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More Than CONTENT, It’s COMMUNITY That’s King [aka How To Cultivate Online Relationships & Stuff That Matters]

You’ve heard the drum beat for a decade – ever since the innernets really started popping… “content is king”. As a content creator (both in front and behind the scenes) this has, of course, always made me feel great about my chances to succeed in cutting through the noise online. Pump out good content and you can make your mark. Welllll, I’ve come to know that this target is a moving one…and that, while content is the most TANGIBLE thing for us creative types to latch on to, I’ve come to revise my position over the past year or so that it’s actually waaaaay more that COMMUNITY that’s king. For one, the purpose of making and sharing content, is really to cultivate COMMUNITY (in this case you’re probably here because we’re all of the creative + photography communities, right?!). Whether it’s to feel good about what you’re making, get critiqued, make a living, expand your understanding, etc. For two, the pure act of making stuff is an amazing gift, but community PLUS content can definitely act as a better lever to drive your life/career/hobby/professional experience forward. In short, there are important things to know that’ll help you understand how to cultivate online relationships that matter.

So that gets me to a conversation I recently had with good friend, Brendan Gahan. As a long time agency strategist and super creative guy, Brendan has crafted (social) media campaigns for some of the biggest brands and media companies in the world including Pepsi, GE, and Virgin, to name a few. In 2012 he was named by Forbes as one of the “30 under 30: Brightest Minds in Marketing’. But that’ not what makes him qualified. Why he qualifies in my book is because he GETS IT.

In the recent past Brendan was also a guest on creativeLIVE with Ryan Holiday where the twitter feed and chat rooms went nuts when he was dropping knowledge bombs. Sooooo, I’ve chatted him up in such a way as to inform, share, bestow wisdom on us here in THIS HERE community that’s been growing for nearly a decade. The guy knows his stuff and he’s been a great resource for me and my work, his no BS approach will help you connect the dots from concept to execution. Take it away, Brendan. -Chase
________

Thanks, Chase.

“Community is king.” What does this mean?

In the times before the interwebs, when you wanted people to know about something you had to go through very clearly established and familiar forms of media:

- NEWSPAPER – RADIO – TELEVISION – PRINT

In a sense, these outlets acted as gatekeepers, and production of content was limited to people who could afford distribution through these channels.

Now communities gather on social platforms that make that sharing and connecting easy, like Facebook, Twitter, YouTube, etc. Chase understands this better than anyone – he’s built a reputation, business, and prestige based on the marriage of his art as much as the power of his audience.

Maybe you’re a singer and you have a new album.
Maybe you’re a photographer trying to generate customers.
Maybe you’re a theater and you have a new show coming up.

Regardless of what type of creator you are, you’re a marketer – and as such you face many, many challenges. Executing a social media campaign is one of those challenges, and before you draw up plans and start spending your budget, you should understand the lay of the land.

I get asked about social media and youtube marketing constantly. I’ve spent the last eight years working in the space. The framework I’ve outlined is the backbone I’ve applied to hundreds of social campaigns and shared with many of my friends. It’s constantly changing at every level and there’s always more to know.

This article doesn’t dig into the latest tools. This is not a list of 83 Tips. This is about excellent fundamentals and will help you get started on building your own audience regardless of your end goal.

I recently dug up an email that I wrote for a friend, but have since copied and pasted to share with others a dozen times or so whenever anyone else asks me for advice.

A QUICK NOTE BEFORE WE BEGIN:

The info below is helpful, but I’m assuming you’re two steps deep into the basic communication framework. I’m assuming you:

1. Already have a deep understanding of your target consumer, and
2. Know the story you want to tell.

This article addresses the functional steps that will help you get your message or content in front of your target audience. This article does not help you craft that message. If you don’t understand your consumer and the story that will resonate with them, nothing I share below is really going to help you.

So let’s break it out.

SOCIAL MEDIA 101
Where does all this start? You start with the three categories of media that are possible to generate online: Earned, Owned, and Paid. In laymen’s terms these are typically categorized by:

1. Earned Media – Buzz you generate (i.e., bloggers talking about you)
2. Owned Media – Distribution through the channels you operate
3. Paid Media – Ads/awareness you buy

1. EARNED MEDIA
Within the earned media space and engaging online influencers, take a three-step approach:

1) Identify Relevant Targets
2) Establish Incentive (i.e., what the benefit is to them)
3) Engage (i.e., reach out to them via email, phone, etc.)

Identify
If you know your target well you should have a good idea of what they’re already reading online. Use the sites you know as a jumping off point and identify additional, relevant sites with SimilarSites.com (which does exactly what it sounds like – recommends similar sites). Also, when you’re on a site you you’ve deemed relevant, visit the sites in the blogroll – most blogs and sites focused around the same topic help cross-promote one another. Also review who they’re communicating with and following on Twitter lists (I’ve outlined how to do this in the slideshare embedded in this post). If you’re really starting from scratch, you can search for blogs by entering the topics relevant to you using any of these sites:

http://blogsearch.google.com/
http://www.icerocket.com/
http://alltop.com/

Blogs are incredibly powerful, but a platform often overlooked is YouTube and online video creators. YouTube drives massive engagement – oftentimes moreso than blogs, tweets, facebook, etc. Just take a look at the average number of comments on videos – engagement is through the roof. To identify relevant YouTube ‘influencers’ simply search YouTube to see who’s already evangelizing your brand, product, topic. Nine times out of ten, their contact info can be found in the ‘about’ section of their channel. You can also view a directory of creators at vidstatsx.com.

It’s incredibly important to note that you want to focus on relevancy and engagement over reach. A blog with 10,000,000 monthly uniques that is mildly relevant is less valuable and far less likely to interact with you vs one that has 1,000 monthly uniques and covers your topic exclusively.

As you’re researching, you’ll want to collect data on who you’ve identified on an Excel sheet for each influencer, blog, site – entering summaries of their web presence for you to review and consolidate (Tim Ferriss has a great guest post on this process). I typically break this out into five basic sections (but you can tweak to suit your needs).

_Name

_Contact info

_Why they’re relevant

_Relationship (you or someone you know, knows them)

_Average engagement (comments, shares) per post

Once you’ve collected your list I recommend you review it and force yourself to whittle it down to the 5-10 most relevant outlets. This will ensure you’re focused on relevancy; you won’t end up sending a ton of spam, and that you’ve thought through your approach.

Incentive
When you reach out to people you want to answer the questions:

Why should this person share my story?
What value am I bringing them and their readers, viewers, followers?

It’s important to approach them with something that will incentivize them to post – make it easy for them to say yes. Can you offer them an exclusive trial of your product, interviews with the founders, etc.?

What can you do to make it worth their time to check out your product/brand and write about it?

Engage
Bloggers, YouTubers, and digital influencers get pitched constantly and its best to either have a relationship (ie your friends or acquaintances with these thoughtleaders in your space) or if at all possible get an introduction. Form real relationships with people that are of interest to you and the rest will fall in line. That said, I understand that it isn’t always possible to be best buds with everyone. So, when reaching out to people make sure to make it as custom to them as you can. They’re a person – use their name (not the blog’s name) when addressing them, call out articles relevant to them, etc., and don’t sell too hard.

I recommend a tease/intro email that hints at what you’ve got. Then, as soon as possible, escalate to a phone call. This allows you to become a real person and start building a real relationship vs. just being another email in their inbox.

PITCH TEMPLATE

Hi (Name),
I wanted to reach out because (insert brief explanation of what you’re doing – for ex, launching an album). I thought it might be relevant for (Site) because (insert example of similar stories covered by blogger in the past – for ex, they covered a similar artist and the post performed well). Any chance you’d think it would be a good fit?

I’d love to hop on the phone (insert time) if you think its something you’d be interested in (insert reference to incentive – for example, you could potentially provide a sneak peak to the demo before launch). Just let me know!

Best,
(insert name)

Here are some other great articles on how to ‘pitch’ a blogger:

21 Tips on Pitching to Bloggers
Make it a Win-Win Situation
20 Tips for Pitching Bloggers

2. OWNED MEDIA
When managing online communities, ie your Facebook, Twitter, YouTube etc you can really break things out into two categories:

1. Pro-active communications: e.g., events/initiatives you can plan for, and
2. Reactive communications: Responding to the community or current events, and whatever is happening in real time

Proactive:
On the proactive side you’ll want to create content calendars highlighting relevant holidays, events, product launches, etc., that you want to capitalize on.

Then, you’ll want to plan what you’re going to say. Here’s a great example of a content calendar template you can use.

Reactive:
Obviously it’s difficult to have someone sit in front of their computer all day long to interact with commenters, so I recommend utilizing a community management tool, which allows you to track fan engagement and schedule posts. These are a few I recommend–

Facebook & Twitter:

Hootsuite

Crowdbooster

Bufferapp

YouTube:

Tubular Labs

On the reactive side you’ll want to create guidelines outlining the various do’s and don’ts for how you react to the community (particularly if you delegate some of your community management). To accomplish this you’ll want to create an escalation chart, as well as community guidelines to outline how you respond to people.

NOTE – I highly recommend you invest in a presence on YouTube. As the second largest search engine, YouTube is an incredibly powerful marketing tool and its getting better every day. In my experience, I’ve seen engagement on YouTube to be much higher than most other social media platforms. Check out my post on YouTube Marketing, a one-stop hub/cheat sheet for all things YouTube.

3. PAID MEDIA
If you want to grow your community or distribute content quickly, paid media can be a great option. Across Facebook, Twitter, and YouTube, I recommend buying directly through the platform for small scale buys (i.e., less than $5k-10k).

Never use a service that makes bold promises, such as ‘1000 fans for $50’ – those are just bots/fake followers and aren’t going to provide any value.

Each platform has relatively simple self-serve advertising platforms – Twitter and YouTube being easiest (in my opinion) with Facebook’s ad marketplace being a great tool, but potentially cumbersome if you’ve never bought ads online before.

Here are the links to self serve ad dashboards for each platform:
Twitter
Facebook
YouTube

TRACKING
By now you’ve built up some buzz, begun to cultivate and manage your community and you want to understand how things are performing.

It’s easy to get caught up in all the analytics options out there and have difficulty differentiating the signal from the noise. There are a lot of great tools out there and each has their pro’s and con’s. I won’t go into the paid options here (although there are a lot of great ones), instead I recommend starting out some of the great free options out there, including PeopleBrowsr & Topsy.com for Twitter, Facebook Insights on choose. Wildfire’s social monitoring tool is great if you want to do some competitive analysis. For YouTube I recommend using VidIQ’s chrome plug in, and SocialBlade for competitive research.

BUILDING YOUR OWN COMMUNITY
The reality is, the basic stuff is simple — marketers, pundits, ‘gurus’, ninjas, et al tend to overcomplicate this form of communication. That does not mean that it’s easy – it takes a great deal of time and effort. However, with this info you can begin to generate awareness, manage your social media profiles and have a deep understanding of what’s working for you.

So what’s your passion, your goal, the community you want to cultivate and craft you want to promote? When you can effectively master the steps and processes I’ve outlined, you can build your business, gain recognition for your craft, and develop social media campaigns brands pay millions for.

Start at the fundamentals. Where is my audience spending time? How can I provide value to influencers to ensure I’m relevant to them? How do I engage my existing community and where can I amplify my efforts through paid media – then track success? It’s all there.

What is the community you are going to build?

Check out Brendan’s slideshare of this post below:

Visit Brendan’s blog to read more social media and youtube marketing strategies.

Underwater iPhoneography – The Gear I Used to Find Nemo

While in Belize a couple months ago, I took the opportunity to field test a new iPhone case designed for action sports photography + video. (I’m a big fan of field testing new tech/gadgets; see my out-of-the-box successes with the DJI quadcopter—> here).

Without getting in the weeds here, let’s be honest. We’re not aiming for the Oscars with this footage, but I’m not gonna lie… I quite frequently need a little breather from all the high end work that I’m focused on doing. Not everything needs a $150,000 Phantom camera to be good or fun. You with me? Good. Then ENTER—>The Optrix XD5 — a waterproof housing for the iPhone 5 that gave me a nice 175 degree wide-angle lens and control functionality while coasting from reef to reef. It couldn’t have been easier or more chill to use… I’d recommend this to family vacationers and pros alike who dig the occasional goofing around with some gear. Watch through the end of the video to see a few super basic stills I was able to take on one very very short swim about the reef.

Note: the video above was shot on an iPhone housed in the same XD5. Totally passable, in my opinion. And an idiot-proof design, as the video reveals.

Check out the Optrix line of iPhone housings.

For more behind-the-scenes action from my Belize assignment, you can go here, here + here.

Music by Small Face.

Photoshoots with Flying Cameras, Bulldozers & World Class Athletes [plus Other Exclusive Behind-the-Scenes Antics from my Aspen Campaign]

Snow cats. Flying cameras and world-class athletes.  Couple-o-sunrises. One of the most unique locations I’ve found in my career (a coal mine?!) and a superfun campaign for one of the top mountain destinations in the world…here’s behind the scenes for my most recent campaign to drop –> Aspen.

ChaseJarvis_20130313_CJ_Aspen_3_AAA1167_Edited_2rev

This past March, you might have caught wind of my live updates while shooting the 2013-2014 campaign for my friends at Aspen/Snowmass ski resort. In the midst of the controlled chaos of a high-altitude photoshoot, while obsessing over the weather, we were able to share a few the scenes photos. chasejarvis_aspen
Today we’re dropping “ChaseJarvisRAW: Aspen/Snowmass Behind the Scenes” timed to coincide with the launch of the campaign in action sports magazines worldwide. We’re also sharing those ads below (See below for a few examples with the original photos) before they land in magazines and on billboards worldwide.

As is always the case with a project of this scope, the story behind the final imagery is something I enjoy sharing via the photos or videos themselves.

Last March, we rolled into Aspen with a fast-n-light crew of six of my Seattle-based team to join Aspen’s marketing + media teams and their creative agency Factory Labs) To produce this video and the images below, we coordinated around 45 people and quite the pile of gear in an unpredictable, high-altitude, always-changing environment over a span of 5 days. Standard challenges apply

Working in an alpine environment can be difficult, but there’s another challenge to shooting in Aspen: telling a unique story about one of the most written about, filmed and photographed places on Earth. So we ventured north from Aspen into the Roaring Fork valley looking for a new angle. And we found it.

Backstory on our unique location and how it tied to the campaign. Aspen Skiing Company is one of America’s most outspoken corporations on climate change, and it backs up its talk with innovative efforts to both mitigate its own pollution and to model climate-friendly business practices. That’s smart, forward thinking for an industry that depends on consistent snowfall for its survival – so we incorporated this into on of our shoot locations….
ChaseJarvis_Davenport20130312_Aspen_1_AAA9873 So here’s the crazy part – Aspen’s newest addition to their sustainability program is based at the Elk Creek Coal Mine. How does that make sense you say? Here’s how it works: First, Aspen BUILT & OWNS A system that captures methane emissions vented from mine (a mine that has been under operation for a long time – no going back on that) and uses this gas to generate electricity, which is fed into the grid. NOT the coal, but capturing the energy put off by the off gassing. By preventing the methane—a greenhouse gas twenty three times more harmful that carbon dioxide—from entering the atmosphere, the project eliminates three times the carbon pollution that Aspen Skiing Company creates each year. Boom. If that’s not thinking outside-the-box then I don’t know what is. It also happened to be a perfect place to find a unique photograph. So we went to the mine to capture a gritty, industrial snow shoot with this, what I consider a unique backstory, about how Aspen is being inventive around how it invests in clean power.

Shooting on location in the mountains comes with the usual crazy challenges: cold weather, even colder hands and feet, crazy wind, scorching sun and altitude, but shooting at a coal mine with skiers and snowboarders – that was a first for me as a professional and a wicked creative way to tell this great story. And were the bulldozers, cranes, choppers and other nifty things we needed to build the shoot.

But that is what makes Aspen great – they do things differently and allow the artists that work with and for them to operate that way too. While some of my previous BTS videos show that originality, we wanted the focus of this video to be the ways we captured the photos, the people, the athletes and the action. We skied, hiked, snow-catted, ate, drank, danced, piled gravel and pipes and laughed our way through this job – a helluva a lot work, but even more fun. Hope you enjoy. Here are some of the images and the final ad creatives:

chasejarvis_coalmine_aspensnowmass

Chasejarvis_coalmine_aspensnowmass

ChaseJarvis_chrisdavenport
ChaseJarvis_Dav_BurntMountain_Powder_NovResortGuide_FINAL

If you’ve ever wondered what we use for a video and photo shoot like this…here are the essentials on our GEAR LIST:
[Available from Adorama]

// (2) Nikon D4 bodies
Nikon 14-24mm f2.8
24-70mm f2.8
70-200mm f2.8

// BTS camera kit:
Canon 5D MarkIII, 16-35mm f2.8, 24-105mm f4, 70-200mm f4, 35mm f1.4

// Sony F3 35mm f2, 50mm f2, 85mm f2
// Kessler CineSlider
kessler pocket dolly
kessler electra drive for timelapses

// (1) Octa-copter

// (7) GoPro Hero 3s – strapped to my head, my leg, to an octo-copter…and more.

// Broncolor Scoro 3200S
(2)Broncolor Unilite 1600,

Some other nuts and bolts from the shoot that are not obvious from the BTS vid, but that you might be interested to know:

// The Elk Coal Creek Mine/Aspen initiative is the first project west of Mississippi to turn coal-mine methane into electricity,

// Among the many shredders we worked with is legendary Chris Davenport, one of the best skiers of all time. Chris has climbed and skied all 50+ 14,000 peaks in Colorado in one year and recently skied off Everest. Follow him here @steepskiing. Total badass. Consummate pro. And he’s in Washington DC lobbying for climate solutions as you read this.

// We shot the entire campaign and video in 5 days

// Aspen is releasing a 6-part series to go with this campaign video – tune in here.

Also – final note. MY GOODNESS is the band responsible for the rocking tunes in the video. Three songs in the video: Check your Bones, Lost in the Soul and Cold Feet Killer. If you dig the tunes, you can listen to an entire live performance they did shot by cjLIVE here in video form, and you can also stream the performance on soundcloud here. Please enjoy – take a listen, and share with your friends.

Learn more about My Goodness here - http://www.facebook.com/MyGoodness

chasejarvis_chrisdavenport ChaseJarvis_snowboarder_aspenchasejarvis_Aspen_Photoshoot

chasejarvis_aspensnowmass

Chasejarvis_AspenSnowmass

The Biggest Photo Education Event in History – creativeLIVE Photo Week [Public Service Announcement]

This is it, folks. Er at least I think it is…the biggest single photography education event in history. Last February creativeLIVE drew 150,000 people together from 178 countries around Photoshop…and today’s kickoff aims to be much larger. PhotoWeek is 6 days of FREE, live instruction from over 50 of the photo industry’s leading instructors. creativeLIVE Photo Week has pulled together some of the biggest names in commercial, outdoor and wedding photography and devoted THREE separate channels to broadcast a nutty amount of instruction and inspiration your way.

It all starts TODAY, September 16, 9:00 PT. Mark your calendars. [Click for the full Photo Week schedule breakdown.]

ADDITIONALLY – you may have heard the news. In addition to its “normal” location here, you will also find this week’s superdope forthcoming epsiode of chasejarvisLIVE is being simulcast here on creativeLIVE as well. In this coming episode, we’ll be spreading the effing brilliant words and vision of Austin Kleon. If you know who he is – your mind just blew up. If you don’t, you should get the details on him and this upcoming episode here. Join us. SRSLY.

Here’s some cool promo’s. First one emotive, second one funny as hell IMHO>

Lastly, LOOKING FOR MORE THAN INSTRUCTION / HOW BOUT A LITTLE FEEDBACK? This is for you too. In conjunction with Photo Week, creativeLIVE is running the Photo Week Critique contest. This is your chance to have your work examined by professionals, live and on air. By submitting, you’ll also put yourself in the running for some nice schwag, including a Canon 5D Mark III. Check out the Photo Week Critique page for contest rules and instructions to enter.

**and if you don’t already know that i’m a cofounder of creativeLIVE, that’s strange, but I’ll let you know…in this case consider this your disclosure my dear friends…

Refresh Your Creative Juices — 10 Inspirations to Pull You Out of That Rut

The dreaded rut. That feeling of being exhausted of your precious creative juice. How to break out? For me, a change my scenery — specifically an amazing location for your photo or video shoot– has always been the closest thing to a magic bullet that I’ve ever experienced. Sometimes this means shooting in a different studio, at an abandoned building, a trip to the mountains or, gasp, even that blown-out building on other side of the tracks you’ve heard so much about. Even then however, it’s quite possible that even more drastic measures need to be taken.

I call it “Destination Inspiration.” Sometimes getting out of your everyday physical location is the shot in the arm that you need. This has saved me numerous times. If these following locations below don’t get your creative mind revving, then I can’t help you. Several of these spots I’ve been to before and drool over, others are on my must hit-list. Check them out, pack a bag, and get inspired. And before you wince about the cost of going to these places…skip your 4 dollar coffees at the coffee shop for 3 months and drink drip, cancel your cable TV subscription and look for a deal on airfare. The cost of taking a trip for your next shoot to revive your creative juices is much cheaper than the alternative – NO creative mojo. So here we go….

1) New Zealand. In all my world travel, few places compare in beauty to wait awaits the New Zealand visitor. Those of you who pay attention to what it is that we do know that I have a THING for NZ. In fact, I have stated it is my favorite place to shoot (although my recent trip to Iceland, see below, has me questioning that). From waterfalls and snow fields, to jungle and wild river beds – N-Zed is hard to beat. The people are some of the most adventurous and welcoming on the planet and shoots are consequently easy to produce. Its a haul – but worth the day in a plane.

2) Iceland. I recently returned from a shoot in Iceland and I can now say with authority that the country is straight up magical. I called it the “land of endless light” for the 18 hours of it we got every day. I’m talking the kind of light we photographers dream about at night. We spent the majority of our time tooling around the southern shore + hitting some super photogenic locations (thanks to hosts/guides Marteinn Ibsen and Arnaldur Halldórsson and local production company Profilm.). You’ll likely fly into Reykjavik, and if you rent a car hitting up Route 1 is a good bet to access some of the wilder beauty found here — it’s also called the Ringroad as it encircles the island. Wherever you go, be on the lookout for elves. The majority of natives believe they are real. I’d say snapping a shot would earn you some notoriety.

3) Antelope Canyon. Rather find somewhere in the States? Fly into Las Vegas or Phoenix (both are about the same driving distance) and head out to Antelope Canyon, which is on Navajo lands near Paige, Arizona. The canyon is actually two slot canyons (separated into “the crack” and “the corkscrew”, or “upper” and “lower” canyons), and both are amazing to walk through. If you’re looking for photos, get ready for a challenge. In addition to waiting your turn (Antelope Canyon is one of the most extensively photographed canyons in the US), taking the actual pics is tough, since the wide exposure range creates some problems as light is reflected off the canyon walls. Roll into town in May or April, when the temp is still bearable, and you still get a lot of daylight.

4) Hang Son Doong in Vietnam. Hang Son Doong sits near the Laos/Vietnam border. Its collection of about 150 caves boasts the biggest in the world, twice as big as Deer Cave in Malaysia. Check out the pic below by Dan Cunningham, and click the link to see more of his stuff. If the cave itself isn’t enough for you, there’s also a mini-jungle and a fast flowing river running through it. Plenty of natural wonder to spark some creativity. More than enough to fill some memory cards. Tours have just recently opened up, so check out some info here. And good news, if you want to stay awhile, Vietnam is crazy cheap-a 4 bedroom rental house can go for as low as $400 a month, and usually the most expensive beers available are a buck, with home-brews as low as ten cents a glass.If you aren’t careful, you’ll come for the cave, and stay for…ever.

Photo courtesy of Dan Cunningham


5) Belize. If you’re looking for somewhere a bit more tropical, check out Belize. I was there recently, and it was beyond incredible. For my friends in the states, Belize is a lot closer than you think. About 5 hours or less from everywhere in the US (besides HI+AK), so it’s a relatively short jump to crystal blue waters and white-sand beaches. Plane tickets aren’t too hard on the wallet, and the lodgings are pretty reasonable as well. Check out last month’s post here for a comprehensive guide on the what, where, when, and how.
chasejarvis_ambergirs_belize

6) Red Beach in Panjin, China. Feel like heading East? Take a train from Beijing (about 3 ½ hours for the fast trains, around 5-6 for the slower trains) to Red Beach. Weeds that are green during the summer turn a flaming red in autumn, giving you a view that you can’t find anywhere else. Go in September when the weather is chill and the Red Beach is the brightest. When you’re done checking out the beach, get your national geographic on and grab some shots of the 236 varieties of birds found there. Check out my play-by-play trip on the South China Sea from Shanghai to Hong Kong here.

Photo courtesy of Wikicommons

7) Hitachi Seaside Park, Ibaraki, Japan. If you’re looking for some color, there are few places better than Hitachi Seaside Park. This place is covered in seasonal flower gardens, and if you time your trip right, it’s like the flower version of the 4th of July. You’ve got narcissus and tulips in spring , nemophila and roses in early summer, zinnias in summer and kochias and cosmos in autumn. If you’re not up on your flower names, just trust me that this all boils down to some of the most vibrant, spectacular colors you’ve ever seen, no matter when you visit. If you get tired of the flowers, Seaside Park’s got a BMX course, a cycling road, an amusement park and areas set aside to grill.

Photo courtesy of Katorisi

Arashiyama bamboo forest outside Kyoto, Japan. While you’re already in the area (well, the country at least) don’t skip this opportunity. Take the JR Sagano Line from Kyoto station (15 minutes, 230 yen), then take a 5-10 minute walk to central Arashiyama, then cruise through the towering forest. Get peaceful, get clear-headed, get centered. A walk through here is gonna chill you out, guaranteed. Rent a bike to get the full experience, and check out the cherry blossoms and small temples along the way from the station.

Photo courtesy of Casey Yee

9) Mount Roraima, Venezuela (but also Brazil + Guyana). Ready for some exercise? Make sure you’re serious. Next up is Mount Roraima, the highest of the Pakaraima chain of tepui plateau in South America. This is a backpackers dream. Most people make their attempt from the Venezuelan side, and hire local Pemon Indian guides from the nearby village of Paraitepui, which is reached by dirt road from the main Gran Sabana road between kilometer 88 and Santa Elena de Uairen. The path to reach the plateau is widely traveled and well marked, but once you get to the top of the mountain, it’s easy to get lost, due to a ton of trails and pretty consistent cloud cover. Paraitepui can be reached easily if you have a ride with four-wheel-drive, or you can hoof it in about a day. Do not try this with your Honda Civic. Once you hit Paraitepui, most hikers take two days to reach the base of the mountain, and then another day to follow “La Rampa,” the natural staircase path to the top. Spend a night or two at the top and check out a view of the stars like you’ve never seen, but make sure to plan for an another 2 days to get back.

Photo courtesy Paulo Fassina


10) Mendenhall Galcier, Alaska. I’ve saved one of the best (and most dangerous) for last. Fly into Juneau, Alaska and take a hike on the Mendenhall Glacier. Get up early to beat the crowd (try arriving at about 9am latest if you want some solitude), and hike up the western side (about three hours) to get to a point that overlooks the entire glacier. This hike is no joke, and you need to game-plan it hard. Even experienced backpackers are respectful of this glacier, especially if you are trying to see the ice caves beneath. These are unbelievably beautiful, but dangerous as hell since the ice is always shifting. Get yourself a guide, wear some layers, and get ready for a hardcore day of hiking and amazing views. Get a hold of “Above and Beyond Tours” for more info.

Photo courtesy of wikicommons ringbang

Photogs Aren’t Good With Money– 9 Tips for Sticking to Your Photo + Video Production Budget

ChaseJarvis_productionWe artists often suck at managing productions and budgets. We all have to get thru that stuff in the early days, but if you are numbers/manager challenged, my first piece of advice is bringing a producer into your shoots as soon as you can make it happen. That allows you to focus on your craft. Having said that, my staff producer Megan has had a ripping series of posts going on, including this one aimed at those of you who are either managing these budgets yourself or moving into hiring your own producer. Megan is my awesome-sauce staff producer and almost entirely responsible for all estimating for incoming project requests, all line producing, making sure we stay on budget, helping me realize the creative vision and then reconciling (or capturing actual costs) once the project is complete. Safe to say she rocks it. While there are a thousand resources available online to help you write an estimate; you’ll want to listen to Meg – here she offers up some tips for staying on that all important budget during your production. And there are 3-5 more links at the bottom to help you even more w your productions. Best of luck – take it away Megan.

Thanks Chase. There are 3 main components to any photo estimate: creative fees, production fees + expenses, licensing + usage rights. The creative + usage fees will only be impacted by a change in scope of work or deliverables, so it’s really about keeping an eye on the production fees + expenses when you’re thinking about budget and planning.

The fact of the matter is that the more accurate your estimate is, the easier it will be to stay on track once the production is underway. As with most things in life, practice makes perfect, so stick with it. Here are my top 9 tips for staying on top.

1. Get clear:
Make sure you have a strong understanding of the project parameters before you start the job. Ask for a creative brief, shot list or any info that may help paint a clearer picture. The more you know in advance, the better equipped you’ll be to produce the job on time + on budget. Get it in writing – budgets and all the info you need (see later tip ;) – so you have something to point to while doing all the work).

2. Research:
This step is especially useful if you’re traveling but applies to everything. When you’re drafting the initial estimate, check out the going rate for flights, hotels in the neighborhood, per diem + mileage rates for the state you’re shooting in, car rentals, baggage fees, etc.

Booking talent? Call an agency or two and ask about day rates and availability.

Renting equipment? Call your local shop to make sure you know how much to budget for each piece – and make sure it’s available!

3. Plan ahead:
Regarding travel, keep in mind that flight costs generally rise as you get closer to your travel date. Try to book 2 weeks in advance to avoid getting gouged, or make sure your estimate is padded enough to account for higher rates.

Reach out to contractors early on to check on rates + availability. Most folks are willing to work within your budget constraints if they’re not super busy and if you’re transparent about the job.

4. Over-communicate:
Set super clear expectations with both your clients + crew. How long will the shoot day be (realistically)? Is there budget for overtime? If not, make sure everyone knows what the hard stop is. Provide crew with as many shoot day details as possible. Share scope of work, schedule, etc. so there are no surprises + everyone knows what’s expected of them on set.

One of the biggest mistakes I see from junior producers is that they fear talking about things that “might” happen or the uncomfortable cost issues that arise from evolving plans. This is not a good quality. Turn this kryptonite into a strength – be open and willing to chat about budget and all things like it — and you will have separated yourself from 90% of the cost and client management challenges. Be proactive.

5. Get it in writing:
See my note above. Consider drafting deal memos for contractors to outline the length of shoot day, agreen-upon rate + hourly O/T costs, should the shoot go long.

Client wants to add a shot? Have them sign a change order, outlining how the extra shot will impact the bottom line; don’t forget to include crew + location O/T.

Even the most basic stuff should be captured in an email so everyone is on the same page – and if there are any discrepancies you can always refer back to what you’d agreed to. In the biz they call this the paper trail.

6. Know your pinch points:
For those of us that have been doing this a while, we’re able to readily identify the places we tend to get in trouble. The most common areas are food + travel. You might have to get creative in order to stay on budget in these categories, but keep an eye out for places you might be able to make up any overages.

7. Keep a running tally:
Plug receipt totals into an “Actuals” column as you go, so that you always know where you stand. It will help you easily identify if and where you’re over budget, and where you have a little wiggle room.

Don’t let yourself get surprised. Always know where you stand relative to what you’re spending.

8. Allow for contingencies:
Be sure to include the fine print as part of your estimate (as a Terms + Conditions addendum), or as part of a larger contract. Identify who’s responsible for what, outline protocol for any major changes + how any disputes will be handled. For instance, if your shoot is outdoors, include a note about how weather delays will be handled.

Agencies will often issue a PO for the exact dollar amount of your estimate. You’ll want to know how to go about submitting an estimate for unforeseen overages (i.e. you arranged + paid for your client’s car to the airport, or you ended up shipping all product back to your client’s office).

There is an art to this. Practice makes perfect.

9. Be smart:
Your clients are hiring you for your creative vision. You may be able to offer some ideas your client hadn’t considered or find solutions to get the intended results at a lower cost. Pipe up. Don’t be afraid to propose a more cost-effective solution, as long as your client’s needs are met.

Want some more Production advice? Try these on for size:

10 Essentials to Go the Extra Mile [For Clients + Crew]
Deliver With Style – 6 Tips for Delivering Files to Clients
How to Prepare for Your Commercial Photo or Video Shoot

That’s all I got for now folks. Try keeping these things in mind on your next shoot, and let us know if they helped. Also, feel free to chime in with other tips or tricks that you’ve found especially useful – I’ll keep an eye on the comments and the social feeds with some answers. Until next time!

chase jarvis TECH: Complete Guide to Aerial Photography & Video

Although I’ve mixed a whole lotta R/C helicopters into shoots, there are many more times in my profession when climbing into a real A-star is essential to get the shot. A recent assignment in the Caribbean presented another on of those lovely occasions…and while I’ve touched on shooting film + photos from a helicopter in some past posts, I’ve never gone deep on the how-to of shooting from a heli.
chasejarvis_aerial_photography_howto
And before you dismiss this and say “This is so outrageous, when will I ever get to shoot from a helicopter” …I’ll just say that every photographer who has ever shot from a chopper has said those same words, only to find themselves ripping heavy G turns and shooting from blue skies at some point in their career. So stick with me. And one other note – yes flying around can be expensive, but it can also be done relatively affordably depending on how long you fly, what chopper, and of course…who’s paying ;)

Here’s a few teasers of some of the stuff I cover in this video:

// Helicopter safety. It is critical that you understand how to navigate your way safely in and around this machine. There are two hard and fast rules that all helicopter people live by when it comes to helicopters: 1) Never walk around the tail-end of the helicopter while its on the ground and 2) the pilot is always in charge. Always.

// Personal safety. Strap in! There are a couple of ways to get this done and the video runs thru several of them… If you walk away with one piece of advice, it’s if you’re hanging out of the helicopter – always be connected to it by at least two (2) connection points.

// Gear + settings. In the vid I lay out exactly what gear I take up with me (it includes the D4 and D800), but for the sake of driving some points home I’ll repeat… here two of my gear guides:

1) Remove the lens hoods – this will prevent excessive movement due to rotor downdraft as well as your forward motion, and 2) keep the gear well attached to yo and always pass or move gear with both hands when the door is off. 3)I always shoot manually, mid-ISO 400 range, and a minimum of 1000 shutter speed (I really like 1600 or greater). 4)Shoot with large volume cards to avoid having to change cards while hanging out of the bird.
….and many more in the video

Good luck – hope this helps those of you who are just getting into it, have a fantasy of flying that you’ll someday realize, or hell maybe even a seasoned pro will pick up a tip here and there. And as always if you’ve got other tips to share – please do.

Music by the one and only Big Chocolate.

NEW Update from GoPro. Shoot, edit, and go social with photos + videos

Apparently as a followup to my well-timed and very handy video I put out this week (check it), my favorite camera manufacturer today announced the launch of a new app. It’s getting really slick my friendz. While you could control the Hero3 cameras with earlier version of the app (view – start -stop – etc) the newest version of the app allows you the same ability to control the camera, but you can now remotely view the images and videos on the camera and–here’s the kicker — edit + share them from the app for iphone, android, and windows phones.

ChaseJarvis_GoPro
From today’s TechCrunch article: “The app is simple enough. It connects to GoPro cams through a WiFi signal, giving owners a large set of available tools. The cameras can be viewed and controlled from a smartphone or tablet, for one –this includes adjusting the dozens of available settings on each little guy. Owners can also view, manage and download content from the camera to their phone. From there, it can be shared like any other media. Upload the action to Geocities or FriendFeed like you would any other picture.”

This update illustrates why I opened this post with “my favorite camera manufacturer”. It’s not because they are overwhelmingly the best. Sure I love them. Not sure I could make my living with just a GoPro, but truth be told it’s really what they stand for and where they’re going that make me love them the most. Like I told the New York Times a while back — it’s 5 years past due when Nikon and Canon should have had this sort of reliable technology built in small packages to allow creative photographers to shoot, edit, and share their work in new and novel ways.

Dear Canon and Nikon,
I know I’ve been telling you this stuff for 5+ years. I’m sure other pros and consultants and bean-counters have too. So why is this so hard?

ASIDE: given that you are reading this post, you’ll probably want to know how I pack my GoPro’s to travel everywhere I go. Here’s a quick post and a short vid.

AND here’s their cutsy little promo vid illustrating the emotional bits…

Creative Boot Camp for Your Summer Brain [a public service announcement]

creativeLIVE chase jarvis summer sale

This is a public service announcement that I think is valuable… I’m banking you know I’m co-founder over at creativeLIVE – where we’ve delivered more than 15 million viewer hours of creative education worldwide. (If you’re new, here’s stories about it in the New York Times, the Wall Street Journal, The Chicago Tribune, TechCrunch, AllThingsD, etc and stay tuned for my MSNBC segment coming in 2 weeks…)

This is a short-notice opportunity to take advantage of these long summer days –> Just got off the horn a short bit ago with the biz ops team over at cL and talked them into making creativeLIVE’s entire catalog of workshops discounted now through July 31 — some up to 50% off. That’s photo & video classes from your favs (joeyl, zack, vince, jasmine, sue, sal, tamara, etc etc), business classes for creatives, design, software training on all those damn creative apps the you love but drive you crazy, and lots of other goodness.

Investing in yourself is the best investment you can make.

Here’s a link to some of my fav courses of the sale (and click the big blue button over there to shop the entire catalog – all of which is discounted for the next 48 hours).

And the same deal goes for your friends. If you believe in what we’ve created at creativeLIVE — trying to make the world a more creative place — I would be humbly grateful if you shared the good word. Namaste (or whatever is better to say at the end of a post like this and happy summer camping for your creative brain).

chasejarvis TECH: How to Pack, Prep & Travel with GoPro Cameras (<—bonus, also works for almost camera system)

I’ve been shooting religiously with GoPro cameras since they came out way back in the day. Love those little monsters. At a minimum, I travel with three or more Hero3′s for any shoot – I’ve just found they just come in super-duper handy for all sortsa great stuff. BUT…. taking into account mounts, memory cards, chargers, spare batteries and all miscellany associated with the GoPro and you’ve got yourself quite a load of gear to keep track of.

That’s why I’ve come up with a pretty tight little system for packing & traveling with my GoPros. The above video really gives the full insight, but all cooked down into a tasty little reduction, it smells something like this:

1. Find ONE bag/pack that can carry everything (for Belize I brought a Dakine Mission)

2. Separate gear & accessories into smaller pouches (ThinkTank little pouches described in the vid work nicely here)

3. Clearly label said bags (make the labels moron proof – and really visible in low-light / bleary eyes / tired person can read them without question)

4. Take EVERYTHING in this bag with you every time, regardless of shoot location – you never know when the need/opportunity for a funky mount may arise. (I know this might not sound like good advice, but trust me, it is. Take it from me, this is the only way you’ll ever NOT forget something random.)

5. Get creative. There are tons of ways you can mount a GoPro (see the egg-timer and scuba mask mounts in the vid), as well as clever ways to extend battery life. Use them all.

This vid above comes at you pretty fast, so feel free to ask questions and I’ll jump into the comments and answer. Got GoPro tips / thoughts / hacks of your own? Do share ‘em.

chasejarvisRAW: Sea to Sky Photo Shoot in Belize [Plus How to Pull This Off Like a Pro]

Quick share here….. a short while back I took my very first trip to Belize for what turned into a really, really (2 reallys – or now that’s three) high value, pain-free shoot. I’ve been so very lucky to have shot in some of the most spectacular places in the world — and just added Belize to that list.

We banged out a fun BTS vid to share some of the splendor, but also to give you a peek into some additional forthcoming BTS/helpful vids we’ll spin out that will add value to your future visits here, including aerial, underwater, and gear-packing / travel hacks. And if you’re thinking “Belize is so damn far away”…it’s not really. For USA’ers it’s closer than you think – only 5 hours SEA to Belize city (same as NYC), so every other desitnation in the USA, save AK + HI are even closer, and it transports you to a whole new world of blue green water, endless tiny white sand islands, and some of the most famous dive destinations on the planet. Our plane tix were pretty reasonable and lodging even moreso.

Enjoy the vid. If you missed earlier BTS snapshots from the trip and want to circle back there’s some here. And for those who are curious about how best to pull off the logistics of a trip/job like this, here’s a 4-part series on how to travel for photo + video shoots like a boss….

Part 1 – 10 Mission Critical Tips for Booking Photo and Video Travel – getting there
Part 2 – 12 Mission Critical Tips for Pre-Production – tips BEFORE traveling
Part 3 – 12 Tips for Travel Packing – tips on what to take
Part 4 – 8 Mission Critical Tips for Being on the Road

More soon – be creative until then. Happy to answer questions if you got ‘em.

What I’ve Learned in The Trenches– MY 5 Step Guide to Street + Snapshot Photography

A couple years ago, you may recall, during a month-long artist-in-residency at the Ace Hotel in NYC I took the opportunity to celebrate the snapshot — quintessential street photography — and I called the exhibit Dasein: Invitation to Hang. ['Dasein' is a German word used by philosophers to refer to raw human experience or the fundamental mode of "being there." I found that when applied to photography, the snapshot was the ultimate photographic expression of us simply, authentically being in the world / caught on film. ] The exhibit featured an ever-changing wall of snapshots, both my own and selections chosen from nearly 15,000 submissions across the globe.

At the core of the work what I found was my own sense of street photography – regardless of whether it was on the street, on a train, or backstage with the band. Point being that street photograhy – the art of the snapshot if you will – is about the moment. It’s about choosing to take the photograph. It’s about mood, and –quite often–it is about talking to strangers.

I was reflecting on that project this morning and wanted to share a bullet point list of things I learned that could be easily applied to anyone’s work.

chase jarvis dasein1. The Law vs Respect. When it comes to street photography, there is the law, and then there is etiquette. The laws permit us to take pictures of anyone in a public space [for which thousands of paparazzi thank the gods every day], even taking pictures of private property from a public space is fair game. But let’s face it. Do you really want to be ‘that guy’? Etiquette is an entirely different matter. And note that while it’s ok to take the photo – USING or displaying the photo later is an entirely different manner protected by laws, permissions, likeness, etc. But that’s another post.

2. Discrete but not creepy. While some photographers live by the “If you see a good picture, you take it” rule. I do not because I’ve decided that my role in life is to evoke the messages and emotions and thoughts that I want to evoke – not to simply document. This isn’t for everyone, but here’s how it translates into my work… I am discrete but not creepy. I often connect with my subjects. Your style will vary. Aside from the rare times I shoot candidly, my general mode of being is two fold. I either (a) quietly and quickly snap the photo; or (b) I say “hey, can I take your picture?!” with the camera pressed to my face OR simply a wave to get someone’s attention with the camera snugged up to my face. I click the shutter when they look up.

3. It’s all about the aftermath. Nine times outta ten when using the above techniques, my snapshot subjects either don’t know I’ve shot a photo or don’t care. But here’s the critical point IMHO – if they do care, or even if they lock on to you, take proactive action. Introduce yourself and say thank you. It’s almost entirely about the interaction AFTER you shoot the photo. And this is where non experienced photographers blow it. Sure it takes vision to get the shot – no questions there. But in keeping the shot and keeping your integrity as an artist operating in a grey space…. It’s 10% being before 80% after…. People will either warm up or blow you off and it’s your job to read them. How do you get good at reading this? Experience. You will quickly be able to read if someone is aloof and doesn’t care that you’ve snapped their photo, or if you’ve ticked somebody off. Moreover, connecting with subjects after the fact is often an amazingly insightful part of the process. I’ve heard amazing stories, been inspired, been awakened, and felt more human after talking with unknown photo subjects on hundreds of occasions.

4. When things go south. Rarely, after engaging with someone in number 3 above, the unknowing subject will react negatively. In that case, cut your losses. I always prefer to be a good human than to be unpleasant. On just a handful of occasions in my entire career (I can think of 2 in this sitting…) has anyone asked me to delete a snapshot of them. In this case – despite it being my right to have ‘taken’ the photo (NOTE – ok to ‘take’ the photo in a public space but not ok to later USE or display the photo by law without proper permissions…), I have–during both those rare occasions–deleted it with a smile and a shrug as I showed it to them.

chase jarvis gasmask bong nyc dasein

5. Some recommended don’ts…
–I don’t photograph the homeless or downtrodden without their permission or even better only after a long conversation where it becomes clear that a photograph is on the up-and-up.
–I don’t photograph young kids in the street that I don’t know without first connecting (eyes, nod, hand wave, etc) with their parent or guardian. Just don’t do it. Otherwise, you’re creepy.
–Don’t try to use snapshots commercially. Ever. You will get caught and you will be breaking laws.
–Don’t take your gigantic camera on the streets. It will wreck your chances at getting good imagery. If a Dslr is all you have, take a small, short lens and that’s it. Even better, consider being discrete with a point and shoot – or my favorite – the new mirrorless camera platforms. There are lots of reviews and stories about those here on my blog. Feel free to search for them.

Above all, IMHO use common sense and common courtesy as your guide. Sure – get sneeky, get gangster, get ‘the shot’, but you can do it without being a nut job. Plenty of other photographers have done amazing projects in the streets that are in your face, against people’s will and without warrant. My suggestion? Leave that to somebody else and focus on the pictures that you want to make through respect and hard work. You’ll thank me later.

[Here are some of my favorites from my NYC project. Got a street photography tale to share? Sound off below. Success stories and disasters both welcomed. Will try to get to any questions if you've got em.]

[Here are some of my favorites from my NYC project. Got a street photography tale to share? Sound off below. Success stories and disasters both welcomed. Will try to get to any questions if you've got em.]

Win a VIP Trip To Hang with Me + Some of The World’s Best Minds In San Francisco — “Secrets of Silicon Valley” with creativeLIVE

chasejarvis_secretsofsiliconvalley UPDATE: 5 bonus winners!!  Five folks have won a free download of Secrets from Silicon Valley featuring Reid Hoffman, Tim Ferriss, Guy Kawasaki –all who have profoundly influenced my career– plus many other great business minds. Congrats to:

Nelson Mouellic
Bob Fisher
Brian Bulemore
Rodrigo Figueras
Tony DiMaggio

Winners: email production@chasejarvis.com to claim your prize.

AND… Tune in  LIVE RIGHT NOW. Guy Kawasaki is coming up next.

UPDATE: Huge thanks to the 500 or so of you who took the time to submit your amazing stories in entry — and for a contest that just ran for a few hours. The winner is Jose Rosado. I’ll be flying Jose a few thousand miles, but it’ll be worth it. And he’s promised to pay it forward. ALSO: watch this space/blog post and my twitter facebook G+ as over the next 2 days we will be awarding Runner Up Prizes — the $99 dollar video download (or streaming) of the entire event — to several of you who entered. HUGE THANK YOU TO EVERYONE!!

This is another one of those gigs where I pinch myself – getting to work alongside some of the best creative entrepreneurs in the world – AND… Here’s a kicker: I want you and a friend to join me for FREE.

For one lucky winner + friend, I’ll pick up airfare, a room for 2 nights and 2 VIP tickets to attend the entire 2-day event below… plus time for us to hang out and drink beer together when I’m not MC’ing the event… The event starts TOMORROW!  PLUS WE’RE LIVE STREAMING THE ENTIRE EVENT. Read on for details + how to enter…

Transform your business with Secrets from Silicon Valley.
This event is more than a year in the works, thousands of hours of work from some very talented people, and more than a few sleepless nights on my own part. We are opening our San Francisco based creativeLIVE studio TOMORROW and the very first broadcast is one you don’t want to miss. I’ll be hosting and it’s going to deliver a punch of insider, unprecedented information from some of the world’s smartest people.

Just as Hollywood implies celebrity, Silicon Valley is synonymous with creative innovation. Attracting the greatest business minds in the world, SV is the world’s startup epicenter. This broadcast offers you direct access to the pioneering minds behind this powerful community. Whether your business is just you or employs fifty people, you’ll learn how to survive, grow, and thrive directly from entrepreneurs who have done it. Do you want to learn from LinkedIn’s founder Reid Hoffman and ask about his secrets to success? Tim Ferriss? Guy Kawasaki? Chris Guillebeau? You’ll hear from them and many more. I know I’ve learned a thing or two from these people I call friends, but knowing what I know about how valuable their secrets have been, I would have given a limb to be able to ask them questions years ago.

If you win the contest below, you can attend in person, but even if you don’t win, you can still get the entire knowledge base by >>> RSVP’ing right here under ‘sign up’ <<<< and then tuning in live.  All this access… No travel. Ability to ask questions. Totally free. If you miss the live broadcast or want to watch it again, you will be able to purchase the full event, just like creativeLIVE always works.

Here’s how you can enter to win t to join us in San Francisco. It’s easy.

First, you must RSVP/sign up at this event link here.

Second, just answer the question: Why do you want to join me at the event? Let me know in the comments below and I’ll pick a winner based on how compelling your answer is!

If you think of something better to say or something to add to your original comment, feel free to enter again or add whatever you want to say in another comment. We’ll trace your answer back to you.

Lastly. This contest is worldwide. If you need to miss thursday, we can fly you in for friday, etc. and please note****THIS CONTEST ENDS AT 6PM pacific time TODAY. Winner will be announced this evening VIA MY TWITTER, FACEBOOK AND G+ ACCOUNT. Due to tight timeline, we must hear back from you within 60 minutes so we can hop on the phone and work out logistics for your travels.  So make sure you are watching!

Official Rules HERE.
—–

Who: You, Me, and 15 of the world’s most creative entrepreneurs
What: a LIVE, interactive broadcast of Secrets of Silicon Valley from creativeLIVE
When: This Thursday and Friday, June 20-21 (Detailed schedule below)
Where: tune in to www.creativeLIVE.com/live

Here is the list of experts scheduled to give Master Classes, and the topics they will teach. Hope to see you there -physically or virtually.

Reid Hoffman, Founder LinkedIn & Ben Casnocha, entrepreneur (The Start-up of You)
Tim Ferriss, New York Times bestselling author (Solving your Business Problems)
David Goldberg, CEO Survey Monkey (The Art of Asking a Question)
Chris Guillebeau, New York Times bestselling author (The $100 Startup)
Pamela Slim, Business coach and author of Escape From Cubicle Nation
Megan Smith, VP of Google[x] (Networks Effects: 21st Century Collaboration and Opportunities)
Guy Kawasaki, New York Times bestselling author (The Art of Enchantment)
Glenn Kelman, CEO of Redfin (How to Sell Your Company without Selling Your Soul)
Sarah Leary & Nirav Tolia, Co-founders of Nextdoor (Look Before you Leap: How to Evaluate a Business Idea)
Spencer Rascoff, CEO of Zillow (Lessons from 15 Years in Tech)
Toni Schneider, CEO of WordPress (Managing a Distributed Workforce)
Gary Swart, CEO of oDesk (How to Get More Done)
Niniane Wang, CTO of Minted (Creating a Great Website on a Budget)
When you tune in, you’ll hopefully learn some valuable lessons and skills. I know I will!

Contest Details:

1) Official Rules HERE.
2) Prize: Airfare for 2, 1 room for 2 nights and 2 VIP tickets, combined value $2,000 US
3) Contest starts: June 19, 2013 11am PDT
4) Contest ends: June 19, 2013 6pm PDT
5) Notification: Winner will be announced the evening of June 19, 2013 PDT via Chase Jarvis Facebook, Twitter and Google+ and the winner MUST respond within 60 minutes because of the short timeline or we will have to choose the next winner.

6) How to enter for a chance to win:
_Go to link in the text above and RSVP to sign up for the broadcast
_Answer the question in the comments below: Why do you want to join me at the creativeLIVE event?
7) Our team will determine the winner based on  how compelling your reason for wanting to attend is.

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