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GoPro Hero3+ is the Fairest of Them All

GoPro’s Hero3+ dropped like a bomb today, splitting atoms and shattering computer screens with some of the most bad-ass footage yet seen. The new Hero3+ is GoPro’s sexiest iteration to date, with some notable improvements over its predecessor. Lest you Hero2 or Hero3 owners think this money ill-spent, consider these upgraded features that you’ll get with the Hero3+:

_20% lighter + smaller (case)
_30% more battery life
_4x faster WiFi (built-in)
_Auto Low Light feature, which automatically adjusts frame rate to maximize quality
_sharper lens
_SuperView movie mode allows you to shoot 1080p (1920 x 1080 video resolution) w/ the Ultra Wide field of view, so you can capture more of yourself and the beautiful landscape. Or a lion’s face.

There’s been some chatter from folks who feel wrong-done by GoPro’s “Apple-like” upgrade, but the truth is they’ve been pretty consistent in the time + release of new products and it’s not their fault if you just bought a Hero3. [Note to those who did: If you bought it from GoPro.com less than 30 days ago, the company *should* honor your return requests so you can get in the "+" game.]

Will I be adding the Hero3+ to my OCD-inspired GoPro travel bag? Definitely. I’m thinking I may need a re-do of my GoPro aerial footage experiment, too.

“What We Do” – Chase Jarvis Brand Reel

Yes! We just wrapped up my newest brand reel – What We Do. The goal with the video was to invoke more than just the work — because we know it’s the work plus the people, AND the ideas that matter.

This one represents the last 18 months or so of jobs and personal work in more than 12 countries around the world. From sea to sky, great angles to Great White sharks, it’s a fun, quick little edit that I hope gives you a sense of What We Do. It also features a bunch of my favorite moments at my studio including cameos from chasejarvisLIVE with the likes of Macklemore & Ryan Lewis, Adrian Grenier, The Lumineers and Sir Mix-a-Lot, Tim Ferriss and others.

As part of my creative community, I hope you dig it. Share or shout if you do… (here’s link to your twitter account if it helps). And I humbly hope you have as much fun digesting it as we did making it.

[Music from my homies-- the superfly, inimitable gentlemen of Fresh Espresso - You Can Have It.]

chase jarvis TECH: Complete Guide to Aerial Photography & Video

Although I’ve mixed a whole lotta R/C helicopters into shoots, there are many more times in my profession when climbing into a real A-star is essential to get the shot. A recent assignment in the Caribbean presented another on of those lovely occasions…and while I’ve touched on shooting film + photos from a helicopter in some past posts, I’ve never gone deep on the how-to of shooting from a heli.
chasejarvis_aerial_photography_howto
And before you dismiss this and say “This is so outrageous, when will I ever get to shoot from a helicopter” …I’ll just say that every photographer who has ever shot from a chopper has said those same words, only to find themselves ripping heavy G turns and shooting from blue skies at some point in their career. So stick with me. And one other note – yes flying around can be expensive, but it can also be done relatively affordably depending on how long you fly, what chopper, and of course…who’s paying ;)

Here’s a few teasers of some of the stuff I cover in this video:

// Helicopter safety. It is critical that you understand how to navigate your way safely in and around this machine. There are two hard and fast rules that all helicopter people live by when it comes to helicopters: 1) Never walk around the tail-end of the helicopter while its on the ground and 2) the pilot is always in charge. Always.

// Personal safety. Strap in! There are a couple of ways to get this done and the video runs thru several of them… If you walk away with one piece of advice, it’s if you’re hanging out of the helicopter – always be connected to it by at least two (2) connection points.

// Gear + settings. In the vid I lay out exactly what gear I take up with me (it includes the D4 and D800), but for the sake of driving some points home I’ll repeat… here two of my gear guides:

1) Remove the lens hoods – this will prevent excessive movement due to rotor downdraft as well as your forward motion, and 2) keep the gear well attached to yo and always pass or move gear with both hands when the door is off. 3)I always shoot manually, mid-ISO 400 range, and a minimum of 1000 shutter speed (I really like 1600 or greater). 4)Shoot with large volume cards to avoid having to change cards while hanging out of the bird.
….and many more in the video

Good luck – hope this helps those of you who are just getting into it, have a fantasy of flying that you’ll someday realize, or hell maybe even a seasoned pro will pick up a tip here and there. And as always if you’ve got other tips to share – please do.

Music by the one and only Big Chocolate.

Flying Cameras On a Budget — My First Flight With Affordable Drone Helicopter + GoPro

Because there are few establishing shots that can compete with the one you get above 250 feet, I frequently take my shoots airborne. Whether it’s yanking the doors off a Bell Ranger traditional style or the…ahem…new school way of sending an 8-bladed octo-copter to do the dirty work, if it’s outdoors these days, aerial footage is, well, the new black.

Neither option mentioned above is cheap, however. I’ve been paying thru the mega-schnoz to rent A-Stars ($2000 + per hour) and such for years. And then was superduper excited in 2010 to go remote aerial at about half the cost of a real heli for this project launching the Nikon D7000 (here’s some more BTS with the same flight crew from a commercial i shot in Telluride…). But it’s still pricey. $2k – $5,000 per DAY or more. And although going the R/C route is the lesser of two budget busters, it’s still a rough lump to swallow, particularly if you’re just getting in the game.

ENTER the DJI Phantom, (picked mine up at Dronefly.com) the out-of-the-box R/C quadcopter.

Now before y’all jump into a tizzy that this thing isn’t close to the same quality – doesn’t do X and Y…I know those things. It’s ok that it can’t fly an Arri Alexa or do this or that other thing. BUT damn this is a great entry product that A) allows budget conscious folks the ability to fly a camera; B) makes some pretty solid footy for web videos and such; and C) is a helluva lot of fun to fly. All at fraction of the cost of any previously mentioned option.

Designed to fly the GoPro (you know I love ‘em in this video), this little rig comes in at under $700. Nothing to sneeze at, but chump change compared to what was available just 5 years ago. My crew has two of these little buggers now — and within 5 minutes I had achieved a comfort level great enough to try the stunt at 0:45, terrorize the other people at the GasWorks park in Seattle, and even chase a seaplane.

Although it’s not suitable for high end work (yet?), this is a nice budget breakthru. And truth be told it’s a fricking blast — I’ll be doing more soon. Perhaps…ahem… even on my next photo shoot in Iceland…

Commitment to Creativity — Dreamland with Bob Burnquist is Some Next Level Shit

I had a chance to photograph Bob in Brazil couple years ago for Oakley and we couldn’t pull it together

Let’s just say this video galvanizes my regret.

This is some next level shit, Bob.. The intro is humble. The middle is stunning. And gotta say from experience that the helicopter stuff after the 6 min mark is supremely impressive.

This is what it means to be committed.

You?

The Big Dogs Are Wobbling Like Drunkards [Time for Us Small Dogs to Sharpen Our Knives]

If you’re looking for your next creative breakthrough or if you’re in a job you hate and looking to make a change, this video from Dan Wieden of legendary Wieden + Kennedy agency in Portland is a worthy 15 min of your time. The intro is slow (a Portland love fest…) so skip in a few min if you’re watching the clock.

Here’s what’s in this video that I like:

- dan is a really likeable guy
- dan’s speech echoes my belief that creativity is the new literacy
- dan eloquently voices the idea that constraints & failures lead to creativity
- small is beautiful
- mistakes are the building blocks of knowledge

Take a look at some of the agency’s work over the years.

NEW Update from GoPro. Shoot, edit, and go social with photos + videos

Apparently as a followup to my well-timed and very handy video I put out this week (check it), my favorite camera manufacturer today announced the launch of a new app. It’s getting really slick my friendz. While you could control the Hero3 cameras with earlier version of the app (view – start -stop – etc) the newest version of the app allows you the same ability to control the camera, but you can now remotely view the images and videos on the camera and–here’s the kicker — edit + share them from the app for iphone, android, and windows phones.

ChaseJarvis_GoPro
From today’s TechCrunch article: “The app is simple enough. It connects to GoPro cams through a WiFi signal, giving owners a large set of available tools. The cameras can be viewed and controlled from a smartphone or tablet, for one –this includes adjusting the dozens of available settings on each little guy. Owners can also view, manage and download content from the camera to their phone. From there, it can be shared like any other media. Upload the action to Geocities or FriendFeed like you would any other picture.”

This update illustrates why I opened this post with “my favorite camera manufacturer”. It’s not because they are overwhelmingly the best. Sure I love them. Not sure I could make my living with just a GoPro, but truth be told it’s really what they stand for and where they’re going that make me love them the most. Like I told the New York Times a while back — it’s 5 years past due when Nikon and Canon should have had this sort of reliable technology built in small packages to allow creative photographers to shoot, edit, and share their work in new and novel ways.

Dear Canon and Nikon,
I know I’ve been telling you this stuff for 5+ years. I’m sure other pros and consultants and bean-counters have too. So why is this so hard?

ASIDE: given that you are reading this post, you’ll probably want to know how I pack my GoPro’s to travel everywhere I go. Here’s a quick post and a short vid.

AND here’s their cutsy little promo vid illustrating the emotional bits…

Creative Boot Camp for Your Summer Brain [a public service announcement]

creativeLIVE chase jarvis summer sale

This is a public service announcement that I think is valuable… I’m banking you know I’m co-founder over at creativeLIVE – where we’ve delivered more than 15 million viewer hours of creative education worldwide. (If you’re new, here’s stories about it in the New York Times, the Wall Street Journal, The Chicago Tribune, TechCrunch, AllThingsD, etc and stay tuned for my MSNBC segment coming in 2 weeks…)

This is a short-notice opportunity to take advantage of these long summer days –> Just got off the horn a short bit ago with the biz ops team over at cL and talked them into making creativeLIVE’s entire catalog of workshops discounted now through July 31 — some up to 50% off. That’s photo & video classes from your favs (joeyl, zack, vince, jasmine, sue, sal, tamara, etc etc), business classes for creatives, design, software training on all those damn creative apps the you love but drive you crazy, and lots of other goodness.

Investing in yourself is the best investment you can make.

Here’s a link to some of my fav courses of the sale (and click the big blue button over there to shop the entire catalog – all of which is discounted for the next 48 hours).

And the same deal goes for your friends. If you believe in what we’ve created at creativeLIVE — trying to make the world a more creative place — I would be humbly grateful if you shared the good word. Namaste (or whatever is better to say at the end of a post like this and happy summer camping for your creative brain).

[NEW] Free Music Downloads from chasejarvisLIVE bands

chasejarvis_mygoodnessI’ve heard through your shout-outs + tweets + views + comments n such that most of you love what we’re doing with music on #cjLIVE. Those of you who pay attention to the show might have noticed that we have been on a bit of a hot streak with new music over the past couple of years. Here’s a few of my fav highlights from the very earliest moments of these now well-known musicians:

_Macklemore & Ryan Lewis brought down the #cjLIVE house before you knew their name with tracks from their 10 million singles sold + independent platinum album The Heist such as “Can’t Hold Us”

_The Lumineers delivered a gorgeous version of their platinum hit “Ho Hey” 6 months before it was a hit.

_We Are Augustines rocked the studio with a series of live sets from “Rise Ye Sunken Ships.” and kicked off a worldwide tour with sold out dates across the US and Europe.

_Reignwolf melted our faces with a crushing performance “Bicycle” as part of our special Capitol Hill Block Party episode. Now he’s on fire too…

For years I’ve heard – ‘hey chase = why don’t you start a music label’… And truth be told, I thought about it for about a quarter of a hot second and then remembered that the music business is a gnarly business and…oh yeah…I’m a photographer. Duh. BUT… that doesn’t keep us from continuing to collaborate with emerging bands to highlight and distribute their music. So, while we’ve been all YouTube and uStream distribution to date, we are happy and proud to announce we will now be offering free downloads of some of this amazing music. First up in this endeavor is –MY GOODNESS– where we are offering downloads of their tracks filmed on our show, direct to you….Their performance on cjLIVE is here in video form, but now you can also download all these My Goodness audio tracks on SoundCloud FOR FREE. Please enjoy – go grab a track and share w your friends – it’s an amazing summer rock album.

Our plans include doing more of this in the future. Hope you dig it and thanks for being a part of our own little tiny #NoLabel movement.

my goodness chase jarvis

addendum for the music lovers….

Collaborating with these musicians and others has always been one of my favorite parts of the gig – exploring new music and sharing it with my friends. Little known fact: Macklemore first performed “Wings,” formerly known as “Air Jordans”, in my studio as a part of my Songs For Eating and Drinking underground series… The project is on hold right now, but the music and vids are still out there online. Check it.

chasejarvis TECH: How to Pack, Prep & Travel with GoPro Cameras (<—bonus, also works for almost camera system)

I’ve been shooting religiously with GoPro cameras since they came out way back in the day. Love those little monsters. At a minimum, I travel with three or more Hero3′s for any shoot – I’ve just found they just come in super-duper handy for all sortsa great stuff. BUT…. taking into account mounts, memory cards, chargers, spare batteries and all miscellany associated with the GoPro and you’ve got yourself quite a load of gear to keep track of.

That’s why I’ve come up with a pretty tight little system for packing & traveling with my GoPros. The above video really gives the full insight, but all cooked down into a tasty little reduction, it smells something like this:

1. Find ONE bag/pack that can carry everything (for Belize I brought a Dakine Mission)

2. Separate gear & accessories into smaller pouches (ThinkTank little pouches described in the vid work nicely here)

3. Clearly label said bags (make the labels moron proof – and really visible in low-light / bleary eyes / tired person can read them without question)

4. Take EVERYTHING in this bag with you every time, regardless of shoot location – you never know when the need/opportunity for a funky mount may arise. (I know this might not sound like good advice, but trust me, it is. Take it from me, this is the only way you’ll ever NOT forget something random.)

5. Get creative. There are tons of ways you can mount a GoPro (see the egg-timer and scuba mask mounts in the vid), as well as clever ways to extend battery life. Use them all.

This vid above comes at you pretty fast, so feel free to ask questions and I’ll jump into the comments and answer. Got GoPro tips / thoughts / hacks of your own? Do share ‘em.

chasejarvisRAW: Sea to Sky Photo Shoot in Belize [Plus How to Pull This Off Like a Pro]

Quick share here….. a short while back I took my very first trip to Belize for what turned into a really, really (2 reallys – or now that’s three) high value, pain-free shoot. I’ve been so very lucky to have shot in some of the most spectacular places in the world — and just added Belize to that list.

We banged out a fun BTS vid to share some of the splendor, but also to give you a peek into some additional forthcoming BTS/helpful vids we’ll spin out that will add value to your future visits here, including aerial, underwater, and gear-packing / travel hacks. And if you’re thinking “Belize is so damn far away”…it’s not really. For USA’ers it’s closer than you think – only 5 hours SEA to Belize city (same as NYC), so every other desitnation in the USA, save AK + HI are even closer, and it transports you to a whole new world of blue green water, endless tiny white sand islands, and some of the most famous dive destinations on the planet. Our plane tix were pretty reasonable and lodging even moreso.

Enjoy the vid. If you missed earlier BTS snapshots from the trip and want to circle back there’s some here. And for those who are curious about how best to pull off the logistics of a trip/job like this, here’s a 4-part series on how to travel for photo + video shoots like a boss….

Part 1 – 10 Mission Critical Tips for Booking Photo and Video Travel – getting there
Part 2 – 12 Mission Critical Tips for Pre-Production – tips BEFORE traveling
Part 3 – 12 Tips for Travel Packing – tips on what to take
Part 4 – 8 Mission Critical Tips for Being on the Road

More soon – be creative until then. Happy to answer questions if you got ‘em.

How to Shoot [photograph] Fireworks

Happy Birthday USA!
Quick and Dirty Tips for Shooting Fireworks:

[If you want an in-depth step by step check out the video above from creativeLIVE]

1. Use a Tripod
You’ll want to make sure your camera is stable and secure. Check out some support systems here.

2. Remote Release
Invest in a remote release device. You can also use the timer shutter release function – but a remote release is the best option.

3. ISO
Shoot a low ISO. I recommend 100.

4. Focal Length
Timing is key with fireworks. You’re going to have to anticipate where the action is happening before it happens. This can be tricky if you’re shooting with a longer focal length and trying to stay tight. A wider focal length makes this easier, but experiment a bit. Zoom in and see if you get lucky. If you shoot wide, you can always go back and crop for the desired effect as well.

5. Aperture
Fireworks are BRIGHT. You dont need a really fast lens and the general consensus is that somewhere between f/8 to f/16 will work.

6. Shutter Speed
Shutter speed is going to be the most important aspect of your fireworks capture. A long exposure is what you’re going to want to go for. Shooting “bulb” with a remote release is the best technique. Hit the shutter as the firework is about to explode and hold it down until it’s finished. This could be a few seconds. At the same time,
don’t keep your shutter open too long. Remember: Fireworks are BRIGHT. Just because its dark doesnt mean that you wont completely blow out your photos if you keep the shutter open too long.

7. Framing
Get to your location a bit early. What’s in the foreground and background? Try to figure our where the fireworks are being set up and where they will end up in they sky. You will have to aim before the fireworks go off. If you are really on it – ask the folks coordinating the display for some advance information. This will be a big help. Consider your lens selection before the show start. Are you going to shoot horizontal or vertical? Dont forget how you’ve framed it up because when you’re in the dark, you might spend a lot of time looking directly at the fireworks display rather than through the viewfinder.

8. “No flash photography”
A flash will do nothing but crush your photos and leave you with smoke…turn it off or leave it at home.

Have a great Fourth of July and share some of these photos in the comments section for Thursday morning!

Super Camera — Arri Alexa is the Pro’s Best Friend [plus how I shot the Samsung video ]

You may recall a few weeks back I released a video of the behind-the-scenes action for a cool gig I was asked to create for Samsung around their Series 9 Color Premium monitors. It was a dream job in a lot of ways. For one, I got to literally photograph a re-creation of my dreams; for two, on jobs like that I get the opportunity to rub elbows with the best crew —cinematographers, editors, filmers, sound technicians, art directors, stylists, producers and beyond — PLUS the best gear too.

When I laid out the earlier blog post detailing everything about my Samsung shoot I took a question from a guy named “Ben” off the ol’ innernets:

“Great cinematic look in your Samsung behind-the-scenes vid, Chase. What camera did you shoot it with?”

So I thought I would take this opportunity to a)highlight our primary cine camera on this shoot– the Arri Alexa; b)introduce my fav DP, Chris Bell, who shot that camera on my Samsung job (and a lot of my other stuff); and c) refresh that Samsung video in case you missed it the first go round.

So in reverse order, here’s the Samsung vid shot primarily with the Arri Alexa (below). And then – in addition to our video review (above) I asked him to share some more knowledge & opinion and he breaks it down quite nicely… all of which you’ll find after the Samsung vid here. Thanks Chris!

First of all, Chris, thanks for slaying it for me on the Samsung gig. Second, thanks for the quick interview – really appreciate the time discussing the Arri Alexa. When did you first pick up the Arri Alexa and what were you using previously that it replaced?

The Alexa replaced a lot of cameras. My background is as a film shooter (16-35 mm). And we had various cameras to get a particular look. Panasonic had various cameras. The HBX200. There were cameras like the Canon 5D and even the Red One. I had a shop full of cameras and each was there to satisfy a specific client’s need. Alexa came along and, in a way, became the swiss army knife of cameras. It replaced a lot of those cameras. Everyone [clients] wanted the big chip look. Everyone wanted the shallow depth of field look. For one reason or another the cameras that I mentioned could not satisfy all parts of the workflow in a consistent way. Red was a raw camera – which is nice, but it needs tons of post production attention. That’s a challenge. And no one wanted to shoot tape anymore.

arri alexa chase jarvis blogThe Alexa came along and answered a lot of producers, editors and cinematographers desires – all at the same time. It does a great job emulating film…and film is still state of the art in many ways. It is still the benchmark that cinematographers use to compare against. The Alexa was really the first to mimic the dyanamic range of film. It appeals to so many because it has a look clients love – that filmic “look”.

Prior to the Alexa someone in the workflow — the cinematographer, the editor or the producer, had to compromise on something. These other cameras, while amazing in some way, had very limtited range. They had lots of compression issues and color source issues. They had very challenging workflow issues. Then the Alexa comes along and all of a sudden – the cinematographer is happy, the producer and editor are happy. That it shoots files that are ready to edit right out of the camera –and require no conversion–makes workflow a snap.

arri alexa chase jarvis blog 2And it’s super simple in lots of other ways too…It has great time coding for instance. These are little things. But on big productions – on the big budget work that demands reliability, it is the little things that add up for the professional. And ultimately, this camera can be relied upon. It’s been used on major Hollywood productions like Skyfall and Life of Pi. It’s increasingly found on the set for TV commercials worldwide. It’s being used for wildlife docs. For me, I work on a lot of different types of productions – from commercials to sport, to big brands like Microsoft and Samsung–and beyond, and it always does me right. In short, I think that Arri has done a magnificent job listening to its users when developing the product.

What is your favorite piece of completed work (–ahem besides our Samsung video–) using the Alexa, that you could show off with?
Here are two:
12th Ave Iron Film:
National TV Spot for Acer

What’s the best thing about the Alexa from a usage standpoint?
The best thing is that its a camera that makes a beautiful image without compromise – for anyone involved with the workflow. It’s a swiss army knife that works on any type job. ESPN shooters are buying Alexa. The networks love it because the files are immediately edit-ready. It’s SO easy to use. And it has become a standard. I figured I’d get a three year usage (digital has a short shelf life), but I’ll get at least five years out of this camera. Arri has these very long product cycles. That’s very important. It means I can go on a shoot and no matter who’s shooting – we are all shooting the same quality image. This is super important from the business standpoint. We need to have time to recoup investment – b/c its not a cheap camera [$90,000]. My criticism of digital is that it all turns over too fast. It’s getting silly. Every six months there is a new “must have” camera.

arri alexa chase jarvis blog 3How does the average joe get to play with one of these bad boys? Or do they…
The average Joe could go to the Arri website – there is a simulator. They update it every time there is a software update. You can learn the menu system online. If you want to see it in person – call local rental houses and ask if there is a good time to come in and look at the camera and play with it. They might be up for that to get a new customer. Some rental houses have workshops too. You could go to the trade shows. There are lots of ways to do it without dropping the $90,000 cold turkey. Most rental houses are open to educating people.

What’s coming next in this class of camera in your opinion? How can it get even better?

Moore’s law is always in effect. Digital imaging tech is moving very quickly – there is going to be a day where there is a base camera with ISO 5000 and it will shoot 5000fps and it will cost $5000. On your very high end – everyone is going to continue to attempt to emulate the benchmark: motion film. Dynamic range, how they handle highlights, lights and dark and how accurately they are able to reproduce color space. These are the Model T’s of digital cameras. There is a big revolution coming with color and contrast. We’re getting away from a lot of the compromise. Heavy compression, limited colorspace, limited dynamic range. Manufacturers are hearing it and producing new cameras. But I really wish they would slow down a bit and not reinvent the wheel every nine months. Having a standard is important too. It’s rather dizzying.

Thanks Chris! More details on the Arri Alexa here via the Arri Group.

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