Well…we had a blast making the video, but we DID experience a full-on blender blowout in the final stage of blending!! (watch the original, see if you notice me covering the blowout in the shot where I’m pouring out the Z340…) You asked for the outtakes, so here ya go. You’ll see we did some fancy camera cuts to make the final spot look like it did, but the whole blowout thing underscores the prime reason you don’t try this shiz at home. Original spot is below if you missed it. Happy holidays!
[Take note that the cameras we blended were actually already nonfunctional dummy cameras, so no working lovelies were harmed in the making of this vid. Also note my safety glasses and the stupid-ass grin on my face. Lastly, note the fresh surf beats in the background, compliments of King of Hawaii. If you're already sick of the holiday music in your ears, pick up their off-pace Christmas Album here on iTunes and make your holiday a little bit spicier.]
If you weren’t one of the 25,000+ people who watched this show on the day it was broadcast or if you couldn’t take notes fast enough and need to see it again, we rallied and pulled together a YouTube re-watch for you & your comrades… I was lucky enough to host business guru and #1 Amazon and New York Times Best-Selling author Ramit Sethi for a hard-hitting, no BS chasejarvis LIVE focused on the the thing that keeps most artists/creative minds down…it’s the BUSINESS side of being a creative…for photographers, filmmakers, video peeps, designers…anything creative. Check it out.
—– UPDATE: Ramit was just featured in a mammoth, 6 page spread in Fortune Magazine here…check it out.
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Last week when I posted the broadcast commercial for REI that I recently directed, I promised a behind-the-scenes vid. So here ’tis — the focus here on the epic aerial shots we nailed using a remote-operated RC helicopter flying an onboard camera, curtesy of our friends at FreeFly Cinema. Hope you dig it.
Also–since a lot of y’all have been asking via social channels–I figured I’d give a second-by-second, shot-by-shot breakdown of the entire :30 sec spot… on how we got each clip so you can see all the different mechanisms and techniques that went into the production. I’ll let your imagination run about how we actually pulled off some of this stuff up at 12,000 feet at single digit temperatures, and feel free to ask the how/why we did what we did questions below.
Shot by shot breakdown: :00-:01 Racked focus onto talent as they approach chairlift dismount
:01-:02 Skier operated steadicam shot
:02-:03 Jib/crane tracking shot
:03-:04 Handheld close up of talent operating ski binding, snow level
:04-:07 Combo of handheld & steadicam shots of talent beginning hike
:07-:08 Overhead aerial with RC chopper (**see video)
:08-:09 Handheld close ups on talent
:09-:11 Combo of longer shots, locked off on tripods
:11-:14 Combo of handheld & steadicam shots of talent socializing
:14-:15 Locked off wide shot, masked sky movement sped up in post
:15-:16 Steadicam shot w lens flare of talent preparing to descend
:16-:17 Jib/crane shot w lens flare of talent preparing to descend
:17-:18 Close up, talent operating snowboard binding
:18-:19 Close up, talent dropping skis, prep to descend (voiceover starts)
:19-:20 Combo handheld & steadicam & closeups of talent prep to descend
:20-:21 Handheld zoom in as talent pushes off to descend
:21-:24 Hero overhead aerial shot with RC chopper (**see video), speed ramp to show talent covering distance, heading into sunset
:24-:30 Motion graphics closing bumper with voiceover
:30 Out
Here’s the spot again below if you want to play it a few times and follow along with the shot-by-shot breakdown. Hit me up with questions – will try to get back at ya.
Big thanks again to everybody who worked on the shoot. Everybody was super-pro, including the talent. (One of the many reasons its awesome to have a very authentic client like REI that uses real, qualified talent…) Hope you dig the BTS chasejarvis RAW heli-video. Music for the RAW is by Pete International Airport (here on iTunes). Music for the spot is from We Are Augustines (avail here on iTunes). Big ups to both acts!
Got a wild hair one day last week and had a BLAST making this little video about the new Polaroid Z340 — a blend of old analog and new digital technologies. Hope you dig it enough to have a laugh, watch it again, and forward to your friends.
Polaroid has never been about specs or crazy high end performance, they’re about fun, instant prints, and kitsch. The Z340 delivers on that – perfect for the holidays and party time.
If you must know…
-14 Megapixels
-640×480 video
-2.5 inch LCD display
-SD card slot
-Zink zero ink prints in under 60-seconds (30 seconds faster than the old analog style…)
[Oh ya, that tune you hear in the background? That freshness is The Blakes. Check them here on iTunes. Aside: Remember I pimp Polaroid on the regular...AND...seriously... Don’t try this blending thing at home. I am a certified stunt man, and this can’t be good for your blender, your cameras, or your safety. Also: stay tuned for the outtakes... ]
What does a stream of non-stop 24/7 creative education look like? It looks like http://www.creativeLIVE.com/live looks for the rest of 2011. That’s right…24 hours a day, 7 days a week for the rest of the year, you can check out the most popular segments of streaming video education (there’s even a published schedule on that page…) on lighting, fundamentals of photography, studio setup, gear, Photoshop, Aperture, Lightroom, InDesign, fashion photography, wedding photography, portraiture, retouching, filmmaking, HDdSLR video, and on and on for FREE. Just tune in over at creativeLIVE.com to the the world’s best creative instructors like Zack Arias, Vincent Laforet, Jasmine Star, Matthew Jordan Smith, Tamara Lackey, Mark Wallace, and more… BUTTTTT…that’s not even close to “it”. Here’s the kicker…
As a big-ol’ thank you for all this community support you’ve given creativeLIVE.com throughout 2011–the hardworking crew over over there has put together an amazing sale that’s not to be missed this holiday season.
For even greater savings, check out discounted bundles of insanely good coursework on Lighting, Wedding Photography, the Business Fundamentals of Photography and more. In fact these bundles almost all have more than 40 hours of the highest quality video instruction content available–and they start at around $250.
So…
YES, watch 24/7 creative education for free at http://creativelive.com/live.
YES, boost your knowledge over the holidays and purchase something if you like what you see.
Thanks for sharing with your network.
And YES there is a limited time to this offer. Ends 12/31/11.
In case you missed our December 6th episode of Chase Jarvis LIVE, it was all about the portfolio. We had Allegra Wilde, visual strategist and co-founder of eyeist.com on the show, talking about common mis-steps and some of the best ways for your work to get noticed. She even gave us a quick portfolio review and a sneak peek at her upcoming service eyeist.com. You missed quite the show, indeed, but luckily the re-watch of that broadcast is right here.
VERY stoked to finally share some of my latest commercial director work that’s playing all over your TV’s here in the USA. It’s the new 30 second broadcast TV spot for that great outdoor brand, REI.
Remember all these posts back in March, chronicling the day by day shooting of a video-and-print campaign-all-in-one shoot?…working through some curveball weather challenges? Well, this spot here is one of the fruits of that labor.
As you can see, our patience persevered on the weather. Huge thanks to the entire cast & crew that worked so hard to pull this off. I’m humbly grateful. A massive team effort, with a ton of sweat and laughs, waaaay up at 12,000 feet. And you might even recognize the fresh bed of music we licensed…thanks to our talented compadres from We Are Augustines.
Lemme know what you think of the spot [update: and of course feel free to ask any questions...] and stand by for a behind-the-scenes RAW video coming soon that’ll highlight how we snagged the the most important shots using cranes, jibs, steadicams, and a very special helicopter.
Erik here…As the resident video editor here at Chase Jarvis Inc, I’m on a never ending search for music. Often times the music drives the edit. The rhythm of the music can have a huge influence on the pace for the cuts and the mood can make a hilarious moment tragic. In other instances I get the luxury of having custom music created which is based on my edit of the footage. When that opportunity presents itself, we reach out to skilled composer and our frequent collaborator, McKenzie Stubbert. Most recently he created the music for our ‘Dasein: The Art of Being’ documentary. While putting the finishing touches on the score in his Portland studio, I seized the opportunity to pick his brain a little about what he does.
How did this become a career for you? What’s your musical background?
I started music/piano lessons at around four years old. With the combination of supportive parents who encouraged and paid for lessons and a school system that still had money for music, I was able to get a lot of opportunities to practice and perform. After high school I went to music school and got a fairly formal education focused on composition. After that I had to teach myself the technological and business side of being a composer who can earn a living. They didn’t teach me those things in college. Add that on top of a basic natural ability for music and voracious appetite for all forms of art and…ta-dah!
How would you describe your “sound”? I’m still working on this and in a way hope that I never firmly land and stay anywhere. At one point a friend described what I write as “sad clown music” with “twinkles”. While I haven’t written circus music in a while, I’m still drawn to more melancholy harmonies and icy/metallic textures. But, as a commercial composer, I try to be versatile and write to the needs of the creative goal. Sometimes that means writing something quite different from what I would normally write for myself.
What are the various ways you get hired? How do you market yourself?
The adage “you’ve gotta know a guy” is still true. This translates into trying to get to know a lot of people.
At one point, I spent about a month solid calling and emailing people around the country trying to get them to check out my work. It netted about a 1% return. I’ve found that it’s very important to have good work and a clean website with which to share. My good friend Jason Glaspey (interactive wizard) told me that “your website needs to tell a story and, in this case, the story is: ‘I am good at what I do. I am available for hire and here are some examples of work I’ve done, and people I’ve worked with. When you’re ready to hire me, here’s how to get in touch.’” His advice helped me focus everything about my approach.
I still have to contact a lot of people. Looking for work doesn’t really ever stop But, the more projects I work on, the more people become familiar with my work and no longer need to be convinced that I’m good enough at what I do to be hired.
I’m certainly guilty of coming to you on several occasions with my hat in my hands, hoping you’ll compose some magic for a project with a challenging budget or timeframe, how do you decide what projects are worth your time and effort?
With every project there are three possibilities:
1) The people are good.
2) The project is good.
3) The money is good.
I have to have two of those to take the job. This isn’t a philosophy of my own invention but one that I try to abide by.
Talking specifically about our Dasein documentary, what about that video made you want to take it on?
I’m always looking for projects that are so good that if I saw it later and didn’t work on it I would be really annoyed. Also, I’m a sucker for slo-mo b/w film of New York. Chase and Co make pretty pictures that are hard to resist.
What’s your process like? Where do you start? Do you start writing right away or do you allow time for the content to simmer?
How much time I spend before I start writing is directly related to how much time there is before the music is due. Each project is essentially a puzzle which needs the right sounding piece to fit in the space. In designing the piece I have to decide what the sound should be. What is the vibe/groove/feel/etc?. The real writing often doesn’t start until I’ve solved this problem.
I’m always impressed by your ability to take your musical cues from moments in films that I never expected. Can you give some examples of that in the Dasein video?
The Dasein logo that spreads out was an obvious “hit point”. It was actually my wife who said, “I want to hear a deep sound like a helicopter there”. That ended up shaping the pulsing sound that kind of anchors the entire piece. Also, the nature of the slo-mo b/w footage suggested a kind of dream was happening. Almost as if Chase is talking and remembering everything that you are seeing.
What equipment do you use to compose your music?
I use a Radio Shack tape recorder and make every sound you hear with my mouth and a piece of wax paper.
And…Apple Logic and myriad of virtual instruments. The Kontakt player is pretty vital to me.
How do you figure pricing/licensing for your work?
Usage is key. A 30 second spot for a tiny website is going to cost way less than a 30 second national TV spot. But that cost always seems to change. It would be much easier if there was a national index I could consult every morning like I was selling gold. Well…I am selling gold, but just not the kind that everyone can agree on. Music has value only when everyone agrees on it. It can be tricky to know what that is because people are essentially guessing based on their previous guess, then using that new guess as the precedent for the next guess. All that to say I try to do my best to come up with a number that’s fair to all involved.
What advice can you give about maintaining relationships with clients and collaborators?
Frank Zappa said “talking about music is like dancing about architecture.” Being that the very subject of my work is often hard to discuss, I try to be as clear as possible when it comes to every other aspect of my work. Before I send off every email to a client I ask myself…am I being/have they been clear? Clarity of language is key for me. It’s important for me to document what decisions are being made at every step so we can refer to those as we go along the process of the project. I also try to remember that this isn’t a commissioned work of art. What I’m doing has to serve not only the project, but the client’s desires for the project. I find that when I convey that goal to my clients, they trust my instincts a bit more.
For a refresher of what McKenzie does, give Dasein: The Art of Being a LISTEN:
Don’t view this as endorsement of kids smoking, tobacco or any of that shiznit. But these photos will make you look twice, guarenteed. Regardless of if it’s social, political or commercial, or otherwise, it’s very effective art. This is smart, powerful, horrible.
This photo series “The Beauty of an Ugly Addiction” is Photographer Frieke Janssens’ response to nicotine addiction and new smoking laws. She asks, “does this ban treat adults like children who can’t willfully decide whether or not to partake in this horribly harmful habit? What is it about smoking, aside from the obvious addictive content, that draws people in? Is it its image from film noir? Is it the appeal of its performative consumption, that mannerism or pose that seems to imbue a smoker with a particular sort of character?”
Can’t argue that you’ll stop and look. Tell me what you think in the comments. Then check out this sort of surreal behind the scenes video is here:
While I was in Asia last week, I got a update note from my talented, activist photographer friend, Chris Jordan, with a link to the below, powerful, heartwrenching clip… He’s making progress on his feature documentary at midway.
NOTE: this content is emotive and graphic. It shows the last moments–literally the last breaths–of a dying albatross. If this might bother you, do not watch it. If, on the other hand, you have the ability to face what we’re doing to our planet, and you think you CAN be moved by this, please do watch it. And stay tuned to Chris and his powerful work–his Midway project–with more to come.
Below is statement about the Midway project and a short trailer for the film…
The MIDWAY media project is a powerful visual journey into the heart of an astonishingly symbolic environmental tragedy. On one of the remotest islands on our planet, tens of thousands of baby albatrosses lie dead on the ground, their bodies filled with plastic from the Pacific Garbage Patch. Returning to the island over several years, our team is witnessing the cycles of life and death of these birds as a multi-layered metaphor for our times. With photographer Chris Jordan as our guide, we walk through the fire of horror and grief, facing the immensity of this tragedy—and our own complicity—head on. And in this process, we find an unexpected route to a transformational experience of beauty, acceptance, and understanding.
Wanna know how to photograph people/celebrities like Aretha Franklin from the guy who has been shooting her covers for the past 7 years? I do too…
Fashion, beauty, and celebrity photographer Matthew Jordan Smith brings his knowledge, vision, and photo techniques this weekend to creativeLIVE.com for a superdope free 3-day online workshop (update: that is LIVE, here, right now…) where he’ll go thru tutorials on specific photos he’s shot in his career, including recent cover shoots with celebs.
In this casual vid, we get some insightful background on MJS, his amazing career, what he’ll be sharing with the world in his photo workshop, plus a few minutes in, you’ll get a great story of him singing with Aretha and her…um…asking him to stop.
Tune into the creativeLIVE live feed for free. Register here on course detail page if you want updates. And have a great weekend.
Me and/or my crew have been in Paris, NYC, LA, Seattle, and Salt Lake City in the past 10 days alone. Given that sort of schedule, we don’t always have time/ability to cut together a chasejarvisLIVE re-watch (that’s why you should always watch live), but this was an absolute must. It was an epic show.
Chryde, founder of amazing La Blogotheque/Take Away Shows, was our first guest all the way from Paris. He lays down how exactly he created his dream career uniting filmmaking, music and an unwavering focus.
Then, perhaps the fastest rising hiphop act in the country, Macklemore & Ryan Lewis, join us onstage to drop knowledge and answer live questions about staying true to one’s art, the evolution of creativity in a digital age, and more. And of course they follow up all the talk with a fresh-ass LIVE set that is not to be missed.
Lastly, I wanna give a big shoutout to our first in-studio audience – 40 lucky friends & fans dropped in on our “garage” soundstage in Seattle from all corners of the country and abroad, after winning the chance to attend. Incredible energy. Tons of fun. It was amazing to meet all of you. Stay tuned for the next #cjLIVE announcement – I’m banking we’ll be inviting another 40 people to join us in Seattle.
Until the next time, enjoy the re-watch, and if you like what you see, please share it with your friends. And by popular request – if you don’t want to miss the next show, drop your email addy in the box on this page here. Many thanks!