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Let’s Hang Out! WIN a Meeting with Me + $500 in Camera Gear + 2 Classes from CreativeLive

UPDATE: The contest has ended and a winner has been randomly selected! And the winner is… David Arthur! David: send us an email to production@chasejarvis.com to claim your prize and get that consult scheduled. Everyone else: thank you so much for entering! As always, we’ll do more contests in the future for you to win some rad prizes, so make sure to keep checking in.

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Since I started writing this blog in 2006, I’ve always emphasized creativity and education over gear. You’ve heard me say “the best camera is the one you have with you” (ahem…) once or twice. I’ve handed the microphone to friends like Ramit and Tim to help me shout from the mountaintops that a new fancy camera is NOT one of your photography business essentials.

But while ideas and education trump gear, gear is not irrelevant. I’m 110% aware how easy it is for me to preach creativity over the camera when I’m slinging the latest goodies – D4s, Hasselblads, and an Alexa. The right gear HAS actually made many of my photos, videos, etc possible. Literally.

It’s perhaps then, fair to say that progress in one’s photography career / path takes a combo of 3 things. Ideas, education AND some basic minimum of gear.

SSSOOOOOOOOOO…. It’s with all that in mind that I’m kicking off a contest/sweepstakes TODAY that packs all 3 of those things together. Yours truly, along with my friends at Adorama and CreativeLive are each contributing prizes — all 3 prizes which will go to one winner. That can you be you.

WHAT THE WINNER GETS.
1. A personal consult with Chase Jarvis. Yes, a 60 minute Skype, Google Hangout or phone call with yours truly. We can talk about whatever you want to discuss: creative ideas, business ideas, portfolio review, the World Cup — whatever — you name it, I’m yours.

2. Gear. Adorama is kicking in $500 cash (gift card) toward anything on their site. Grab a new iPhone for mobile photography OR apply that $500 to that Canon 5D that you’ve always wanted.

3. Education. CreativeLive is kicking in 2 free classes — online education from the world’s best experts in photo & video education. There’s also business, design, audio courses and more. Learn from Pulitzer Prize winning photographers, Emmy nominated directors, New York Times Bestselling authors. 2 courses valued at $149 each will be yours — for free.

SO, HOW DO YOU WIN? To help wrangle this giveaway, we’re going back to our favorite widget below. It does a few things really well:
1. manages all entries into a secure database and properly randomizes a winner
2. gives you info about how much time is left in the giveaway / how many entries there are etc
3. allows you to earn extra entries by participating more deeply in the community (tweeting, sharing, reading posts etc)

To enter just fill in your info below and follow along. And note: this giveaway is live TODAY all the way through the 7th of July. Winner will be announced on July 8th via my social feed and email. Feedback welcome on the widget if you have any.

a Rafflecopter giveaway

Good luck to all who enter. I can’t wait to chat it up with the winner.

[In the meantime, to start your gearmouth a salivating ... you gear-heads can check out this post: Don't Leave Home Without It Gear Kit.]

How to Charge What You’re Worth — Which is 3 to 10x More Than You’re Getting Today [with Ramit Sethi]

Ok, first thing first…if you’ve already made the move OR are even CONSIDERING turning your passion for photography (or video, or design, or writing or whatever) into a business, do your future self a solid and start following Ramit Sethi, right NOW. Visit his website. Read his blog. Sign up wherever it tells you to sign up. Because Ramit will teach you more about the business side of this industry than you thought you needed to know. His style direct, you’ll get tough love, but he’s great at helping us creatives (eg he has helped me more with my business chops than anyone else) get to where we need to be. He’s been on #cjLIVE before and he’s also shared some thoughts on raising rates.

But today he’s back by popular demand to share a simple one-two approach to setting your prices and upping your earning potential. Pencils ready? Okay, take it away Ramit.

Thanks, Chase.

I recently asked a photographer how she came up with her pricing. She said, “Well… I researched my competition and found that they had similar services, so I charged what they were charging.”

Does that sound familiar? Or worse, do you know people who charge less to “undercut” the competition or “get more business?

Here’s the problem with using “me-too” pricing: You’re signaling to your potential clients that you’re the same as everyone else. Why would they choose you when they can always find someone else charging $10 less?

How can some photographers charge 5x, 10x, even 100x what others do? Are they 100x more talented? Do they have 100x more experience? 100x better equipment?

No! The reason they can charge more is simple: Of course they’re good, but good isn’t enough. They’ve learned to position their services as a premium product. Today, I’ll show you how you can, too.

Step 1: Think like your client
Start by asking yourself, “What are my client’s top 3 problems? What are their concerns when hiring a photographer?” The equipment you use probably isn’t in their top 100 problems.

Clients care about themselves and their problems. By taking the time to make your proposal client-focused, you’re already ahead of 90% of your competition.

In an 90-minute interview I did with Chase, we cover tons of examples on how to use this idea. See the 24:00 minute mark where I share exactly how to “read their mind” using a simple technique you can do in the next 5 minutes.

Once you’re in your client’s head and can address their burning needs, price becomes a mere triviality.

THIS is how some creative people can charge 2x, 5x, even 20x what others charge. Yes, they’ve honed their skills, but being good isn’t enough. They know how to focus on their clients, not just their equipment.

Step 2: Use these words to say “no” to low-value clients
One key is learning how to be confident in your own value. Part of getting paid more is believing you’re actually worth more and saying NO to low-paying jobs. Sometimes, we feel grateful for ANY job, especially when we love what we do. This leads to accepting less than you know you’re worth.

The truth is, you’ll get more clients and better clients who respect and value what you do if you’re confident and stick to your rates. Check out this tested word-for-word script to see what I mean:

CLIENT: “What’s your hourly rate?”

YOU: “I’ve actually changed my business so I only do weekly engagements now. This helps me deliver more in-depth results (for example, helping a recent client do ____). The rate for that is $X per week, and that includes A, B, and C.”

CLIENT: “Can’t we just get you for a few hours?”

YOU: “Unfortunately not. I’d love to help but I focus on high-value projects, and those typically take a minimum of a week to understand and execute. The good news is I’ve never had a client who wasn’t happy with the results, even if they originally wanted me for just a few hours. And based on everything you’ve told me, we definitely have more than enough work to keep ourselves busy during that timeframe. The potential upside of Project X is very large.”

CLIENT: “OK, fine. Um… could you do $Y per week instead?”

YOU: “I typically don’t discount my rates except in special cases. If $Y is your budget, I’d be willing do it only if we were to remove either B or C from the project scope. Which would you prefer?”

CLIENT: “Never mind, we can do $X.”

YOU: “Great! I’ll follow up with you soon with next steps.”

Do you see what happened there? Many of us fear we’ll scare away clients by charging premium prices. In fact, low prices are a bigger red flag in your clients mind. Sticking to your higher rate communicates that you’re more valuable than the competition, so the client will lean toward hiring you.

You can even add value to your current clients while raising your rates. The key is to create a win-win situation for you and the client.

Check out this video on how to raise your rates and thrill the client, including a word-for-word script you can use when telling your client about the new rate. You’ll learn:

  • 1:00 — The 3 things you must tell your clients about a rate change
  • 2:07 — How to get clients excited about the upcoming changes (even if it includes a rate increase)
  • 2:30 — A simple way to ensure your clients love you, even if you have to part ways

So how did a graphic designer convince me to pay more? Instead of focusing on design-specific concerns like typography and alignment, he nailed my primary concerns as a client. Click here to find out exactly what those were in an interview I did on pricing here.

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For more information and help with negotiating your rates and navigating the ins and outs of creative business, check out Ramit’s CreativeLive course, Money + Business For Creatives. Make sure also to check out Ted Leonhardt‘s course on Negotiation for Creatives, Ann Rea‘s course Make Money Making Art, and CreativeLive’s entire catalog of business courses for creatives.

Master Your Fear & Find Your Voice [with My Homie Tim Ferriss]


Okay, so maybe you haven’t created your New York Times Best Seller that’s sold millions of copies, and maybe you haven’t won the Chinese kickboxing championship or hold the Guinness Record for most consecutive tango spins, but there’s one all-important thing that you have in common with my pal Tim Ferriss….fear.

You might think a wildly successful author and innovator doesn’t experience fear like a “normal person,” but as Tim revealed here, it’s exactly that emotion that is at the heart of his success. Of all the liquid gold Tim shared with me there are 3 important subjects that stood out. I mined these shiny gems to present here with some “homework,” to get you moving in the right direction.

1. Mastering fear: fear is a creativity killer
2. Finding your voice: your voice is a creativity stimulus
3. Giving it away: sharing your knowledge is essential to your professional growth

Here’s the first of three exchanges we had on these topics:

1. Defining Your Fear

CJ: I think it’s really, really important for the folks at home to know about your take on fear. It’s basically useful in any genre of any pursuit or passion. Talk to me about how you view fear, because there’s so much fear in the photo industry. People are afraid to make mistakes. They’re afraid to get called out. They’re afraid to do shitty work. They’re afraid to be called out on something and a lot of that keeps creative people in a little shell.

Tim Ferris (TF): Fear is a real driver, and it has been for me as well, in the past, whether it was in athletics or writing or academia, whatever it might have been. I realized that it’s a driver based on risk, and that’s when people define risk or should define risk as the possibility of an irreversible negative outcome. What I mean by that is just like most people fail to achieve their goals because they are poorly defined, most people are prevented from doing things based on fear because it’s poorly defined.

[We've all been told a thousand times that goals become infinitely more achievable when they have been written down in as much detail as possible. Defined goals are reachable goals. But defined fear? This was something new.]

TF: So what I tend to do if I find myself paralyzed or indecisive, is I’ll write down all the worst-case scenarios. I mean really get high def in the absolute specific worst-case scenarios. Then the second column is…anything I could do to prevent those specific items. Then, if they happen, what I could do to reverse those or minimize the damage from each of those outcomes. You find once you do that that the worst-case scenarios are very seldom as bad as you have envisioned.

It’s just the nebulous, dark phantasm of a bad outcome that prevents you from taking action. What you actually realize: oh, worst-case scenario, I go back to my last job. Worst-case scenario, I take a part-time job doing this. Worst-case scenario, I have to suck it up for a month or to do twice as much work with that one client I don’t like, and then this. Then it really doesn’t seem as scary and you can actually move ahead with it.

Brilliant. Actionable.

Just like most people fail to achieve their goals because they are poorly defined, most people are prevented from doing things based on fear because it’s poorly defined.

Your Homework on #1

You’re probably sitting on a great idea right now. Maybe it’s a short film project that requires you to quit the desk job and start an indiegogo campaign. Maybe it’s a photojournalism road trip across America documenting classic diners. It doesn’t matter. The point is you’re sitting on it. Why? Fear, probably. Right?

If this is you, here’s what you do:
List ALL the possible worst-case scenarios. be specific and then for each scenario list all the possible steps you can take to prevent that scenario.

Doesn’t look so bad anymore, does it? Boom!
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2. Finding Your Voice

When he set out to write 4-Hour Workweek, Tim knew he had great ideas, but we all have great ideas, right? For an author (or would-be author, as the case was for Tim) the challenge was turning those ideas into actionable advice and doing so in an authentic way. In other words, he had to find his voice. Turns out Tim’s approach is applicable across many disciplines:

TF: I first ended up with this really pompous like Princetonian shtick that I was doing. Shit, too. Like four or five-syllable words. That was horrible, so I scrapped it, and then I went to like Looney Toons/Three Stooges slapstick, which was also horrible. Scrapped that. So I threw away four, five chapters and had two glasses of wine and sat down and said I’m going to write this like I would write an email to my best friends. That’s how it started. That’s how I found my voice.

Great approach, right? Stop burdening yourself with the prospect of a worldwide audience. Present your work as if to your friends. This applies to writers, photographers, musicians, etc. You’ll be lest apt to force a voice that isn’t yours, and you’ll probably be less apt to see your creative cogs seize up under the pressure. If you have true and trusted friends, I’m betting the bank that you already have an authentic voice within that circle. Use THAT voice to tell your story, whatever it is.

Your Homework for #2

Look back through social posts, photos, your work etc. that you shared with or sent to friends and family and find the little ticks and tickles that are truly unique to your vision, your special sauce, your mojo. Now apply this to your future work.

Sounds simple, but it’s harder than you think. But you’ll thank me (us) when it’s done.
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3. Give [Some of] It Away

To a large extent we photographers make our living because of intellectual property rights. The idea of putting our best work on Flickr without our rights reserved is antithetical to what we know—or think we know—as businesspeople.

But Tim made a great point about releasing some of your best work “into the wild” even though there’s no promise and very little prospect for being paid for it. It’s about getting eyeballs on it:

TF: I have a friend, Eben Pagan, a really fascinating guy who’s built up a very successful online content business…and he talks about moving the free line. Meaning giving away, in many cases, your best content as a way to introduce people to your work and to drive people back to your other work. I cannot tell you how many times I have gone onto Flickr and found a photograph—now I’m not saying that everything needs to be Creative Commons—but I’ve wanted to introduce someone’s photograph to a few million people and I choose not to, of course, because it’s all rights reserved. Instead I go to Creative Commons search and then sort by most interesting and I always find amazing stuff. But I always credit and if you were to simply take let’s say two or three of your best pieces and make them Creative Commons, then people like me, and there are plenty of them, hundreds of them, would be able to use that to help promote you.

CJ: Yeah, and you know there’s a big, there’s a big discussion that’s been going on for years now, again, historically photography’s been a fear-based protective, very closed loop, because intellectual property is how photographers make their living. So that’s been a very dicey conversation, and I’ve been at the middle of it several times. I remember five or six years ago talking about Creative Commons with Larry Lessig…as the marketplace unfolds and emerges into this new era, photographers specifically are faced with a decision on how and where to share your work. So it’s interesting to know that you notice that stuff.

TF:…I was traveling with Matt Mullenweg at one point. Matt Mullenweg, genius of a guy, good friend of mine who is known as the lead developer of WordPress. Matt was largely responsible for a lot of that code base in the beginning days, and now runs WordPress.com and Automattic. Really smart guy. We were on the plane, and I remember being really stressed out at this point…because The 4-Hour Work Week was on RapidShare. It was on all these different Torrent sites, and I was like, “Oh, God, how are artists going to be incentivized and writers going to be incentivized to produce work if this is happening?” And he said, “The people who are downloading your stuff on Rapture are never going to buy your book in the first place. They’re not your paying audience, so you’re getting additional eyeballs on your work for free. They would never buy it anywhere.”

I think photography, we could get really futuristic about it, but I do think there are ways that photographers can maintain a better user experience with the paid version, whatever form that takes. So I’d encourage people to think of unleashing some of their best content into that wild, whether it’s Creative Commons or [the] pirated world, because those people aren’t your customers anyway. They’re not the people who are going to spend a $100,000 to get a blown-up print and put on their living room.

Give it away for free. I’ve used this platform to highlight passion projects left and right, from Jay Shells and his Rap Lyric Street Sign project to Andres Amador’s sand art. You MUST get your work seen by the world. And there will always be those who download/use/distribute your work for free, possibly illegally. But this is a risk you have to be willing to take in order to get it seen by those who WILL pay for it.

Your Homework for #3

Assuming you have some sort of body of work, it’s time to get it out in the world. And not the factory seconds, either. Here’s what needs to happen:

Identify 3-5 of your best photos/songs/poems and 3 websites where your work is most likely to be seen + distributed (Flickr, Soundcloud, etc.) Then upload your work under Creative Commons or otherwise.

Controversial? Only if you want to stay in your rut.
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And that’s that. You’ve got your assignments; you’ve got no more excuses. If you’ve got a hankering for a little more Tim Ferriss in your life, check out the full cjLIVE show below, which aired back in August of 2011. We also recently recorded an episode of Tim’s podcast in collaboration with CreativeLive. Check that out here. Otherwise it’s time to get to work.

Get Tim’s books The 4 Hour Work Week here and 4 Hour Body here and the 4 Hour Chef here.

Creatives, Geeks, Freaks & Voyeurs of the World — Join Me LIVE from SXSW!

UPDATE: this is TODAY! starting at 9am SEA time (11am Austin, 12noon NYC, 17:00 London) you can join into the conversation with your truly + the most creative minds from photo, design, tech & music. If I do my job right, you’ll get more insight in a weekend than at a semester of any college – all from people who have found success. LIVE at www.creativelive.com/SXSW. Ask questions all day at #UberLIVE or @chasejarvis.

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Certainly you’re in the know of famed South-By-Southwest (aka SXSW) – that two weeks every year where the creative, film, music & tech worlds all come crashing together in little ol’ Austin, Texas. I LOVE all that stuff, so I’m here all week and ….through the miracles of technology I’ve got 2 LOVELY THINGS to set right on your lap – both of which had better add a bunch of value to YOU, or else the next round of bourbon is on me.

THING #1
chasejarvisLIVE (my internet show) & creativeLIVE (my creative education startup) are having a man-child together this week in the back seat of a Cadillac Escalade. That is right, my LIVE show + the best in online education + the ridesharing service that has taken the world by storm are all coming together in one delicious collaboration to bring you LIVE-on-the-innnernetz, real-time interviews with the best + brightest luminaries from film, photo, tech & music worlds … all while rolling the streets of Austin in the backseat of an Uber. This is your free, front row ticket to join me and an insanely talented group of creative genius without leaving the comforts of your own internet connection, wherever that might be. Things are crazy here and this list is always in flux, but here’s a couple names you might recognize that I’m preparing to hang with and bring you their nuggets of wisdom & the inside scoop….

-Austin Kleon. artist and best selling author of Steal Like an Artist & his newest…Show Your Work
-Dana Brunetti. executive producer of HOUSE OF CARDS, the netflix original hit that has reinvented TV
-Kevin Rose. founder of Digg, Revision 3 & is now a partner at Google Ventures
-Brandon Stanton. photographer & creator of Humans of New York, the world’s most popular photo project
-Gary Vaynerchuk. entrepreneur, media maven, best-selling author and wine geek
-Kristen Chenowth. actress from Glee, The West Wing, BeWitched, and other stuff
-Steven Kotler. best selling author of Rise of Superman and guru for accessing & maximizing creativity
-Lewis Howes. Former pro athlete, entrepreneur, business coach & world record holder.
- and many many more…including..ahem..perhaps some surprise musical performances

Here’s where you can RSVP for the free #UberLIVE event, find more info, and watch the LIVE broadcast this Saturday & Sunday http://creativelive.com/sxsw. (srsly – you should RSVP)

WHO: You, Me, a handful of GENIUS people from SXSW + 100 countries tuning in worldwide
WHAT: Interview, discussion + a worldwide Q&A from the backseat of an Uber
WHEN: Sat & Sun, March 8th & 9th, 8am – 5pm Seattle time (10a-7pm Austin, 11a-8pm NYC time)
WHERE: Tune into www.creativelive.com/sxsw. It’s free — anyone can watch and we’ll be taking YOUR questions via Twitter, hashtag #UberLIVE, my @chasejarvis handle and @creativeLIVE too

THING #2
Heyyo. I’m giving a little keynote speech for this SXSW thingie on Monday, March 10th at 3:30pm (1:30 Seattle, 4:30 NYC, 21:30 London). Here’s the tasty link to that hot mess http://schedule.sxsw.com/2014/events/event_IAP18955. If you’ll be physically at SXSW, come join in, heckle me from the audience, throw tomatoes, or whatever. If you’re at home in your pajamas, rumor has it my keynote will be live-streamed, compliments of our friends at U-Stream, but I haven’t got a link yet – will update that ASAP when I get one and I’ll tweet to let you know.

Don’t forget to RSVP for #UberLIVE. And, as always, you can follow along here… Facebook, Twitter, and Google+.

HUMANS OF NEW YORK [Best Photo Project Ever] Brandon Stanton on #cjLIVE Wed Feb 19th — Plus Win 30 Days w A Dream Photo Kit

chase jarvis hony humans of new york brandon stantonREMINDER: this show is TODAY at 11am Seattle time (2pm NYC, 19:00 London) and is broadcast LIVE at www.chasejarvis.com/live. Details below – tune in & come say hi.
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I’ve personally nailed several large scale photo projects in my career…Personal work that I grew to a large scale project. And I’ve witnessed hundreds of great photography-based projects come to life in every corner of the world…BUT there may be none better than HUMANS OF NEW YORK, by Brandon Stanton. Seemingly overnight he took a simple photo project from inception to a global phenomenon with a worldwide audience of millions, plus turned it into a #1 New York Times best selling photo book, while staying humble & hardworking through it all. In order to follow his dream, Brandon quit a well paying day job and followed his passion …. with a certain savvy that can be learned by us all.

Lucky for us, Brandon will be our guest AND our private advisor / mentor / coach / inspiration for 90 minutes on the next episode of chasejarvisLIVE this coming Wednesday, February 19th at 11am Seattle time (2pm NYC, 19:00 London time) at www.chasejarivs.com/live. Specifically, we’ll learn the key ingredients for pursuing your YOUR OWN PASSION, how to stand out in a crowded, noisy world, and how to turn your dream life/project/vision into a reality.

WHO: You, Me, Photographer Brandon Stanton + a worldwide gathering of creative people
WHAT: Interview, discussion + a worldwide Q&A
WHEN: Wednesday, Feb 19th 11:00am Seattle time (2pm NYC time or 19:00 London)
WHERE: Tune into www.chasejarvis.com/live. It’s free — anyone can watch and we’ll be taking YOUR questions via Twitter, hashtag #cjLIVE, and my the ChaseJarvis Facebook Page

***NOTE: if you are in Seattle or the PNW and can’t join us in-studio for the live broadcast, but still want to meet Brandon and have your book signed, we are hosting a reception / meet & greet / book signing immediately following from 12:30 – 1:30pm at my studio. There will be books on hand for sale. The address is 3333 Wallingford Ave Seattle 98103. Corner of Wallingford & 34th Street. Ground floor, Wallingford side of the building.

There’s a video at the bottom of this post that highlights HONY, but some more detail on what we’ll cover are here:
_How to conceive of a photography, art, or any project that matters to you
_What were the key steps to transitioning OUT of at 9-5 job and into a dream career
_How did Brandon teach himself to be a photographer?
_How to keep your dreams alive in the face of so much negativity and uphill odds

HELP US PIMP THE SHOW AND WIN THE MOST BOSS PRIZE EVER.
In order to reach the largest audience possible, we’re right now kicking off an amazing prize. To help jump start YOUR dream photo project, give you experience with the best gear in the business, or augment the gear you’ve already got, we’ve partnered with our pals at BorrowLenses.com to give you a chance to win a 30 day rental of a top professional camera body from Canon or Nikon, plus FIVE (5) amazing lenses. (details at the very end of this post). The equipment value is certainly more than 10 grand, and the rental value alone is more than $3000. The contest starts NOW and we’ll announce the winner on chasejarvisLIVE, Wed March 19th

To help wrangle this prize, we’re trying out a new widget below. It does a few things really well:
1. manages all entries into a secure database and properly randomizes a winner
2. gives you info about how much time is left in the giveaway / how many entries there are etc
3. allows you to earn extra entries by participating more deeply in the community (following on social channels, sharing, etc)

To enter just fill in your info in the widget below and follow along. Contest rules in the widget. And note: this giveaway is live all the way through 12 noon PST during the show on 19th February.

UPDATE: THANKS TO EVERYONE FOR ENTERING! The winner has been selected–give a holla for Courtney Zerizef. :)

JOIN US IN THE STUDIO!!!!!!!!!
Want to be part of the live studio audience AND/OR get photos + books signed with Brandon?? We’ll invite the first 40 people who send an email to production@chasejarvis.com to join us +1 guest if you’d like. You’ll receive a confirmation email with attendance details if you’re 1 of the first 40. Champagne, donuts, coffee and other stuff will be there too.

And then here’s a lovely video that Facebook made about Brandon’s project.

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The Camera Rental Package you could win is either….

Canon 1D X or a 5D Mark III
16-35 f/2.8L Mk II
24-70 f/2.8L Mk II
70-200 f/2.8L IS II

PLUS The 200-400 f/4L with Built-in Extender AND your choice between the 85mm f/1.2L or the 50mm f/1.2L Primes

OR ………..

Nikon D4 or a D800
14-24 f/2.8G
24-70 f/2.8G
70-200 f/2.8 VR II

PLUS the 200-400 f/4G VR II AND your choice between the 85 f/1.4F or the 50mm f/1.4G Primes

Whichever you choose, also enjoy a 1 year complimentary membership to BorrowLenses.com, which gets you 10% off rental orders, cancellations with no fees, and drop shipment of items you absolutely need even if they are out of stock for us. A $100 value and you get a t-shirt, to boot!

7 Lessons Anyone [YOU] Can Learn from Macklemore & Ryan Lewis

macklemore grammysThe Grammys are a usually a lovely nightcap to the previous year’s music. Some celebration, some tension, a little drama and some nice performances. And whether or not you agree with where the Grammy Committee’s voting ended up in any category – one thing is for sure: 4 Grammy’s from Macklemore & Ryan Lewis – who to this day are not signed to a record label – is impressive. And perhaps what’s more impressive IMHO is that they built their success on their own ethos, according to their own plan, from when there were no “opportunities” coming at them from every direction.

Am I biased because I’ve known these cats for a while…Yes. Probably. (disclosure they played #chasejarvisLIVE in 2011 and first performed some of the tracks a capella at a little dinner party at my studio [video]) Yes, they are they wildly talented (Ryan’s actually a great photographer too), but IMHO that’s not what made their meteoric rise to 15x platinum and 4 Grammys possible. What made it possible was certainly some real talent BUT it’s also a handful of things they know that YOU can begin applying to your life/career/passion right now. Here’s 7 things:

1. Freedom is More Important Than Money
Sure having some baseline amount of money is helpful, but there is no denying that the freedom to say what you want through your art, to call your own shots and control your own destiny is supreme. Had M&RL not kept their independence (and the key it to keep it gracefully – no need to be an ass…), they’d be nowhere near the success that they are today. Releasing a single about marriage equality on a hip-hop album? The “label” would never have “permitted” such a thing if they weren’t independant. So whose ass are you kissing right now that you shouldn’t be? I’m banking that if you kept your freedom (and kept it positive -i’m not talking about being a grump) that the rest will follow. And this isn’t just about money really either…I’m talking about all the upside.

I’m guessing that there are decisions you could be making to keep your ability to be nimble – to play to the beat of your own drum…to scratch your own itch (even if that itch is being in the service of others). Follow those freedoms, not the other stuff.

2. Setbacks are Temporary
When I first met Ben in 2009 he was living in his parents basement having just come out of rehab. He had found some local success with an earlier, locally released EP but soon found himself resting on his (albeit local) laurels, only to find that he was hitting the peace pipe and drinking cough syrup instead of diving into his work. He’s said on lots of occasions how low he felt – that he might never be able to make music again, but that he would give it everything he had with a fresh outlook on life. He found Ryan and boom. If you’re like me, there are setbacks everywhere. They never end. It might take living in your parent’s basement to realize your dreams. It always feels like I’m moving 2 steps forward and 1 (or sometimes 2) steps back. Shed the voices in your head that are keeping you down. Setbacks are temporary. They are meant to keep everybody else out, not you. The breakthroughs happen just when you think your at the end of the line. Trust M&RL on this one.

chase jarvis macklemore and ryan lewis3. Only YOU Are in Charge of Your Personal Brand
I remember when I realized HOW in touch Ben & Ryan were with their brand M&RL when the emailed me one day asking if I had a RED camera they could borrow to shoot their next video video. They’d had some good vids to date, but they wanted creative control – they know how they wanted their creative vision realized and they wanted to own it front to back. That was for the video shoot of Thrift Shop. Seems like they…um…pretty much nailed it (487 MILLION views and counting….). That they had a)the desire; b) the balls to go for their vision says it all. Throw in the fact that they put their physical CD is a box made of alligator leather for god’s sake and you get the point.

What are you doing to make your brand different – not better? I bet you can think of 5 things in the next 5 minutes that helps your brand stand out from the noise. When you finish that list, nail it to your bedroom wall and reference it often.

4. Have a Point of View
In a world of mass messaging, right and left points of view, and chest thumping me-ism, I see so many artists who are reluctant to let their true colors shine. They’re worried that having a point of view might alienate a subset of fans or followers. Well, that’s bullshit. Because the only reason you’d want fans and followers is to genuinely connect with a community of like minded people – connect your authentic self with theirs. Referencing #1 above – you think it didn’t take balls to stand up for a belief in marriage equality amidst the typical hiphop anti-gay mindset? Sure it took balls, but that’s wht M&RL believe and so they found it a perfect thing to write about – with confidence. I spoke to them about it here. THAT is called having a point of view.

I’m guessing there’s a few things in your world (I know there are in mine…) that you’ve been scared to put out there. Dimes to donuts that this thing you’re holding inside will be a huge benefit when you get out of your own way and share that thing, own that thing, have a point of view. The people that will care about that thing are the people you’ll want to connect with anyone. So what are you waiting for?

chase jarvis ryan lewis cjlive macklemore5. Collaborating with Your Friends is a Good Thing – surround yourself with good people
When M&RL put out The Heist, they made it local. They made it with their friends. The solo’s and featured artists on their album? Almost entirely local talent…friends, people they admired, and by and large people without name recognition. But that didn’t matter – they made their album and their art with their circle of friends. Their tour and merch manager Tricia is Mack’s fiancé. Why chase the party when you can make your own.

So instead of waiting around to collaborate with Bono – why don’t you collaborate with your best friend, your makeup artist pal, your uber-talented homie from around the way. Again, why chase the party when you can make your own?

6. Don’t Let Them Put You in a Box
When I first heard Ben’s rap – it put me off balance. “Whoa – this is different” I thought. Which is part of why it works. I noticed it. Throw in Ryan’s beats and the whole thing goes to a different level where your brain doesn’t quite know which box to put that in… Our brains are pattern recognizers – which is why when you don’t fit into a typical pattern you STAND OUT. One Grammy committee almost didn’t let their music be classified as Rap – they wanted it filed under Pop. It caused controversy. But it didn’t matter. Ultimately it got the rap nod and then…lo and behold…claimed Best Rap Album and Best Rap song, Best Rap performance. They just made music they wanted to make and then let the world comment on it. The rest took care of itself.

So many creatives have spent too much time studying their peers our neighbors and reading the rule books written by others. Here’s a little secret – those people who wrote the rule books did so to keep you out. Break those rules, ditch that box as best you can.

7. Community is King
In their Grammy acceptance speech, Ben opens with [paraphrase] “Wow, we’re on this stage…And we could never have been on this stage without our fans.” This is true for the Grammys, but it’s also true for life. M&RL have connected with their audience in a way that I’ve rarely seen in this age of pop culture. It’s authentic, it’s humble, and it’s hard working.

The same can be said for your approach. I’ve said it here and here before: Things don’t make things happen, people do.  The world of achieving career success is a world where community is front and center – whether you’re building your own business as an independent artist or you’re making a dent from within the machine of a bigger company.  Your friends, supporters, fans, network – however you define it – is a huge is a requirement to unlock your future. What are you doing to build your community? In what ways are you giving back and asking for nothing in return? Don’t just reach up…be sure to reach sideways and down as often as you can muster.

Much respect to M&RL. Now I recommend we all get back to work at tackling our dreams.

chase jarvis macklemore ryan lewis

LIVE Shoot from Inside a Frickin’ Volcano [RENEGADE #cjLIVE -- this Friday, Jan 17]

chase jarvis jp canlis photo 3UPDATE: this broadcast is TODAY! Join us at 9:30am Seattle time (12:30 NYC and 17:30 London) here at www.chasejarvis.com/live as we hi-jack the live feed from the Museum of Glass and go LIVE from the biggest and best hot shop in the world… mixing the worlds of photography + glass blowing with yours truly and my homie JP Canlis. Of course, taking questions at #cjLIVE via Twitter and my Facebook.

Ok. So maybe it’s not an actual VOLCANO, but it’s just as hot. Read on…

My favorite part of the new world order is access. Access to behind-the-scenes ideas, information, and lives of others AND granting that access into mine. We all get to watch “the sausage being made” …as they say.

Well – access (and sausage) you will get this Friday January 17th if you tune into this SPECIAL EPISODE of www.chasejarvis.com/live between 9:30am – 1pm Seattle time (12:30 – 4pm NYC, 17:30 – 21:00 London) for a special “renegade” REMOTE edition of chasejarvisLIVE. What the hell? Exactly. While the “normal” #cjLIVE shows are broadcast live from my studios in Seattle with a guest and a crowd and some ideas (and occasionally some bourbon) this Friday’s episode is anything but that… In fact I’ll be sharing an exclusive peek into a fine art project I’m working on…in progress

Indeed, YOU are invited drop in for a glimpse of a collaboration between yours truly and my dear friend (and brilliant Seattle-based glass artist) J.P. Canlis. JP’s work is collected worldwide (including the likes of the Crowned Prince of Abu Dhabi). We will be at work and coming to you LIVE and in the heat of it (literally) from the molten hot magma hot shop at the Museum of Glass, the world’s premier glass museum and one of the world’s top glass art facilities in the world.

What you will see will NOT be a staged demo of any sort. Instead you’ll be dipping your toe midstream into an authentic artistic collaboration between yours truly and JP Canlis that we’ve been working on for the past couple weeks as a part of JP’s artist-in-residency at the museum. We’ll be engaged in a real-time, never before attempted (for all we can tell) creative process mixing my photography with JP’s molten glass. Yes, we don’t know what will happen. Since we’ll be in the hotshop – which is NOT my normal habitat – I will be primarily hosting the ramshackle affair WHILE I’M WORKING and taking your questions via twitter and Facebook in realtime during the process.

THE DETAILS
WHO: You, me, glass artist J.P Canlis and a worldwide gathering of creative people
WHAT: Interview, discussion + a worldwide Q&A
WHEN: Friday, January 17, 9:30 am-1 pm Seattle time (12:30pm-4pm NYC time)
WHERE: Tune into www.chasejarvis.com/live It’s free — anyone can watch!

Couple disclaimers:
1. The entire process will be broadcast HERE at www.chasejarvis.com/live (aka the normal #cjLIVE location) for your viewing pleasure.
2. This isn’t meant to be a polished production – you will be along for the ride on a real project that will be sometimes exciting and sometimes not. This is authentic, non scripted access, with us in a new and very different location.
3. I will be primarily focused on chatting with you all via the live broadcast – explaining what I can – in real time. So as always, questions on Facebook + Twitter via #cjLIVE.
4. The awesome peeps at the Museum of Glass are letting us use their broadcast tech and facilities so it’s going to feel a lot more renegade than normal…just how we like it ;)

It will be very casual – feel free to come and go as you please. AND!!! if you happen to live in the Seattle/Tacoma area – you are invited to literally drop into the museum hot shop right there in Tacoma. There is are seats there where you can watch us in the flesh.

Couple BTS snapshots from earlier in the project…

chase jarvis jp canlis glass

chase jarvis jp canlis

chase jarvis jp canlis

chase jarvis jp canlis

chase jarvis jp canlis

DigitalRev TV uses a GoPro to Fake my Hasselblad Masters Photo

Each time I have the good fortune to work with DigitalRev TV and my friend Kai Man Wong something memorable happens.

For example, you might recall the time that Kai and DigitalRev TV dragged me around Hong Kong with a Lego Camera on one of their infamous CheapCamera Challenges. The highlights included surprise runway models, aggravated kung fu fighters and eating pig’s anus on the street. Most recently Kai and his hilarious crew parodied my Facebook profile photo for Fake A Big Shot. The resemblance was, um, striking?

I decided it was time to turn the tables.

I showed up in Hong Kong to give Kai and the DigitalRev crew a taste of their own medicine. A CheapCamera Challenge of my design: To re-create a photo I shot with the Hasselblad H3D. This was a $25,000 piece of equipment in 2007 when I shot the photo. I gave him 8 hours … and a GoPro Hero3PLUS ($399) to get it done.

Here’s how the the final product compares to my original. What do you think? Check out the video above to see how he did it.

Chasejarvis_DigitalRevTV

Thanks to Kai and the whole DigitalRev TV crew for working on short notice and being such great sports. Subscribe to their channel here.

Jab, Jab, Jab, Right Hook – Gary Vaynerchuk Tells You Why No One’s Clicking on Your Photos & Helps You Fix it

Gary Vaynerchuk steps into the chasejarvisLIVE studio next week for our final broadcast of 2013.

<<UPDATE: Damn good fortune that you are reading this, because Gary V is on chasejarvisLIVE this Tuedsay Dec 3. You can participate in the live show too – get your questions asked, etc – by tuning in from wherever in the world you might be. For free. We’ll go deep. Details here.>>

In preparation for Gary Vaynerchuk’s upcoming appearance on #cjLIVE on December 3rd (here’s the details), I was lucky enough to get an advance copy of his latest book Jab Jab Jab, Right Hook …which I promptly devoured DE-VOW-RDD! in a single cross-country flight last week

Three things you should know:
1. This book is for real. I’ve read 100 of these sorts of books by all the top people. This book kept my attention for 4 hours straight specifically because there are real, actionable steps in there about how to better tell your story (about your photography, your art, your business) in a noisy social world. It used to be that the internet was a freeforall for us artists. There was less noise. Now everyone and their mother has their stuff online – which is great – but it makes it harder to get noticed. This book will help you cut thru that noise.

2. JJJRH is laid out the most approachable way imaginable. I slog my way through books that talk about brand and business — stuff I need to know about — but it’s normally so damn dry. What I’ve come to love about Gary, and this book in particular is it is written for hustlers, by a hustler—people who are passionate about their work and making their way in the world. I didn’t go to business school. I’m an artist for godssake. So the critical reading I do that provides reminders about how to stand out from a crowd had better be approachable or I’ll drop that book faster that you can spell Gary V’s last name. The skills that it took to “make it” 10 years ago are different than the skills it takes to “make it” today. JJJRH delivers in a way that makes sense. It’s hands on, no BS, in terms that matter to you.

3. Let’s be clear…Gary is a f*cking maniac in the best of all ways and this book reflects not only his maniacal, hilarious side, but the side that understands creativity and gives you the medicine with the candy. There are real, important, career/direction changing nuggets in these pages. The upcoming episode of #cjLIVE featuring Gary (in between appearances on the Today Show and Ellen and all that other high falutin’ shiznit – he’s coming to Seattle to be with you and me)—as his only “book tour” stop in Seattle. I’ve wanted him on the show for years because in part he represents the future. He represents people like you and me who weren’t “supposed” to be contenders, who weren’t “supposed” to make it on paper…but are on the eve of making our dreams come true. JJJRH is not about boxing or hurting your buyers. Simply put (form the book) “There is no sale without the story; no knockout without the setup.” Define the knockout how you will. It can a sale, a follow, a retweet. But the story leads. The story compels the desired action. And in this noisy, noisy world, getting your story heard above the din is not something you want to leave to dumb luck. This book is a great setup for your next chapter as a creative.

Overall this book is perhaps the best $16 bucks (ebook… 17 something for hardback) you can do for yourself right this minute. Here’s an Amazon link to learn more / buy. See you on December 3rd here.

More Than CONTENT, It’s COMMUNITY That’s King [aka How To Cultivate Online Relationships & Stuff That Matters]

You’ve heard the drum beat for a decade – ever since the innernets really started popping… “content is king”. As a content creator (both in front and behind the scenes) this has, of course, always made me feel great about my chances to succeed in cutting through the noise online. Pump out good content and you can make your mark. Welllll, I’ve come to know that this target is a moving one…and that, while content is the most TANGIBLE thing for us creative types to latch on to, I’ve come to revise my position over the past year or so that it’s actually waaaaay more that COMMUNITY that’s king. For one, the purpose of making and sharing content, is really to cultivate COMMUNITY (in this case you’re probably here because we’re all of the creative + photography communities, right?!). Whether it’s to feel good about what you’re making, get critiqued, make a living, expand your understanding, etc. For two, the pure act of making stuff is an amazing gift, but community PLUS content can definitely act as a better lever to drive your life/career/hobby/professional experience forward. In short, there are important things to know that’ll help you understand how to cultivate online relationships that matter.

So that gets me to a conversation I recently had with good friend, Brendan Gahan. As a long time agency strategist and super creative guy, Brendan has crafted (social) media campaigns for some of the biggest brands and media companies in the world including Pepsi, GE, and Virgin, to name a few. In 2012 he was named by Forbes as one of the “30 under 30: Brightest Minds in Marketing’. But that’ not what makes him qualified. Why he qualifies in my book is because he GETS IT.

In the recent past Brendan was also a guest on creativeLIVE with Ryan Holiday where the twitter feed and chat rooms went nuts when he was dropping knowledge bombs. Sooooo, I’ve chatted him up in such a way as to inform, share, bestow wisdom on us here in THIS HERE community that’s been growing for nearly a decade. The guy knows his stuff and he’s been a great resource for me and my work, his no BS approach will help you connect the dots from concept to execution. Take it away, Brendan. -Chase
________

Thanks, Chase.

“Community is king.” What does this mean?

In the times before the interwebs, when you wanted people to know about something you had to go through very clearly established and familiar forms of media:

- NEWSPAPER – RADIO – TELEVISION – PRINT

In a sense, these outlets acted as gatekeepers, and production of content was limited to people who could afford distribution through these channels.

Now communities gather on social platforms that make that sharing and connecting easy, like Facebook, Twitter, YouTube, etc. Chase understands this better than anyone – he’s built a reputation, business, and prestige based on the marriage of his art as much as the power of his audience.

Maybe you’re a singer and you have a new album.
Maybe you’re a photographer trying to generate customers.
Maybe you’re a theater and you have a new show coming up.

Regardless of what type of creator you are, you’re a marketer – and as such you face many, many challenges. Executing a social media campaign is one of those challenges, and before you draw up plans and start spending your budget, you should understand the lay of the land.

I get asked about social media and youtube marketing constantly. I’ve spent the last eight years working in the space. The framework I’ve outlined is the backbone I’ve applied to hundreds of social campaigns and shared with many of my friends. It’s constantly changing at every level and there’s always more to know.

This article doesn’t dig into the latest tools. This is not a list of 83 Tips. This is about excellent fundamentals and will help you get started on building your own audience regardless of your end goal.

I recently dug up an email that I wrote for a friend, but have since copied and pasted to share with others a dozen times or so whenever anyone else asks me for advice.

A QUICK NOTE BEFORE WE BEGIN:

The info below is helpful, but I’m assuming you’re two steps deep into the basic communication framework. I’m assuming you:

1. Already have a deep understanding of your target consumer, and
2. Know the story you want to tell.

This article addresses the functional steps that will help you get your message or content in front of your target audience. This article does not help you craft that message. If you don’t understand your consumer and the story that will resonate with them, nothing I share below is really going to help you.

So let’s break it out.

SOCIAL MEDIA 101
Where does all this start? You start with the three categories of media that are possible to generate online: Earned, Owned, and Paid. In laymen’s terms these are typically categorized by:

1. Earned Media – Buzz you generate (i.e., bloggers talking about you)
2. Owned Media – Distribution through the channels you operate
3. Paid Media – Ads/awareness you buy

1. EARNED MEDIA
Within the earned media space and engaging online influencers, take a three-step approach:

1) Identify Relevant Targets
2) Establish Incentive (i.e., what the benefit is to them)
3) Engage (i.e., reach out to them via email, phone, etc.)

Identify
If you know your target well you should have a good idea of what they’re already reading online. Use the sites you know as a jumping off point and identify additional, relevant sites with SimilarSites.com (which does exactly what it sounds like – recommends similar sites). Also, when you’re on a site you you’ve deemed relevant, visit the sites in the blogroll – most blogs and sites focused around the same topic help cross-promote one another. Also review who they’re communicating with and following on Twitter lists (I’ve outlined how to do this in the slideshare embedded in this post). If you’re really starting from scratch, you can search for blogs by entering the topics relevant to you using any of these sites:

http://blogsearch.google.com/
http://www.icerocket.com/
http://alltop.com/

Blogs are incredibly powerful, but a platform often overlooked is YouTube and online video creators. YouTube drives massive engagement – oftentimes moreso than blogs, tweets, facebook, etc. Just take a look at the average number of comments on videos – engagement is through the roof. To identify relevant YouTube ‘influencers’ simply search YouTube to see who’s already evangelizing your brand, product, topic. Nine times out of ten, their contact info can be found in the ‘about’ section of their channel. You can also view a directory of creators at vidstatsx.com.

It’s incredibly important to note that you want to focus on relevancy and engagement over reach. A blog with 10,000,000 monthly uniques that is mildly relevant is less valuable and far less likely to interact with you vs one that has 1,000 monthly uniques and covers your topic exclusively.

As you’re researching, you’ll want to collect data on who you’ve identified on an Excel sheet for each influencer, blog, site – entering summaries of their web presence for you to review and consolidate (Tim Ferriss has a great guest post on this process). I typically break this out into five basic sections (but you can tweak to suit your needs).

_Name

_Contact info

_Why they’re relevant

_Relationship (you or someone you know, knows them)

_Average engagement (comments, shares) per post

Once you’ve collected your list I recommend you review it and force yourself to whittle it down to the 5-10 most relevant outlets. This will ensure you’re focused on relevancy; you won’t end up sending a ton of spam, and that you’ve thought through your approach.

Incentive
When you reach out to people you want to answer the questions:

Why should this person share my story?
What value am I bringing them and their readers, viewers, followers?

It’s important to approach them with something that will incentivize them to post – make it easy for them to say yes. Can you offer them an exclusive trial of your product, interviews with the founders, etc.?

What can you do to make it worth their time to check out your product/brand and write about it?

Engage
Bloggers, YouTubers, and digital influencers get pitched constantly and its best to either have a relationship (ie your friends or acquaintances with these thoughtleaders in your space) or if at all possible get an introduction. Form real relationships with people that are of interest to you and the rest will fall in line. That said, I understand that it isn’t always possible to be best buds with everyone. So, when reaching out to people make sure to make it as custom to them as you can. They’re a person – use their name (not the blog’s name) when addressing them, call out articles relevant to them, etc., and don’t sell too hard.

I recommend a tease/intro email that hints at what you’ve got. Then, as soon as possible, escalate to a phone call. This allows you to become a real person and start building a real relationship vs. just being another email in their inbox.

PITCH TEMPLATE

Hi (Name),
I wanted to reach out because (insert brief explanation of what you’re doing – for ex, launching an album). I thought it might be relevant for (Site) because (insert example of similar stories covered by blogger in the past – for ex, they covered a similar artist and the post performed well). Any chance you’d think it would be a good fit?

I’d love to hop on the phone (insert time) if you think its something you’d be interested in (insert reference to incentive – for example, you could potentially provide a sneak peak to the demo before launch). Just let me know!

Best,
(insert name)

Here are some other great articles on how to ‘pitch’ a blogger:

21 Tips on Pitching to Bloggers
Make it a Win-Win Situation
20 Tips for Pitching Bloggers

2. OWNED MEDIA
When managing online communities, ie your Facebook, Twitter, YouTube etc you can really break things out into two categories:

1. Pro-active communications: e.g., events/initiatives you can plan for, and
2. Reactive communications: Responding to the community or current events, and whatever is happening in real time

Proactive:
On the proactive side you’ll want to create content calendars highlighting relevant holidays, events, product launches, etc., that you want to capitalize on.

Then, you’ll want to plan what you’re going to say. Here’s a great example of a content calendar template you can use.

Reactive:
Obviously it’s difficult to have someone sit in front of their computer all day long to interact with commenters, so I recommend utilizing a community management tool, which allows you to track fan engagement and schedule posts. These are a few I recommend–

Facebook & Twitter:

Hootsuite

Crowdbooster

Bufferapp

YouTube:

Tubular Labs

On the reactive side you’ll want to create guidelines outlining the various do’s and don’ts for how you react to the community (particularly if you delegate some of your community management). To accomplish this you’ll want to create an escalation chart, as well as community guidelines to outline how you respond to people.

NOTE – I highly recommend you invest in a presence on YouTube. As the second largest search engine, YouTube is an incredibly powerful marketing tool and its getting better every day. In my experience, I’ve seen engagement on YouTube to be much higher than most other social media platforms. Check out my post on YouTube Marketing, a one-stop hub/cheat sheet for all things YouTube.

3. PAID MEDIA
If you want to grow your community or distribute content quickly, paid media can be a great option. Across Facebook, Twitter, and YouTube, I recommend buying directly through the platform for small scale buys (i.e., less than $5k-10k).

Never use a service that makes bold promises, such as ‘1000 fans for $50’ – those are just bots/fake followers and aren’t going to provide any value.

Each platform has relatively simple self-serve advertising platforms – Twitter and YouTube being easiest (in my opinion) with Facebook’s ad marketplace being a great tool, but potentially cumbersome if you’ve never bought ads online before.

Here are the links to self serve ad dashboards for each platform:
Twitter
Facebook
YouTube

TRACKING
By now you’ve built up some buzz, begun to cultivate and manage your community and you want to understand how things are performing.

It’s easy to get caught up in all the analytics options out there and have difficulty differentiating the signal from the noise. There are a lot of great tools out there and each has their pro’s and con’s. I won’t go into the paid options here (although there are a lot of great ones), instead I recommend starting out some of the great free options out there, including PeopleBrowsr & Topsy.com for Twitter, Facebook Insights on choose. Wildfire’s social monitoring tool is great if you want to do some competitive analysis. For YouTube I recommend using VidIQ’s chrome plug in, and SocialBlade for competitive research.

BUILDING YOUR OWN COMMUNITY
The reality is, the basic stuff is simple — marketers, pundits, ‘gurus’, ninjas, et al tend to overcomplicate this form of communication. That does not mean that it’s easy – it takes a great deal of time and effort. However, with this info you can begin to generate awareness, manage your social media profiles and have a deep understanding of what’s working for you.

So what’s your passion, your goal, the community you want to cultivate and craft you want to promote? When you can effectively master the steps and processes I’ve outlined, you can build your business, gain recognition for your craft, and develop social media campaigns brands pay millions for.

Start at the fundamentals. Where is my audience spending time? How can I provide value to influencers to ensure I’m relevant to them? How do I engage my existing community and where can I amplify my efforts through paid media – then track success? It’s all there.

What is the community you are going to build?

Check out Brendan’s slideshare of this post below:

Visit Brendan’s blog to read more social media and youtube marketing strategies.

Underwater iPhoneography – The Gear I Used to Find Nemo

While in Belize a couple months ago, I took the opportunity to field test a new iPhone case designed for action sports photography + video. (I’m a big fan of field testing new tech/gadgets; see my out-of-the-box successes with the DJI quadcopter—> here).

Without getting in the weeds here, let’s be honest. We’re not aiming for the Oscars with this footage, but I’m not gonna lie… I quite frequently need a little breather from all the high end work that I’m focused on doing. Not everything needs a $150,000 Phantom camera to be good or fun. You with me? Good. Then ENTER—>The Optrix XD5 — a waterproof housing for the iPhone 5 that gave me a nice 175 degree wide-angle lens and control functionality while coasting from reef to reef. It couldn’t have been easier or more chill to use… I’d recommend this to family vacationers and pros alike who dig the occasional goofing around with some gear. Watch through the end of the video to see a few super basic stills I was able to take on one very very short swim about the reef.

Note: the video above was shot on an iPhone housed in the same XD5. Totally passable, in my opinion. And an idiot-proof design, as the video reveals.

Check out the Optrix line of iPhone housings.

For more behind-the-scenes action from my Belize assignment, you can go here, here + here.

Music by Small Face.

Photoshoots with Flying Cameras, Bulldozers & World Class Athletes [plus Other Exclusive Behind-the-Scenes Antics from my Aspen Campaign]

Snow cats. Flying cameras and world-class athletes.  Couple-o-sunrises. One of the most unique locations I’ve found in my career (a coal mine?!) and a superfun campaign for one of the top mountain destinations in the world…here’s behind the scenes for my most recent campaign to drop –> Aspen.

ChaseJarvis_20130313_CJ_Aspen_3_AAA1167_Edited_2rev

This past March, you might have caught wind of my live updates while shooting the 2013-2014 campaign for my friends at Aspen/Snowmass ski resort. In the midst of the controlled chaos of a high-altitude photoshoot, while obsessing over the weather, we were able to share a few the scenes photos. chasejarvis_aspen
Today we’re dropping “ChaseJarvisRAW: Aspen/Snowmass Behind the Scenes” timed to coincide with the launch of the campaign in action sports magazines worldwide. We’re also sharing those ads below (See below for a few examples with the original photos) before they land in magazines and on billboards worldwide.

As is always the case with a project of this scope, the story behind the final imagery is something I enjoy sharing via the photos or videos themselves.

Last March, we rolled into Aspen with a fast-n-light crew of six of my Seattle-based team to join Aspen’s marketing + media teams and their creative agency Factory Labs) To produce this video and the images below, we coordinated around 45 people and quite the pile of gear in an unpredictable, high-altitude, always-changing environment over a span of 5 days. Standard challenges apply

Working in an alpine environment can be difficult, but there’s another challenge to shooting in Aspen: telling a unique story about one of the most written about, filmed and photographed places on Earth. So we ventured north from Aspen into the Roaring Fork valley looking for a new angle. And we found it.

Backstory on our unique location and how it tied to the campaign. Aspen Skiing Company is one of America’s most outspoken corporations on climate change, and it backs up its talk with innovative efforts to both mitigate its own pollution and to model climate-friendly business practices. That’s smart, forward thinking for an industry that depends on consistent snowfall for its survival – so we incorporated this into on of our shoot locations….
ChaseJarvis_Davenport20130312_Aspen_1_AAA9873 So here’s the crazy part – Aspen’s newest addition to their sustainability program is based at the Elk Creek Coal Mine. How does that make sense you say? Here’s how it works: First, Aspen BUILT & OWNS A system that captures methane emissions vented from mine (a mine that has been under operation for a long time – no going back on that) and uses this gas to generate electricity, which is fed into the grid. NOT the coal, but capturing the energy put off by the off gassing. By preventing the methane—a greenhouse gas twenty three times more harmful that carbon dioxide—from entering the atmosphere, the project eliminates three times the carbon pollution that Aspen Skiing Company creates each year. Boom. If that’s not thinking outside-the-box then I don’t know what is. It also happened to be a perfect place to find a unique photograph. So we went to the mine to capture a gritty, industrial snow shoot with this, what I consider a unique backstory, about how Aspen is being inventive around how it invests in clean power.

Shooting on location in the mountains comes with the usual crazy challenges: cold weather, even colder hands and feet, crazy wind, scorching sun and altitude, but shooting at a coal mine with skiers and snowboarders – that was a first for me as a professional and a wicked creative way to tell this great story. And were the bulldozers, cranes, choppers and other nifty things we needed to build the shoot.

But that is what makes Aspen great – they do things differently and allow the artists that work with and for them to operate that way too. While some of my previous BTS videos show that originality, we wanted the focus of this video to be the ways we captured the photos, the people, the athletes and the action. We skied, hiked, snow-catted, ate, drank, danced, piled gravel and pipes and laughed our way through this job – a helluva a lot work, but even more fun. Hope you enjoy. Here are some of the images and the final ad creatives:

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If you’ve ever wondered what we use for a video and photo shoot like this…here are the essentials on our GEAR LIST:
[Available from Adorama]

// (2) Nikon D4 bodies
Nikon 14-24mm f2.8
24-70mm f2.8
70-200mm f2.8

// BTS camera kit:
Canon 5D MarkIII, 16-35mm f2.8, 24-105mm f4, 70-200mm f4, 35mm f1.4

// Sony F3 35mm f2, 50mm f2, 85mm f2
// Kessler CineSlider
kessler pocket dolly
kessler electra drive for timelapses

// (1) Octa-copter

// (7) GoPro Hero 3s – strapped to my head, my leg, to an octo-copter…and more.

// Broncolor Scoro 3200S
(2)Broncolor Unilite 1600,

Some other nuts and bolts from the shoot that are not obvious from the BTS vid, but that you might be interested to know:

// The Elk Coal Creek Mine/Aspen initiative is the first project west of Mississippi to turn coal-mine methane into electricity,

// Among the many shredders we worked with is legendary Chris Davenport, one of the best skiers of all time. Chris has climbed and skied all 50+ 14,000 peaks in Colorado in one year and recently skied off Everest. Follow him here @steepskiing. Total badass. Consummate pro. And he’s in Washington DC lobbying for climate solutions as you read this.

// We shot the entire campaign and video in 5 days

// Aspen is releasing a 6-part series to go with this campaign video – tune in here.

Also – final note. MY GOODNESS is the band responsible for the rocking tunes in the video. Three songs in the video: Check your Bones, Lost in the Soul and Cold Feet Killer. If you dig the tunes, you can listen to an entire live performance they did shot by cjLIVE here in video form, and you can also stream the performance on soundcloud here. Please enjoy – take a listen, and share with your friends.

Learn more about My Goodness here - http://www.facebook.com/MyGoodness

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The Biggest Photo Education Event in History – creativeLIVE Photo Week [Public Service Announcement]

This is it, folks. Er at least I think it is…the biggest single photography education event in history. Last February creativeLIVE drew 150,000 people together from 178 countries around Photoshop…and today’s kickoff aims to be much larger. PhotoWeek is 6 days of FREE, live instruction from over 50 of the photo industry’s leading instructors. creativeLIVE Photo Week has pulled together some of the biggest names in commercial, outdoor and wedding photography and devoted THREE separate channels to broadcast a nutty amount of instruction and inspiration your way.

It all starts TODAY, September 16, 9:00 PT. Mark your calendars. [Click for the full Photo Week schedule breakdown.]

ADDITIONALLY – you may have heard the news. In addition to its “normal” location here, you will also find this week’s superdope forthcoming epsiode of chasejarvisLIVE is being simulcast here on creativeLIVE as well. In this coming episode, we’ll be spreading the effing brilliant words and vision of Austin Kleon. If you know who he is – your mind just blew up. If you don’t, you should get the details on him and this upcoming episode here. Join us. SRSLY.

Here’s some cool promo’s. First one emotive, second one funny as hell IMHO>

Lastly, LOOKING FOR MORE THAN INSTRUCTION / HOW BOUT A LITTLE FEEDBACK? This is for you too. In conjunction with Photo Week, creativeLIVE is running the Photo Week Critique contest. This is your chance to have your work examined by professionals, live and on air. By submitting, you’ll also put yourself in the running for some nice schwag, including a Canon 5D Mark III. Check out the Photo Week Critique page for contest rules and instructions to enter.

**and if you don’t already know that i’m a cofounder of creativeLIVE, that’s strange, but I’ll let you know…in this case consider this your disclosure my dear friends…

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