1) Alrighty man, tell us about your new(ish) endeavor Asymbol. What is the name all about too?
Asymbol is a gallery + art brand I started with Mike Parillo a few years ago. It’s about honoring and connecting with the art of board riding culture – from snowboarding to surfing to skateboarding. There are incredible working artists who’ve emerged from this creative culture and are in the process of transcending it. We felt there wasn’t a gallery that was really focused on it, so we made one.
The name Asymbol has sort of a double meaning. On the one hand, it refers to the symbolic nature of art and what it stands for in terms of pushing cultural boundaries and challenging our beliefs. On the other hand, it also refers to the act of assembly, in the sense of building community, making products and bringing people and ideas together for a common purpose.2) How is this different than creative pursuits of the past for you? You’ve made movies, done contests, been a part of companies…how is Asymbol different?
Asymbol is different in that it’s really about creating a community of people around the art and the artists we’re working with. Making a film (like the Art of Flight) or putting on contest like Ultra Natural are super intense projects, but at the end of the day, they’re still projects. Asymbol doesn’t really have a definitive end – it just keeps evolving as the art and the community evolve.
It’s also different in that we’re focused more on artistic curation than raw artistic creation – that’s the job of the artists we work with. As I see it, our job is to find ways to build support for our artists and their art so that they can keep on doing what they love.
3) What do you hope to bring to the world with this new company?
I’d be happy if people spent some time on the Asymbol website exploring who these artists are and what messages and meaning they’re trying to convey through their art. What I love is that each piece tells a unique story — about the artist and what they were thinking and doing at the time they created the work. It might be a painting by Scott Lenhardt or a photo by Danny Zapalac that look nothing like each other, but the common elements are the stories that relate back to the culture of board riding.
One of the things we’re trying to do is make art more accessible. So much of our audience is younger and doesn’t necessarily think of themselves as fine art buyers, so we’re focused on innovating unique applications of our art on things like screenprinted canvas, t-shirts, laptop skins, water bottles and cases for mobile devices. These things still allow people to connect with the art very directly, but also serve a practical purpose. Plus, they just look rad. [my note –> feel free to buy some fresh stuff here.]
4) How do you run a business like Asymbol AND be a pro snowboarder? When do you sleep?
Sleep? What’s sleep? In truth, Asymbol is run by a small and dedicated team back home in Jackson Hole, Wyoming. I stay connected to them when I’m traveling, but my schedule gets pretty insane. It’s hard to have a conference call from the back seat of an A Star helicopter, but we’ve done it.
5) Who’s this rockstar Alex Hillinger?
Alex came into Asymbol last fall as my partner in the business. Mike and I met Alex through the art and tech conference he puts on every year called the GOAT, so his connection to Asymbol was a natural one. We really wanted to take Asymbol to the next level and we needed someone who understood what we were all about. Alex is crazy about snowboarding and art and his background in online business is really important if we’re going to grow Asymbol to where we all believe it can go. [another note from me –> for those who don’t know, Alex has been a personal + professional advisor to me for years…helping make cjINC, #cjLIVE and even creativeLIVE work…hats off to him.)
6) What makes “Art” in your opinion?
That’s a good question and I’m sure everyone has a different opinion about what makes art. For me, it’s about being willing to put yourself out there and take risks. It’s easy to sit back and say ‘it’s all been done before.’ Artists don’t let that stop them, they create ways to express their points of view that require them to get outside their comfort zones. Making art is risky and forces us to confront our fears of failure and of being misunderstood. I have a lot of respect for artists who don’t play it safe. It may not always work, but it’s really the only way to get to a place where it does.
7) What parallels do you see in art and sport? People always assume that one has to be jock or artist – is that true?
It seems to me that a lot of athletes gravitate to art as a means of self expression. Being an athlete involves taking risks — especially if you’re dropping into a spine for the first time, or riding a giant wave somewhere in the Indian Ocean. There’s no reason there has to be a barrier between being a jock or an artist, and maybe that’s one of the things we’re saying with Asymbol. So many of our artists are also incredible athletes like Jamie Lynn or Adam Haynes. Parillo took gold this year at my luge course event, which was huge! The competition was fierce.
8) Who are your influences as an athlete? Who are your influences as an artist?
There are so many — guys like Guch and Johan Olofsson and Craig Kelly who really pioneered big mountain freeriding. Terje and Jamie Lynn are still charging it today with style.
9) How is it running an art gallery in Jackson Hole, WY? Would it be better if you were in NYC or SF or something? Why or why not?
Jackson’s a big art town, it’s just mostly Western art of things like bronzed eagle sculptures and cowboys on horseback. I think it makes a lot of sense for Asymbol to be based in Jackson though. This place attracts people seeking to push the boundaries of athleticism and adventure that’s hard to do in a city. There’s an aspect of Asymbol that’s about freedom and openness that being in Jackson embodies in a lot of ways. It’s also nice for me in that Jackson is my home, so when I’m back from traveling, I can really focus on it without the distractions of a place like NYC or SF.
Thanks Travis. You are radical. Follow Travis across these channels: