD. Nerdy but nice to have when showing clients over your shoulder.

What else? Well, trigger that shutter and you might be able to detect one extra frame in that burst every second. Nikon has upped the max number of frames the D4s can take per second with autofocus active from 10 to 11. And the buffer is larger.

Nikon D4s and Nikon D4 comparison - rear view

And speaking of autofocus, Nikons says their focus algorithms have been tweaked to accommodate that extra frame per second, and is less likely to get distracted by objects crossing in front of the camera. There’s also something called the Group Area AF, where you can designate a cluster of 5 points to focus on, rather than just one. The guys over at DPReview have more details on this, but any improvement to AF is good news.

There are plenty more changes on the inside, but that new sensor is probably the one that’s got everyone’s attention. Nikon has redesigned the 16MP full-frame CMOS sensor and it’s now capable of — hang on to your pants, folks — a whopping ISO 409,600 in Hi4 mode. Daaaaaamn.

That is NOT a typo. I checked.

Of course, 409,600 ISO is going to be pretty noisy, but hey, you’re going to get those shots of the inside of your lens cap now!

For video shooters, that new sensor has one more trick up its sleeve; combined with the new Expeed 4 image processor, it can now deliver 1080p video at 60p. That’s right – slow motion has finally come to the Nikon flagship. At freakin’ last! Also, if you shoot timelapses, the maximum shot count has gone up to 9999 from 999 and there’s a new smoothing feature for you as well. I don’t even know what that means, but I’m told it’s an improvement. Let’s just go with it.

If you were hoping that Nikon would ditch the XQD slot for another CF or even an SD slot, you’re out of luck; the XQD slot is still there. One bit of good news with regard to storage, though; you can now record video to internal storage while at the same time capturing it via HDMI to an external recorder, something that wasn’t possible earlier.

So there you have it. These are the tweaks that caught my eye — there are, as I said in the video above, a handful of others. The guys at DPReview do the whole multi-page review shebang, so you should really check out their definitive review. I’m just a 15 year pro with a passion for great cameras, not a lab geek. Those guys can really get under the hood. Hopefully, a combo of their detail and my gut and experience is a balance that helps you decide if this upgrade is a worthy one for your hard earned coin.

Final thoughts: this thing is every bit as solid as Nikon’s other flagships. I like it when cameras get upgrades. This is not a revolutionary update — the “s” series don’t fall into that category — but it’s a solid update nonetheless. The internal improvements make it even more useful to speed junkies and videographers, and the insanely high ISO will continue to make it even more appealing to photojournalists, and the other little changes like the battery, buffer, and RAW size improvements are quite welcome too. I am adding 2x of these to my gear bags and relinquishing their predecessors to the camera heavens (actually to the used market ;) )

As always, thanks for watching and head to Adorama here for more info. And feel free to add your thoughts about what you saw in the comments below, on my Facebook page, Twitter, or Google+.

Essential Photo & Video Gear Review — My Detailed, Piece-by-Piece, Don’t-Leave-Home-Without-It Gear Breakdown

I skip 99% of the gear gabbing you’ll find on other photography sites, primarily because I’m more interested in the creative side but also because so many other sites already do it really well. I make the occasional exception, like when a new toy falls into my hands before anyone else, or when I feel some industry hype building around an imminent release that needs to be tempered with some realistic expectations.

I did this popular review of my entire kit and how to pack it for travel…um…but that was 6 YEARS AGO. So as you might imagine, a lot has changed. Between that older video post and the number of times I get asked to highlight my fav gear — I figured it was high time for an update in one single vid. Therefore, I present you dear friends & readers a complete breakdown of my essential “working” photo kit AND the kit that we use to make all our behind-the-scenes videos, plus a few extras. Hope you dig – questions / comments encouraged. I’ll be all over it like white on rice.

In this video, I broke my kit into four sections: Still photo gear, [behind-the-scenes] video gear, data management gear and gear extras. For both the still kit and the video kit, I always roll with two of each body (Nikon D4 and Canon 5D Mark III) and 8 additional batteries for each. This basically gives me enough juice to last a week.

On the data management side, you’ll notice we also double up on our drives, both for the road kit and back at HQ. [Side note: if you're traveling with two drives on the road, keep them separate -- separate vehicles, separate hotel rooms, etc. That way if one crashes and burns, you've got back up.]

For gear extras, we have a few supports to choose from (always carbon fiber), some choice audio gear and a real sexy slider from Rhino Camera Gear that’s affordable and quite portable.

REMINDER and to be extra clear…in both photo & video scenarios what we’ve shared is the BASE kit – the kit that goes everywhere without exception. This is gear I think is worth investing in if you are a working pro. It’s NOT my complete gear list and it’s not the complete solution for every gig –we almost always add speciality pieces for particular assignments– but I thought we’d get too deep into the woods and it woulda made a video that was an hour long if we reviewed all that non-essential, non-”core” stuff. So we kept it focused as we could. Here it is. The camera kit I have with me on 99% of the commercial shoots I do:

Nikon D4 – My go-to for stills since it first made its appearance in early 2012.

Nikon 14-24mm f/2.8G ED-IF AF-S Zoom Nikkor Lens

Nikon 24-70mm f/2.8G ED-IF AF-S Nikkor Lens

Nikon 70-200mm f/2.8G AF-S VR II Nikkor ED-IF Lens

Nikon 85mm f/1.8G AF-S FX Nikkor Lens

Nikon SB-910 TTL AF Shoe Mount Speedlight Flash

Canon EOS-5D Mark III

Canon EF 16-35mm f/2.8L II USM Ultra Wide Angle Zoom Lens

Canon EF 24-105mm f/4L IS USM AutoFocus Wide Angle Telephoto Zoom Lens

Canon EF 70-200mm f/4L IS USM Autofocus Telephoto Zoom Lens

Canon EF 35mm f/1.4L USM AutoFocus Wide Angle Lens

Promise Technology Pegasus J2 512GB SSD Thunderbolt Storage Solution, Up to 750 MBps Read Speed

Promise Technology Pegasus J4 2.5″ 2TB Thunderbolt Hard / Solid State Drive Enclosure

Zacuto Z-Finder EVF Pro 3.2″ High Resolution Monitor

Tiffen 77mm Variable Neutral Density ND Filter

Manfrotto MVH500AH Professional Fluid Video System, Carbon Legs

Manfrotto Kit with 190CXPRO4 Carbon Fiber Tripod and MH054MO-Q2 Head

Manfrotto 057 4-Section Carbon Fiber Tripod with Rapid Column

Rode Stereo VideoMic Pro On-Camera Microphone

Zoom H4n Handy Mobile 4-Track Recorder

Sennheiser EW122PG3A Wireless Kit

So that’s it. If you look through my BTS posts and videos, there’s a damn good chance you will see some combo of this gear in use. Time-tested; Jarvis-approved.

Special thanks to Adorama for helping me assemble my kit.

Creatives, Geeks, Freaks & Voyeurs of the World — Join Me LIVE from SXSW!

UPDATE: this is TODAY! starting at 9am SEA time (11am Austin, 12noon NYC, 17:00 London) you can join into the conversation with your truly + the most creative minds from photo, design, tech & music. If I do my job right, you’ll get more insight in a weekend than at a semester of any college – all from people who have found success. LIVE at www.creativelive.com/SXSW. Ask questions all day at #UberLIVE or @chasejarvis.

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Certainly you’re in the know of famed South-By-Southwest (aka SXSW) – that two weeks every year where the creative, film, music & tech worlds all come crashing together in little ol’ Austin, Texas. I LOVE all that stuff, so I’m here all week and ….through the miracles of technology I’ve got 2 LOVELY THINGS to set right on your lap – both of which had better add a bunch of value to YOU, or else the next round of bourbon is on me.

THING #1
chasejarvisLIVE (my internet show) & creativeLIVE (my creative education startup) are having a man-child together this week in the back seat of a Cadillac Escalade. That is right, my LIVE show + the best in online education + the ridesharing service that has taken the world by storm are all coming together in one delicious collaboration to bring you LIVE-on-the-innnernetz, real-time interviews with the best + brightest luminaries from film, photo, tech & music worlds … all while rolling the streets of Austin in the backseat of an Uber. This is your free, front row ticket to join me and an insanely talented group of creative genius without leaving the comforts of your own internet connection, wherever that might be. Things are crazy here and this list is always in flux, but here’s a couple names you might recognize that I’m preparing to hang with and bring you their nuggets of wisdom & the inside scoop….

-Austin Kleon. artist and best selling author of Steal Like an Artist & his newest…Show Your Work
-Dana Brunetti. executive producer of HOUSE OF CARDS, the netflix original hit that has reinvented TV
-Kevin Rose. founder of Digg, Revision 3 & is now a partner at Google Ventures
-Brandon Stanton. photographer & creator of Humans of New York, the world’s most popular photo project
-Gary Vaynerchuk. entrepreneur, media maven, best-selling author and wine geek
-Kristen Chenowth. actress from Glee, The West Wing, BeWitched, and other stuff
-Steven Kotler. best selling author of Rise of Superman and guru for accessing & maximizing creativity
-Lewis Howes. Former pro athlete, entrepreneur, business coach & world record holder.
- and many many more…including..ahem..perhaps some surprise musical performances

Here’s where you can RSVP for the free #UberLIVE event, find more info, and watch the LIVE broadcast this Saturday & Sunday http://creativelive.com/sxsw. (srsly – you should RSVP)

WHO: You, Me, a handful of GENIUS people from SXSW + 100 countries tuning in worldwide
WHAT: Interview, discussion + a worldwide Q&A from the backseat of an Uber
WHEN: Sat & Sun, March 8th & 9th, 8am – 5pm Seattle time (10a-7pm Austin, 11a-8pm NYC time)
WHERE: Tune into www.creativelive.com/sxsw. It’s free — anyone can watch and we’ll be taking YOUR questions via Twitter, hashtag #UberLIVE, my @chasejarvis handle and @creativeLIVE too

THING #2
Heyyo. I’m giving a little keynote speech for this SXSW thingie on Monday, March 10th at 3:30pm (1:30 Seattle, 4:30 NYC, 21:30 London). Here’s the tasty link to that hot mess http://schedule.sxsw.com/2014/events/event_IAP18955. If you’ll be physically at SXSW, come join in, heckle me from the audience, throw tomatoes, or whatever. If you’re at home in your pajamas, rumor has it my keynote will be live-streamed, compliments of our friends at U-Stream, but I haven’t got a link yet – will update that ASAP when I get one and I’ll tweet to let you know.

Don’t forget to RSVP for #UberLIVE. And, as always, you can follow along here… Facebook, Twitter, and Google+.

Nikon Df Unboxing Video + Test Images + First Impressions While Actually Shooting Photos [gasp!]

When the Nikon Df arrived on the scene a couple months back, I tried to temper the hype (my own included) with a good dose of high expectations. Yes, it looked bad ass. Yes, it housed the same sensor as the D4. Yes, the optical viewfinder has 100% field of view.

But as a compact camera fiend and someone whose owned probably 50 cameras or more, I’m no pushover. So when Adorama shipped the Df to my door, I filmed the unboxing in old school 2006 internet style and wasted no time taking a test run (sparse couple images below).

To determine if the Df hit all the marks, let’s take a look back at those point by point…

From my original notes on appearance when the camera launched…. 1. Ergonomics. Roughly… “I like how all the dials/controls for shutter speed, exposure compensation, and ISO give you the option of being really hands on with setting your exposure. Shooting this way really increases my connection with what you’re creating with the camera. The Nikon DF looks like it’ll do a nice job of recreating (or perhaps simulating) that experience of “making” pictures like the cameras of old… That feel helps me be connecting to the art just a little bit more–i.e. slowing down a tad– than some of my other tools in my shed.”

ACTUAL THOUGHTS on ergonomics having shot with this thing. I’m NOT happy with ergonomics. The dials are pretty cool and give you the retro feel, but they’re in goofy places and hard-ish to reach. The aperature dial on the FACE of the body at your right finger is bizarre. The shutter sound is nice. The grip depth is in no man’s land…not flat enough to feel retro and not deep enough to hold it like a “new”camera. Feels “plastic-y”. Which is easy to see why… because the shell of the camera is entirely largely out of styled plastic. The lens? Plastic.

Now my notes on The size. The size was a huge surprise – as you can see from the video. WAY bigger than I thought from the original marketing materials. WAY bigger. In truth I feel like the product shots were actually aimed to trick me into thinking this would feel like a little body. It doesn’t. Yes, it’s smaller than a D4 or pro body – but bigger than I want for lots of circumstances…similar to a D7000 of D600 or any pro-sumer higher end body. When I’m on a pro gig I use/need the pro body to lean on, bang around, pound nails and otherwise be tough and sturdy. But in this class of camera, I really prefer the portability. So what gives here? I dunno. They made up a nice advertising story about “back to basics” with a “real camera” but they among other things, it’s really just styled like an old camera. Also, rumor has it they couldn’t keep the guts cool enough to shoot video because mechanically that stuff takes up space. That’s probably why it doesn’t shoot video – not based on any “purity”. Jury is out. I like the purity angle, but it’s 2014…

I guess my reaction above says it all. There are good surprises and there are bad surprises. I think we know where that shoe dropped re: size.


3. The sensor. This is this cameras very best feature, bar none. I LOVE LOVE LOVE this sensor. It has the same 16.2-megapixel sensor as Nikon’s pro-focused D4, which is the best still sensor of all time IMHO. You can basically shoot this thing in the dark – can it focus in the dark? Not all that well it turns out. But I still love that they packed that sensor in this body. The images are buttery but not overly so like Canon 5d sensors.


MY ORIGINAL NOTES ON….4. Focus. It better be decent. Nikons have historically kicked everyones ass in this department. This better not be a let down. I hope the focus is fast and accurate. (Speaking of fast…we know it’s not fast in frames per second department. 5 ‘n’ change. Not bad. But not fast. Who cares really – that’s not what this camera is for.) We really do want the focus to be fast, however, if it’s to stand out from it’s peers. BTW, how is the manual focus mode? It better kick ass. I’m curious to see if there are any features to assist with this. There’s a lot of marketing around this camera pimping its ability to use all the old non-AI lenses, but the cameras from that time had focusing screens built for manual focus. Without tools like focus peaking, a split image screen, or a microprism screen, shooting with manual focus lenses might just be a pain in the ass. Let’s hope they get it right.

ACTUAL THOUGHTS on FOCUS having shot with this thing. It didn’t measure up. It wasn’t fast. It was pretty accurate, but it wasn’t fast and accurate, which is what I really wanted. I’m sure that Nikon would respond…”but it has the same x and y as the z so it will do …blah”. It’s a great sensor, but the focus isn’t as fast as other cameras in the compact/mirrorless class. Which is sort of a travesty if you love Nikon still cameras given that that is a huge advantage for Nikon in nearly every other case.

MY ORIGINAL notes on this… 5. Pro shit. I’m excited to see how “professional” the camera can be. Can I pound nails with this thing? Is it heavy and durable? We use a ton of different cameras for video, but the D4 is my go-to camera for EVERY SINGLE commercial photo shoot we do. Could the DF could come along on our shoots as a good BTS rig? Even in our BTS stuff we expect pro quality That would be nice if this delivered. I will always have a couple D4 backups, but for the solo photographer, the DF could potentially save pro photographers some weight and coin if (and only if) it can produce professional results in a pinch.

I can’t tell if it has an alloy metal chassis, but its exterior is plastic-y. That isn’t pro. This isn’t a pro backup camera. The images look really nice, a great sensor but it falls short in other categories.

OVERALL
This is a good camera. Actually it’s a great camera. It will make nice pictures. It’s just not the camera I thought I was gonna get. If you LOVE Nikon you should buy this body. You will not be disappointed if you take what I’ve said here with a grain of salt. I know they are selling like hotcakes so the world really likes this camera. I’m just a tad hard on it. Like I said above, the plus on this baby is the D4 sensor in a much cheaper body. Beautiful dynamic range and looks great in low light. Another plus is that Nikon is at least watching what other manufacturers are doing with their products. The negatives are that they don’t know what their consumers want. Generally speaking we are not posers. This camera’s appearance it trying too hard. And it’s too damn big. But like I said – if you’re a photog who loves Nikon – you might be pleased as punch – so take my words here w a grain of salt.

Bounce on over to Adorama to see the Nikon Df HERE

IMAGES
I did have a short day around our cabin making pizza with my pal Jeff and then taking a quick walk on the beach to grab a few snapshots for this initial post to you guys… I intentionally shot slow moving, simple stuff where I thought this camera could perform. It worked well for that – but I knew the limits. The below are just very very minimally processed jpgs. You can see the magic simplicity with this sensor. It just WORKS. (check out the one image with the white house, the open, dark garage with the lightbulb on, during the day. Crazy subtle. THATS the kind of camera I want in my pocket. Portable.

It also does a nice job with a completely flat scene on the grey beach on a grey day shooting photos of grey stuff. Again, quality sensor. Focus? it was a pain to shoot inside and nail the focus shooting at F2.2 etc. But overall you can tell this camera works. If you can take the gimmicky styling it’ll do you right. If you can’t, then you’ll need a different sword of choice.

ChaseJarvis_NikonDf_0203

ChaseJarvis_NikonDf_0173

ChaseJarvis_NikonDf_0220


Nikon Df camera in silver

Nikon Df camera from rear

Nikon Df camera side view

Bounce on over to Adorama to see the Nikon Df details HERE

I Want to Give You $50,000 and Be Your Mentor for LIFE

UPDATE: WE HAVE A WINNER!!!! Shopify’s Build a Business competition is OVER and THE WINNER IS… Kevin Mack of Tatsup! For more information on Kevin and Tatsup, head to Shopify’s blog post announcement. Needless to say, I’m stoked to be able to be able to bring him to NYC, slap a chunk of change into his hand, and give him my advice every step of the way (or for as long as he wants it ;) )

Thanks to all the competitors who entered and make sure to congratulate the rest of the winners and I’ll be sure to keep you updated on how Kevin’s mentorship with me goes and how he grows his business with the help he’ll be getting from me & Shopify. ShoutOut to Shopify for helping make this happen.

—————————————————————

chase jarvis mentor build a business shopify

We are living in the Age of the Artist. Never before in history has it been this easy for creatives to create, for artists to make their art. Yet still the masses are filled with those who postpone their artistic dreams. I say the worst thing you can do is postpone.

But some people just need a bigger carrot. So I went hunting and found a prize for you. Actually, I teamed up with my friends at Shopify and am offering YOU a chance at a check for $50,000 and my promise to be your mentor for life (or until you kick me out). Yes. This actually means we will be friends.

If you’re late to the party, here’s how to enter [in 3 easy steps]:

1. Go to the Shopify Build a Business page
2. Choose your category (I’m mentoring in the Art & Photography category, but choose what suits your artistic dream)
3. Start selling and kick your business into gear.

I figure the end game can only be 1 of 2 options:

1. You win the contest, $50,000 and a mentor for life; OR
2. You don’t win, but you’ve built that business you’ve always dreamed of, and it’s now a REAL THING that makes you money and channels all that creativity you never knew (or perhaps always knew?) you had.

If ever there was a win-win scenario, this is it.

So you’re not into Art & Photography? Fine – I don’t care. I means just as much to me that you follow your dreams. Read on, because Shopify certainly has your interest category covered. Maybe you’re into Music, Electronics & Gadgets, Jewelry & Crafts, Health & Beauty, Food & Beverage, Fashion & Apparel, or Sports & Recreation. Any of those ring some bells?

Your full mentor list to choose from depending on the above category.

// Lil Jon (hip hop legend)
// Tim Ferris (4 hour everything)
// Tina Eisenberg (aka swissmiss)
// Selita Ebanks (model & health star)
// Gary Vaynerchuk (wine & food guru)
// Damond John (founder of FUBU – star of shark tank)
// Mark Cuban (billionaire entrepreneur/owner of Dallas Mavericks
// Arianna Huffington (media maven)
// and yours truly

Here’s how you win:

If you start a business with Shopify and have the most sales in your category over a particular window between NOW and MAY 2014, then you win. Pretty simple. The longer, more detailed version of all that is here on the Shopfiy site. There is plenty of time to kick ass and sell your heart out, but the time to start is NOW. Oh ya…if you win, I’ll fly you back to NYC and had you the 50 GRAND myself.

Get Off Your Ass & Get Noticed with Gary Vaynerchuk on #cjLIVE [re-watch]

What a way to end 2013 for chasejarvisLIVE. The show was amazing. Gary V brought the heat to discuss how you can break through the noise of the internet and get your work noticed. Are people not clicking on your photos? Are you you getting lost in the detritus of the internet? I’ve done a bunch of stuff with Gary like this, and this, and have wanted to have him on #cjLIVE for more than 2 years. But I had no idea what I was in for. Gary dropped the serious know-how. And he sat on my lap. That was a first for the show.

Gary also brought his new book to talk about. Jab, Jab, Jab, Right Hook (one of the best titles ever?) does a deep dive on some of the tactics and philosophies he has employed in his own career. It’s a great read. I give it a quick review here.

And when I say “great career,” I’m understating. Big time. Gary V is a hustler like no other. He built a $50m online business before he turned 30, then he latched onto the new web and was trumpeting the virtues of community + content before most people knew what the hell was up, then he wrote 2 New York Times best sellers about it. He’s also going to own the NY Jets. Seriously. Keep watching that channel.

Check the re-watch above, and then go pick up a copy of his new book. Or pick up two, and stuff one in somebody’s stocking.

Jab, Jab, Jab, Right Hook – Gary Vaynerchuk Tells You Why No One’s Clicking on Your Photos & Helps You Fix it

Gary Vaynerchuk steps into the chasejarvisLIVE studio next week for our final broadcast of 2013.

<<UPDATE: Damn good fortune that you are reading this, because Gary V is on chasejarvisLIVE this Tuedsay Dec 3. You can participate in the live show too – get your questions asked, etc – by tuning in from wherever in the world you might be. For free. We’ll go deep. Details here.>>

In preparation for Gary Vaynerchuk’s upcoming appearance on #cjLIVE on December 3rd (here’s the details), I was lucky enough to get an advance copy of his latest book Jab Jab Jab, Right Hook …which I promptly devoured DE-VOW-RDD! in a single cross-country flight last week

Three things you should know:
1. This book is for real. I’ve read 100 of these sorts of books by all the top people. This book kept my attention for 4 hours straight specifically because there are real, actionable steps in there about how to better tell your story (about your photography, your art, your business) in a noisy social world. It used to be that the internet was a freeforall for us artists. There was less noise. Now everyone and their mother has their stuff online – which is great – but it makes it harder to get noticed. This book will help you cut thru that noise.

2. JJJRH is laid out the most approachable way imaginable. I slog my way through books that talk about brand and business — stuff I need to know about — but it’s normally so damn dry. What I’ve come to love about Gary, and this book in particular is it is written for hustlers, by a hustler—people who are passionate about their work and making their way in the world. I didn’t go to business school. I’m an artist for godssake. So the critical reading I do that provides reminders about how to stand out from a crowd had better be approachable or I’ll drop that book faster that you can spell Gary V’s last name. The skills that it took to “make it” 10 years ago are different than the skills it takes to “make it” today. JJJRH delivers in a way that makes sense. It’s hands on, no BS, in terms that matter to you.

3. Let’s be clear…Gary is a f*cking maniac in the best of all ways and this book reflects not only his maniacal, hilarious side, but the side that understands creativity and gives you the medicine with the candy. There are real, important, career/direction changing nuggets in these pages. The upcoming episode of #cjLIVE featuring Gary (in between appearances on the Today Show and Ellen and all that other high falutin’ shiznit – he’s coming to Seattle to be with you and me)—as his only “book tour” stop in Seattle. I’ve wanted him on the show for years because in part he represents the future. He represents people like you and me who weren’t “supposed” to be contenders, who weren’t “supposed” to make it on paper…but are on the eve of making our dreams come true. JJJRH is not about boxing or hurting your buyers. Simply put (form the book) “There is no sale without the story; no knockout without the setup.” Define the knockout how you will. It can a sale, a follow, a retweet. But the story leads. The story compels the desired action. And in this noisy, noisy world, getting your story heard above the din is not something you want to leave to dumb luck. This book is a great setup for your next chapter as a creative.

Overall this book is perhaps the best $16 bucks (ebook… 17 something for hardback) you can do for yourself right this minute. Here’s an Amazon link to learn more / buy. See you on December 3rd here.

More Than CONTENT, It’s COMMUNITY That’s King [aka How To Cultivate Online Relationships & Stuff That Matters]

You’ve heard the drum beat for a decade – ever since the innernets really started popping… “content is king”. As a content creator (both in front and behind the scenes) this has, of course, always made me feel great about my chances to succeed in cutting through the noise online. Pump out good content and you can make your mark. Welllll, I’ve come to know that this target is a moving one…and that, while content is the most TANGIBLE thing for us creative types to latch on to, I’ve come to revise my position over the past year or so that it’s actually waaaaay more that COMMUNITY that’s king. For one, the purpose of making and sharing content, is really to cultivate COMMUNITY (in this case you’re probably here because we’re all of the creative + photography communities, right?!). Whether it’s to feel good about what you’re making, get critiqued, make a living, expand your understanding, etc. For two, the pure act of making stuff is an amazing gift, but community PLUS content can definitely act as a better lever to drive your life/career/hobby/professional experience forward. In short, there are important things to know that’ll help you understand how to cultivate online relationships that matter.

So that gets me to a conversation I recently had with good friend, Brendan Gahan. As a long time agency strategist and super creative guy, Brendan has crafted (social) media campaigns for some of the biggest brands and media companies in the world including Pepsi, GE, and Virgin, to name a few. In 2012 he was named by Forbes as one of the “30 under 30: Brightest Minds in Marketing’. But that’ not what makes him qualified. Why he qualifies in my book is because he GETS IT.

In the recent past Brendan was also a guest on creativeLIVE with Ryan Holiday where the twitter feed and chat rooms went nuts when he was dropping knowledge bombs. Sooooo, I’ve chatted him up in such a way as to inform, share, bestow wisdom on us here in THIS HERE community that’s been growing for nearly a decade. The guy knows his stuff and he’s been a great resource for me and my work, his no BS approach will help you connect the dots from concept to execution. Take it away, Brendan. -Chase
________

Thanks, Chase.

“Community is king.” What does this mean?

In the times before the interwebs, when you wanted people to know about something you had to go through very clearly established and familiar forms of media:

- NEWSPAPER – RADIO – TELEVISION – PRINT

In a sense, these outlets acted as gatekeepers, and production of content was limited to people who could afford distribution through these channels.

Now communities gather on social platforms that make that sharing and connecting easy, like Facebook, Twitter, YouTube, etc. Chase understands this better than anyone – he’s built a reputation, business, and prestige based on the marriage of his art as much as the power of his audience.

Maybe you’re a singer and you have a new album.
Maybe you’re a photographer trying to generate customers.
Maybe you’re a theater and you have a new show coming up.

Regardless of what type of creator you are, you’re a marketer – and as such you face many, many challenges. Executing a social media campaign is one of those challenges, and before you draw up plans and start spending your budget, you should understand the lay of the land.

I get asked about social media and youtube marketing constantly. I’ve spent the last eight years working in the space. The framework I’ve outlined is the backbone I’ve applied to hundreds of social campaigns and shared with many of my friends. It’s constantly changing at every level and there’s always more to know.

This article doesn’t dig into the latest tools. This is not a list of 83 Tips. This is about excellent fundamentals and will help you get started on building your own audience regardless of your end goal.

I recently dug up an email that I wrote for a friend, but have since copied and pasted to share with others a dozen times or so whenever anyone else asks me for advice.

A QUICK NOTE BEFORE WE BEGIN:

The info below is helpful, but I’m assuming you’re two steps deep into the basic communication framework. I’m assuming you:

1. Already have a deep understanding of your target consumer, and
2. Know the story you want to tell.

This article addresses the functional steps that will help you get your message or content in front of your target audience. This article does not help you craft that message. If you don’t understand your consumer and the story that will resonate with them, nothing I share below is really going to help you.

So let’s break it out.

SOCIAL MEDIA 101
Where does all this start? You start with the three categories of media that are possible to generate online: Earned, Owned, and Paid. In laymen’s terms these are typically categorized by:

1. Earned Media – Buzz you generate (i.e., bloggers talking about you)
2. Owned Media – Distribution through the channels you operate
3. Paid Media – Ads/awareness you buy

1. EARNED MEDIA
Within the earned media space and engaging online influencers, take a three-step approach:

1) Identify Relevant Targets
2) Establish Incentive (i.e., what the benefit is to them)
3) Engage (i.e., reach out to them via email, phone, etc.)

Identify
If you know your target well you should have a good idea of what they’re already reading online. Use the sites you know as a jumping off point and identify additional, relevant sites with SimilarSites.com (which does exactly what it sounds like – recommends similar sites). Also, when you’re on a site you you’ve deemed relevant, visit the sites in the blogroll – most blogs and sites focused around the same topic help cross-promote one another. Also review who they’re communicating with and following on Twitter lists (I’ve outlined how to do this in the slideshare embedded in this post). If you’re really starting from scratch, you can search for blogs by entering the topics relevant to you using any of these sites:

http://blogsearch.google.com/
http://www.icerocket.com/
http://alltop.com/

Blogs are incredibly powerful, but a platform often overlooked is YouTube and online video creators. YouTube drives massive engagement – oftentimes moreso than blogs, tweets, facebook, etc. Just take a look at the average number of comments on videos – engagement is through the roof. To identify relevant YouTube ‘influencers’ simply search YouTube to see who’s already evangelizing your brand, product, topic. Nine times out of ten, their contact info can be found in the ‘about’ section of their channel. You can also view a directory of creators at vidstatsx.com.

It’s incredibly important to note that you want to focus on relevancy and engagement over reach. A blog with 10,000,000 monthly uniques that is mildly relevant is less valuable and far less likely to interact with you vs one that has 1,000 monthly uniques and covers your topic exclusively.

As you’re researching, you’ll want to collect data on who you’ve identified on an Excel sheet for each influencer, blog, site – entering summaries of their web presence for you to review and consolidate (Tim Ferriss has a great guest post on this process). I typically break this out into five basic sections (but you can tweak to suit your needs).

_Name

_Contact info

_Why they’re relevant

_Relationship (you or someone you know, knows them)

_Average engagement (comments, shares) per post

Once you’ve collected your list I recommend you review it and force yourself to whittle it down to the 5-10 most relevant outlets. This will ensure you’re focused on relevancy; you won’t end up sending a ton of spam, and that you’ve thought through your approach.

Incentive
When you reach out to people you want to answer the questions:

Why should this person share my story?
What value am I bringing them and their readers, viewers, followers?

It’s important to approach them with something that will incentivize them to post – make it easy for them to say yes. Can you offer them an exclusive trial of your product, interviews with the founders, etc.?

What can you do to make it worth their time to check out your product/brand and write about it?

Engage
Bloggers, YouTubers, and digital influencers get pitched constantly and its best to either have a relationship (ie your friends or acquaintances with these thoughtleaders in your space) or if at all possible get an introduction. Form real relationships with people that are of interest to you and the rest will fall in line. That said, I understand that it isn’t always possible to be best buds with everyone. So, when reaching out to people make sure to make it as custom to them as you can. They’re a person – use their name (not the blog’s name) when addressing them, call out articles relevant to them, etc., and don’t sell too hard.

I recommend a tease/intro email that hints at what you’ve got. Then, as soon as possible, escalate to a phone call. This allows you to become a real person and start building a real relationship vs. just being another email in their inbox.

PITCH TEMPLATE

Hi (Name),
I wanted to reach out because (insert brief explanation of what you’re doing – for ex, launching an album). I thought it might be relevant for (Site) because (insert example of similar stories covered by blogger in the past – for ex, they covered a similar artist and the post performed well). Any chance you’d think it would be a good fit?

I’d love to hop on the phone (insert time) if you think its something you’d be interested in (insert reference to incentive – for example, you could potentially provide a sneak peak to the demo before launch). Just let me know!

Best,
(insert name)

Here are some other great articles on how to ‘pitch’ a blogger:

21 Tips on Pitching to Bloggers
Make it a Win-Win Situation
20 Tips for Pitching Bloggers

2. OWNED MEDIA
When managing online communities, ie your Facebook, Twitter, YouTube etc you can really break things out into two categories:

1. Pro-active communications: e.g., events/initiatives you can plan for, and
2. Reactive communications: Responding to the community or current events, and whatever is happening in real time

Proactive:
On the proactive side you’ll want to create content calendars highlighting relevant holidays, events, product launches, etc., that you want to capitalize on.

Then, you’ll want to plan what you’re going to say. Here’s a great example of a content calendar template you can use.

Reactive:
Obviously it’s difficult to have someone sit in front of their computer all day long to interact with commenters, so I recommend utilizing a community management tool, which allows you to track fan engagement and schedule posts. These are a few I recommend–

Facebook & Twitter:

Hootsuite

Crowdbooster

Bufferapp

YouTube:

Tubular Labs

On the reactive side you’ll want to create guidelines outlining the various do’s and don’ts for how you react to the community (particularly if you delegate some of your community management). To accomplish this you’ll want to create an escalation chart, as well as community guidelines to outline how you respond to people.

NOTE – I highly recommend you invest in a presence on YouTube. As the second largest search engine, YouTube is an incredibly powerful marketing tool and its getting better every day. In my experience, I’ve seen engagement on YouTube to be much higher than most other social media platforms. Check out my post on YouTube Marketing, a one-stop hub/cheat sheet for all things YouTube.

3. PAID MEDIA
If you want to grow your community or distribute content quickly, paid media can be a great option. Across Facebook, Twitter, and YouTube, I recommend buying directly through the platform for small scale buys (i.e., less than $5k-10k).

Never use a service that makes bold promises, such as ‘1000 fans for $50’ – those are just bots/fake followers and aren’t going to provide any value.

Each platform has relatively simple self-serve advertising platforms – Twitter and YouTube being easiest (in my opinion) with Facebook’s ad marketplace being a great tool, but potentially cumbersome if you’ve never bought ads online before.

Here are the links to self serve ad dashboards for each platform:
Twitter
Facebook
YouTube

TRACKING
By now you’ve built up some buzz, begun to cultivate and manage your community and you want to understand how things are performing.

It’s easy to get caught up in all the analytics options out there and have difficulty differentiating the signal from the noise. There are a lot of great tools out there and each has their pro’s and con’s. I won’t go into the paid options here (although there are a lot of great ones), instead I recommend starting out some of the great free options out there, including PeopleBrowsr & Topsy.com for Twitter, Facebook Insights on choose. Wildfire’s social monitoring tool is great if you want to do some competitive analysis. For YouTube I recommend using VidIQ’s chrome plug in, and SocialBlade for competitive research.

BUILDING YOUR OWN COMMUNITY
The reality is, the basic stuff is simple — marketers, pundits, ‘gurus’, ninjas, et al tend to overcomplicate this form of communication. That does not mean that it’s easy – it takes a great deal of time and effort. However, with this info you can begin to generate awareness, manage your social media profiles and have a deep understanding of what’s working for you.

So what’s your passion, your goal, the community you want to cultivate and craft you want to promote? When you can effectively master the steps and processes I’ve outlined, you can build your business, gain recognition for your craft, and develop social media campaigns brands pay millions for.

Start at the fundamentals. Where is my audience spending time? How can I provide value to influencers to ensure I’m relevant to them? How do I engage my existing community and where can I amplify my efforts through paid media – then track success? It’s all there.

What is the community you are going to build?

Check out Brendan’s slideshare of this post below:

Visit Brendan’s blog to read more social media and youtube marketing strategies.

Iceland’s Endless Light – chasejarvisRAW

After years of finger-crossing and well-wishing, I finally got the chance to visit Iceland on a commercial shoot a couple months ago. It was worth the wait, but I can’t say I’d want to wait that long again to return. Iceland was the definition of magical, and the light was to die for. And it went on. And on. We put in 16-hour days and grabbed a TON of shots and footage [see some of the behind-the-scenes stills from the shoot here], almost too much to cram into one short RAW vid. If you dig what you see, tell us in the comments below, cuz we’re considering putting together a Part II.

Once again I’ve got to give a shout out to ProFilm for hooking us up with Marteinn Ibsen and Arnaldur Halldórsson, two incredible local producers who drove us across their land to all the must-see and must-shoot spots. Our time with them serves as a lesson to anyone heading abroad for travel or a shoot: get in with some locals early or ahead of time to get pointed in the right direction, particularly if you’re short on time.

As is customary these days, we took to the air, chartering helicopters and flying affordable drone quadcopters too. [Stay tuned for a special chasejarvisTECH episode featuring some ill-fated experimentation with the DJI quadcopter and a roll of gaffer's tape.]

Music by Big Chocolate.

How to Sell Yourself Without Selling Out [RE-WATCH the Legendary Marc Ecko on chasejarvisLIVE]

Let’s face it… it’s a complete myth that your work will just “be discovered” and that your personal brand just “happens.” These are topics that simply cannot be reduced to sound bites and can’t be left to happenstance. In case you missed last week’s LIVE broadcast of chasejarvisLIVE, we brought on brand luminary Marc Ecko and spent a full 90 minutes uncovering the core principles of Marc’s 20-year-long rocket ship of a career as an artist & entrepreneur.

Some top takeaways from the episode:

_Compete with your ideas – not dollars.
_The system will try to make you think you are not an artist – be a creator anyway.
_You can be a great artist AND a great entrepreneur
_By definition, a Community is about what you ARE, but also about what you AREN’T
_Creativity is a messy process. You have to be comfortable with the mess.
_It’s not what you make – it’s how you make people FEEL.

Marc is the man. He is THE Marc Ecko — the hugely successful graffiti artist-turned-entrepreneur whose Ecko Unltd and Complex Magazine brand platforms (which started in his parents’ garage) are now worth more than a BILLION dollars. Marc came on the show to help you and me understand personal authenticity, personal brand and how to apply them in your life and career. We also got an insider’s look into his new book, “Unlabel: Selling You Without Selling Out “ – which – if you can afford the $15 bucks should definitely purchase. I read it cover to cover on a single flight SEA to NYC last week and I’m on my second read now. LOTS of nuggets in there.

Here’s a few BTS shots from the episode:

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