Daily Diary of a Shoot. Day 1 Complete.

My alarm goes off. It’s 3:45 this morning. I snooze till 3:56. Now I’m up, but barely. No shower. Pull on dirty bluejeans. Tshirt. Brush teeth. Some quick math tells me that I’d just enjoyed a luxurious 3 hour and 15 minute night of sleep. Moving. Slowly. And then I remember more clearly. Ah yes..heading out of town again. Excited–but remembered that the cab to the airport is due here in 20 minutes. Finish packing in a hurry. Mental checklist. Breakfast? No time. Auto pilot. I’ve been here a hundred times before. Text message to my phone – cab out front. A first time treat – cab driver and Scott have fresh coffee on hand. It’s 4:14 am and we speed off into the darkness for a 5-something-a.m.-whatever wheels up departure. Again.

You might not be able to tell from the above paragraph, but that was this morning. I’m having that itch again to share the day-by-day guts of another commercial ad campaign with you as best I can with a few words each night. What we’re doing, thinking, feeling. And why. Yours truly, a cast, and a crew during a week-long campaign shoot. I’ve shared BTS stuff from campaigns before (ala the Sandisk shoot in 2009 and the work with Panerai and Mike Horn was great fun too). I’ll be doing that again as best I can this week, but on this trip I’m making an attempt to show more of the underbelly. What goes on. More of the nuts and the bolts. The real decisions, the snafus, the solutions. Take some of the glam out of the hard work we do. In short, report from the trenches.

I’ll do my best to write ‘dear diary…’ every night for 8 days straight, but if all I can muster one night is a sentence and a picture, bear with me. Let’s call it what it is. It’s another experiment. Could work out, could flop. Either way, aiming to share some stuff and have some fun along the way. So let’s get on with it…and back to that cab ride….[the rest of ‘today’, plus some photos to prove it after the jump]

Telluride 1.1

5am at the airport. Ouch.

…It drops Scott and me at the United curb at SEA where we rendezvous with Erik. We catch our 5:45am flight. Our mission? Our mission is to dial in next year’s winter campaign for Recreational Equipment, Inc. (REI.com). Amazing company. The workload is not light. We’re joining a substantial cast and crew — I’m guessing 25-30 extremely talented people — in stunningly beautiful Telluride, Colorado, to create advertising stills and video. Good times.

A few things that have already happened to get us to this early morning, where we currently find ourselves boarding an aircraft.

_Contracts + down payments. All dialed.
_Lots of creative meetings – several on phone, a few in person. Tons of work here. Lots of smart people.
_Gear. All our gear…camera gear and winter/mountain gear has been shipped ahead to our destination.
_Casting. We’ve selected all the traveling talent already. REAL athlete. Purely authentic. All of whom I’ve worked with before and I’m stoked on the selections we were able to make.
_Pre-scouting. Location scouts have done good work. We’ve shot in Telluride a lot before, but we’ve narrowed down our possible locations thanks to great work from a production crew already in place in Telluride.
_Other misc pre-production… (crew selection, travel arrangements, etc) Let’s just say that shoots like this one take months to ramp up…you get the point. But we’re here now and it’s go time.

After transfer from our 757 in Denver, we board a jet that bends me in half just to get in the front door of the thing. In no time, we’re in Montrose, CO. It was half the price of flying into Telluride, so we’re all flying in here, renting cars, and driving to our final destination. It’s still early when we pickup our rental rig and 90 minutes later, a round of Guns & Roses and The Dandy Warhols in our ears, we arrive in Telluride. Oh epic Telluride. If you’ve not been here yet – do yourself the treat and make it here one day. Jaw dropping beauty. A local scene all its own. Great people and great weather. And important note: the town & mountain are really production friendly. A world-class outfit.

Telluride 1.6

Heading to Telluride

As today is a “travel day”, a portion of our work is already done… We’re here. But we haven’t eaten a thing so as we pull into town, we go straight to our favorite Mexican restaurant, order up a late lunch. Two hours later, we’ve checked into the hotel, wrangled our gear shipment (arrived late but without consequence), unpacked, and had a nap. I take a quick spin to the local gym and grab a shower, then back to the massive gear detail. One by one, all of us crew members emerge from our hotel rooms and reconnect. It’s like a family. Our local production staff here is seriously top notch.

Telluride 1.9

Bella, the Bulldog at Rico's Bar

We meet up at Rico’s, the hotel bar, and the 5 of us head out to dinner. Comfort grub at Honga’s – our favorite Asian fusion place in town, just blocks from the hotel. So good. A phone call from the Executive Producer tells us that the rest of the crew’s plane is delayed. We were hoping to catch them at dinner, but they won’t be in till 10, so we’ll have to see them tomorrow perhaps tomorrow. She also tells us a call time for tomorrow scouting mission: a gracious 9:30 at the base of the gondola – fed and watered, ready to go.

Telluride 1.10

This should help me sleep.

A few too many times we’ve heard that generous call time for the following day and have used it as a catalyst to ignite the nightlife a little. Not tonight. Fully bellies, a couple cocktails, a long and important week ahead of us, plus having gotten up at 3 whatever oclock. We are all whupped and focused. Back to the hotel. Unload some more gear. Write this blog post and hit the hay. Catch you tomorrow after scouting.

Holler with any feedback or questions throughout the week. More to come.

89 Responses to Daily Diary of a Shoot. Day 1 Complete.

  1. Christian (australia) March 20, 2011 at 1:56 am #

    Please keep posting the link on your facebook for these. Very keen to read the rest. =]

  2. Greg L March 20, 2011 at 2:11 am #

    Thx for the glimpse behind the proverbial curtain! Best of luck on the campaign and looking forward to the forthcoming posts.

  3. Ray Spaddy March 20, 2011 at 2:11 am #

    3:45 in the morning. Wow. Considering you posted this sometime within the last hour, I’m assuming you don’t get much sleep on days like this.

  4. Carlo March 20, 2011 at 2:12 am #

    Love these posts, Chase. Knock ‘em dead. Looking forward to reading more.

  5. Philip Rawson March 20, 2011 at 2:13 am #

    I love reading about the true effort and emotions which go into a major shoot. Please do continue to post these updates, it’s a great read.

  6. Carlos Alexandre March 20, 2011 at 2:16 am #

    The best part of that crazy day is the CAIPIRINHA drink ^^

  7. Dan March 20, 2011 at 2:20 am #

    Travel days sound awesome. Food, beer and naps.

  8. Bruce Anthony March 20, 2011 at 2:25 am #

    Hi, I’ve heard of that kind of life before, sometimes it exciting and then sometimes it’s not either way with enthusiasm and a love of the art it’s always fulfilling. Keep up the great work

  9. Matt Timmons March 20, 2011 at 2:32 am #

    A round of Mojitos it looks like- mmmmm Mojitos. Chase, as commercial fashion photography being my sole income, I love posts like this. There are so many blogs out there revealing every creative aspect of photography, but no one wants to talk about how to make a living at it. If we are to see a progression in creativity and an overall elevation of talent, then there needs to be some information on how to turn a dime at it. Otherwise all these creative people can go back to their cubicle jobs and art in business can stagnate. I loved Kate’s post about permits, and Scotts posts about scouting. Please throw in bits of info such as how things like weather delays affect a shoot from a billing standpoint, or who pays for what expenses during a location shoot. Line items, per diems, usage fee calculations, etc. I can only guess that your company was picking up the air travel since you mentioned needing to save money by booking a cheaper route. Just in general, please help us all out by throwing in a few bones about how the business side works. Of course we don’t expect you to reveal any confidential figures, but just some situations and business protocols would be great. Thanks for all the introspective assistance- it IS actually helping to keep small businesses like mine running, and therefore creating. Cheers mate,

  10. Baxter Mante March 20, 2011 at 2:34 am #

    Just wanted to thank you for taking the time to write these types of posts. They enable me to vicariously live the exciting life of a professional photographer (as I sit here in a hosptial emergency department at 2:34AM during my internship). Thanks again!

  11. Simon H March 20, 2011 at 2:49 am #

    This is brilliant….how about a documentary and film the whole thing? That would be sooooo cool!!!!

  12. Vellu March 20, 2011 at 2:57 am #

    I’m already anticipating the photo shoot days’ posts! Keep the good stuff coming, so stoked about the fact that I can follow BTS from the other side of the globe!


    PS. How can you manage hitting the gym with a schedule like yours? Or is it more like a source of energy for you? :)

  13. David yanez March 20, 2011 at 3:09 am #

    Great stuff Chase, brilliant to follow a blow by blow account of your experiences on this project, keep up the great work

  14. Tor Ivan March 20, 2011 at 3:11 am #

    Great read!

  15. Scott gardiner March 20, 2011 at 3:12 am #

    Loved it. Keep the posts coming.

  16. Daan March 20, 2011 at 4:09 am #

    You should undoubtedly continue posting the coming days. I can only imagine how hard it must be to find the energy to sit down after every long day’s work for eight days straight, and take 30 minutes or so to write down today’s events, but it’s definitely worth it.

    Thanks for doing this, it’s unique!

  17. James Dyas Davidson March 20, 2011 at 4:29 am #

    Thanks for taking the time! Always a joy to read these, ‘a life in a day’ sort of things. Makes me feel like I’m not trying hard enough!

  18. Belinda McCarthy March 20, 2011 at 4:41 am #

    Very interesting and illuminating reading! Looking forward to the next instalment. And I thought I felt tired after travelling for four hours yesterday for a shoot!

  19. Allen March 20, 2011 at 5:46 am #

    This is great. I’d love to see some ijustine style video as your running around in airports and cabs. Just toss up the iphone and narrate. Probably easier than sitting down to write.

  20. Patricia March 20, 2011 at 6:14 am #

    (sigh) Just makes me jealous is all. I want to be back in this game so much. (film production) Not for the “glamour”…. but for the work, and the people.
    Thanks for the posts. Keep ‘em coming.
    (I love Telluride. Lived not far from there in the 70’s, before it went Hollywood.)
    Hope you caught the full moon last night?

  21. Dendy P. March 20, 2011 at 6:42 am #

    awesome point of view. I must say, I’m appreciate your effort here very much chase. and you’re right, it could be work out, or it could be a flop thing, but the most important part is, you have tried to go to that point of view. that little step itself already inspired many people, including me. thank you chase, can’t wait to the next day. keep on the creative works guys :D

    ~ Dendy ~

  22. MrL March 20, 2011 at 7:01 am #

    This is like the Super Bowl of photography! Do not dare to delay it any day! :)

  23. diala chinedu March 20, 2011 at 7:12 am #

    Thanks soo much for this. I will be looking forward to more posts…and Chase, you write great. I’m jealous!!!

  24. KFinn March 20, 2011 at 7:23 am #

    this makes me excited!! I love the excitement of a new project and the energy from a creative group! look forward to reading about everyone’s week! thanks for sharing!

  25. Kip Beelman March 20, 2011 at 7:34 am #

    I <3 Connie B. Can't wait to get her perspective on all this down the line.

  26. Alex Megremis March 20, 2011 at 7:54 am #

    Really enjoying reading this. I hope you have the energy to keep posting in detail like this throughout the campaign.

    Thanks for putting in the effort.

  27. Normand Desjardins March 20, 2011 at 8:13 am #

    Bringing a video cam to document your shoot and your thoughts would be great too. I love this documentary style writing. Keep it coming! :)

  28. jetgreen1 March 20, 2011 at 8:19 am #

    Nice effort with a full docket ahead of you. Fun to read.

  29. nate geslin March 20, 2011 at 8:57 am #

    cant wait to read of your adventures the next week!

  30. Lee Love Photography March 20, 2011 at 9:03 am #

    FINALLY some who has the nerve to share what our business is really all about. Anyone who makes a living as a photographer knows that we spend 80% doing sales, marketing and preparation and 20% shooting. Yet all we hear about is gear, gear and more gear.

    Chase, other than Lou Lesko’s book on the understanding advertising industry, no one except you is sharing what it takes to be a working professional advertising photographer.

    Thanks !

  31. Scott Nickell March 20, 2011 at 9:09 am #

    Thanks Chase. Looking forward to reading more each day.

  32. Sean Willis March 20, 2011 at 9:28 am #

    Can’t tell you how great it is that you’re writing this for all of us. Glad you are not afraid to give us a day by day on your campaign. This is awesome Chase….I’m a fan forever.

    • sara jaye weiss March 20, 2011 at 10:02 am #

      I enthusiastically second that!

  33. Clifton March 20, 2011 at 9:34 am #

    I need to gather a crew together so one day I can take part in the awesomeness!!!

  34. Dave March 20, 2011 at 10:12 am #

    Sooo…What time did Scott get up? :)

  35. fas March 20, 2011 at 10:27 am #

    That is a very hectic day. I never knew you got to be up so early morning for shoots.

  36. Trevor Meier March 20, 2011 at 10:31 am #

    Great stuff!

    What method do you use to ship your gear ahead of time? Do you find it less hassle/expense than bringing with you on the plane?

  37. Amber March 20, 2011 at 10:38 am #

    I love reading these posts! Thanks for sharing and good luck with the campaign!

  38. Sarah March 20, 2011 at 10:43 am #

    LOVING this. I hope you’ll keep posting these…it’s so insightful!

  39. David March 20, 2011 at 12:36 pm #

    Awesome man, love the fact your posting these.

  40. Chris March 20, 2011 at 1:48 pm #

    Interesting read. I dig your writing style. Will be following along, keep it up Chase!

  41. Rabi March 20, 2011 at 2:54 pm #

    If the rest of the diary is like this, I’m very excited. Good read so far. Thanks for taking the time to share with us.

  42. Tom Runge March 20, 2011 at 3:38 pm #

    Chase – great read. I spent my former life as a fighter pilot and know all about early get-ups with an immediate adrenalin flow.

    Please keep this up!

  43. Stefan Gonzales March 20, 2011 at 7:34 pm #

    great to see your finally up in my neck of the woods. cant get much better than Mojitos and snow caped mountains. i just finished some shooting up in Winter Park for the Wells Fargo Cup for disabled skiers. i hope you enjoy your short stay in Colorado. im looking forward to being up in Seattle over the summer. i would love to hopefully meet you, ill be up looking at art schools.
    Stefan Gonzales
    (From the cup)

  44. Scott Hartman March 20, 2011 at 7:52 pm #

    I’m down with Trevor. Whats a good way to move your gear? Fed ex pelican cases?

  45. Jake~ March 20, 2011 at 8:06 pm #

    Sweet Chase – So glad you are doing this! Many thanks!

  46. Stan March 20, 2011 at 8:36 pm #

    Matt Timmons you are so right. I knew very little of the business side (went to school for graphic design, loved photography as a hobby) until recently, and these posts are very helpful.

    Keep them coming when you have the time

  47. Jesus Hidalgo March 20, 2011 at 9:37 pm #

    It must feel really good having to get up at three something in the morning for such an important shoot. Knowing me, I would probably wouldn’t be able to sleep at all of anxiety and excitement. I hope to one day having to get up at three and/or not having to sleep at all due to an engagement like this.
    I can honestly say that I truly love living vicariously though you all this experience.
    Thank you for sharing and keeping my motivation going strong!
    Have a blast and a Great week! …but for now, sleep tight.

  48. Nate March 20, 2011 at 11:06 pm #

    Gettin’ stoked! Want to read the rest of this mission.

  49. Will March 21, 2011 at 12:55 am #

    Bro, this is gonna be my reality show for this week. Good stuff Chase.

  50. Danny B. March 21, 2011 at 1:08 am #


    This is great…keep ‘em comin!

  51. Brian Valdizno March 21, 2011 at 1:59 am #

    Nice work. Haha. I’ve been doing this dear diary photo posts for a while, but you just seem to excel in whatever you do! Keep it up.

  52. SarahC March 21, 2011 at 3:51 am #

    Really enjoyed the post and looking forward to the rest of it. I like hearing the behind the scenes stuff.

  53. Beckie March 21, 2011 at 4:55 am #

    Really looking forward to following your week while I sit here watching the rain. Hopefully all our posts will keep you motivated to blog for us even if it’s just a one liner on the most difficult days. This is better than any reality TV show :o) Love the photo of Bella the dog!

  54. Paula March 21, 2011 at 6:45 am #

    WOW. I am impressed and thank you for doing this. I enjoy the whole process.

  55. Thatcher March 21, 2011 at 9:11 am #

    Yes! I love these post. Scandisk was in 2009?! time is flying by.

  56. Danie Nel March 23, 2011 at 2:16 pm #

    Keep bringing it on. Great journaling.

  57. Lou March 26, 2011 at 9:18 am #

    3:45 is pretty typical for me. I wish it wasn’t though. Most days I get about an average of 4 hours of sleep. But the difference is, I don’t enjoy my job. Being busy like that sucks sometimes but in the end when you’ve accomplished your goal, you have a sense of pride about what you’ve done. One day I hope to be in that position. This is the first time I’ve had the time to read the journal. Great stuff and as always, the imagery is great.

  58. Sharron Kinney November 26, 2012 at 7:37 am #

    Always good to find something new and interesting to learn from. Great website you’ve got here.

  59. Tatiana Teemer June 23, 2013 at 9:07 am #

    Relax and no do the job!

  60. Joellen Moldan April 5, 2014 at 4:39 am #

    buy valium in uk valium dosage lasik valium val release diazepam forum


  61. informative post May 25, 2014 at 11:37 pm #

    This video post is really great, the sound feature and the picture quality of this tape post is really amazing.

  62. fifa 15 coins ps3 August 18, 2014 at 8:11 pm #

    Coming from my examination, shopping for consumer electronics online may be easily expensive, although there are some tips that you can use to obtain the best bargains. There are generally ways to uncover discount discounts that could make one to have the best consumer electronics products at the smallest prices. Good blog post.

  63. EQN Platin August 19, 2014 at 9:05 am #

    Hello my family member! I want to say that this post is amazing, great written and come with approximately all important infos. I’d like to peer extra posts like this.

  64. power bank samsung September 16, 2014 at 12:00 am #

    WAANTT! (:?

  65. Carma Licciardi September 22, 2014 at 12:18 pm #

    I comment once i like a post on a web page or if I’ve something to add for the conversation. Usually it is often a result of the passion communicated in the post I browsed. And after this article Audi A6 3.0 TDI quattro Consumption and Costs | Cars Show. I was really moved enough to article a leave a responsea response I do have got a few of questions for you if it’s okay. Could it be just me or does it search like like a few on the remarks seem as if they are written by brain dead folks? And, if you are writing on additional places, I’d like to keep up with you. Would you generate a list the complete urls of your general public pages like your linkedin profile, Facebook webpage or twitter feed?

  66. Steve Warne October 3, 2014 at 9:14 pm #

    Awesome!, I love reading about diet. Loved the tip rainey just made. Its so difficult to find the right product for me. I’ve been looking now for 3 weeks! LOL Just want to let you all know I will make my goal one way or another. I promise you that! Wish me luck! :)

  67. Dale October 15, 2014 at 4:03 pm #

    My artner andd I stumbled over hede froom a different website and thoughbt I mmight as well check things out.
    I like what I see so i amm just following you. Lookk forward to finding out about ypur weeb page repeatedly.

  68. silver jewellery October 16, 2014 at 2:01 am #

    Beaded jewelry generally encompasses necklaces , bracelets , earrings , belts and rings Beadrs may be massive or
    small; the smallest kind of beads used are often known as seed
    beds , these are the beads used for tthe “woven” model of beaded jewelry.

    Sterling silver jewelry mayy be plated with a thin layer of 0.999
    nice silver (a process referred to as flashing) orr could aalso be plated wkth rhodium or gold.

  69. backlinko youtube October 16, 2014 at 8:49 pm #

    An outstanding share! I have just forwarded this onto a coworker
    who was conducting a little homework on this.

    And he in fact bought me lunch simply because I found it for him…
    lol. So let me reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending some time to discuss this matter here on your internet site.

  70. Buster October 17, 2014 at 10:54 am #

    Thhanks too my father who told mme about his blog, this blkog iis genuinesly remarkable.

  71. Weddle October 19, 2014 at 10:43 am #

    Article writing is also a fun, if you be acquainted with afterward you can write otherwise it is complicated to write.

  72. furniture October 30, 2014 at 4:08 am #

    If conceivable, as you clear understanding, would you mind updating your blog with more info? It really is damned valuable in return me.

  73. Property Maintenance Melbourne November 8, 2014 at 11:08 pm #

    Hi there, I should say that Tales from abroad » Blog Archive » Rafting is actually a very outstanding place to slack from function I genuinely truly like your blog and I’ve already bookmarked it. Make certain you, maintain it up to date a lot a lot more often. Thank you!

  74. best treadmill for home November 10, 2014 at 2:58 am #

    An impressive share, I just now given this onto a colleague who was basically carrying out a small analysis during this. And that he the fact is bought me breakfast since I discovered it for him.. smile. So ok, i’ll reword that: Thnx for any treat! But yeah Thnkx for spending enough time go more than this, Personally i believe strongly about it and enjoy reading on this topic. If it really is possible, as you become expertise, would you mind updating your internet site with a good deal more details? It genuinely is really of excellent support for me. Huge thumb up just for this text!

  75. Yuriko Hedglin November 10, 2014 at 6:56 am #

    sensationnelle article, merci beaucoup.

  76. logiciel de comptabilite November 12, 2014 at 4:21 am #

    fabuleux post, merci beaucoup.

  77. Really made my work easy. Thanks for this wonderful content that helped me

  78. Video Rizer full demo account December 16, 2014 at 2:46 am #

    A short video describing your products or highlighting your experience
    will ggo a long way to making that sale. Discovery Travel and living takes into account the interest
    of thee common man in thhe discovery of new sites and ring them
    too places where nobody had evewr before.
    This will allow viewer to clik the link and be immediately directed to your website.

    This article has een written to provide you
    with tips, tricks and ideas which come from the experts in the field.
    Any business with even baic ediying resources can produce a video for a brand,
    serrvice or product without having to record specific scenes.

  79. backlink berkualitas January 8, 2015 at 7:07 pm #

    I really enjoy to read every single word from this great article, great job..

  80. jasa backlink murah berkualitas January 8, 2015 at 7:21 pm #

    This is a great article that i read today..

  81. backlink dofollow January 8, 2015 at 7:22 pm #

    Amazing blog..

  82. live video streaming February 13, 2015 at 11:50 am #



  1. Diary of a Commercial Photo + Video Shoot. Day 2. | Chase Jarvis Blog - March 21, 2011

    […] case you’re dropping in on this post out of context, you should read yesterday’s post and things will all make sense. In short, I’m doing daily ‘diary’ entries while […]

  2. Tip Thursday: Wedding Day Prep « Joel Lim | The Shutterd Pictures Blog - March 31, 2011

    […] HERE to read Day One and all the way up to Day Nine of the […]

  3. Sara Lando » Blog Archive » Lamentini di tutto il mondo unitevi. Altrove. - April 2, 2011

    […] che lavorano assieme siano caratteristiche essenziali per un fotografo con dei clienti. Partite da qui e leggete i 10 post […]

  4. Chase Jarvis LIVE - Taking YOUR Questions [+ Special Guest] | Chase Jarvis Blog - April 4, 2011

    […] If you have been ignoring me are new here, then you’ll need to scroll back a bit and read the Diary of a Shoot I just wrapped up, where I chronicled my 9 day campaign shoot with them. Jason will be […]

  5. Follow Along With Our Week-long Campaign Photoshoot For Aspen/Snowmass | Chase Jarvis | An information resource for Photographic Studio Lighting Kits and Equipment. |  - March 4, 2012

    […] it does, and if you’re a regular around here, you’ll recall a series of posts I did last year wherein I documented the play by play, day by day “Diary of a Photoshoot” during an REI […]

  6. chasejarvisFRAMES: planes, trains, and snowmobiles - a 9 day commercial shoot condensed to 4.5 minutes | Chase Jarvis Blog - June 26, 2012

    […] for REI, Chase asked me to shoot a few behind the scenes stills every day to contribute to his Diary of a Shoot blog series. The following is what he got in return. This is what happens when you ask the video […]

Highslide for Wordpress Plugin