Follow Along With Our Week-long Campaign Photoshoot For Aspen/Snowmass

chase jarvis aspen snowmass

Megan, Kate, Scott - and Erik in the background - jumping off our plane in Aspen just now....

Alarm clock at 4am. Right now, 6am. Boarding an early morning flight from SEA to Aspen, CO via Denver. Does this rhetoric sound familiar?

If it does, and if you’re a regular around here, you’ll recall a series of posts I did last year wherein I documented the play by play, day by day “Diary of a Photoshoot” during an REI campaign – capturing advertising stills and shooting this broadcast commercial. Based on volume of people who tuned in and the feedback you sent my way – it was a success of sorts. Although it damn near killed me (working 18-20 hour days and still making time to write and upload snapshots), I had a blast scribbling out the daily ups and downs, weather, production, and creative details in real-time.

Well, here we go again.

To that end, Aspen Resort and their kickass agency Factory Design Labs has given me the green light to bring you along with me for the 2013 Aspen Resort advertising campaign. Shout out to these folks who actually “get” this whole social sharing thing. While I’ve sworn off the putting myself through pure hell to report back details at every moment, I WILL be sharing as much play-by-play as I can muster while keeping my health and wits about me, including our early morning call times, first-light hikes to 12,000+ feet, helicopters, world-class athletes as talent, and the … ahem… occasional nightcap cocktail after a hard day’s work. I hope you’ll follow along. Some important coordinates for doing so:

My Twitter handle: @chasejarvis
My Facebook page:
My Google+ page here.

And, since they’ll be piping out exclusive BTS content as well, follow along with the Aspen social channels too:

Aspen’s Twitter: @AspenSnowmass
Aspen’s Facebook:

I’ll do my best to respond to questions and inbound stuff. And thanks in advance for your RT’s, shares, +1’s and all that jazz.

BTW, today’s mission? Travel to Aspen, connect with our cast and crew, and squeeze in a scout for our Monday shots. Details to follow. #Respect from 37,000 feet.


31 Responses to Follow Along With Our Week-long Campaign Photoshoot For Aspen/Snowmass

  1. lolaxfick March 4, 2012 at 12:23 pm #

    CANT WAITTTTTT!!! I’ve been waiting for another one of these for 12months now!!!

  2. Robie DuChateau March 4, 2012 at 12:27 pm #

    Sweet! I loved the series last year. Looking forward to the next batch of posts. I love reading about it all. Good luck to you and your crew over the next couple of days.

  3. Dec Medina March 4, 2012 at 12:35 pm #

    Very Nice as I will be tuning in,Thanks Chase Team

  4. Bluestill March 4, 2012 at 1:01 pm #

    I have never been there so Chase I’m relying on this one to “Take Me There” until I can one day make it. Kick butt and don’t forget to write your name in the snow.

  5. Ana GR March 4, 2012 at 1:32 pm #

    Yes!!!!!! can’t wait! I had so much fun last year. it was as if I was there too!

  6. Andrew Lipsett March 4, 2012 at 1:37 pm #

    Followed last year and really looking forward to this one.
    Go hard!

  7. Jack Pope March 4, 2012 at 4:01 pm #

    Looking forward to following the shoot! We all appreciate the raw insight you and the team bring to the community.

  8. Kathleen Smith March 4, 2012 at 5:56 pm #

    Last year’s was a beaut. Have fun!

  9. Andy March 4, 2012 at 6:49 pm #

    Last years campaign diary is what brought me to your site in the first place so I’m really looking forward to this years!

    • chase jarvis March 4, 2012 at 9:31 pm #

      hope you guys are down for RAW. i don’t want to sink myself this year with the long hours… just content coming your way!

  10. Andy March 4, 2012 at 11:13 pm #

    Awesome. The last one was brilliantly entertaining and informative. Bring it!

  11. Mathieu Wauters March 5, 2012 at 1:52 am #

    Cool. I really loved the diary last year, can’t wait for the updates of this campaign!

  12. Steve Deschenes March 5, 2012 at 5:37 am #

    Oh! Yeah ! Thanks to sharing that with us !

  13. Chris - Smudged Photo March 5, 2012 at 6:10 am #

    Sounds like a great idea Chase. It’s nice to know that some companies are still open to the brilliant marketing powers of social media. Looking forward to watching!

  14. Roby March 5, 2012 at 7:55 am #

    Sounds great, I’ll be tuning in…not too early in the morning, tough!! :-)

  15. Moritz March 5, 2012 at 7:57 am #

    have a great shoot and get a bit of rest if you can. would be great though to see some iphone shots… always great to see what you can do with a small phone…


  16. Sam March 5, 2012 at 2:29 pm #

    Video if possible?

  17. Terry March 5, 2012 at 3:25 pm #

    Hope you get some fresh snow but your prolly more interested in the sun any way. Otherwise you could shot back here in the PNW!

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